“You come and ask for teaching, but your cup is full; I can’t put anything in. Before I can teach you, you’ll have to empty your cup.” – Zen Master Ryutan
Without dipping too far into clichés, I was profoundly amazed by the depth of social media that existed right below the surface. When I signed up for this class, I imagined a class about learning purely how brands market themselves in very vague terms. Instead what I found was a class about the importance of self-branding, analytics, and why content is still the most important thing.
Largely being an advocate for new media and new technology snob, I was surprised by how much of the traditional media strategies were applicable to this new field. You still need strategies, you still need those clear objectives, and you still need goals. These businesses are not just sending these messages out into the ether with no idea of the effects. Ignorantly, I never even considered the changing role of social media in the interaction between businesses and customers.
However, there is one lesson that was forever drilled into my head forever: content is still the most important part of the entire process. You have to produce content if you want people to find your content. You have to create quality content if you want people to share that content. But most importantly of all, you have to make content that will engage people. Engagement and the quality of your content is the most important thing of all. Without these, your doomed to be mediocre at best.
The depth of platforms isn’t in the platforms themselves, but rather the techniques we apply to them. When I came into this class, I was surprised how much more depth was enlightened upon me. A world of analytics and content awaits me and I could not be more excited. Thank you Professor Bufkins for refilling my cup.