This blog will cease to be updated, effective immediately

If you have posted to this blog, please screenshot any posts you want to include in your portfolio. This blog will be deactivated August 1, 2017.

Supreme Court considering Facebook case


By Samra Bufkins, MJ, APR.                                                                                               January 28, 2015


Free Speech on Social Media sites has been a subject of controversy. Now the Supreme Court of the United States is considering a case that could be a landmark First Amendment case.

The case involves a man convicted of posting threats about his estranged wife on his Facebook page. The case seems to be centered on whether or not a reasonable person would feel fear in such a situation. The defendant claims he was just venting, and never meant any harm.

Cases like this are bound to increase in the future as social media is used increasingly as a vehicle for venting–or for terror, as in the recent cases of bomb threats tweeted to airlines.

The #UNTJ4270 blog has moved to WordPress!

By Samra Bufkins, MJ, APR

Featured imageI’ve been a blogger on Blogger all my blogging life, but have decided to move the Eagle Strategies blog here to WordPress for a variety of reasons. I’m importing all past blog posts so they’ll still be available to you, and I’ll keep the old blog up for about a month or so until our followers find us.

Moving the collaborative class blog–where students write about social media issues, strategies, apps, uses, ethics, and what-not–will give them experience with WordPress and hopefully increase our readership.

I may be a social media teacher but I’m still learning WordPress, so any suggestions you have to make this blog better looking and easier to navigate are welcome. Classes start January 20 so look for student posts to start soon after that.

Enjoy reading our “stuff” and comment away! Thanks and Happy New Year.

Social Media Trends of 2014

Mollee McFarland  

With 2014 coming to an end, let’s recap a few trends we have seen throughout the year.

·          Social Listening                          (image source:

Greater amounts of companies have gained insight to their customer’s thoughts through listening this year. This concept has offered many opportunities to interact with consumers directly. It’s essential to understand, consider, engage, and demonstrate these concepts in order to build a healthy relationship.

·         Advertising in social media

In order to be effective at advertising in social media, one must understand a few things. Establishing marketing goals that can be measured is important. Along with setting a feasible budget, knowing your audience, picking which channel to use, research, including researching your competitors, experimenting, testing, and measuring your goals.

·         Email integrating

Although many think email is dead, they are wrong. Email incorporates 68% of marketers who admit email is a significant part of their business. In fact, social media has allowed email to become more relevant. It is imperative to follow a few rules in order to successfully use email to its fullest. Use subject lines in emails, integrate the most important email content into status updates, test effectiveness of images, incorporate fan enthusiasm, and update statuses with teasers of future products, etc.

Since 2015 is merely here, who knows what to come in the New Year. Out with the old and in with the new? Or will some old concepts stick around?

Twitter Tweetchat Tips

By: Derica Jackson
Social media is changing the way we communicate with others. We are now more connected than ever. Twitter has helped spark a revolution in the Middle East and now a call for social change with the recent events in Ferguson, Missouri. It’s cool how users are having prearranged conversations through the use of hashtags. A tweetchat is defined as pre-arranged conversation that happens on Twitter through the use of tweets and a predefined hashtag to link. 

Here a five tips on getting the most out of a tweetchat

1. Don’t be afraid to engage with others tweeters!

2. Share tweets you agree or disagree with from the tweetchat by re-tweeting, favorites and mention the user.
3. Always include the correct hashtag
4. Let the moderator and others know which question you are answering. Try to keep tweets relevant to the topic! 
5. Always be respectful of others and there opinions. You are there to learn and laugh!

Don’t forget to follow our Eagle Strategies class hashtag. 

—> #UNT4270 

Facebook Groups Connect Enthusiasts

By Aaron Starnes
I’m a Facebook user with a variety of interests. One of my key interests is automobiles and the culture surrounding them. To keep abreast of what the community at large, as well as those who prescribe to a specific genre, are thinking, I’ve joined a number of specific automotive groups relevant to the personal interests I have and the trends I wish to follow.

The ability to engage with far flung enthusiasts has broadened my understanding of a community that seems to transcend borders and language. The car culture is a real one and though it varies, just like a mighty river, the individual sects, or genres are like tributaries. They all feed into the greater love of all things automotive. It’s no surprise you can find at least one Facebook group dedicated to the most rarefied type of vehicle. In this way Facebook really has made the world a smaller, and more friendly place, at least as far as cars go.

Ferguson exploded the internet

Ferguson exploded the internet
By: Valerie Vera
We have all seen earlier this week the news about the jury decision on Michael Brown’s case in Ferguson Missouri. He officer that shot him was not convicted of any charges. During the decision twitter and facebook’s news feed was about everyone thoughts or news updates on the jury’s decision. At this time I was scheduled in a tweetchat, 45 minutes had gone by and some one tweeted on our conversation “Please shut down #socialchat, We’re in the middle of a national tragedy #ferguson”
This tragedy created so much action in the social media platform. People feel strongly about their thoughts on this case. When situations like this happen, people will believe anything they read, and that can be dangerous. Anyone can create a website and write whatever they want and make it look official.  Always make sure you can credit your source.