Thanks to social media, it has changed the way we define and act in the world. Social media has developed a culture where relationships are dependent on who you accept to view your profile and posts. And all it is a page filled with selfies and pictures of food you are eating. It is a great tool to connect with old and new friends, join events and organizations. Social media keeps people connected with the world. But at the same time it disconnects people from reality.

“Unfortunately, there are a few downsides too to social networking,” said Jenny Q, a writer for Business 2 Community. Many introverts and socially reclusive users place too much emphasis on virtual interaction, and ignore the real world outside.”

Social media can distort reality. It tricks you into thinking someone or something exists and can endanger your private information and reputation.

Zilla Van Den Born, a graduate student from Amsterdam, fooled her friends and family by pretending to be on a six-week vacation in East Asia. The goal of this project was to prove and demonstrate how easy it is to distort reality over social media. Using Photoshop, she was able place herself on beaches, restaurants and other cities when she was actually in her apartment in Amsterdam the whole time.

“I did this to show people that we filter and manipulate what we show on social media,” Born said.

To read more about Born’s project, click here.

Don’t get me wrong; social media is still valuable asset and really a necessity to our everyday life. How else would we unite to support the communities cause? How else would we share news stories? And how else would we know it is someone’s birthday or who just recently had a baby or how big your muscles are getting from your work outs? Social media keeps people connected, influences change and broadens communication chains.

But it is imperative not to believe everything we see on social media and to not rely on it to accurately represent the world. We cannot depend on social media to live our lives in this world. Instead, social media relies on us to live our lives by being part of the world. So triple-double check information posted on social media before supporting it to prevent yourself from being fooled by trollers and lies.


How do I put this lightly?

I’m fat. I am hepher at a Chinese buffet getting their fourth helping of orange chicken pizza topped with GMOs and butter because this is what makes me happy. Food.

There are those annoyingly gorgeous fitness coaches with impeccable fast metabolism genetics coming from only the gods themselves who tell fat-obese walruses like me laying on the bed while adding butter on a strawberry Pop-Tart, “Stop eating food that will make you feel good in the moment and start eating food that will make you feel good forever.”

Annoyed by their perky attitude and breasts, I click the button to the next channel where I can be aroused from Paula Dean’s lip-smacking-good bacon blue cheese dip on the Food Network.

Later after taking a break from watching the racist on TV encouraging me to be myself and eat happily, I will reach from my bed and grab my computer to check Facebook, Instagram and Twitter and like, favorite and congratulate on people’s success stories about loosing weight, being skinny and living happily.

Social media and traditional media surround us with fitness and dieting tips, leaving me here like, “Pass the ranch.”

But after seeing my overweighed hippopotamus naked body in the mirror too many times and seeing so many success stories on social media, I have decided to get rid of my bitch tits and starve myself by going on the Master Cleanse as an introductory stage to new healthy eating life style.

I am going to surround myself with positive health and fitness blogs and social media profiles to encourage me to stay strong.

“Twitter succeeds as a weight-loss tool because it’s personal and accessible,” personal trainer Amelia Burton says.

“If you are tweeting about your diet to your followers, then you have a responsibility to maintain a level of integrity,” says Simon Bell, a marketing and social media expert at the University of Melbourne. “We’re no longer answerable to our five friends and family members if we fall off the dieting wagon, we’re answerable to our hundred virtual supporters.”

With the power of social media, I will look like a photoshopped Calvin Klein model in no time. Well actually in about a year if I don’t give up.

SnapChat – The Hottest Way For Brand Engagement

SnapChat is amazing! If you don’t have it, download it. It is a great way to have conversations with friends and keep them posted with pictures and videos.

You simply take a picture or a 10 second video and send it to your friends. Your friends view it and then the picture or video goes away. It’s that easy.

SnapChat also introduced a story feature in 2013. The story feature keeps your snaps for a 24-hour period so you can add other pictures and videos to tell a story throughout the day.

Twitter is a great way for brand engagement with it’s Direct Message feature and tweeting process, but SnapChat has a more personal involvement with it’s users.

“With popular media outlets publishing the content, Snapchat moves from a peer-to-peer content sharing platform to a news provider,” said Caitilin Doherty, a writer for Edelman PR. “Brands may also be organically featured at the discretion of the editorial teams who feed the stories into their channel.”

Brands can also pay to be featured on the recent updates tab in SnapChat.

But just like all other successful social media posts, they need to be creative.

Brand engagement weighs heavily on creativity. For a brands SnapChat post to be successful, its content needs to intrigue its followers to keep them clicking onto the story.

Taco Bell was the first major brand to start engagement through SnapChat in December 2012.

“Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and these can be five-minute-long digital photo-video collages, he added,” said Garett Sloane, writer for AdWeek.

Taco Bell has over 200,000 followers allowing it to play and engage with its audience. With its advancement in the SnapChat tool, Taco Bell created a SnapChat movie to launch their newest Doritos Locos Tacos.

The story was launched right before the 2014 MTV movie awards.

To see more information about Taco Bell on SnapChat click here.

It is important for brands to keep updated on the newest social media platforms to stay connected with their audiences.

SnapChat is hottest app right now and just like Taco Bell, other brands should follow suite and stay connected with the hottest social medias.

Follow Me. WHY?

Many organizations say, “And don’t forget to follow us on Twitter and like us on Facebook.”

Leaving me here like… WHY?

Why should I follow you on Twitter and like you on Facebook?

What good does that do for me?

It is fundamental for organizations to include a reason for the people to interact with them on social media, otherwise, why have one?

Many businesses will create social media accounts just to publicize sales and advertisements to more people.

They wrong for that.

For businesses to succeed on their social media platforms, their content should be 80 percent interactive and 20 percent branding.

People are more interested in talking about themselves than listening about you.

“Remember, people are like snowflakes: there are no two exactly alike. If you talk about them, if you listen to them, if you model them, if you consider their desires, they will open up to you,” Sushil Menon, an experienced networking marketer, said.

Social media works the same way.

“Social media is used by customers and prospects to communicate among themselves, and occasionally with companies,” said Jay Baer, a social media strategist.

Baer then draws a bridge between customers and social media and says social media “communication can result in leads, sales or advocacy, but is often less structured and conversational, and can be reactive too, as social media is increasingly used as a customer support channel.”

A business’s social media post should also evoke emotion; laughter or tears, emotions drive people’s actions.

Oreo, milk’s favorite cookie, succeeds on social media because its content is not all about itself and it makes people laugh.

When there was blackout at the XLV11 2013 Super Bowl, Oreo came in clutch with:(Clutch is lingo for resourceful or helpful or doing a great job.)


This picture received over 15,000 retweets and over 6,000 favorites.

And when everyone was talking about the #theDress, Oreo tweeted:

Screen Shot 2015-03-08 at 10.16.40 PM

Oreo gives people a reason to follow its brand on social media. Its content interacts with the public through emotion.

Why should you follow Oreo on social media?

Because here I am blogging about it and how its social media presents is powerful and interactive.

Like. …

If you have to ask, “Is this inappropriate?” Yes, yes it is inappropriate.

A stranger said this to me as I asked out loud to a group of friends if it would be inappropriate to go as Aunt Jemima for Halloween and give out pancakes.

I think it is only inappropriate because I am White and Mexican… or maybe it’s because I am a guy.


This same piece of advice is applicable to what we post on social media.

More and more employers are screening our activity on social media before deciding on hiring us.

They are viewing our grammar, our vocabulary, and our personal lives.

There are even websites that can describe our personalities based on what we LIKE on Facebook.

I suggest as a professional career advisor (total sarcasm I am not a professional career advisor) we delete our social media accounts. Who’s with me?

But then how would we le the world know what we’re eating or how we are feeling?

I say this as a joke because “it’s important that you have profiles on LinkedIn, Facebook and Twitter. If you don’t, you won’t seem as relevant and companies might think that you’re hiding something,” said Dan Schawbel, the author of “How Recruiters Use Social Networks to Make Hiring Decisions Now.”

The success in job-hunting is affected on the content posted on our social media.

Social Media gives employers the chance to see our personalities and they will determine if we will fit the office atmosphere based on the content they can see from our Facebook and Twitter accounts.

It might be a good idea to set your accounts to private and manage the content people post on your page.

CareerBuilder created a list of common reasons why employers said no to an applicant based on what was on their social media.

  • Job candidate posted provocative or inappropriate photographs or information – 46 percent;
  • Job candidate posted information about them drinking or using drugs – 41 percent;
  • Job candidates bad-mouthed their previous company or fellow employee – 36 percent;
  • Job candidate showed poor communication skills – 32 percent;
  • Job candidate posted discriminatory comments related to race, gender, religion etc. – 28 percent;
  • Job candidate lied about qualifications – 25 percent;
  • Job candidate shared confidential information from previous employers – 24 percent;
  • Job candidate was linked to criminal behavior – 22 percent;
  • Job candidate’s screen name was unprofessional – 21 percent;
  • Job candidate lied about an absence – 13 percent.

It is frightening how the success of my future is dependent on the content I provide on social media.

Then again, the success of my future is determined by the content I provide.

I want to argue and say employers have no right to peek into personal lives to determine the qualifications on the hire.

But if we can’t show respectable behavior on the Internet how can we provide respectable content in professional settings.

I wouldn’t want to hire someone who has mean or socially disturbing tweets like:

This was a tweet made by the communications director at IAC. A COMMUNICATIONS DIRECTOR! She was fired for writing this tweet.

But some people have Tweets and posts I think they are funny, not professional, but I can feel their sense of humor or sarcasm. Like these:

I am afraid to show my sense of humor on social media now because my humor maybe very different from my employers.

Just to be safe, I am just going to follow the piece of advice that random person gave me about determining something’s appropriateness. This will allow me to show my great personality but still maintain a level of respectability.

I ended up going as Cosmo from The Fairly Odd Parents instead.

Using Your BIG FAT MOUTH and 140 Characters Effectively

I’ve often been told I have a fat mouth. It’s true. I have a hard time keeping my big mouth shut. I don’t know when to stop talking or when to hold back from the truth. I am the first one to speak up and the first one to tell it like it is.


In my early years, I was a great kid, a teacher’s pet, a best friend, but my mouth always got me in trouble. The teachers would say, “Justin, don’t talk when I am talking, it’s rude.”


I would kindly reply, “What’s rude is you interrupting my conversation.” Well, that’s what I wanted to say. Instead I would say, “Sorry,” and go flip my green card into a yellow card as warning sign to slow my roll with my behavior.”

how rude

My words would also get me out of trouble because I was good at lying or ‘bending the truth.’ My words were also my best defense from bullying in high school, because I was good at throwing back insults.

I am also good at making friends because I love to socialize and talk talk talk. I am comfortable going up to strangers and starting a casual conversation to where that moment could start the birth of a beautiful friendship.

For 20 years I have been strengthening the power of my voice (not in music, I wish though, but  then I would never shut up) and I have learned in all of my experience that the best speakers are also the best listeners.

“In a study done by McKinsey, one telecom save desk hired candidates with superior listening skills. It found that within three months these agents had save rates two-to-three times higher than those of more experienced people in the regular call centers,” Sims Wyeth, a speech and presentation coach, reported in one his blog titled Listening is Persuasive.

This then made me start to think that the most effective communicators are not only the best listeners but are also the best at getting straight to the point instead of using a bunch of useless words that don’t make any sense and are meaningless and annoy you and make you confused. See my point?


Twitter is the best at helping me cut out the blabber and getting right to the point.

“140-characters was chosen as a good length, leaving 20 characters for the username of the sender,” said Lauren Dugan, an author for Social Times. “This way, anyone receiving a tweet via SMS would get the whole tweet in a single text message, with nothing spilling over into a second or third message that pops up minutes later.”

The 140-character forces you to keep it short and sweet. It skips the bull so people can understand you, so people will want to LISTEN to you, so people will UNDERSTAND you.


For strategic communication to work, it is important that listening comes first so understanding can take place in order for an effective response to be made. It doesn’t have to be 140 characters, but it needs to be short enough that it does not lose the audience’s attention.

If you’re a Chatty Kathy like me, take this and learn how to use your big fat mouth effectively.

I don’t know why I rambled all of this, but you get my point.