North by North Texas: Better Than Fyre Festival

By: Gabriela Perez

 

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Credit: Gabriela C. Perez

 

Two weeks ago, I decided to write a post detailing the social media plan for North by North Texas, UNT University Program Council’s end of the year music festival, and overall last event of the year.

 

How did it go, you ask?

Well, let’s just say Ja Rule would be jealous.

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Credit: Gabriela C. Perez

North by North Texas went as well as it was going to, which is a good thing! Of course, bands ran late and timelines weren’t followed to the minute, but the students that came really enjoyed themselves and went home with a bunch of cool freebies. After planning the event for a little over a semester, seeing people singing along with the bands and getting into the show was more than what I could ask for.

How did we reel in these people?

Social media.

 

Our strategy was to create content that students would want to share on their sacred social media sites. Along with UPC’s brilliant marketing team, we came up with polls, giveaways, and other content like artist profiles and videos from bands directly to the students. Our giveaways reached about 100 retweets, with about 7 thousand organic views by Thursday. Our social media strategies worked, and even the bands were complimenting our work.

Putting together North by North Texas was quite possibly one of my favorite parts of college so far. The amount of hard work and dedication that was put into it was impressive and I definitely couldn’t have done it without the help of my friends and coworkers.

I think the most important thing I’ve learned from social media is that content really does matter. What you post is what people are going to see, and could end up being a great boost for your brand, or the beginning of a PR nightmare. As long as you are reaching the social media goals you set out to accomplish, there is no reason why you shouldn’t be successful.

 

Keep on posting everyone!

 

Sources:

“Division of Student Affairs.” University Program Council | Division of Student Affairs. N.p., 17 Apr. 2017. Web. 16 Apr. 2017.

 

 

Arron Free After Death

Aaron Hernandez lawyer wants murder conviction erased.odin lloyd dl2 Aaron Hernandezs Lawyer Wants Murder Conviction Erased It may be that in certain states you may be let go of a crime if you were not fully convicted and you died. Joe Baez, Aaron’s lawyer is well known for his work. “It was vintage Jose Baez: flashy, theatrical and willing to do anything for his clients. With Hernandez’s acquittal, Baez burnished his status as one of the most recognized defense attorneys in the U.S., six years after his high-profile gig successfully defending Casey Anthony, the Florida mother accused of killing her toddler because she didn’t want the responsibility of raising a child.” This is a picture of Odin. 

Baez reputation is well known for him making holes where no holes can be made for his clients.He believes in redemption and compassion for his clients, he sounds like a great lawyer to me.

For a man with a slow start he has come a long way and i hope he can help Aaron Hernandez. This story is so sad and my heart goes out to the families of all. I wonder if he will be forgiven?

Music Artists Need Social Media

By: Kalyn Baxter

Music in the form of singles or albums are released almost every day. Most artist that have large budgets are able to pay for advertisement and promotion about the upcoming releases, however the most genuine form of pre-album hype is when fans anxiously post on almost every social media platform about how great the album will be before it even comes out. Music artist honestly do not need to focus on buying advertisements for an upcoming album thanks to the help of social media. A simple tweet hinting to an upcoming album to their fans could leave all the promotion work to everyone who follows them. Along with other types of self-promotion, there are methods to successfully post about new music without being too aggressive, like sounding genuine about why the fans should be excited and most importantly by being interacted and responding to feedback. Eager fans will create content like memes or other graphics showing their support and excitement toward their preferred artist’s work. image1In order to have gotten to the level of having fans promote music, the artist had to have previously released quality music that at one point gained the trust of the people the artist had attempted to market to. Since people are now creating visual graphics of their anticipation, it will get more attention than fans just typing out to friends that they should get the new album that is releasing soon. Once an album or single from a music artist is released the content produced by fans will most likely increase. Lately the albums that I have been suggested to listen to are from Kendrick Lamar and the group called Gorillaz, and if there were not the constant praise on social media about the music I would not have taken the time to listen to them. Social media is needed for music artist when it comes to spreading the news of an incoming album, because it promotes to large amounts of people at once without having to pay for constant marketing.

Sources:

 http://www.contentfac.com/how-much-does-social-media-marketing-cost/

http://blog.sonicbids.com/5-ways-to-promote-your-music-on-social-media-without-annoying-people

 

If you didn’t Instagram it, did you really eat?

By: Ruben Garcia | @kingrubencito

food-on-instagram

In this day of age, if you really posted something on social media, did it really happen? Everyone is captivated at the thought of social media and sharing your activities. The same goes for the gym, if you didn’t take a picture, did you really work out? On Instagram, you can do anything: take pictures for leisure, market companies, and sell food.

Companies that take advantage of Instagram are food trucks! This is because it is very easy, it is a good way to tell their story, and it is mobile – just like food trucks. This is what mobile-cuisine.com says about mobile food trucks:

  • Instagram’s technology helps you easily create stunning images that you can easily use on your food truck’s other social networks.
  • Both Facebook and Twitter have optimized how photos are displayed on these platforms and you can share directly from Instagram to those platforms (as well as to Tumblr, Foursquare, Flickr, and email) automatically or by individual selection.
  • Instagram combines two of the most powerful forces in the social technology market—mobile and photo sharing—to create a platform that truly offers a unique value proposition. Food Truck owners with an Instagram presence can take advantage of that intersection where users are focusing their attention.

trailercakes

An example of a food truck that uses Instagram to sell their products is Trailercakes, which is based in Dallas, Texas. Trailercakes is known for their miniature sized cupcakes, cakeballs, and other cake products. They have a food truck named Bubbles, who is usually parked at Klyde Warren Park in Downtown Dallas. They post what days and their daily menu on Instagram to allow their Instagram followers to know when and where they are going to be. They have a huge fan base that follow them everywhere.

Instagram has given many food companies success.

References

https://blog.hubspot.com/marketing/food-brands-instagram

https://mobile-cuisine.com/social-media/use-instagram-food-truck-business/

http://trailercakes.com/

 

Nike’s Agility with Social

Written by: Channing Nuttall

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Credit: Nike Twitter

Nike is leaving its competitors in the dust when it comes to social following and engagement. With 6.9 million followers on Twitter, almost 28 million likes on Facebook, and 71.3 million followers on Instagram, Nike has a massive reach. Of course, they are a large athletic clothing retailer, so they are bound to have large amounts of followers, but how do they keep them engaged?

On Facebook, Nike almost always posts video clips about products, famous spokespeople, and fitness inspiration. This is valuable to the consumer because they are getting a visual display of the product as well as how it moves and performs. The videos can aid in making the consumer feel empowered. For example, their athletic hijab recently released and they added a video to empower Muslim women.

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Credit: Nike Facebook

On Twitter, Nike has shorter clips and more images because they know that many users will not sit and watch videos on such a fast-moving platform. Nike also did an excellent job on Olympic coverage via social media for the last Olympic season. This engages its users because they are interested in athletics and the Olympics is the largest sporting event.

Nike
Credit: Nike Instagram

On Instagram, Nike can grab the attention of its followers by creating powerfully visual short clips and photography. They captivate their audience by placing their products strategically in scenarios and not making the scenes entirely about the product, rather the person that is using it and the performance situation they are in. While the company does well with what they do post on Instagram, they are not focusing their energy on the platform and sometimes go a couple weeks without posting content. This is a huge missed opportunity for the brand as they have an audience of 71.3 million they could be talking to multiple times per day. Overall, Nike’s online presence is strong because it is primarily high quality video content that is created by the company.

Hey you just searched that so,

 

By Sasha Calamaco / @sashacee_

Let’s throw a ton of that same product on your social media AKA Instagram and Twitter telling you to buy it!

For example, I just started looking around for a new watch, and I often visit the Apple store a ton. So why wouldn’t this pop up on my every scroll through Twitter? It is pretty crazy that our phones – these apps pick up our searches, locations, mapping of our lives basically. As much as a lot of us may not want to believe those creepy facts, it’s true!

So I decided to search why and how it benefits Amazon in this case. Here is what I found, How Amazon Uses Twitter to Drive Website Traffic

“Amazon use a very unique approach to customer acquisition on Twitter which:

  • Keeps their followers engaged.

  • Uses a wide variety of content.

  • Creates customer-acquiring contests.

  • Uses multiple accounts.

  • Participates in trends.”

    – Kiss Metrics Blog

Which sounds like a huge strategy on their part, they’re keying into each and every consumer they service to. Which to me is insane, but so freakin amazing as a company to pay attention to. Could you imagine thousands plus people being targeted and gagged towards every single day through each and every Ad they see from Amazon. Especially how they choose to word it…

“Their conversational tone and informal content presentation style have made sure that their followers know that they’re part of a conversation. Amazon’s followers don’t feel like they’re being advertised to”

That is totally true, any time I see an Advertisement from Amazon my thoughts are “Man they really get me.” or “ YAS I DIDN’T KNOW I NEEDED THAT IN MY LIFE!” And i’m more than sure we have all had those same thoughts.

So what our phones are picking up our every move of what we’re ordering online, I think in a way it is and will continue to make our lives easier in the sense of having what we want or may be looking for so accessible.

How To Increase Social Media Engagement

By Abisola Adeyemi

Social-Media-Engagement

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjy84Hb57vTAhUeHGMKHXcgBrYQjRwIBw&url=http%3A%2F%2Ffuzeseo.co%2Fboost-social-media-engagement%2F&psig=AFQjCNE3_I8w2kuREojyK9P7YfzTun_0DA&ust=1493079222430648

We have learned by now that engagement is a huge factor in success. We want to know that our audience not only see’s our content but they connect to it as well. Reach is very important, you can have millions of followers but if you don’t connect with your audience then thats a fail.

Here are some secret ways to increase Social Media Engagement:

  • Understand why your audience follows you. Say for instance, you are a retail store, post more content about what you have in store! Post about new arrivals and upcoming style advice for the season, to keep your audience excited and curious for what is to come next.
  • Entertain your audience. Make funny content, we all need a laugh. You have the ability to make someones day if you can make them smile.
  • Be relatable. Find ways to produce content that’ll connect you to your audience. People like when they can relate.
  • Share facts. People love to learn something new, you’ll want your audience to come to you because they know you have the good stuff.
  • Live stream videos, this is a fun way to engage with your audience. When you can speak live and have your audience ask questions and receive answers live.
  • Make more visual content. We are visual creatures, we enjoy nice pictures and art in any form that’ll spark emotion.
  • Ask and welcome feedback. Be open to criticism to see what you can do better and receive feedback about what they would like to see you do.
  • Put your Audience first, its always about them. Let them know you care about what they feel about your content,
  • Be consistent with messages. Without consistency, you can lose your audience. Its important to produce as much content as you can.
  • Do Giveaways. People love free stuff. Reward your audience for taking time to pay attention to your content.

Reference:

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjy84Hb57vTAhUeHGMKHXcgBrYQjRwIBw&url=http%3A%2F%2Ffuzeseo.co%2Fboost-social-media-engagement%2F&psig=AFQjCNE3_I8w2kuREojyK9P7YfzTun_0DA&ust=1493079222430648

http://marketingland.com/10-ways-increase-social-media-engagement-like-never-180901