Music Artists Need Social Media

By: Kalyn Baxter

Music in the form of singles or albums are released almost every day. Most artist that have large budgets are able to pay for advertisement and promotion about the upcoming releases, however the most genuine form of pre-album hype is when fans anxiously post on almost every social media platform about how great the album will be before it even comes out. Music artist honestly do not need to focus on buying advertisements for an upcoming album thanks to the help of social media. A simple tweet hinting to an upcoming album to their fans could leave all the promotion work to everyone who follows them. Along with other types of self-promotion, there are methods to successfully post about new music without being too aggressive, like sounding genuine about why the fans should be excited and most importantly by being interacted and responding to feedback. Eager fans will create content like memes or other graphics showing their support and excitement toward their preferred artist’s work. image1In order to have gotten to the level of having fans promote music, the artist had to have previously released quality music that at one point gained the trust of the people the artist had attempted to market to. Since people are now creating visual graphics of their anticipation, it will get more attention than fans just typing out to friends that they should get the new album that is releasing soon. Once an album or single from a music artist is released the content produced by fans will most likely increase. Lately the albums that I have been suggested to listen to are from Kendrick Lamar and the group called Gorillaz, and if there were not the constant praise on social media about the music I would not have taken the time to listen to them. Social media is needed for music artist when it comes to spreading the news of an incoming album, because it promotes to large amounts of people at once without having to pay for constant marketing.

Sources:

 http://www.contentfac.com/how-much-does-social-media-marketing-cost/

http://blog.sonicbids.com/5-ways-to-promote-your-music-on-social-media-without-annoying-people

 

If you didn’t Instagram it, did you really eat?

By: Ruben Garcia | @kingrubencito

food-on-instagram

In this day of age, if you really posted something on social media, did it really happen? Everyone is captivated at the thought of social media and sharing your activities. The same goes for the gym, if you didn’t take a picture, did you really work out? On Instagram, you can do anything: take pictures for leisure, market companies, and sell food.

Companies that take advantage of Instagram are food trucks! This is because it is very easy, it is a good way to tell their story, and it is mobile – just like food trucks. This is what mobile-cuisine.com says about mobile food trucks:

  • Instagram’s technology helps you easily create stunning images that you can easily use on your food truck’s other social networks.
  • Both Facebook and Twitter have optimized how photos are displayed on these platforms and you can share directly from Instagram to those platforms (as well as to Tumblr, Foursquare, Flickr, and email) automatically or by individual selection.
  • Instagram combines two of the most powerful forces in the social technology market—mobile and photo sharing—to create a platform that truly offers a unique value proposition. Food Truck owners with an Instagram presence can take advantage of that intersection where users are focusing their attention.

trailercakes

An example of a food truck that uses Instagram to sell their products is Trailercakes, which is based in Dallas, Texas. Trailercakes is known for their miniature sized cupcakes, cakeballs, and other cake products. They have a food truck named Bubbles, who is usually parked at Klyde Warren Park in Downtown Dallas. They post what days and their daily menu on Instagram to allow their Instagram followers to know when and where they are going to be. They have a huge fan base that follow them everywhere.

Instagram has given many food companies success.

References

https://blog.hubspot.com/marketing/food-brands-instagram

https://mobile-cuisine.com/social-media/use-instagram-food-truck-business/

http://trailercakes.com/

 

Nike’s Agility with Social

Written by: Channing Nuttall

just-do-it-hed-2013
Credit: Nike Twitter

Nike is leaving its competitors in the dust when it comes to social following and engagement. With 6.9 million followers on Twitter, almost 28 million likes on Facebook, and 71.3 million followers on Instagram, Nike has a massive reach. Of course, they are a large athletic clothing retailer, so they are bound to have large amounts of followers, but how do they keep them engaged?

On Facebook, Nike almost always posts video clips about products, famous spokespeople, and fitness inspiration. This is valuable to the consumer because they are getting a visual display of the product as well as how it moves and performs. The videos can aid in making the consumer feel empowered. For example, their athletic hijab recently released and they added a video to empower Muslim women.

nike1
Credit: Nike Facebook

On Twitter, Nike has shorter clips and more images because they know that many users will not sit and watch videos on such a fast-moving platform. Nike also did an excellent job on Olympic coverage via social media for the last Olympic season. This engages its users because they are interested in athletics and the Olympics is the largest sporting event.

Nike
Credit: Nike Instagram

On Instagram, Nike can grab the attention of its followers by creating powerfully visual short clips and photography. They captivate their audience by placing their products strategically in scenarios and not making the scenes entirely about the product, rather the person that is using it and the performance situation they are in. While the company does well with what they do post on Instagram, they are not focusing their energy on the platform and sometimes go a couple weeks without posting content. This is a huge missed opportunity for the brand as they have an audience of 71.3 million they could be talking to multiple times per day. Overall, Nike’s online presence is strong because it is primarily high quality video content that is created by the company.

Hey you just searched that so,

 

By Sasha Calamaco / @sashacee_

Let’s throw a ton of that same product on your social media AKA Instagram and Twitter telling you to buy it!

For example, I just started looking around for a new watch, and I often visit the Apple store a ton. So why wouldn’t this pop up on my every scroll through Twitter? It is pretty crazy that our phones – these apps pick up our searches, locations, mapping of our lives basically. As much as a lot of us may not want to believe those creepy facts, it’s true!

So I decided to search why and how it benefits Amazon in this case. Here is what I found, How Amazon Uses Twitter to Drive Website Traffic

“Amazon use a very unique approach to customer acquisition on Twitter which:

  • Keeps their followers engaged.

  • Uses a wide variety of content.

  • Creates customer-acquiring contests.

  • Uses multiple accounts.

  • Participates in trends.”

    – Kiss Metrics Blog

Which sounds like a huge strategy on their part, they’re keying into each and every consumer they service to. Which to me is insane, but so freakin amazing as a company to pay attention to. Could you imagine thousands plus people being targeted and gagged towards every single day through each and every Ad they see from Amazon. Especially how they choose to word it…

“Their conversational tone and informal content presentation style have made sure that their followers know that they’re part of a conversation. Amazon’s followers don’t feel like they’re being advertised to”

That is totally true, any time I see an Advertisement from Amazon my thoughts are “Man they really get me.” or “ YAS I DIDN’T KNOW I NEEDED THAT IN MY LIFE!” And i’m more than sure we have all had those same thoughts.

So what our phones are picking up our every move of what we’re ordering online, I think in a way it is and will continue to make our lives easier in the sense of having what we want or may be looking for so accessible.

How To Increase Social Media Engagement

By Abisola Adeyemi

Social-Media-Engagement

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjy84Hb57vTAhUeHGMKHXcgBrYQjRwIBw&url=http%3A%2F%2Ffuzeseo.co%2Fboost-social-media-engagement%2F&psig=AFQjCNE3_I8w2kuREojyK9P7YfzTun_0DA&ust=1493079222430648

We have learned by now that engagement is a huge factor in success. We want to know that our audience not only see’s our content but they connect to it as well. Reach is very important, you can have millions of followers but if you don’t connect with your audience then thats a fail.

Here are some secret ways to increase Social Media Engagement:

  • Understand why your audience follows you. Say for instance, you are a retail store, post more content about what you have in store! Post about new arrivals and upcoming style advice for the season, to keep your audience excited and curious for what is to come next.
  • Entertain your audience. Make funny content, we all need a laugh. You have the ability to make someones day if you can make them smile.
  • Be relatable. Find ways to produce content that’ll connect you to your audience. People like when they can relate.
  • Share facts. People love to learn something new, you’ll want your audience to come to you because they know you have the good stuff.
  • Live stream videos, this is a fun way to engage with your audience. When you can speak live and have your audience ask questions and receive answers live.
  • Make more visual content. We are visual creatures, we enjoy nice pictures and art in any form that’ll spark emotion.
  • Ask and welcome feedback. Be open to criticism to see what you can do better and receive feedback about what they would like to see you do.
  • Put your Audience first, its always about them. Let them know you care about what they feel about your content,
  • Be consistent with messages. Without consistency, you can lose your audience. Its important to produce as much content as you can.
  • Do Giveaways. People love free stuff. Reward your audience for taking time to pay attention to your content.

Reference:

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjy84Hb57vTAhUeHGMKHXcgBrYQjRwIBw&url=http%3A%2F%2Ffuzeseo.co%2Fboost-social-media-engagement%2F&psig=AFQjCNE3_I8w2kuREojyK9P7YfzTun_0DA&ust=1493079222430648

http://marketingland.com/10-ways-increase-social-media-engagement-like-never-180901

Is social media really important?

By TingHsuan(Rose) Kuo

As the semester is coming to an end, the question arise “is social media really as important as we think?” We have learned so much tips on social media and digital marketing, but we constantly go back to the question doubting if social media is right for businesses.

social-retail-1

Photo Credit: B2C

Throughout the classes this semester, an important aspect we were taught to always consider is the audience of your business. Social media is an amazing tool to use for marketing but it may not be perfect for every business. Some may argue social media is cheaper than traditional marketing, and forgot about the fact that social media is high on human capital. In fact, big retail corporation are spending tremendous amount on bringing talent that could create an online buzz to attract target customers, and not to mention the money they put in to digital marketing like display advertisement, retargeting, and search engine marketing.

social-media-retail-008

Photo Credit: The Guardian

Depend on the industry you are in, different platforms of social media may come in handy to you and assist you different ways. For entertainment, and fashion industry, any types of media is a form of their portfolio. It is essential for them to utilize it and allow their fans to follow up with them. Other industry like retail and restaurants are also jumping into the social media game. It is important for them to stay in touch with the market and know what the customer’s want and need, and it is seen as part of the customer service now. Other industry like travel agency and real estate are experiencing hard time to modernize their marketing strategy, since their target marketing have shift to a new generation. In the nutshell, social media is an amazing tool to get in to but never forget who your target audience is and what you want your brand to represent.

Reference:

  1. Carranza, A. (2015, June 16). 7 Industries That Benefit Most from Social Media. Retrieved April 23, 2017, from http://www.socialmediatoday.com/social-networks/anthonycarranza/2015-06-16/7-industries-benefit-most-social-media

2. Tirico, K. (2016, August 29). How Leading Retailers Created Successful Social Media Marketing Strategies Featured. Retrieved April 23, 2017, from http://www.retailtouchpoints.com/features/trend-watch/how-leading-retailers-created-successful-social-media-marketing-strategies

Welcome ton the World of Chatbots.

By: KeAndra Hill

chatbots_yourstory Image

We are always moving on to the new and latest thing. So what’s hot now? Chatbots. Chatbots are a new innovative way in communicating with some of your favorite retailers. Originating from Facebook, Chatbots allow for communication with artificial intelligence through messenger apps and tabs. They allow for communication with a company, finding a product/service with a company, and purchasing from a company. The processes are much faster, with less procedure steps, and made much easier.

So why Chatbots? Well messenger apps have now surpassed the popularity of even social media apps. Messenger apps are where the people are at. They prefer the micro-media of messenger apps rather than the more public atmosphere of other social media platforms. Companies need to stay where their consumers are.

3058584-poster-p-4-anyone-can-make-a-chatbot-on-kik-the-messaging-service-that-teens-love.jpg Image

Chatbots allow for a much more personal exchange between company and consumer. Consider Nordstrom’s Chatbot, they can give style tips to users based off data cookies collected about the users. Same thing considering Sephora and beauty tips and previous purchases and finds. Disney even went so far as to create Chatbots to interact with and have playful banters with their consumers. The Chatbots allow for a different type of experience for consumers that is unique to each company and their own brand personality. Actual conversation with companies seem to be much more effective than the simple video ads or other traditional media. Engagement and interaction is key in driving consumers today.

Chatbots tell a story for companies. There is strong growth for Chatbots in the future and I predict that with time, they will only get better. Its time for companies to adapt with their consumers and listen to what they want and need. The one-on-one atmosphere of the artificial intelligence creates great buying opportunities. Successful chat bots can tell a businesses brand story, re-engage audiences, facilitate commerce, and grow their business.

 

 

 

 

 

 

 

Works Cited

 

Mroz, B. (1970, October 28). Why chatbots are an important opportunity for retailers. Retrieved April 08, 2017, from https://econsultancy.com/blog/68458-why-chatbots-are-an-important-opportunity-for-retailers/

(2016, November 17). What Are Chatbots and Why Are They Important? Retrieved April 08, 2017, from https://www.telemessage.com/what-are-chatbots-and-why-are-they-important/

Zhou, A. (2017, March 20). Why Chatbots Are The Future Of Marketing. Retrieved April 08, 2017, from http://www.topbots.com/why-chatbots-are-future-marketing/