If you didn’t Instagram it, did you really eat?

By: Ruben Garcia | @kingrubencito

food-on-instagram

In this day of age, if you really posted something on social media, did it really happen? Everyone is captivated at the thought of social media and sharing your activities. The same goes for the gym, if you didn’t take a picture, did you really work out? On Instagram, you can do anything: take pictures for leisure, market companies, and sell food.

Companies that take advantage of Instagram are food trucks! This is because it is very easy, it is a good way to tell their story, and it is mobile – just like food trucks. This is what mobile-cuisine.com says about mobile food trucks:

  • Instagram’s technology helps you easily create stunning images that you can easily use on your food truck’s other social networks.
  • Both Facebook and Twitter have optimized how photos are displayed on these platforms and you can share directly from Instagram to those platforms (as well as to Tumblr, Foursquare, Flickr, and email) automatically or by individual selection.
  • Instagram combines two of the most powerful forces in the social technology market—mobile and photo sharing—to create a platform that truly offers a unique value proposition. Food Truck owners with an Instagram presence can take advantage of that intersection where users are focusing their attention.

trailercakes

An example of a food truck that uses Instagram to sell their products is Trailercakes, which is based in Dallas, Texas. Trailercakes is known for their miniature sized cupcakes, cakeballs, and other cake products. They have a food truck named Bubbles, who is usually parked at Klyde Warren Park in Downtown Dallas. They post what days and their daily menu on Instagram to allow their Instagram followers to know when and where they are going to be. They have a huge fan base that follow them everywhere.

Instagram has given many food companies success.

References

https://blog.hubspot.com/marketing/food-brands-instagram

https://mobile-cuisine.com/social-media/use-instagram-food-truck-business/

http://trailercakes.com/

 

Facebook is trying to become Snapchat.

Facebook Messenger has recently done an overhaul on their app, adding a feature to post photos of the day for 24 hours similar to Snapchat’s story feature, they’ve even added a camera with a drawing feature which is just like Snapchat’s drawing feature which lets you draw on your snaps for some creative interaction. They’ve copied the company/entertainment stories that are posted by news organizations and other shows.

Not even their other platforms are safe, as Instagram has recently gotten stories as well that can only be seen for a certain amount of time. On the Left is Facebook’s Instagram stories and on the right is Snapchat. Link

cnnsnapvsfb

This isn’t the first thing they’ve taken either, they’ve also added cash transfers to the Messenger app just like Snapchat’s Snapcash function allowing you to snap cash to people. The icing on the cake is that there is a function to scan codes from other people’s Messenger app to add them just like Snapchat has been using since about two to three years ago. Facebook clearly has no shame in their copycat ways just like most big companies that copy ideas that have given an opponent an edge on the market. The only big difference is that Facebook’s app is still mostly for messaging and as such has more features for text and stickers.

By Brandon Carithers

Hey you just searched that so,

 

By Sasha Calamaco / @sashacee_

Let’s throw a ton of that same product on your social media AKA Instagram and Twitter telling you to buy it!

For example, I just started looking around for a new watch, and I often visit the Apple store a ton. So why wouldn’t this pop up on my every scroll through Twitter? It is pretty crazy that our phones – these apps pick up our searches, locations, mapping of our lives basically. As much as a lot of us may not want to believe those creepy facts, it’s true!

So I decided to search why and how it benefits Amazon in this case. Here is what I found, How Amazon Uses Twitter to Drive Website Traffic

“Amazon use a very unique approach to customer acquisition on Twitter which:

  • Keeps their followers engaged.

  • Uses a wide variety of content.

  • Creates customer-acquiring contests.

  • Uses multiple accounts.

  • Participates in trends.”

    – Kiss Metrics Blog

Which sounds like a huge strategy on their part, they’re keying into each and every consumer they service to. Which to me is insane, but so freakin amazing as a company to pay attention to. Could you imagine thousands plus people being targeted and gagged towards every single day through each and every Ad they see from Amazon. Especially how they choose to word it…

“Their conversational tone and informal content presentation style have made sure that their followers know that they’re part of a conversation. Amazon’s followers don’t feel like they’re being advertised to”

That is totally true, any time I see an Advertisement from Amazon my thoughts are “Man they really get me.” or “ YAS I DIDN’T KNOW I NEEDED THAT IN MY LIFE!” And i’m more than sure we have all had those same thoughts.

So what our phones are picking up our every move of what we’re ordering online, I think in a way it is and will continue to make our lives easier in the sense of having what we want or may be looking for so accessible.

How To Increase Social Media Engagement

By Abisola Adeyemi

Social-Media-Engagement

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjy84Hb57vTAhUeHGMKHXcgBrYQjRwIBw&url=http%3A%2F%2Ffuzeseo.co%2Fboost-social-media-engagement%2F&psig=AFQjCNE3_I8w2kuREojyK9P7YfzTun_0DA&ust=1493079222430648

We have learned by now that engagement is a huge factor in success. We want to know that our audience not only see’s our content but they connect to it as well. Reach is very important, you can have millions of followers but if you don’t connect with your audience then thats a fail.

Here are some secret ways to increase Social Media Engagement:

  • Understand why your audience follows you. Say for instance, you are a retail store, post more content about what you have in store! Post about new arrivals and upcoming style advice for the season, to keep your audience excited and curious for what is to come next.
  • Entertain your audience. Make funny content, we all need a laugh. You have the ability to make someones day if you can make them smile.
  • Be relatable. Find ways to produce content that’ll connect you to your audience. People like when they can relate.
  • Share facts. People love to learn something new, you’ll want your audience to come to you because they know you have the good stuff.
  • Live stream videos, this is a fun way to engage with your audience. When you can speak live and have your audience ask questions and receive answers live.
  • Make more visual content. We are visual creatures, we enjoy nice pictures and art in any form that’ll spark emotion.
  • Ask and welcome feedback. Be open to criticism to see what you can do better and receive feedback about what they would like to see you do.
  • Put your Audience first, its always about them. Let them know you care about what they feel about your content,
  • Be consistent with messages. Without consistency, you can lose your audience. Its important to produce as much content as you can.
  • Do Giveaways. People love free stuff. Reward your audience for taking time to pay attention to your content.

Reference:

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjy84Hb57vTAhUeHGMKHXcgBrYQjRwIBw&url=http%3A%2F%2Ffuzeseo.co%2Fboost-social-media-engagement%2F&psig=AFQjCNE3_I8w2kuREojyK9P7YfzTun_0DA&ust=1493079222430648

http://marketingland.com/10-ways-increase-social-media-engagement-like-never-180901

The Mobile Network

A Blog by Taylor Green

When we as social media users log on to our social media platform of choice, we always use some sort of technology to do this function, (I mean, social media today is mainly on the web, right?). With this being said, the main resource we use for this action tends to be our mobile devices which include our smartphones, media players, or miniature tablets. In this blog, we’re going to discuss how this feature is utilized in our everyday lives and how it benefits us.

 

  1. Being Mobile is time-efficient

 

Whenever we are on our mobile devices, we tend to use them the most when we are transit to a new destination of our choosing. Social media, at first, was supposed to be a pastime that you could sit down and play with for a selected amount of time. However, we are always on the go, thus we never get enough time in the day to stop everything we are doing and be active on social media. Thankfully, mobile devices have become a tool for us to use social media whenever we are performing time consuming tasks. This helps us with all our tasks on social media in a shorter period of time.

 

  1. Being Mobile is more user-friendly.

 

When we analyze content on any social network site on a computer, there tends to be more complex information that can sometimes get us confused. With mobile devices, this problem has become solved in hopes that obtaining this content easier. The apps that these social networks develop display themselves with an easier landscape on how to function their platform. With this idea being set in place, access to information has become much simpler for usage just from the palm of your hand.

 

 

With these tips, we can see and analyze how mobile networking has become a norm in our present, and how they reluctantly help us with everyday goals.

Check out these other links on how social media can be adapted on mobile devices!

http://www.as-coa.org/articles/weekly-chart-spending-time-social-media-americas

http://www.kentucky.com/news/business/article146276779.html

Why Twitter is cool?

Unknown

Image source

By Ghadah Alhazzaa @__ghadah___

For some people, social media outlets are just the same. You go online post pictures, speak your mind and post it. You chat with friends, catch up with old ones and so on. What differentiate Twitter from all of these platforms in my opinion is that it has features that other platforms lacks. I think Twitter is not only interactive and engaging, it is also somewhat educational. For example, I like the fact that Twitter has a feature called Twitter Polls. It is a cool feature where you can ask followers any questions and learn their point of view from simply answering the poll question. LePage from Hootsuite explains in his article, “ The feature allows you to ask your followers a simple question and let them anonymously choose between short answers. The polls last for 24 hours and the results remain public. This new feature is a valuable way to get inside of your audience’s heads, while creating a more engaging, participatory experience around your business on Twitter.” I think it’s a great way to speak your mind, interact with like-minded individuals and also share creative thoughts. For example, the recent election was a hit on the Polls. Who are you voting for was a trending topic

polls

Image source

Another feature I thought was very cool and wrote about it in another blog was the tweetchat feature. Just like twitter poll it is also engaging and informative. I personally enjoyed using it and learned a lot from people I met in chatrooms.

“Twitter humanizes” people and provides a context for better understanding them.” Michael Hyatt . You will learn more about your friends on Twitter because unlike other platforms, it doesn’t only focus on images and pretty selfies. It is a way to express your thoughts whether it is personally, socially, or politically.

Resources

LePage, E. 13 Creative Twitter Poll Ideas for your Business. Retrieved from https://blog.hootsuite.com/twitter-poll-ideas-for-your-business/

12 reasons to start tweeting. Retrieved from https://michaelhyatt.com/12-reasons-to-start-twittering.html

5 Short Tips for Twitter Ads (You Can Tweet Them!). Retrieved from https://www.webceo.com/blog/5-short-tips-for-twitter-ads-you-can-tweet-them/

Twitter Polls: Find Out How To Maximize Their Benefits. Retrieved from http://www.massplanner.com/twitter-polls-find-out-how-to-maximize-their-benefits/

Snapchat Me That Filter

 

(Via Eliah Davila)

BY: ELIAH DAVILA |@essenceofeliah

I am a young woman that loves snapping selfies, but I also love keeping up with snap streaks on none other than Snapchat! Young and old most of the population knows what Snapchat is. What is more popular than the app itself you may ask? The famous Snapchat filters of course. Every user has their favorite filter the dog, vomiting rainbows, or maybe the infamous flower crown. To give a little background about what I am talking about the app uses face recognition technology to attach and transform your face to many different themes. Some marketers have used this feature to promote businesses for a certain amount of time. Gatorade has used it to digitally pour Gatorade on your head and Taco Bell has used the feature to turn your face into a hard taco. I never paid much attention to the feature until recently. Last week I was sitting in my car waiting for class to start then I began to play with the new Snapchat filters. This day Snapchat had filters that only effected the change of your facial features and added aesthetic changes like longer lashes and clearer skin. I also decided not to wear makeup this day so when I used the filter then looked at the picture of myself I was taken back by the drastic changes. This filter was far beyond making me a Starbucks unicorn, this filter photo shopped my face and imperfections with one click of a button. I was not upset by the difference of the photos because what else do you expect from an app. Although, as I took on the internet to see if anyone else was amazed by the filter’s results to my surprise many people have an opinion on how Snapchat alters user’s facial features. There is much talk over social media saying that Snapchat is using filters to uphold the unrealistic beauty standard that is pushed to consumers. I believe Snapchat from a business prospective is not trying to uphold an ideal beauty. I believe the company is making an effort to stay afloat in the app industry by providing all things in one app. Snapchat using such drastic filter settings is what helps keep the app ranked above picture editing apps like Facetune and other photo shopping apps. Snapchat is ranked above all social media apps and for reasons like offering so much like a photo enhancement in just one touch is a genius marketing plan.

 

References

Burhop, B. (n.d.). Is This Snapchat Filter Creating Unrealistic Beauty Standard – Insider Tip – DailyBeauty – The Beauty Authority – NewBeauty. Retrieved from https://www.newbeauty.com/blog/dailybeauty/9814-snapchat-beauty-filter/

Dash, K. (2016, May 18). The Reason Why You Love the Dog Filter on Snapchat | Allure. Retrieved from http://www.allure.com/story/snapchat-dog-filter

Liquido, K. (2016, June 1). Why I’m Sick of Snapchat’s Photoshopping and Sexualizing Lenses – Verily. Retrieved from http://verilymag.com/2016/06/snapchat-lenses-social-media-beauty-photoshop

Vasquez, N. (2016, June 6). 11 Examples of Branded Snapchat Filters & Lenses That Worked. Retrieved from https://medium.com/comms-planning/11-branded-snapchat-filters-that-worked-94a808afa682

Wylde, K. (2017, April 20). How To Use The Unicorn Frappuccino Filter On Snapchat & Unleash Your Inner Magical Goddess. Retrieved from https://www.bustle.com/p/how-to-use-the-unicorn-frappuccino-filter-on-snapchat-unleash-your-inner-magical-goddess-52544