Snapchat Me That Filter

 

(Via Eliah Davila)

BY: ELIAH DAVILA |@essenceofeliah

I am a young woman that loves snapping selfies, but I also love keeping up with snap streaks on none other than Snapchat! Young and old most of the population knows what Snapchat is. What is more popular than the app itself you may ask? The famous Snapchat filters of course. Every user has their favorite filter the dog, vomiting rainbows, or maybe the infamous flower crown. To give a little background about what I am talking about the app uses face recognition technology to attach and transform your face to many different themes. Some marketers have used this feature to promote businesses for a certain amount of time. Gatorade has used it to digitally pour Gatorade on your head and Taco Bell has used the feature to turn your face into a hard taco. I never paid much attention to the feature until recently. Last week I was sitting in my car waiting for class to start then I began to play with the new Snapchat filters. This day Snapchat had filters that only effected the change of your facial features and added aesthetic changes like longer lashes and clearer skin. I also decided not to wear makeup this day so when I used the filter then looked at the picture of myself I was taken back by the drastic changes. This filter was far beyond making me a Starbucks unicorn, this filter photo shopped my face and imperfections with one click of a button. I was not upset by the difference of the photos because what else do you expect from an app. Although, as I took on the internet to see if anyone else was amazed by the filter’s results to my surprise many people have an opinion on how Snapchat alters user’s facial features. There is much talk over social media saying that Snapchat is using filters to uphold the unrealistic beauty standard that is pushed to consumers. I believe Snapchat from a business prospective is not trying to uphold an ideal beauty. I believe the company is making an effort to stay afloat in the app industry by providing all things in one app. Snapchat using such drastic filter settings is what helps keep the app ranked above picture editing apps like Facetune and other photo shopping apps. Snapchat is ranked above all social media apps and for reasons like offering so much like a photo enhancement in just one touch is a genius marketing plan.

 

References

Burhop, B. (n.d.). Is This Snapchat Filter Creating Unrealistic Beauty Standard – Insider Tip – DailyBeauty – The Beauty Authority – NewBeauty. Retrieved from https://www.newbeauty.com/blog/dailybeauty/9814-snapchat-beauty-filter/

Dash, K. (2016, May 18). The Reason Why You Love the Dog Filter on Snapchat | Allure. Retrieved from http://www.allure.com/story/snapchat-dog-filter

Liquido, K. (2016, June 1). Why I’m Sick of Snapchat’s Photoshopping and Sexualizing Lenses – Verily. Retrieved from http://verilymag.com/2016/06/snapchat-lenses-social-media-beauty-photoshop

Vasquez, N. (2016, June 6). 11 Examples of Branded Snapchat Filters & Lenses That Worked. Retrieved from https://medium.com/comms-planning/11-branded-snapchat-filters-that-worked-94a808afa682

Wylde, K. (2017, April 20). How To Use The Unicorn Frappuccino Filter On Snapchat & Unleash Your Inner Magical Goddess. Retrieved from https://www.bustle.com/p/how-to-use-the-unicorn-frappuccino-filter-on-snapchat-unleash-your-inner-magical-goddess-52544

History Behind Hashtags: What makes them so unique? By: Lauren France

Today I’m going to be talking about tone of the most commonly used features on social media. Yes, the Hashtag. Hashtags are used on Twitteimages.jpegr, Instagram and Facebook. They were created in order to find trends, or make something able to go viral. Hashtags are used by people all around the world, and those people can then find other topics related to what they are interested in. I’m going to start by showing where they are used, how they were created, and what makes it so useful for social media in the 21st century.

The first Hashtag ever created was by Chris Messina, who is a social media expert. He used the Hashtag “barcamp” in August of 2007 on Twitter in order to test the effectiveness of the concept all-together. After this, they began to take off and more than 75% of social media users use Hashtags today. There are five social media sites that use Hashtag, which include; Twitter, Instagram, Facebook, Pinterest, and Tumblr. There are some that are more common than others, but that also has to do with the fact that there are constantly more posts on some social media platforms opposed to others.Hashtag-1.jpg

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The most common place to find a Hashtag is twitter. Whether it is an already trending Hashtag, or just one your make up, you can often find other tweets with the same Hashtag or a similar one. They are very useful to find information, and are also seen for recreational purposes alone. The next most common social media site to find a Hashtag on is Instagram. Although Instagram was created for pictures alone, when the account creates a Hashtag they can also find other pictures that are similar or were taken at the same location.

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Celebrities and Emoji Apps

By Jennifer Atanasoff

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Photo Source

 

You’ve heard of celebrity emoji apps, like Kim Kardashian’s “KIMOJI” app. You’ve used these apps, probably for Snapchat or text messaging your friends. You’ve probably made fun of them because they are so ridiculous and most popular celebrities have their own version. Even lesser known celebrities and not-really celebrities have them, like Blac Chyna and that girl from Dr. Phil, Danielle Bregoli. And they are making A TON of money off these apps. Celebrities are developing their own emoji apps, featuring photos of themselves, sayings they use, and popular culture references. Besides making some extra cash, why are so many celebrities making their own emoji apps?

According to Emily Morris, director of cultural insights at the branding company TruthCo., states that this is a marketing strategy by celebrities and their managers. Celebrities are releasing their own, personalized emoji apps to share with their fans. This concept connects the celebrities to their fans on a more personalized level and helps their celebrity brand image.

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Celebrities, or their smart managers, realized that their fans are already using emojis that they’ve personalized to look like themselves, called Bitmojis, that connect to their Snapchat and messages.

Oliver Camilo, founder of Moji Inc., has worked on apps with celebrities like Fetty Wap and Amber Rose. Camilo states that this is a “numbers game“. He said that Amber Rose hit the number one top paid app in the Apple store within sixty to ninety minutes after the launch of her app. After that, it was validated that celebrities can earn a lot of money off these apps.

“You text your friend an emoji of Rick Ross crying and Rick Ross just got free marketing.”

Similarly, Rajiv Menon, of TruthCo., explains that these personalized emojis are allowing celebrities to take back control of their branding, as well as the dialogue that surrounds their brand, especially when they are constantly updating their app with new expressions and staying relevant to their fans and consumers.

Oliver Camilo related Emoji apps to celebrities having Instagram or Twitter accounts. He states that this is just where we are in culture today.

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Photo Source

 

 

 

Sources:

http://fortune.com/2016/02/05/kim-kardashian-kimoji/

http://cdn2.thr.com/sites/default/files/imagecache/gallery_landscape_1296x730/2016/06/Celeb_Emoji_Split_Moji_H_2016.jpg

http://assets.vogue.com/photos/5891382eb482c0ea0e4d6caa/master/pass/00-holding-celeb-emoji.jpg

https://www.usatoday.com/story/life/2016/05/16/the-trend-of-celebrity-emoji-apps/84248522/

https://img.buzzfeed.com/buzzfeed-static/static/2016-06/2/17/enhanced/buzzfeed-prod-fastlane02/grid-cell-5309-1464903980-4.jpg

https://www.usatoday.com/story/life/2016/05/16/the-trend-of-celebrity-emoji-apps/84248522/

https://www.bitmoji.com/

 

Publisher “Virtue Signaling?”

By Daniel Portales

There is a very popular Youtuber by the name of Jon Jafari, aka “JonTron,” who did many very popular video game reviews and skits, gaining a large fan following over the course of 7 years.

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Some of his best known work revolved around one of his favorite game developers by the name of Rareware, that made many great games such as Donkey Kong Country or Banjo-Kazooie. Eventually the company would be bought out by Microsoft, which would then lead to many of the original development team to leave Rareware and start a new company by the name of Playtonic. Because of Jontron’s popularity and their awareness of his infatuation with the developer’s past games, they actually invited Jon to the development office, and Jon in turn he would often spread information to his audience to help support Playtonic and gain widespread recgonition to their new game, “Yooka-Laylee.”

This would be a rather friendly relationship from the two, with Jon hyping up their game quite often on Twitter. Eventually however, Jon would be more outspoken on his views and criticisms on identity politics as well as the mass immigration debate growing in popularity recently. He would then go onto a live stream debate where he clumsily tried to explain his views. Due to him being on the spot and being known to not articulate himself well sometimes, many things he said came across as anti-immigrant or even similar to white supremacist talking points. (To which he later clarified was absolutely not the case being a non-white child of immigrants himself, apologizing for being unprepared for the debate and coming across the way he did)

Before this however, in a strange turn of events, Playtonic actually came out and, understandably, said that they did not support Jon’s statements. They would also clarify that Jon orginally had a small voice role and cameo on their new game, and that he would eventually be taken out before release.

What was strange about this move was that not many people, if any, had actually known that Jon was even in the game at all. This made many people wonder if PLaytonic simply made this decision or announcement to “Virtue Signal,” or show that they, were in fact, “good people.” Other fans became infuriated with this, stating it was simply out of “different political views.”

When some fans complained on the Yooka-Laylee Steam page about removing one of their biggest reasons for supporting the games was “betrayed,” (in the sense that  Jon played a huge role in their advertising) many of them actually started asking for a refund. Strangely on Playtonic’s part, they instead actually started blocking fans on Steam when they complained about this.

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This caused a huge uproar on several social media sites, especially Twitter, with many fans who supported their kickstarter asking for more refunds, which Playtonic still ignores to this day. Whether Playtonic really is politically motivated or simply made a horrible attempt at avoiding controversy is a mystery.

How social media is affecting education

By Fernando Guzman

In nowadays Social media has had a profound impact on education. It is important to know that this technology is only going to increase its influence on the education every single day. We live in a time that everything we do is related it to social media and we are just relying on social media in every step we make in life. Everything is changing, literally everything, even in the way we deliver instructions is changing. Even though, technology can be sometimes good for us since it makes life easier, we need to be aware that this can have a huge impact on education and some of those can be considered positive but also can have some negative consequences. There have been studies that show how bad can be the impact of social media on people’s brain, but this is not the end, these negative effects not only have a effect of social media in the way that can affect education, it also has a big impact on society as a whole. There are several ways in which social media can affect education and it is important for us to know this. Because of the social media, students are not accustomed as much to having face to face conversations. Secondly, it is being known that students are not developing the same accuracy in the written word, which is so bad. Thirdly, it is being proved that students who spend more time on social media and attempt to multi task, checking social media while studying, show reduced academic performance. And finally, it is also known that retention can also suffer as a result of social media the technologies employed, and also the fact that many students rely on the accessibility of information on social media specifically and the web in general to provide specific answers. As we can see, social media had literally changed the way we think, the way we interact with people, and the most important thing, who we are. Even though, there are several negative things that social media has created, it is good to know that there are also some advantages of social media, but in my consideration we should be aware more about the negative things that this can bring to us. In other words, is all about how people look at the situation and do a analysis to see if social media is really convenient for them or not, but like I said in my consideration I personally believe it brings more negative things than positive, even though I have to admit It helps me a lot, but I am just trying to do not rely on social media in order to make myself better.

 

 

 

‘World War 3’

Today many people are in a huge fear of how to overcome the what could be the end of the human race once again. Is there no way to escape the way to this upcoming disaster. Actually, the bible had already shown what we need in this time and age.  When we look at the article of what people are searching it lets us see what they are worried about. In this article you will see a few charts of what people are searching on google with great speed-World War 3.

The article, Google Searches For ‘World War 3’ And ‘Trump War’ Hit All Time High, states that just a few days after President Trump was elected for president many people began to start google search about war. Well it’s no secret now since America is doing what it does best, fix problems but also create many other things, just like a big brother. So why are we blogging about this today, because some are in desperate need of protection.

Russia dropped its “No First Use” nuclear policy in 1993. Therefore, both the U.S and Russia reserve the right to use nuclear weapons first; without an adversary launching the initial strike. In this article it gives more detail about destruction but no way to escape it. Which brings me to my next point, how to escape disaster.

In the bible we can see the way to escape disaster and I will present a couple of videos you can see to help you better understand the Passover of the New Covenant and where we must flee too in order to receive this amazing truth.  Thanks.

LIVE on Social Media

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Photo Credit: http://bit.ly/2pomyiC

By: Nina Moreno

Live stream has become the future.

With the click of a button, anyone can broadcast their life. It’s on Instagram, Facebook, and even Youtube.  Going live entitles anyone to be apart of the show. Businesses, are one of the many reasons it’s okay to use. By conducting Q&A’s, businesses are able to interact with their consumers and find faster and better ways to serve them. Another example is through events. Sometimes businesses want people who didn’t attend a showcase, to feel jealous. With Facebook LIVE, anyone can share the video and digitally view what their missing. For personal accounts, think about the many birthdays you missed. Now, whether near or far, you can live the moment in real time and real life.

But although going LIVE, might sound like a good thing, for the past month, things haven’t been going so well.

On April 13th, we saw a teenage boy shoot himself on accident through Instagram while his friends watched him LIVE. A couple of days later, an ongoing manhunt arised after he killed an elderly man on Facebook.

With technology becoming so high-tech, anyone can take advantage of the mass consumers on their social media. Videos are the new era and there aren’t any limitations on the internet anymore. But should there be? I think so.

Let’s take a second to think about newscasts and TV shows, nothing necessarily is LIVE unless it’s breaking news or a Live shot, but that ultimately has backfired as well. Many times, reporters have caught people cussing on camera or wanting their 15 seconds of fame.

Going Live might sound fine and dandy, but it shouldn’t be as open as possible. Facebook, Instagram and Youtube should look deeper into the problem. People are turning the Live feature into a “view to die for” , and it’s literally making them kill themselves.