Adele Has a Secret Twitter Account

March 21, 2017 Jennifer Atanasoff

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Photo Source

Yes, Adele fans, you read this correctly. But, if you’re really an Adele fan you (probably) already knew this.

Famous singer of Hello, Rolling in the Deep, and Someone Like You, has revealed that she has a secret Twitter account that her management doesn’t even know about. She enjoys drunk tweeting and privately lurking other accounts without her management team knowing.

If you are not caught up to speed with this, let me rewind a little bit.

Adele’s management team handles her Twitter account because she used to drunk tweet. This became public knowledge in 2015 when Adele said, “I’m not allowed to access my own Twitter, because I’m quite mouthy and I say the wrong thing a lot of the time. So they took that privilege away from me.”

Honestly, fans can tell that Adele doesn’t have access to her own account because she’s not her funny, sarcastic image on Twitter. It’s more of a business account rather than personal.

At a recent concert in Brisbane, Australia, Adele told the crowd, “I was looking on Twitter last night… They don’t know I have a secret account. Well, obviously they do know, because I said that. By they, I mean my management.”

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Photo Source

Many news outlets, blogs, and Twitter users are talking about Adele’s secret Twitter account. Everyone and their mother is trying to find her account to read her iconic, hilarious sense of humor.

Even Perez Hilton, a famous American blogger, columnist and television personality, who is best known for covering gossip columns about celebrities via his blog, perezhilton.com, is eager to find Adele’s hidden account.

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Many other, regular people like me, are curious as to what Adele’s secret Twitter handle could be so we can see what hilarious things she’s saying on it.

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Sources:

http://1035kissfm.iheart.com/articles/trending-104650/you-guys-adele-has-a-secret-15652909/

http://www.cbsnews.com/news/adele-secret-twitter-account/

http://www.vulture.com/2017/03/adele-has-a-secret-twitter-account.html

“Again”

This text message:At 4:42 a.m., one of Toni’s close friends, Roxy Townsend, received that text, “Omg I just got pulled over again.” according to the article on NBC news was the last message sent out by Toni Anderson, before she would disappear. A vehicle was found that was belonging to Toni with a female body inside but not sure if it was Toni’s body. I read this article in the beginning of this week. Today I will se if any new articles have come up to confirm if the body of Toni was in that car.

 

The body was found and I just looked up to see if any news had been updated from the body found in the car and it was just one of the same articles I read earlier this week. This is the part that starts to make you think. “At 4:42 a.m., one of Toni’s close friends received a text from Toni reading, “Omg I just got pulled over again.” It’s unclear if that text was sent in reference to the North Kansas City officer’s stop or if Toni had been pulled over again after that. Officials have no record of any other officer pulling Toni over that night“. Did the cop have anything to do with this missing person. and would they leave this comment, as if to back up the law or cover something, we will have to wait and see, “There have been many reports of cars in Kansas City impersonating police with lights or sirens so now I’m not sure about what “again” means,” Roxy told Dateline.

Artists and Friendly Media Growth

By Daniel Portales

It’s no question that the internet is a great tool from which you can get yourself, or even your own business or product to be noticed by a lot of different people. For animators however, it can be a tough business even with the help of social media. For a long time, many independant animators made a living off of uploading their short, 1-3 minute cartoons, which would often get shared on multiple social media platforms, and often got thousands or even millions of views.

 

Even with the long time between uploads, animators could live off the sheer amounts of views gotten from each videos, and would even help get themselves noticed by companies due to all their animations being public and viral in some cases. However, Youtube would eventually change their algorithm on how they paid content creators to be more focused on minutes watched and upload frequency instead of view numbers themselves. Naturally, since animations took a lot of time to make, and uploads would be scarce even with short animations, Youtube became a platform impossible to live off of, and many animators left doing short animations for a living.

However, people still see Youtube as a way to spread their work and advertise their skills as animators. And some people just do it for fun or as a hobby, and because of this horrible change in policy that discouraged animation on Youtube, many successful artists and animators took it upon themselves to help other smaller animators get their work notcied, and would even pay them directly to make animations that they would then upload to their own channels, citing and crediting the authors and helping them get noticed.

This is an especially popular trend with Let’s Players on Youtube that pay animators to make animations to illustrate their commentary in humorous or creative ways. Many artists also try to help get other’s work noticed by telling their followers to draw something in mind with a specific hashtag, and that they’ll retweet art using that’s posted using that hashtag. Such as Arin Hanson asking people to share their cute art for #cutiesaturday.

Social media proves to be a pivotal resource for artists and animators, and shows just how closely knit together artists are.

Is a Target Market Always Necessary?

Samuel Regas

The first thing that you’re taught in any advertising, public relation, or marketing class is that you have to decide on your target market before you can create your campaign. I know that over my college career, I’ve certainly had this drilled into my head. However I’ve always questioned the necessity of the target market in every campaign.

As any student of any section of marketing can tell you, the target market is type of consumer which is targeted by your advertising or PR campaign. This usually includes a description of their demographic information, such as age, gender, race, location, and so on, as well as what’s known as psychographic information. This includes the hobbies, interests, and identity of the consumer. It’s clear to see how the decision of the target audience can affect the campaign and even the product itself. For example, Dr Pepper TEN is a nearly identical product to Diet Dr Pepper, however, it is deemed as the “manly” alternative to the dainty diet soda. The commercials promoting Dr Pepper TEN were made to look like scenes out of a Bruce Willis action movie and were usually played during televised sporting events with the tagline “It’s Not for Women”. This is clearly meant to hit the target audience of middle-aged dr-pepper-10-facebookmacho manly men who love sports and action movies. While some criticize Dr Pepper TEN (and it’s competitor Coke Zero) for being patronizing and obvious, the target audience clearly makes sense and had an effect on the campaign.

Now consider the Oreo “Dunk in the Dark” social media spot. With the Super Bowl always ranking among the most-watched television events every year, a wide variety of target markets watch it. So when the lights went out in the middle of the game in 2013, Oreo saw its chance and posted an image on Twitter which showcased an Oreo on a mostly dark Oreobackground with the tagline “you can still dunk in the dark”. The image went viral and is even showcased in multiple advertising textbooks. This ad, however, has no real target market. Not only is Oreo a product that can be purchased by (almost) anybody, the only prerequisite to being a target to the ad is having watched to Super Bowl or having at least heard about what happened. Since Oreo is such an agreeable product that has no relationship to demographics, it makes sense that Oreo didn’t need to define a age or gender, or try to relate the product with a specific hobby.

This to me is proof that great ads don’t necessarily need a specific target audience to be successful. The necessity of target audiences should be decided on a product-by-product basis.

The Persona of Chance The Rapper and the PR secret to his Independent Success

by Brayon Potillo

As many of you read this headline you probably began to wonder “who is Chance the Rapper?” To some he is Chancelor Bennett from 79th,  born and raised on Chicago’s southside to Ken Bennett and Lisa Bennett. To others Chance is well…a rapper, but there is much more to him than the releasing of music on a platform for the sole purpose of making money. There lies within him a unique purpose in what he’s doing and a strong force behind him. Although, Chance claims blessings keep falling in his lap, we got to thank God for the knowledge he blessed him with as well.

Chance the rapper is a 23-year-old music mogul who has not only built up independent success with a net worth of 5 Million off of free music, touring, and merchandise. He also received 3 Grammys from this past Annual Grammy Award show. A lot of people would attribute this success to God and Chance’s divine relationship with him; however, we can also can attribute this to Chances’ team and his incredible PR strategies/skills. After observing his credible success, I found three major keys (as DJ Khaled would say) to his rise from Chicago’s slums to Chicago’s best.

la-the-59th-grammy-awards-show-20170212.jpgChance at the Grammys 2017

1.Brand Development

First, we have brand development! Unlike many artists, Chance saw the full product as opposed to seeing them as separate ingredients. Chance knew that being an independent artist meant building a brand following from a brand image. From his relationship with God to his unique Chance 3 New Era caps, it all became an inspiration which created loyalty with his fans and led to the rules of the Grammys being changed. Chance the Rapper’s Brand is the most important reason why he is here and why people want to be him. Brand development is the most important piece of being an independent artist and having an outstanding image.

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 Chance 3 Art Cover

2. Quality

Next, on the list we have quality! From his merchandise and advertising to his music, Chance has a quality to himself that I just do not see in any other artist. This is because coming from an independent artist standpoint, QUALITY can either make or break you. Besides your brand, the quality of your brand is what attracts people to you. For instance, there are artists who drop tons of music and never see any success, while Chance has only dropped 3 tapes and has 3 Grammys. You would think coincidence, but it’s all about the quality folks.

3. Marketing

Lastly, Chance’s marketing is the final component in his independence. An example of this would be the campaign Chance ran for his recent project “Chance 3” where he allowed his fans to print copies of the cover art and plaster it around the United States. Moreover, having customizable merch and hosting private events, which builds more loyalty amongst your base. It allows them to feel important, besides the customer is always right! In fact, the Thank you Obama Campaign he ran with Merchandise thanking the Obamas for their time and contributions while in office. Moreover, Chance is a marketing genius besides the music prodigy of Kanye West.

ChpE3nRUgAAMBr7.jpg-large.jpgChance Posters at NYU

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Customizable merch via Chanceraps.com

f5eeb2d8-6dbb-8500-a93c-497f9258b95b1486070571588.jpegChance Thank You Obama Merchandise

Photo Citations:

Photo 1: Wang, Amy X. “Why Chance the Rapper-who Just Made Grammy History-gives His Music Away for Free.” Quartz. Quartz, 13 Feb. 2017. Web. 15 Mar. 2017.

Photo 2: Ex, Kris. “Chance the Rapper: Coloring Book.” Chance the Rapper: Coloring Book Album Review | Pitchfork. N.p., 17 May 2016. Web. 15 Mar. 2017

Photo 3:
Kyrellos. “Spotted Lil Chano by NYU @chancetherapper #Chance3 Https://t.co/cxAP9UOTW2.” Twitter. Twitter, 04 May 2016. Web. 15 Mar. 2017.

Photo 4: “Chance The Rapper Models New ‘Thank You Obama’ Clothing Line And We Want To Buy It All.” Chance The Rapper Models New ‘Thank You Obama’ Clothing Line And We Want To Buy It All | BLAVITY. N.p., n.d. Web. 15 Mar. 2017.

Citations:

Ward, Melissa. “Chance the Rapper: Marketing Genius or No?” Target Marketing. N.p., 24 June 2016. Web. 15 Mar. 2017.

Avila, Mariano. Chance the Rapper Is a Marketing Genius. N.p.: n.p., n.d. Print.

Payne, Ogden. “Three Marketing Takeaways From Chance The Rapper’s ‘Coloring Book’ Roll-Out.” Forbes. Forbes Magazine, 27 July 2016. Web. 15 Mar. 2017.

South by Social Media

By: Connor Gray

I’ve never really considered Spring Break to be a time to actually go somewhere. Usually I just head back home for the week because I don’t deserve a nice trip somewhere. This year that completely changed thanks to my job with the Denton Convention and Visitors Bureau. My grand-boss’s decision this year was to bring me along with some of my co-workers to South by Southwest for the Interactive portion of the festival. For those that don’t know South by Southwest (usually SXSW) is a conference/festival consisting of three different tracks of interactive, film, and music. While each section provides different opportunities per pass, my interactive pass allowed me to go to career building workshosp with extreme professionals in my field alongside information on areas that I knew nothing about.

Here are some of the highlights of some of SXSW sessions that I’ve been to so far as far as social media is concerned:

Levi Strauss and the Internet of Things:

On an advertising level, this was an amazing opportunity. The session consisted of Ivan Poupyrev, a technical program lead at Google, and Paul Dillinger, a vice president of Levi Straus & Company. They primarily focused on a new line of clothing that they partnered together to work on that not only paired with your phone but to the Internet automatically. A person could actually swipe a pad on their pants or a press a button on their jacket to send a tweet. It was amazing and while the technology may not be immediately taken advantage of, it’s definitely a new component to the fashion market. What’s more is that I thought it was crazy that of all companies, Levi’s and Google partnered up.

Atlas Obscura Author:

Ella Morton, author of the hit blog and travel book, spoke on how people have utilized their website with social media to promote hidden places on the map. I’m an avid fan of her book and it was cool to see how different platforms lended to the submission to the actual travel spots.

New York Times Editor (with Vox Reporter):

The executive editor of the New York times sat with Jim Rutenberg to address the current state of the news paper medium. He discuses how Donald Trump and social media reactions made “news great again” While a lot of the discussion focused on politics, I pulled a lot of information on how to create content that is actually memorable on a website and how to share that to specific platforms.

 

Snapchat for Business:

Interestingly enough this was one of the only sessions that involved Snapchat at all, but it was still extremely valuable. Companies are having an increasingly difficult time trying to utilize Snapchat like their other platforms. People are not necessarily more hesitant to use it, but the businesses don’t necessarily know how to use them efficiently. Not unlike other platforms, the panelists emphasize the need for constant content growing out to build an organic relationship with their viewers.

Brand Booths:

Nearly every company of prominence has sent out a major brand ambassador to run an event here, and social has played a major component to that in general. Esurance has been giving mass giveaways but the only way to find them is through their Snapchat story. Budlight and Canvas both generated personalized gifs of yourself to tweet out with their logos slathered all over them. Nat Geo let you Twitter DM a selfie that would then be drawn by a robot on a chalkboard that utilized Einstein formulas on the actual selfie. The list could go on forever because most of these brands’ driving motivation was to get you to follow them on their platforms and interact with them.

The Biden Cancer Foundation:

This was definitely at the top of my list. I waited hours in the morning and afternoon to not only get a wristband to go, but to actually get a good seat. This man is a personal hero of mine and brought up some essential points about cancer research that even included social media in its own way. One major point he looked at was how badly the access to information there was for both patients and researchers alike. Researchers had a very difficult time pulling secondary research in this field. With Biden’s foundation, they’ve been working digital cloud servers like Amazon and Silicone valley innovators to generate website and social networks to change the culture of the cancer treatment system in America. This speech was intense, powerful and managed to matter to just about any field of study, including social media.

Overall, the conference was an amazing opportunity that has affected my life in more ways than one. Social media proves to be a vital contributing to the festival. Whether it was the hashtags and Snapcodes plastering every inch of venues or a panel based on generating communities on Twitter.

 

Oh also, I shook Biden’s hand.

 

Sources:

 

  1. (2017, March 12). The Urgency of Now: Launching the Biden Cancer Initiative – SXSW 2017. Retrieved March 13, 2017, from https://www.youtube.com/watch?v=IykG7_zHXoo

 

Soper, T. (2017, March 12). New York Times editor explains how Donald Trump made journalism great again. Retrieved March 13, 2017, from http://www.geekwire.com/2017/new-york-times-editor-explains-donald-trump-made-journalism-great/

 

SXSW Schedule Overview | SXSW Conference & Festivals. (n.d.). Retrieved March 13, 2017, from https://www.sxsw.com/schedule/

A More Social Industry

By: Evan Haras

As companies start to play with social media accounts and figure out how to properly use them we are starting to see well thought out campaigns that sell. The automotive industry does a good job at this. Many people use social media accounts to express what they like to do in their free time. There is a belief that a car reflects its owner which allows for companies to market even without advertisements eventually scrolling through your feed and seeing your friend’s new car. In 2014 the CMO council report had recorded that 38% of consumers would use Facebook the next time they are looking to purchase a vehicle. Many automotive companies have found the best way to sell a vehicle is to show the consumer the whole thing. They want to see the motor and engine the new technology and how the vehicle drives. Some companies are lucky enough to have a strong enough brand name for example BMW has 18.5 million likes on Facebook but never post anything interactive. They average 2,500 shares a post showing that many people would love to have that symbol on what they’re driving. A good automotive campaign should tell a story that viewers can relate to as well as engage followers. Another way that companies keep customers engaged is by creating a hashtag for a vehicle. Possibly an action shot of a jeep climbing tough terrain showing how much further your car can go than a normal one. The biggest and I think the most important thing for automotive companies and great ways that they use social media is allow for questions and give timely answers and tips to help customers in need. It allows for the company to become more humanized showing people that post problems on their page that their voice will be heard and people love great customer service.

Sources: Hendricks, D. (2015, April 09). A Look At How Car Brands Are Effectively Using Social Media. Retrieved March 12, 2017, from https://www.forbes.com/sites/drewhendricks/2015/04/09/a-look-at-how-car-brands-are-effectively-using-social-media/#4de0f0317a09

Claridge, P. (n.d.). 4 Social Media Strategies The Auto Industry Used During CES. Retrieved March 12, 2017, from http://blog.unmetric.com/social-media-strategies-used-by-auto-brands-during-ces-2016