Social Memedia

Everyone has seen at least one or two memes in their lives, maybe even more if they enjoy them, but in the past few years people have been turning news into memes or vice versa, such as Pepe the frog who was turned into a “hate symbol” by certain groups of people who would post offensive memes to twitter and other social media sites. This frequent use of Pepe caught the eye of certain news orgs as they began to show their viewers and educate them about Pepe. This would later cause the creator of Pepe to start a counter campaign to get more positive art posted online to counter the online trolls who wanted to make Pepe their avatar of hate.

Although Pepe is still more well known for his status as popular troll bait, the campaign did bring more notoriety to Pepe and his creator.

Other memes spawned from social media such as one of Meryl Streep shouting with people putting various song lyrics as the caption as if they’re singing along to one of their favorite songs. Various news sources such as BuzzFeed began to show versions of the meme to cash in on its popularity and gain more viewers and engagement from the public.

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These memes often bring a lot of fun engagement out on social media between news sources and their followers which can be great for free pr. Although these memes are often short lived and forgotten rather quickly, there is always something new to bring back the wave of user created content to flood social media, be it Pepe, Meryl Streep shouting, or Donald Trump holding up an executive order with something funny written in it instead. These memes bring us together on social media and can help us see the humor in anything especially in Donald Trump’s presidency.GHTz-gi9nNceqqYwAGgTE32p_wdOuUYfnO8xvoO8eEU.png

by Brandon Carithers

Fake Donald

By: Connor Gray

Between fake news and political blowhards, managing the truth on social media is getting extremely difficult. This week I wanted to write a thank you to one of my favorite Twitter accounts on social media platforms: @realdonaldcontxt

 

A division of Washington Post, “Real Donald Context” takes apart each of our 45th president’s excessive and intense tweets and analyzes them for the truth. It’s really just to assume that this man is lying because you don’t like him for his opinions. The well-established news source, Washington Post has taken it upon themselves to fact-check each of his tweets and explain the meaning behind each ambiguity.

 

Recently, they launched an actual plug-in for your browser that will analyze Trump’s tweets in real time on his actual account to let you know what’s going on. Lately, it seems like we are getting bombarded with so many opposing facts that I depend on reputable news/media outlets to unravel and untangle the truth from the lies.

 

They’re event quick to let you know about who’s actually posting the tweet, Trump or a staffer. A programmer with an organization called Stack Overflow, David Robinson, analyzed 1000s of tweets and found of the best ways to confirm who is tweeting. It’s been established that the POTUS account has tweeted from both an iPhone and an Android phone. Based on the content from each phone’s tweets, it’s been determined that Trump uses the Android (he would use an Android…). From there, the Post has been able to hone on specific spurts of nonsense and establish some coherence.

 

The best plight to ignorance is information. I think it’s genius. What better way to combast Twitter misinformation than with Twitter information?

 

My handsdown favorite of the corrections happens to be:

Sources:

 

Bump, P. (2016, December 19). Now you can fact-check Trump’s tweets — in the tweets themselves. Washington Post. Retrieved from https://www.washingtonpost.com/news/the-fix/wp/2016/12/16/now-you-can-fact-check-trumps-tweets-in-the-tweets-themselves/?utm_term=.8b01ab2381ec

Real Donald Context Twitter: https://twitter.com/realDonaldCntxt

 https://twitter.com/realDonaldCntxt/status/831890879384260609

 Chrome Plug-In: https://chrome.google.com/webstore/detail/realdonaldcontext/ddbkmnomngnlcdglabflidgmhmcafogn

NHL Social Media Strategies

NHL Social Media Tactics

By: Evan Haras

 

The National Hockey League has done a great job advertising its business across all sources of media. They’ve certainly come along way starting with a completely redone website which is geared more towards video highlights and pictures keeping the eyes of the fan constantly entertained. The NHL has an advantage to its other sports league counterparts the NHL fan base has the most screens that be smartphones and HD televisions. A big problem that the league has notice is that fan bases are very “tribal” and are only willing to watch their team only. They tried to keeps fans involved during the playoffs by employing genius social media movements. One example of this was they had created the hashtag myplayoffmoment, they encouraged followers to post pictures of their favorite part of the game for a shout out on their social media account even if that occurred at the bar. Another big tactic that the league uses to bring more awareness to its business and keeps fans involved is its partnership with EA Sports presenting the NHL 17 cover fan vote. They had the balloting for the vote held on twitter to keep fan involved on their twitter account and checking who is in the lead. The leagues image gets free advertising for the viral tweet vote. Being the athlete on the cover of a video game means that a player has become a star so many fans vote for their team’s best player. As snapchat becomes more popular each day the NHL couldn’t just sit out and watch they’ve also created an account and have been very successful with the campaigns. Followers of their snapchat account get access to in the locker room, pregame and on ice footage. Also, they had created filters for playoff games that allowed users to play with and continue to advertise.

Sources: 9, 2. G. (n.d.). Raising a Cup to 5 Great NHL Social Media Activations. Retrieved March 27, 2017, from http://www.adweek.com/digital/michael-dilorenzo-rebel-ventures-guest-post-five-great-nhl-social-media-activations

  1. (2016, October 27). NHL Now: Trends on Social Media. Retrieved March 27, 2017, from https://www.nhl.com/video/nhl-now-trends-on-social-media/c-45741803

 

How social media is helping the sex trafficking industry thrive

 

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By: Tiffany Ditto

Social media apps like Snapchat, Twitter, Facebook, and Meetup are helping the sex trafficking industry find potential victims and arrange sexual meet-ups, experts say.

According to an article by the ABA Journal, “Johns set up ‘dates’ from the privacy and comfort of their homes. So do the pimps and predators who lure venerable youths into the sex trade.

Predators use social media to find potential victims by searching through thousands of profiles for any clues as to who would be an ideal candidate. Pimps do this by looking for those who have trouble at home, who are lonely and seeking a friend, and looking at individuals who may need money for other things such as schooling. Once a pimp has locked on a victim, they groom the victim for months or even years.

When the victim does decide to meet their new online friend in person, oftentimes they are sold into the sex trafficking trade.

The Thomas Reuters Foundation told venturebeat.com, that increasingly traffickers are using WhatsApp and Snapchat to lure in victims because the messages disappear over time.

Since 2007, the National Human Trafficking Hotline has received reports of 22,191 sex trafficking cases inside the United States. In 2016, the National Center for Missing and Exploited Children estimated that 1 in 6 endangered runaways reporter to them were likely sex trafficking victims. Even more alarming, the International Labor Organization estimates that 4.5 million people are trapped in forced sexual exploitation globally, making the industry worth $150 billion worldwide.

Studies done by the Urban Institute indicate that in the United States the underground sex economy ranges from #39.9 million in Denver, Co. to $290 million in Atlanta, Ga.

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Photo Credit: The Thorn Survivor Survey 

But pimps aren’t just using social media to find victims. They are also using it to sell victims.

On Jan. 10, backpage.com, a website similar to craigslist shut down it’s adult services advertising section after pressure from the government. Members of congress found that the site knew of and promoted the selling, and sexual exploitation of children on its site. However, since shutting down the adult services section, pimps have simply moved their ads to the services section.

On Facebook, WhatsApp, and Meetup pimps often market their services as dates. The pose behind an account with photos of the girl they captured, and attempt to illicit potential buyers.

As technology advances, social media platforms will find a way to help combat this growing issue. But until then, the sex trafficking industry will continue to exploit this loophole.


Header image Photo credit: emaze.com

What did you miss last week?

By TingHsuan(Rose) Kuo

Have you ever told someone that you are living vicariously through her/his social media post?

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Photo Credit: Forbes

Have you ever feel jealous from the traveling posted from your friend? Have your ever tagged your best friends to a traveling post and captioned “let’s go!”? As millennial, we are scare of how people view our social media post but we are even more scare of missing out something great and reading about it the next day on your friend’s post or tweet. Our travel destinations are often influenced by our peers, what they had shared and where they had gone. In the recent study, we believe the post more when it’s shared by the someone we trust rather than an expert. We prefer to read about the review from your friends than reading a travel guide.

Many travel agency switch their marketing strategy because of how we depend on the travel related social media posts. We fear to not being or feeling a part of something. The social media travel related posts not only determine where we want to go but also help us decide how we take our vacation. We starting to travel on our own instead of going with the group lead by travel agency because the internet made travel seems easy. We can easily just get on the web to get the cheapest hotel room and the cheapest air fare. We shed away from the “touristy spots,” we want to find the most secret spot and share it with our friends.

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Photo Credit: ADWEEK

It is interesting how social media have altered our way of purchasing, what we eat, what we do, and where we want to go. Sometime I wonder if the marketer’s promotion or our friends’ feed determine where we want to go. We rely heavily on the information passed on within our social media circle. I think sometime we have prejudice opinion on something or somewhere just because our friends had a bad experience. It’s interesting to think how one’s opinion could help or ruin someone business if that good/ bad experience had gone viral. We will remember that good/bad experience someone else have not our own.

 

Reference:

  1. Rohampton, J. (2017, March 26). Does Social Media Make Millennials Want To Travel More? Retrieved March 26, 2017, from https://www.forbes.com/sites/jimmyrohampton/2017/03/26/does-social-media-make-millennials-want-to-travel-more/#274320d75c17

Buist, E. (2014, November 01). Social media changing way we travel. Retrieved March 26, 2017, from https://www.theguardian.com/travel/2014/nov/01/how-social-media-is-changing-the-way-we-travel

From Hatred to Acceptance: How I Learned to Love Instagram Albums – Anaisa Kalita

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Post by @UNT_Terry using a multiple photo upload of the BIG Event

The older I get, the more I realize I really, really hate change. In a world that is constantly changing due to the effects of growing technology and the world’s desire to connect, this can be very difficult. When I heard about the new update on Instagram that allows you to post more than one photo at a time, I was instantly annoyed.

“We already have photo albums on facebook, and can post a whole day’s worth of content on snapchat,” I complained, “why do we need yet another platform to allow us to fuel our vanity?” Even though I know I spend far too much time pondering which photo has the lighting and colors just right, it never occurred to me that there would be benefit to updating Instagram so that I didn’t have to make that choice.

When I first heard about Instagram’s latest big update, I rolled my eyes and thought about the albums of selfies and fake candids I would have to scroll through. A large part of me thought about the friends I have who are members of greek life and how I would now have to sit through not just one but four photos of them claiming their Big is perfect like they didn’t get matched up like a blind date. However, recently I have come to realize the benefit that Insta-albums could have for brands. I mean, I already knew that sponsored posts could post multiple photos, and I accepted that things made sense like that, but I completely forgot about smaller organizations in communities or at UNT that could benefit from this.

This weekend was the BIG Event my organization, The Terry Scholars of North Texas, participated. Our current PR chair posted 4 photos of people participating today, and for the first time since the launch I realized this might not be such a horrible idea after all.

How Social Media is Giving Feminism a Platform

By: Amanda Castillo | @_mandymichelle

Women take part in a protest against Republican presidential candidate Donald Trump in Chicago
Women take part in a protest against Republican presidential candidate Donald Trump outside the Trump International Hotel and Tower in Chicago, Illinois, U.S. October 18, 2016. REUTERS/Joshua Lott – RTX2PDGE

Feminism is by no means a new idea, but it certainly has been giving a place to grow and spread through social media. Recently we have seen the rise of advertisements meant to empower women rather than using them as a selling point, we are seeing women show up in ads as people, not sexual objects. “Welcome to the world of femvertising: where the hard sell has been ‘pinkwashed’ and replaced by something resembling a social conscience, and where advertisers are falling over each other to climb on board the feminist bandwagon.”

Social Media and Feminism

As previously mentioned, feminism is not new. What is new is the platform that social media gives that allows feminists to come together from all across the world to promote and educate others on the importance of seeing women as equals and working to break through stereotypes. Through hashtags on Twitter we can bring awareness to #EverydaySexism. We can share our #yesallwomen stories and we can demand better ads, we have a louder and stronger voice that demands organizations take notice. “Social media has given consumers the power to speak out loudly against ads they find sexist.”

How This Impacts Advertising

“By the 21st century, feminism’s impact on advertising could be felt most in society’s increased awareness of sexism in advertising, an awareness continually encouraged by feminist scholars, journalists, advertisers and activists.” We are able to call out bad ads much more effectively and since women hold a lot of the spending power as well as make up a huge part of the workforce it is imperative that brands begin to embrace this change. “Of course their end goal is to sell their product, but in the process they’re standing up for something, raising awareness for important issues, and creating small cultural shifts that collectively benefit society.” “Our online presence is dominant (we use social media more, and we do 62 per cent of all online sharing).” It would be a mistake for brands to ignore this demographic in the age of social media. Not only does feminism expect better than sexist, overtly sexual ads like the ones that plagued the 50s, but they are quick to call out those that are not done well or still hold overtones of sexism, racism, or the idea that women are still inferior to men. We know better, we are trying to do better, and now we are holding others accountable to that as well.

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A Dove campaign that sheds light on the stereotype that women need to weigh less to be ideal. It celebrates the fact that all body shapes and sizes are beautiful.

 

References:

Cohen, Claire. “How advertising hijacked feminism. Big time.” The Telegraph. Telegraph Media Group, 09 July 2015. Web. 24 Mar. 2017. http://www.telegraph.co.uk/women/womens-life/11727478/How-advertising-hijacked-feminism.-Big-time.html.

“Feminism, Impact of.” Ad Age. N.p., 15 Sept. 2003. Web. 26 Mar. 2017. http://adage.com/article/adage-encyclopedia/feminism-impact/98471/.

Johnson, Chandra. “How feminism and marketing became bedfellows — and how it’s changing.” DeseretNews.com. Deseret News, 01 Sept. 2014. Web. 25 Mar. 2017. http://www.deseretnews.com/article/865609965/How-feminism-and-marketing-became-bedfellows-2-and-how-its-changing.html.

Zmuda, Natalie, and Ann-Christine Diaz. “Female Empowerment in Ads: Soft Feminism or Soft Soap?” Ad Age. N.p., 02 Sept. 2014. Web. 26 Mar. 2017. http://adage.com/article/cmo-strategy/marketers-soft-feminism/294740/.