Welcome ton the World of Chatbots.

By: KeAndra Hill

chatbots_yourstory Image

We are always moving on to the new and latest thing. So what’s hot now? Chatbots. Chatbots are a new innovative way in communicating with some of your favorite retailers. Originating from Facebook, Chatbots allow for communication with artificial intelligence through messenger apps and tabs. They allow for communication with a company, finding a product/service with a company, and purchasing from a company. The processes are much faster, with less procedure steps, and made much easier.

So why Chatbots? Well messenger apps have now surpassed the popularity of even social media apps. Messenger apps are where the people are at. They prefer the micro-media of messenger apps rather than the more public atmosphere of other social media platforms. Companies need to stay where their consumers are.

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Chatbots allow for a much more personal exchange between company and consumer. Consider Nordstrom’s Chatbot, they can give style tips to users based off data cookies collected about the users. Same thing considering Sephora and beauty tips and previous purchases and finds. Disney even went so far as to create Chatbots to interact with and have playful banters with their consumers. The Chatbots allow for a different type of experience for consumers that is unique to each company and their own brand personality. Actual conversation with companies seem to be much more effective than the simple video ads or other traditional media. Engagement and interaction is key in driving consumers today.

Chatbots tell a story for companies. There is strong growth for Chatbots in the future and I predict that with time, they will only get better. Its time for companies to adapt with their consumers and listen to what they want and need. The one-on-one atmosphere of the artificial intelligence creates great buying opportunities. Successful chat bots can tell a businesses brand story, re-engage audiences, facilitate commerce, and grow their business.

 

 

 

 

 

 

 

Works Cited

 

Mroz, B. (1970, October 28). Why chatbots are an important opportunity for retailers. Retrieved April 08, 2017, from https://econsultancy.com/blog/68458-why-chatbots-are-an-important-opportunity-for-retailers/

(2016, November 17). What Are Chatbots and Why Are They Important? Retrieved April 08, 2017, from https://www.telemessage.com/what-are-chatbots-and-why-are-they-important/

Zhou, A. (2017, March 20). Why Chatbots Are The Future Of Marketing. Retrieved April 08, 2017, from http://www.topbots.com/why-chatbots-are-future-marketing/

Celebrities and Emoji Apps

By Jennifer Atanasoff

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Photo Source

 

You’ve heard of celebrity emoji apps, like Kim Kardashian’s “KIMOJI” app. You’ve used these apps, probably for Snapchat or text messaging your friends. You’ve probably made fun of them because they are so ridiculous and most popular celebrities have their own version. Even lesser known celebrities and not-really celebrities have them, like Blac Chyna and that girl from Dr. Phil, Danielle Bregoli. And they are making A TON of money off these apps. Celebrities are developing their own emoji apps, featuring photos of themselves, sayings they use, and popular culture references. Besides making some extra cash, why are so many celebrities making their own emoji apps?

According to Emily Morris, director of cultural insights at the branding company TruthCo., states that this is a marketing strategy by celebrities and their managers. Celebrities are releasing their own, personalized emoji apps to share with their fans. This concept connects the celebrities to their fans on a more personalized level and helps their celebrity brand image.

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Celebrities, or their smart managers, realized that their fans are already using emojis that they’ve personalized to look like themselves, called Bitmojis, that connect to their Snapchat and messages.

Oliver Camilo, founder of Moji Inc., has worked on apps with celebrities like Fetty Wap and Amber Rose. Camilo states that this is a “numbers game“. He said that Amber Rose hit the number one top paid app in the Apple store within sixty to ninety minutes after the launch of her app. After that, it was validated that celebrities can earn a lot of money off these apps.

“You text your friend an emoji of Rick Ross crying and Rick Ross just got free marketing.”

Similarly, Rajiv Menon, of TruthCo., explains that these personalized emojis are allowing celebrities to take back control of their branding, as well as the dialogue that surrounds their brand, especially when they are constantly updating their app with new expressions and staying relevant to their fans and consumers.

Oliver Camilo related Emoji apps to celebrities having Instagram or Twitter accounts. He states that this is just where we are in culture today.

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Sources:

http://fortune.com/2016/02/05/kim-kardashian-kimoji/

http://cdn2.thr.com/sites/default/files/imagecache/gallery_landscape_1296x730/2016/06/Celeb_Emoji_Split_Moji_H_2016.jpg

http://assets.vogue.com/photos/5891382eb482c0ea0e4d6caa/master/pass/00-holding-celeb-emoji.jpg

https://www.usatoday.com/story/life/2016/05/16/the-trend-of-celebrity-emoji-apps/84248522/

https://img.buzzfeed.com/buzzfeed-static/static/2016-06/2/17/enhanced/buzzfeed-prod-fastlane02/grid-cell-5309-1464903980-4.jpg

https://www.usatoday.com/story/life/2016/05/16/the-trend-of-celebrity-emoji-apps/84248522/

https://www.bitmoji.com/

 

Obsessed or Addicted?

 

By: Macey Thompson

There are two types of behaviors of being addicted to social media.

One: The increasing need to be on social media.

Two: Getting a bad feeling towards yourself for not being able to browse on social media as much as you usually do.

I know you can get addicted to alcohol, drugs or having a fetish; but realizing that being addicted to social media is a health issue in our society today is mind blowing. At least two hours are spent on social media daily with teenagers. Honestly, I am surprised that the hourly time spent on social media is not greater than two hours. In our society today we are presented with thousands of ways to be addicted to social media.

I remember in middle school, all I had was Myspace….

Now, teenagers are addicted to, Twitter, Facebook, SnapChat, Instagram and Pinterest. The daily routine of teens today are, wake up, roll over and check their phone. Some teens believe that if they spend at least 30 minutes on social media in the morning it “wakes them up”. Which I believe is the most ridiculous thing I have ever heard of before. Most of the health issues associated with mental issues are, depression, anxiety and attempted suicide.

It could be that teens are addicted to social media, so they meet the help they need if they  already have mental health issues. Maybe they seek the way out of their depression is to be focused on their phone and seek out help from social media. Which makes sense.

I believe we cant handle the situation of being addicted to social media, I believe that we can simply help our society who have mental health issues, is to be positive on social media and influence others to find help if needed.

 

 

http://www.huffingtonpost.com/entry/social-media-mental-health_us_55b129d9e4b08f57d5d3eedf

http://www.cbsnews.com/news/how-real-a-risk-is-social-media-addiction/

Uber CEO Leaves Trump’s Business Advisory Council after #DeleteUber

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Photo: Reuters

(Written by Jesse Priest.)

Uber CEO, Travis Kalanick, left President Trump’s economic advisory council Thursday citing the backlash and “misinterpretation” that began on social media about his participation with the President.

The hashtag #deleteuber began trending in response to accusations that they tried to profit from protests in New York City of Donald Trump’s executive order that banned entry to the U.S. to immigrants and refugees from seven countries that the Trump administration deemed dangerous.

Another reason mentioned was that Kalanick, by being on Trump’s advisory council, endorsed Trump’s Administration or EO and that if he disagrees with the EO then he should resign.

In the letter that Kalanick released Thursday, he said, “Joining the group was not meant to be an endorsement of the President or his agenda but unfortunately it has been misinterpreted to be exactly that.” But Uber customers thought differently, and many began to delete their Uber apps. The New York Times reported that over 200,000 users had deleted their accounts.

Then, Tesla and SpaceX CEO Elon Musk came out and explained his reason for staying in Trump’s advisory council saying, “Advisory councils simply provide advice and attending does not mean that I agree with the actions by the Administration.”

Musk was then subjected to criticism by one of the starters of the #deleteuber hashtag.

Musk expressed that he would do everything he could to advise the president on amendments that could be made to the controversial executive order and asked his Twitter audience to provide amendment suggestions to the order.

He believes that engaging with Trump and having a foot in the door and opportunity to persuade Trump of his ideas is the most practical solution to the problem. Uber CEO, Travis Kalanick, by removing himself of the council, also removes his voice and his influence.

Nawkr: Your New Social Media Obsession?

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By: Thalia Molina

Can’t get enough of Facebook, Instagram, and Twitter? Well, there’s a new social media networking app that you might need in your life and I can’t wait to tell you all about it. I actually came across this app last spring when my cousin moved back to Texas from Colorado. She was having a hard time adjusting to Dallas and pretty much had zero friends in the area. She was desperate to get out and meet people and suggested that there should be a Tinder for friends. Well, turns out there was…

Nawkr known as the “Tinder for everything else” is a social media app that launched earlier this year in January of 2016. This social media platform lets you connect with people that share some of your same interests. The app uses geo-location services to let you set up a radius of 50ft to 500 miles in which you can connect with people by giving them a “nawk,” aka a knock. This sends a notification to the person on the receiving end and gives them the opportunity to open a door to a new friendship, or shut it… Whatever they decide.

How is it different than Tinder or any other dating app you ask? Well, Nawkr has a feature that allows you to search for individuals with your same interests. Business, academic, fun, and miscellaneous are some of the categories of which you can sort your network by. Say goodbye to all the awkwardness that freshman year brought about because Nawkr is making it so much easier to find your people.

It is no secret that although this app has been around for almost a year now it has not received the recognition it deserves. Dallas local Angel Armendariz created Nawkr. Angel has done everything in his power to get people talking about the app since its initial release, including a block party for its launch. So I encourage you guys to trial the app for yourself. You never know, it could be your next biggest social media obsession.

Kid Friendly Social Media, an Alternative Many Parents are Using

As the world of social media continues to grow, even the skeptics now have to accept that these online platforms aren’t going anywhere. For parents, this means that social media is something they will have to incorporate in their children’s development.

There are plenty of reasons for parents to worry about their children’s online activity, but the question has become ‘how early is too early?’

Federal regulations prohibit children under the age of 13 to join most social media websites. But there have been countless cases of children faking their age in order to create an account on Facebook, Twitter, and other big players in the social media world.

Unrestricted Internet use for children has often lead to exposure to cyber bullying (aka getting trolled), inappropriate language, and worse things. In order to prevent this, parents have found success in preparing children for the cyber world the same way they would the real world; by starting with lots of control and restrictions, then making baby steps to freedom as they demonstrate responsibility.

Many companies have catered to this approach and created social media apps and websites designed for children under the age of 13. One of the most well-known safe social media alternatives is Disney’s Club Penguin. Club Penguin is a child-friendly game where users create a penguin avatar and can interact with other users as they earn virtual money to upgrade their outfits, accessories and igloos.

Other websites include Yoursphere, which prides itself on it’s “no sexual predators” promise, and requires parents to provide a background check before starting. Then there is Kidzworld, a platform similar to Facebook but has real-time monitoring of chat rooms to keep things PG.

I never used any of these sites, but they have been successful for many parents in easing their child into the world of social media. I just hope that when I have to face this issue, my child will be content with Neopets like I was.

To read more on this approach, and about these social media alternatives click here.

 

 

Bibliography

Iverson, A. (2016, October 30). How to safely introduce children to the social media world. Retrieved October 30, 2016, from http://www.gbtribune.com/section/212/article/100645/

Trump Hotels: Scion Trumps Trump

As this year’s presidential election morphs into a glorious dumpster fire in its final weeks, one of its hardest-hit casualties has been the thing that spurred it on from the beginning: the Trump name, and, by extension, the Trump brand.

Since Donald J. Trump made his way to the forefront of the GOP, several news sources have reported his brand’s decline in business. The popular mobile app FourSquare found that although foot traffic by Trump brand hotels had been fairly consistent for years, it has been in decline in many of its locations across the nation since 2015. The double-digit drop in traffic, according to the FourSquare report, has been most prevalent among the app’s female users.

From FourSquare, as well as a Fortune article  which centers on the Trump brand’s decline in popularity among its more affluent consumers, it comes as no surprise that the company would move in a new direction for their new line of hotels.

Earlier this week, the Trump Hotels issued a press release in which they announced a rebranding of its new hotel chain, which will be known as “Scion.” The name is meant to be a “multi-faceted lifestyle brand developed in response to the boom in social clubs and the “we” economy,” the press release stated.

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Image from Hotel Business

In my opinion, this shows that the head honchos over at the Trump Corporation are looking ahead past the election, and that the best decision they can make is to distance themselves from the political melee that has ensued over the past year and a half. Even though they stand by Donald Trump, it makes sense that they would be gearing up to turn a new leaf come November 9.

What all of this shows is the impact that social media can have on issues much larger than any individual’s cat post or Facebook rant. Who would have thought twenty years ago that an app like FourSquare, which exists for the purpose of allowing people to see where their friends are, would contribute to the national commentary of one of the most – if not the – most controversial American presidential election of all time?

The main takeaway is that we are entering into uncharted territory as a nation. The internet is ubiquitously influencing everything we do, and it’s up to us to determine which influences to allow. In the case of Scion, how long will it be before people who once denounced Trump’s misogynistic rhetoric book a room? When will the moral lines in the sand that people draw now going to move as we move past this election cycle? What effects will this election have on businesses, politics, and the way their publics interact with them? Only time (and social media) will tell.