By, Sasha Calamaco
I have recently been introduced to the term “Copy” in the social media world for about two years now. Before I only thought what people wrote under their photos on Instagram , or your latest twitter post was referred to as a caption. Which I suppose is,but not the “proper term,” copy isn’t something I picked up over night, it’s definitely something I’m still crafting and shaping. I found this article by Hootsuite “How to Write Great Instagram Captions That Drive Engagement.” This article in particular is focused on how writing copy can totally drive your engagement, which my personal experience I completely agree with, good copy gets me every time and makes me want to share it.
“With the recent changes to Instagram’s algorithm, posts now appear in feeds “based on the likelihood [the audience] will be interested in the content.” That means that a photo or video with lots of comments and Likes has a better chance of appearing at, or near the top of your followers’ home stream.” – Michael Aynsley
Let’s paused for a moment and acknowledge that the new non chronological order with our instagram feeds are TERRIBLE. It forces content to fight other content, which okay I can see how there are pros and cons. Nonetheless as both a user, and someone who works as a social media organizer it has made post that more that challenging. (okay may that’s a pro too.)
Back to scheduled feature
Hootsuite’s article does such a smooth job with explaining all of these new changes, as well as 12 great tips in creating and shaping what you write to be so much better for your branding and most importantly your audience.
Starting with knowing your audience, get out there check out your followers and see who’s attention you have. From there, you have to know who you are; no not just as your own person that’s another blog. Hootsuite is talking about “Identifying your brand’s voice.” Which makes total sense, because how could we write about what we’re doing before we know who we are, what we’re about and how we want to communicate that. They then go into those tedious things we should all know and do, here they are in a brief line up. With minor commentary by me..
- Consider length- Very important
- Place the most important words at the beginning of your caption – remember our attention spans are 8 seconds
- Edit and rewrite- Let’s look like we know what we’re doing, but actually know.
- Use hashtags, but use them wisely – stay relative to your brand and what’s trending.
- Pose a question- ENGAGEMENT KEY
- Give a shout-out with an @mention – People love this, if they say they don’t, they’re lying.
- Encourage engagement with a call to action- Because if there isn’t any action what’s the goal?
- Don’t be afraid to use emoji – always a good go-to
- Try using quotes – love me some inspo
- Schedule your Instagram posts for optimal engagement – oh my gosh, if this is something you can make yourself get in the habit of, it will save you from insanity.
To get the full details I recomment checking out the article here ***