Everyone can write, right?

By, Sasha Calamaco

Screen Shot 2017-03-25 at 9.52.48 PM.png@sashacee

I have recently been introduced to the term “Copy” in the social media world for about two years now. Before I only thought what people wrote under their photos on Instagram , or your latest twitter post was referred to as a caption. Which I suppose is,but not the “proper term,” copy isn’t something I picked up over night, it’s definitely something I’m still crafting and shaping. I found this article by Hootsuite How to Write Great Instagram Captions That Drive Engagement.” This article in particular is focused on how writing copy can totally drive your engagement, which my personal experience I completely agree with, good copy gets me every time and makes me want to share it.

With the recent changes to Instagram’s algorithm, posts now appear in feeds “based on the likelihood [the audience] will be interested in the content.” That means that a photo or video with lots of comments and Likes has a better chance of appearing at, or near the top of your followers’ home stream.” – Michael Aynsley

Let’s paused for a moment and acknowledge that the new non chronological order with our instagram feeds are TERRIBLE. It forces content to fight other content, which okay I can see how there are pros and cons. Nonetheless as both a user, and someone who works as a social media organizer it has made post that more that challenging. (okay may that’s a pro too.)

 

Back to scheduled feature

 

Hootsuite’s article does such a smooth job with explaining all of these new changes, as well as 12 great tips in creating and shaping what you write to be so much better for your branding and most importantly your audience.

Starting with knowing your audience, get out there check out your followers and see who’s attention you have. From there, you have to know who you are; no not just as your own person that’s another blog. Hootsuite is talking about “Identifying your brand’s voice.” Which makes total sense, because how could we write about what we’re doing before we know who we are, what we’re about and how we want to communicate that. They then go into those tedious things we should all know and do, here they are in a brief line up. With minor commentary by me..

  1. Consider length- Very important
  2. Place the most important words at the beginning of your caption – remember our attention spans are 8 seconds
  3. Edit and rewrite- Let’s look like we know what we’re doing, but actually know.
  4. Use hashtags, but use them wisely – stay relative to your brand and what’s trending.
  5. Pose a question- ENGAGEMENT KEY
  6. Give a shout-out with an @mention – People love this, if they say they don’t, they’re lying.
  7. Encourage engagement with a call to action- Because if there isn’t any action what’s the goal?
  8. Don’t be afraid to use emoji – always a good go-to
  9. Try using quotes – love me some inspo
  10. Schedule your Instagram posts for optimal engagement – oh my gosh, if this is something you can make yourself get in the habit of, it will save you from insanity.

 

To get the full details I recomment checking out the article here ***

 

Facebook

By Sasha Calamaco @sashacee

As we all may know, and possibly experience is that Snapchat feels like a chore. With Instagram Stories rolling in and taking over this whole “telling stories thing” Snapchat for some, if not most has been put on the backburner. With so many social media platforms to keep up with sharing every detail of our lives, takes so much time switching from one app to another. With Instagram we have the best of both worlds, both our photos, and the feeds we enjoy following, but also seeing their instant stories too. Short videos, photos, Boomerangs

they’ve made that all possible to do within their app! How cool? But also, SAVAGE! They totally ripped off snapchat and made it their own. Which leads to me this, Facebook has now taken it one step further and turned their Messenger with features very similar to Snapchat.

The process of using Messenger Day is fairly straight-forward – when you open Messenger, you can either tap on the shutter circle in the middle of the bottom function bar or drag down to access the Messenger camera.” – ANDREW HUTCHINSON

Who is still using Facebook? Messenger at that, I feel like it’s a mess of a platform only useful for sharing funny videos and all the photos we don’t want to post on instagram. But that doesn’t stop them from changing it up and now incorporating the features snapchat has to their own version through Messenger. Their video can explain it a lot better than I can through words. It seems pretty cool, I kinda tested it out, features seem very seemless. I do see someone who is active on Facebook using this feature a lot.

WATCH ME

 

Is it cute or nah? Amping up your food photography

By Krysta Overton

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In this day and age, every millennial with a smartphone thinks they are a photographer. With all the assortments of apps, filters and fancy flash, automatic adjustments can be made to any picture to make it seemingly post worthy. But photography is about more than just the point and shoot, young Padawan. An experienced photographer can tell you that photography is much more than meets the eye.

(YES, PUN ATTENDED)

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http://www.eatnowdrinklater.com/wp-content/uploads/2016/04/chick.jpg.

This is especially true where food photography is concerned. Having an eye for the composition and detail of an exceptional food photograph takes practice and skill. I have been a photographer for the past 8 years and I am STILL nowhere near where I should be in terms of making photo greatness…but it’s a daily and sometimes even monthly endeavor.

So how does one improve? The first thing I always tell my friends is to STUDY! If you truly care about something, whether it’s a topic or situation or even a hobby, you learn what you can about it to make sure you are in “the know.” This applies to food photography as well. Find a favorite photographer or a favorite site and study the photos. Pay attention to how the photographer composed the picture, the supporting cast, the angle, the backdrop. This will give you an idea of how you should “see” when you are shooting. Obviously having a decent camera will help in this endeavor, and there are TONS of articles on the web to help you select the best one for you. If it’s a beginner’s hobby, or if you just don’t have the funds to invest in a new camera just yet (college struggles) then practice with a smartphone to work on improving the same items.

Some of my favorite sites for photo tips are Sarah Wilson and the Digital Photography School.  The photography school offers photo tips on EVERYTHING you could possibly think of if you are trying to expand your overall skill with a camera, but specifically for food photography I’ve consolidated some of their tips in 5 PHOTO BASICS:

1: The best way to go, A’ Naturale. Natural lighting is absolutely your friend where food photography is concerned. When shooting, try shooting from different points to incorporate different lighting. A diffuser may be helpful in some lighting, but overall, let the sun shine in.

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2: ANGLES! Think about women and selfies. Enough said? The angle you shoot from changes the entire perspective of the photo.

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3: Color is GOOD! Think of what draws you into a food photo: What catches your eye. One element of that is probably that pop of color and allure that grabs you when you see a picture. Color in photography can be adjusted via editing, but pay attention to it when shooting as well. The less you have to edit, the better you are becoming as a photographer.

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https://i1.wp.com/digital-photography-school.com/wp-content/uploads/2014/05/08_Tip04_Lines.jpg?resize=400%2C600&ssl=1

 

4: Details with food are like women and makeup. She may already look nice, but if you add a little lipstick here and a bit of blush there, BAM! Diva status. Food is the same way, if the details in the photo are evident then it enriches what may have been an already stellar photograph.

http://2.bp.blogspot.com/-IkCGmHJf5a4/UXkAFMFCiyI/AAAAAAAAAII/7Dj-w8HDTMc/s640/2678132790_4614ac4e52.jpg.

 

5: Last, Composition is KEY! Placement in photographs is extremely important. It provides balance and makes the entire image more aesthetically pleasing. Learn about different methods of composition: leading lines, the rule of thirds, etc. These are ALL used in food photography and the more you know about them, the more options you have when shooting.

http://farm7.static.flickr.com/6210/6032553895_8d5401a910.jpg.

Have fun!

A Business at Your Tumbs

Snapchat is still relatively new in the social media world, and more and more companies are expanding their advertising tactics to include Snapchat to reach consumers.

But how are these companies able to reach so many consumers through a simple, on-demand photo sharing phone application?  One of Snapchat’s most popular feature are its geo-filters. These filters are based on locations and vary by city or big event, such as a concert or sports games. Snapchat also offers interactive filters provided Snapchat or by sponsoring companies. Businesses usually create these to promote a certain event or product launch. Movie companies also create interactive filters, sometimes featuring characters from the film in order to promote themselves in a fun, creative, and easy way.

In case you can’t picture it, this is what I’m talking about. something like this is what you’d see what you’d see visiting Las Vegas or when you’re near a Starbucks.

Snapchat makes it super easy to create one of these filters by providing a template, instructions, and even icons and stickers you can use to help you get started! You can find more information here, straight from the source.

Aside from being able to create a custom filter, companies are also buying advertisement slots on universal Snapchat stories. Universal stories and “live” stories are stories available for everyone with a Snapchat to see (within a certain time frame), and are a blend of stories from Snapchat users at big social events, such as the Oscars or the Superbowl. Every so often of tapping through these stories comes an ad, the same length as a 10-second Snapchat video. These ads are a great way to get interaction and views of a company’s product since they are seen by a big majority of active users.

These are amazing opportunities to gain more consumers, since those consumers are getting more intimate, behind-the-scenes look at lives of all-stars, celebrities, and more. The more included and involved a consumer feels, the more likely they are to be a regular consumer.

To Blog or Not to Blog… that is the question

By Krysta Overton

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The thing about interests is, everybody has one.

(Yes, compare that to the joke about opinions and everyone having the same disposal region and this is officially the best intro of all time.)

I think that one of the best and most interesting things about humanity is that everyone is unique. So much so that according to Quora.com, in 2013 there were approximately 152 million blogs on the internet. 152 million various opinions about food, art, travel, sports, hair, socks, DIY’s, design, phobias, writing, reading, lint, paper mache crafts, bobble heads, music,  golden showers (no judgement), collecting stamps, furniture making, makeup, coffee, you, get, the, point. Every single one having a plethora of personal experiences and new outlooks to contribute to the awaiting reading.

why-blog

https://howtostartablogonline.net/wp-content/uploads/2015/01/why-blog.jpg

The Huffington Post produced an article about why people blog, and gave a list of reasons for this growing population of writers. Aside from sharing passions and knowledge that cover a vast amount of topics, bloggers can also make money through their endeavors. Blogging spans both the personal and professional, and can be as simple as a grandmother sharing her life and relationship with her grandchildren to a multi-billion dollar company CEO expanding on best business practices. Regardless of the reasons individuals’ blog, the big picture is that blogging is a medium to share information with world.

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https://youtu.be/0sn7eCs6nEQ

So how does one start blogging? GOOD QUESTION! I did a little research on the easiest ways to join the Blogosphere via Bloggingbasics101.com and amylynnandrews.com, and came up with some quick tips on getting you on your way.

The first is the most obvious—Pick a topic to write about. I empathize that every facet of life may be interesting and type worthy but for the sake of not shell shocking future readers…let’s hone in on one topic or genre.

The second thing is to take the steps necessary in setting it up. Both of these sites go in depth on how to find a platform and host for a future blog space. At this point, it’s important to pick a name that’s catchy, interesting, and maybe even a little obvious to let the reader know what exactly they are getting themselves into.

The last thing is designing the page to fit a theme. Depending on which platform is used, design options may be slightly limited. Remember however, the look of the page is almost as important as the content. People definitely judge a book by its cover, so make sure the cover is TOO LEGIT for them to QUIT coming back. (Get the song reference?)

Good luck!

Dekmezian, G. (2016). Why do people blog: The benefits of blogging. The Huffington Post. Retrieved from http://www.huffingtonpost.com/gary-dekmezian/why-do-people-blog-the-be_b_8178624.html

Lee, R. (2015). How many blogs exist in the world? Quora. Retrieved from https://www.quora.com/How-many-blogs-exist-in-the-world

Knapp, J. (2016). How to start a blog: Beginner’s guide for 2017. BloggingBasics101. Retrieved from https://www.bloggingbasics101.com/how-do-i-start-a-blog/

Andrews, A. (2017). How to start a blog. Amy Lynn Andrews. Retrieved from https://amylynnandrews.com/how-to-start-a-blog/

Oscar my Tweets

By Abisola Adeyemi

This evening Oscars hosted their 89th award ceremony and i experienced it from the red carpet to the actual event from the comfort of my twitter feed. The hashtag #Oscars was pretty lit if i do say so myself.

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I experienced most from the official twitter account @TheAcademy account which was poppin’.

The page is following 1156 accounts which are majority of celebrities and other media organizations, and they are followed by 22.8k followers. The feed was updated every time there was something not to miss on the red carpet, a quote or when there was an Oscar winner.

I thought the award presentations via twitter were cool. This was a brilliant way for followers to experience the ceremony as if they were watching it or there themselves.

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This was the many of the twitpics shared to their twitter feed to honor award recipients.

The fact that it is a red envelope like the one presented at the ceremony was pretty cool.

They also featured quotes like this one from Emma stone, which captures in words the way she felt when she received her award for Actress in Leading Role.Screen Shot 2017-02-26 at 11.30.15 PM.png

Engagement during the show with the followers was high which ranged from 200-4.0 k likes or retweets.

I would say this was a remarkable evening for social media, a chance for the public to take part in the excitement of their favorite stars and directors received recognition of hard work.

I couldn’t help but to think of the team behind this account that made this happen. From the looks of how every moment from the show was updated The Academy’s social media team was on top of their “a game” i would say.

To show how much of an engagement twitter had on the ceremony.  Stars were chosen to read mean tweets about them. I thought this was awkwardly funny, particularly because the tweeters probably had no idea that their tweets would even make it to national television, but to see the reactions from the stars they talked about was priceless. They didn’t seem to be too bothered about it, it was all banter i would say.

Felt like we were all present and winning.

References:

https://twitter.com/TheAcademy

https://pbs.twimg.com/media/C5o544GU4AAzoS2.jpg:large

https://twitter.com/jimmykimmel

http://www.urbandictionary.com/define.php?term=Lit

 

 

 

Should You REALLY Post That…

By: Sasha Calamaco / @sashacee

We all post- now that be on Twitter, Instagram, Facebook, linkedIn all the things. We have them all.  Now, what we post on each of those platforms may be totally different. Have you ever thought if what you’re posting may be what stops you from getting hired?

Things have changed a lot in the media world since our parents have been through the job searches and hunts. They didn’t have post to search if sally posted about her amazing avocado and toast she ate for brunch yesterday morning. Or if Phil got wasted at that rager he crashed last night, but still got to his interview on time. They had no clue, what a time to be alive then- and now.

Believe it or not, social media is affecting our hireability now more than ever. Now people can find anything and everything we are on just by a simple google search. Most of hiring is found by a network medium. Definitely make me double think about things before I send out that 140 character or less Tweet, along with that meme. As much as I would want to, maybe that one photo of that not so flattering moment.

We all want great jobs, people to find us knowledgeable and teachable give or take other qualities. Knowing and being aware that employers are looking into us beyond our resumes will help us in the long run. All down to what it is they’re looking into on our professional profiles from: cultural fit, mutual connections, industry related post, (no, not twitter) they’re talking about past work and current interest.

 

Basic DO NOT’s (t0 list a few)

  • -Sexual content post
  • Poor spelling and grammar
  • Discriminatory
  • Bad mouthing
  • Poor communication skills

But don’t be overwhelmed and delete everything you’ve ever posted anywhere, check out Lifehacker , they break it down for us in a minimal infographics and not so overbearing paragraphs we can all get through and understand.