Be the Bigger Brand

By Joshua Olivares

We’ve all heard the saying of being the bigger person when it comes to certain situations. This just means to take the high road and don’t get caught up on the little things. Well the people of Hanz De Fuko have never heard of this. Most people (who watch Men’s hair channels lol) know of Hanz De Fuko. They’re a brand that has made a name for themselves when it comes to hair products especially with celebrities such as David Beckham and Bruno Mars using their products. They’re most known product is Claymation, which is actually a really good product that I’ve used in the past. Another way, which is arguably the most important way they’ve become a staple in Men’s hair is the YouTube influencers they have gotten to promote they’re products.

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 This picture is of David Beckham, By medium.com 

What better way to show thanks to these YouTubers then to start “calling” them out for trying to make their own hair products. It’s very hard to find this information when trying to search for it. There is some things you can find around Reddit but I typically think of Reddit as more opinioned based with that community. With that Joseph Andrews who runs the Blumaan YouTube channel made a decent video explaining the attacks from Hanz De Fuko. For those of you who don’t know Joseph has a hair product called Original by Blumaan. Hanz De Fuko has been leaving comments on his channel calling him out. They’re not just saying things like this is a bad product they begin making dangerous claims saying things like the product Original by Blumaan is a white label.

Now as it stands nobody is 100% sure if Hanz De Fuko really meant what they said for a few reasons: They have left a few comments on YouTubers channels apologizing saying that they’re accounts have been hacked. However that’s all they’ve said on the matter was that they were hacked not really a formal apology that one would expect from a big brand. Also to have your account hacked for at least two weeks seems a bit weird. Also in the comments they left they offered people one free product of their choice if they use coupon code “The Truth.” Now unfortunately I wasn’t able to find anyone that has used the code and actually received a free product.

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A screenshot from Blumaans most recent video’s comment section. That’s the offical youtube account as well. 

Hanz De Fuko also claims that they’re email was hacked along with their Instagram account. It seems highly unlikely that they were hacked but hey I’ll give them the benefit of the doubt. It also doesn’t make sense for Joseph Andrews to risk the credibility of his brand for the sake of calling them out for “calling him out”. It seems as of right now that Hanz De Fuko who is the larger brand here isn’t being the bigger brand. They attacked these YouTube influencers that actually helped get their product out into the market for the simple fact that they’re now seen as competition. If it turns out that Hanz De Fuko wasn’t hacked then this could be some really bad publicity for the brand. Everything is hear say right now and that’s the worst part of it.

Blumaan made that video in response to Hanz De Fuko leaving those comment. Hanz De Fuko has made comments on the Blumaan video addressing concerns but not directly apologizing to Blumaan for the false claims made on his product. The ball is currently in Hanz De Fuko’s court and I’m really curious to how this whole thing will play out. Whatever happens next one company will have to be the bigger brand by their actions not it’s products.

 

 

Sources

  1. Our Story Hanz de Fuko. (n.d.). Retrieved February 19, 2017, from https://www.hanzdefuko.com/our-story/
  2. Andrews, J. (2017, February 17). Hanz De Fuko FIRES SHOTS!! Retrieved February 19, 2017, from https://www.youtube.com/watch?v=Y2HDuYkvEds
  3. Dold, K. (2015, June 19). Can’t Decide Between Hair Wax or Clay? Now You Don’t Have To. Retrieved February 19, 2017, from http://www.gq.com/story/cant-decide-between-hair-wax-or-clay-now-you-dont-have-to
  4. What is white label cloud service? – Definition from WhatIs.com. (n.d.). Retrieved February 19, 2017, from http://searchcloudprovider.techtarget.com/definition/cloud-white-label-branding

Engagement: The Name of the Game

Busayo Akindona | @frankie_sayshi

 

When you mention social media marketing, often times the first thing people think of is promotion. They think of promoting their latest product or sale on their Twitter or Facebook account. Another thing people think of is how many likes their Facebook page has or how many followers they have on Twitter and Instagram.

While these things are important in terms of reach and who sees the content you post, they are more important in calculating your engagement.

Engagement on social media is the single most important thing that any brand, business, person, or entity can do. Engagement is simply when your target audience and followers interact with you via social media. They like and comment on your posts. They share your content with their friends and family. It is your job as a brand to create a space via social media to foster this kind of relationship with your audience.

Image result for social media engagement
Photo Cred: Build a Business on A Budget

You goal is to create a dialogue between your brand and your audience. Co-Schedule (a content scheduling app) wrote about 30- ways to engage. One of the biggest ways to engage your audience is to have content for them to engage with. Your social media accounts will not serve their purpose if you are not diligent about posting NEW and RELEVANT content. Another big thing is to diversify your accounts. Chances are that your audience will follow you on multiple platforms, so don’t cookie-cutter content between Facebook, Twitter, Instagram, and etc. Each account should have its own original content that fits within the overall brand image, but it is okay to cross post from time to time. Just don’t make too much of a habit of it.

Lastly, one big part of engaging with your audience is listening to them. Listen to their needs and questions and comments. Do not use cookie-cutter responses. Try to sound human, because no one wants to talk to a robot. Understand that people join social media communities to feel a sense of belonging and connecting with people. So the number one take-away is to be personable.

 

References:

Ellering, N. (2016, October 26). 30 Social Media Engagement Tactics That Will Boost Shares And Conversions. Retrieved November 28, 2016, from http://coschedule.com/blog/social-media-engagement-tactics/

 

Gunelius, S. (n.d.). 10 Laws of Social Media Marketing. Retrieved November 28,

Enhance Your Brand With Your Career in Mind

by Tyler Hicks

@QuickThicks

Some professionals will tell you that social media is more of a road block than an elevator en route to your future career. My philosophy is that you can have your cake and eat it, too–why not reap the professional and personal benefits of social media and the web while working towards that dream job?

On that note, you’ve probably heard it from your coworker, friend, or the guy or gal you jam with on weekends: You need to think more about your personal brand. But what exactly does that mean? The word “brand” can be quite daunting in of itself, particularly when big-time creatives get paid big-time bucks to manage brands for big-time companies. But don’t worry; you’ve been building your personal brand for years, and now it’s about fine-tuning.

Every Instagram photo, blog post, and witty Facebook status contributes to the growing mountain of online content that defines who you are, and if that’s scary, never fear: We’re here to tell you about three simple ideas that, when put into practice, will make your online presence better in no time.

Create a portfolio

Whether you’re a writer, photographer, musician or stylist, you’ll need a one-stop shop to showcase your work. From WordPress to Wix and SquareSpace, there are dozens of reputable and easy-to-use websites to choose from that will do most of the work for you. Then, you just have to keep the site looking clean and always fresh with as much new content as possible.

Stay classy, but have fun

Don’t publish anything you wouldn’t want a future employer (or better yet, your mother) to see. However, you want to be yourself, and don’t feel the need to self-censor your art unless it absolutely calls for it. Be bold with your work, but always be smart about what you put online. You want your brand to make people think, but it should ultimately leave them with positive thoughts about you, the creator.

Consistency is Key

It all comes down to the little things. Having the same photograph as your profile picture on Instagram, Twitter and Facebook is one easy way to maintain consistency across platforms, but also be consistent in the types of content you’re publishing on the various social media accounts. Each platform as its purposes and strengths, but if your Instagram profile conveys one style and your Twitter profile conveys another, your brand will suffer from a lack of clear direction. Consistency is key on your blog and portfolio, too: Make sure the stream of content follows a clear artistic path and doesn’t stray from that vision too often.

So be bold with the work you show off the world, but always remember: Create classy consistency.

Social Footprints

 

SOCIAL FOOTPRINTS

By: Robert Warren

Social footprints can create the paths to enter the job market.

social-footprints

Stepping into the job market, you walk in with a trace, a trace of footprints. These footprints follow you everywhere you go—you once had an online Facebook political debate, and argued for a specific side, a real heated discussion, and next thing you know, you want to be a journalist. You decide to apply somewhere and then there is your employer—looking at your bias social media debate, and seeing the side you argued for in it.

You want to be a neutral journalist but now appear to have a bias. Will you get hired? Maybe you will get hired but you were the one to have that bias visible online. These prints are the things we have to keep in mind when every day we are leaving our social footprints.

The prints are seen everywhere from the employers to the employed. Classic examples of negative prints can be visible just Hillary and Donald. Let’s look at the issues.

HILLARY`S EMAIL MISTAKE

Does anybody even use email anymore? Well…apparently Hillary does. Many people still do actually. Actually according a 2014 Gallup survey, “Younger Americans are also well above average in their use of cellphones, email and social media on a daily basis.”

Releasing classified information through the emails was a problem that followed her into the election and with the end of the election right around the corner; the problem has still not gone away. The FBI is reviewing the emails. This email mistake is an example of a print, the social footprint, which clearly can follow you into the job market.

DONALD, DONALD JR. & TWITTER

Donald Trump, businessperson, and candidate for the President of the United States has had a twitter and has made some interesting choices with it. He has called people out on twitter and doing things like that could leave an employer, if he were anyone but Trump at this point, wondering, would he call people out like this in the workplace if he does it on social media?

Then there is Donald Trump Jr. with the skittles tweet, which got a lot of attention. The tweet compared Skittles to Syrian Refugees, got a lot of backlash, and was made into a skit by Comedy Central’s Trevor Noah.

THE MORAL

Your social footprints follow you where you go. Keep in mind that your online presence is not just a thing that only you see. By being on social media, you are creating a personal brand, so brand yourself in a way that would spin you in career circles that you would want. Get LinkedIn. By this LinkedIn, I mean literally, many employers now hire through the LinkedIn marketplace of jobs, and even Snapchat could one day land you a job.

Branding, a love story

By: Jessica Oswald

So because we have a project coming up that deals with using social media to market to companies I thought it would be helpful to go over some tips from our book Google Semantic Search to help out with the project. At the end of chapter 6 there is a checklist that is titled, “The content Creation Preparation Checklist,” in the checklist it has helpful tips on how to create not only brand authenticity, but trust with customers.

  • Identify all the different types of content your company or brand produces

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    Business2community.com
  • Decide what message or marketing values you need to communicate your target audience and explain how these will be implemented in the types of content your company or brand produces.
  • Explain how you build, project, and safeguard your company’s or brands reputation
  • Explain how you communicate common values across all those responsible for content creation in your company.
  • Explain your content creation strategy in terms of the type of content your company produces, its frequency, and the way it is used (Amerland 104)

These are just some things to keep in mind when preparing content for your business. The list goes on to talk about how to identify with your audience, how to integrate all of your content on all the social media platforms, how to use metrics, identifying traffic on your blog and suitable subjects. Kim McNycholas of Forbes.com wrote an article on how to use social media for small business. Her first tip, “Assess your Assets: The first action you should take before engaging in online marketing or social media marketing and engagement is to look at what are you’re trying to promote. What are your assets? Who are your target customers? It may seem obvious…” Meaning, know your product and know your audience. By using those two things, you can create a more meaningful relationship with your customers.

Here is a list of companies that are doing very well at social media.

Ben and Jerry Officially Invited to ‘The Cookout’

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Photo from: huffingtonpost.com
By Phyllis L.

On Thursday, Oct. 6, Ben & Jerry’s posted a tweet in support of the Black Lives Matter movement. The post has since gained approximately 62,000 retweets and 86,000 likes.

The duo then released a powerful statement on their website, encouraging Americans to join in their stance of non-complicity on social inequality in this country. Their conclusion on why black lives should matter is because those lives are children, brothers, sisters, mothers, and fathers– humans, like everyone else.

“They matter because the injustice they face steal from all of us – white people and people of color alike. They steal our very humanity.”

The pair empathy expressed their difficulty in seeing “the list of unarmed [African] Americans killed by law enforcement officers grow longer and longer.”

Twitter users showed their appreciation for the company by creating the trending topic #BenandJerrysNewFlavor. The hashtag contains a horde of vibrant, witty suggestions. Here are a couple of hilarious tweets that I felt had no chill – pun intended.

And my favorite one of all:

It’s no surprised that not everyone is pleased with the dynamic ice cream duo’s perspective on racial injustice.

Even though Ben and Jerry’s specifically stated that they “believe that [by] saying Black lives matter is not to say that the lives of those who serve in the law enforcement community don’t,” some people aren’t at all convinced. Others have even gone as far as to accuse the company of promoting the killing of cops, a completely opposite notion from the duo’s peaceful perspective.

This is hardly the pair’s first encounter with unpleasant opinions and threats of boycott from one of their social announcements. They have a history of advocating for political issues. For example, last year’s celebratory name change of the classic chocolate chip cookie dough flavor to “I Dough, I Dough”, which was as a result of the Supreme Court’s verdict to legalize same-sex marriage.

Their new, creamy peppermint ice cream, “Empowermint”, was released earlier this year in an effort to generate awareness to social issues, such as voter ID laws in North Carolina. This flavor perfectly captures the compelling messages that Ben and Jerry’s is promoting.

Who Wins the Fight Between Brand and Product?

 

When most people think of the word brand you think of a label. You think of generic Great Value versus Kellogg’s. In the world of advertising is one of the hottest commodities. A brand makes the product come alive to the target audience. A good brand creates a fantasy, a lifestyle, a statement. It includes everything about the product, down to the logo and font, that communicates the brand message.  A good brand is worth more than a good product.

One of my favorite examples of a good brand is J.K. Rowling (yes, people can be brands too). Rowling’s Harry Potter sold more than 450 million copies in 55 different languages. When the author to probably one of the best-selling books of all time used a pseudonym to publish her book The Cuckoo Calling; how do you think it did? It sold less than 1,000 copies. When word got out that Rowling’s was actually the author, it became a best-seller in just a few months- selling 1.1 million copies. That is the power of a good brand. When the name alone can produce more sales than the actual product itself.

So then, how do you build a good brand. Social media, although new, is quickly becoming the fastest and more effective ways to build a good brand. Where else can you reach a captive mass audience with just a click of a button. Social media allows you to reach your target audience and even some outside your target audience at the same time. The key to effective social media is to be strategic. Don’t just post for posting’s sake. You need content to be shareable and valuable. People get annoyed by spam brands (brands that are always in their notifications and aren’t saying anything important.

Another key is to know that what you’re saying is just as important as where you say it. Pick your platform and devout yourself to it, make yourself an expert at it. A good brand is much more valuable in the long run than a good product.

 

 

Resources:

Agius, Aaron. “The 4 Essentials to Building Your Brand on Social Media.” Entrepreneur. Entrepreneur, 13 Apr. 2015. Web. 02 Oct. 2016.

Ries., Al. “Having a Better Brand Is Better Than Having a Better Product.” Advertising Age. Advertising Age, 05 Sept. 2014. Web. 02 Oct. 2016.

Photo Cred: Davron Marketing