Social Media in Higher Education

By Josh Lawson | @JoshKLawson

 

Social media can be a hard concept to grasp. Most people say you need to be a master in something before you try to teach it to others. That way you can reword difficult concepts to students who don’t understand it. The medium of social media is constantly evolving and expanding. It’s often used in higher education to offer social CRM, but for students. It humanizes professors and can give a sense of ownership on the content we create.

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The fact that social media is changing means that whoever teaches it needs to evolve with it. The platforms will change, but the basics will always stay the same, but that doesn’t mean it still isn’t a time-consuming industry. You constantly have monitor several different account and hashtags, learn everything that changes with each update, and experiment with new features that each platform offers.

Many students, faculty, and sometimes even professionals have no idea how to use any aspect of social media. This means there is a huge disconnect between the brand and the consumers. The most successful accounts on social media platforms are those who show the most personality in their content, have a social CRM strategy, and act like an actual person instead of a computer generating lackluster content.

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Someone who teaches social media needs to have an excellent grasp on every concept surrounding the different platforms, rather than just the numbers and analytic data about them. Yes, that information helps, but not as much as hearing what it’s actually like to work in the industry using those tools and those platforms.

The information learned from someone who has professionally worked in the social media industry is invaluable. Those skills cannot be learned anywhere else. There is something completely different about learning vicariously from someone’s experience than learning from a PowerPoints and TEDtalks without trying to explain those any further.

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The skills learned with social media are based in customer service, public relations, journalism, and ethics. We learn these skills leading up to this course, or at least some of those skills. We don’t need to be learning the data and statistics for these platforms, but rather we need to be learning how to use social media in the real world.

SEO, what is it good for?

By Mackenzy Handfullsizeoutput_546

Search Engine Optimization (SEO) is arguably one of the greatest technological advancements in today’s virtual world. We live in a global society that is driven by technology and the media. It isn’t just about our personal media usage, it’s our business media usage too, and that’s where SEO comes in. In this day and age, it seems as though it is almost impossible to be as successful as possible without making use of SEO in some way.

SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. This is beneficial to all business owners, small or large, because it brings customers to you. All SEO is, is essentially a traffic cop, and what this traffic cop does is direct business to you, avoiding other obstacles in the process. Those other obstacles would be your competitors or other sites that the traffic might be directed to instead of yours. SEO makes it so that your brand becomes highly visible. If a search engine can’t find your site, you miss out on that sale because people just can’t find you. SEO is unique in that it produces targeted traffic. What that means is that people are directed to you because they are looking for exactly what you have to offer.

You can optimize your site yourself, but it takes a lot of time and a lot of dedication. This is something that a lot of people just don’t have. That’s where optimization companies come in. They can be affordable, but they can also become quite costly, depending on the size of your business and how much work you need done. In my opinion, it is generally a good idea to work with an optimization company in the beginning. The reason is that optimizing yourself for the web can be extremely overwhelming if you don’t have experience. There are companies out there that can help you. They can either manage your account for you or teach you how to do it yourself. Depending on the person you are, one will work better for you than the other.

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The number one thing that search engines aim to provide to their users is relevancy. They try to put the most relevant results into a searcher’s search engine results page (SERP). For example, if you own a pizza restaurant, you want your website and, or your information to pop up first on someone’s SERP page. If someone searches something like “pizza places near me,” you want your website to be shown first, because if that happens they are more likely to pay a visit to your store. The only way to make that happen is to optimize yourself.

SEO can seem incredibly overwhelming in the beginning. But with a little time and practice it will become almost second nature. SEO is undoubtedly essential in today’s media marketing world, but success is possible. The best way to be successful is to market yourself, digitally, to the right audience, and that’s what SEO is for.

 

Sources:
Search Engine Watch
Moz

Images:
Moz
Moz

How Brands Can Avoid Fake News

By: Taylar Gomez

fake news

Photo Source: Tech Republic 

Fake news is all around us and almost impossible to avoid. It has become difficult for consumers to differentiate the truth from the fiction. Advertising the correct message is important for brands. If they are backing up a false statement it could jeopardize their business and lose the trust of their customer. There are a few ways to help make sure that a business is not running ads on a website promoting fake news.

Using a whitelist to separate your ad space is a good way to avoid being featured on fake news website. A whitelist makes sure that your ads are only appearing on website that you have listed as credible. Additionally, a business could utilize a blacklist to ensure where their ads are showing up is correct. A blacklist is a list created with all of the websites that a business does not want their ads to show up on. This helps eliminate any potential fake news websites from interfering with the business objective. In an article from Social Media Today, it is suggested that businesses can hire a expert in fraud to manage their campaign and make sure that their ads are only appearing on websites they approve of.

There are a few tips for consumers to avoid reading fake news. As a consumer searching the web, you should make sure the material you are reading is true. One way to do this is to check where the story appears and make sure it looks authentic. Make sure that the headline is not click-bait and is true to what the article is explaining. In an article by Black Enterprise, it is stated that a good way to make sure you aren’t reading fake news is to check for grammatical errors within the site or article.

 

Citations:

Aguilhar, L. (2017). Retrieved from http://www.socialmediatoday.com/marketing/5-tips-avoid-having-your-online-ads-associated-fake-news

Stop Fake News From Faking You and Your Brand out (2017). Retrieved from http://www.blackenterprise.com/small-business/preventing-fake-news-from-faking-you-and-your-brand-out/

 

Everyone can write, right?

By, Sasha Calamaco

Screen Shot 2017-03-25 at 9.52.48 PM.png@sashacee

I have recently been introduced to the term “Copy” in the social media world for about two years now. Before I only thought what people wrote under their photos on Instagram , or your latest twitter post was referred to as a caption. Which I suppose is,but not the “proper term,” copy isn’t something I picked up over night, it’s definitely something I’m still crafting and shaping. I found this article by Hootsuite How to Write Great Instagram Captions That Drive Engagement.” This article in particular is focused on how writing copy can totally drive your engagement, which my personal experience I completely agree with, good copy gets me every time and makes me want to share it.

With the recent changes to Instagram’s algorithm, posts now appear in feeds “based on the likelihood [the audience] will be interested in the content.” That means that a photo or video with lots of comments and Likes has a better chance of appearing at, or near the top of your followers’ home stream.” – Michael Aynsley

Let’s paused for a moment and acknowledge that the new non chronological order with our instagram feeds are TERRIBLE. It forces content to fight other content, which okay I can see how there are pros and cons. Nonetheless as both a user, and someone who works as a social media organizer it has made post that more that challenging. (okay may that’s a pro too.)

 

Back to scheduled feature

 

Hootsuite’s article does such a smooth job with explaining all of these new changes, as well as 12 great tips in creating and shaping what you write to be so much better for your branding and most importantly your audience.

Starting with knowing your audience, get out there check out your followers and see who’s attention you have. From there, you have to know who you are; no not just as your own person that’s another blog. Hootsuite is talking about “Identifying your brand’s voice.” Which makes total sense, because how could we write about what we’re doing before we know who we are, what we’re about and how we want to communicate that. They then go into those tedious things we should all know and do, here they are in a brief line up. With minor commentary by me..

  1. Consider length- Very important
  2. Place the most important words at the beginning of your caption – remember our attention spans are 8 seconds
  3. Edit and rewrite- Let’s look like we know what we’re doing, but actually know.
  4. Use hashtags, but use them wisely – stay relative to your brand and what’s trending.
  5. Pose a question- ENGAGEMENT KEY
  6. Give a shout-out with an @mention – People love this, if they say they don’t, they’re lying.
  7. Encourage engagement with a call to action- Because if there isn’t any action what’s the goal?
  8. Don’t be afraid to use emoji – always a good go-to
  9. Try using quotes – love me some inspo
  10. Schedule your Instagram posts for optimal engagement – oh my gosh, if this is something you can make yourself get in the habit of, it will save you from insanity.

 

To get the full details I recomment checking out the article here ***

 

Why did I buy that?

By: Amanda Castillo | @_mandymichelle

Have you even been scrolling through your social media and then had the sudden urge to buy something you just saw?

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What I look like after going to Sephora after looking at their social media via The Guardian

Yeah, haha, me neither…

but really, based on a study, “Social media works well with most groups but especially with millennials. The Deloitte report found that 47 percent of millennials are influenced in their purchases by social media, compared to 19 percent for all other age groups.” Wow, 47% of millenials, that’s a huge opportunity for brands on social media and that’s not all. “The Deloitte report noted that consumers who use social media during their shopping process are four times more likely to spend more on purchases than those who do not. It goes even further. The report states that shoppers are 29 percent more likely to make a purchase the same day when using social media to help shop before or during a trip to the store.”

What does this mean for brands?

“Recent research shows that the role of social media on marketing decisions is startling, meaning it is time companies started putting more emphasis on their social media strategy.” Brands can’t afford to overlook social media as a marketing tool, even if they have a “boring business” or one they don’t think will translate to social media well. Maybe they just haven’t found the right platform or need help thinking outside of the box, but as social media becomes bigger, the more they are losing those opportunities, and consequently, consumer loyalty and money.

Why is that exactly?

Social media exposes you to more items/services that you may otherwise not know about.” Sometimes the answer is simply that people are unaware of your product or service, social media can help bridge the gap between your business and possible consumers.

Another reason this is true is because of word of mouth. Social media is where we can find and review products/services/business for all the world to see and it is seen as more trustworthy than ads put out by the business themselves. “Social media encourages trust. As people make those connections, they build up trust. They are more likely to believe in what their online peers say and recommend.”

Pro tip for businesses

Get your brand/business/organization on social media. Spend time on it, be proud of it, resonate, relate, and build a community with possible consumers and watch those sales grow!

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Do yourself and your brand/organization/business a favor and get your message out via social media.

References:

Ahmed, Masroor. “Is Social Media the Biggest Influencer of Buying Decisions?” Social Media Today. N.p., 31 May 2015. Web. 10 Mar. 2017. <http://www.socialmediatoday.com/marketing/masroor/2015-05-28/social-media-biggest-influencer-buying-decisions&gt;.

Roesler, Peter. “How Social Media Influences Consumer Buying Decisions.” The Business Journals. N.p., 19 May 2015. Web. 10 Mar. 2017. <http://www.bizjournals.com/bizjournals/how-to/marketing/2015/05/how-social-media-influences-consumer-buying.html&gt;.

SocialNewsDaily. “How Social Media Affects Your Shopping Habits.” Social News Daily. N.p., 06 Nov. 2014. Web. 10 Mar. 2017. <http://socialnewsdaily.com/44988/how-social-media-affects-your-shopping-habits/&gt;.

 

Facebook

By Sasha Calamaco @sashacee

As we all may know, and possibly experience is that Snapchat feels like a chore. With Instagram Stories rolling in and taking over this whole “telling stories thing” Snapchat for some, if not most has been put on the backburner. With so many social media platforms to keep up with sharing every detail of our lives, takes so much time switching from one app to another. With Instagram we have the best of both worlds, both our photos, and the feeds we enjoy following, but also seeing their instant stories too. Short videos, photos, Boomerangs

they’ve made that all possible to do within their app! How cool? But also, SAVAGE! They totally ripped off snapchat and made it their own. Which leads to me this, Facebook has now taken it one step further and turned their Messenger with features very similar to Snapchat.

The process of using Messenger Day is fairly straight-forward – when you open Messenger, you can either tap on the shutter circle in the middle of the bottom function bar or drag down to access the Messenger camera.” – ANDREW HUTCHINSON

Who is still using Facebook? Messenger at that, I feel like it’s a mess of a platform only useful for sharing funny videos and all the photos we don’t want to post on instagram. But that doesn’t stop them from changing it up and now incorporating the features snapchat has to their own version through Messenger. Their video can explain it a lot better than I can through words. It seems pretty cool, I kinda tested it out, features seem very seemless. I do see someone who is active on Facebook using this feature a lot.

WATCH ME

 

President Trump’s Twitter Activity Could Potentially Bite Him Back

By Cesar Valdes (JOUR 4270.002)

As the rapper Drake once said,” trigger fingers turn to twitter fingers.”

Well, President Donald Trump is shooting away on Twitter.

Early Saturday morning, President Trump accused former President Barack Obama of spying on his campaign.

Since then, FBI director James B. Comey has deflected the accusation and even told the Justice Department to refute any such claim from President Trump’s party.

A spokesperson from Obama’s camp has denied the accusation.

President Trump’s accusations are, at the moment, baseless. He has not provided the public or the media with even the slightest bit of proof. Nobody, maybe his advisor Steve Bannon, except the president himself knows why he would make such a bold claim.

It begs the question: When will President Trump’s harmful language on Twitter be halted?

Whether it has any value or not, it should be noted that much of these claims are being voiced through President Trump’s personal Twitter account and not the POTUS one assigned to the President.

But there is no mistaking that the president’s language is creating a negative light on his enemies.

Back on February 8th, President Trump complained on Twitter about the unfair treatment he felt his daughter received when Nordstrom decided to drop her clothing line due to poor sales.

Within the next couple of hours Nordstrom’s stock took a plunge.

Here we can equate that Donald Trump the person has the same power as President Trump.

Defamation laws are not restricted from social media accounts. Libel is a possible on Twitter. The only thing difficult about proving libel, of course, is proving damage.

Over the course of his short presidency, President trump has been sued over 40 times.

None of those have been about his hurtful language, but I wonder how soon it will be before President Trump has his first libel suit because of his Twitter activity.

Featured Photo Credit: http://www.infowars.com/is-twitter-censoring-positive-replies-to-donald-trumps-tweets/

Sources:

http://www.cnn.com/2017/01/31/us/trump-lawsuits-travel-ban-conflicts-interest/

http://www.slate.com/articles/technology/explainer/2012/11/libel_on_twitter_you_can_be_sued_for_libel_for_what_you_write_on_facebook.html