Why did I buy that?

By: Amanda Castillo | @_mandymichelle

Have you even been scrolling through your social media and then had the sudden urge to buy something you just saw?

What I look like after going to Sephora after looking at their social media via The Guardian

Yeah, haha, me neither…

but really, based on a study, “Social media works well with most groups but especially with millennials. The Deloitte report found that 47 percent of millennials are influenced in their purchases by social media, compared to 19 percent for all other age groups.” Wow, 47% of millenials, that’s a huge opportunity for brands on social media and that’s not all. “The Deloitte report noted that consumers who use social media during their shopping process are four times more likely to spend more on purchases than those who do not. It goes even further. The report states that shoppers are 29 percent more likely to make a purchase the same day when using social media to help shop before or during a trip to the store.”

What does this mean for brands?

“Recent research shows that the role of social media on marketing decisions is startling, meaning it is time companies started putting more emphasis on their social media strategy.” Brands can’t afford to overlook social media as a marketing tool, even if they have a “boring business” or one they don’t think will translate to social media well. Maybe they just haven’t found the right platform or need help thinking outside of the box, but as social media becomes bigger, the more they are losing those opportunities, and consequently, consumer loyalty and money.

Why is that exactly?

Social media exposes you to more items/services that you may otherwise not know about.” Sometimes the answer is simply that people are unaware of your product or service, social media can help bridge the gap between your business and possible consumers.

Another reason this is true is because of word of mouth. Social media is where we can find and review products/services/business for all the world to see and it is seen as more trustworthy than ads put out by the business themselves. “Social media encourages trust. As people make those connections, they build up trust. They are more likely to believe in what their online peers say and recommend.”

Pro tip for businesses

Get your brand/business/organization on social media. Spend time on it, be proud of it, resonate, relate, and build a community with possible consumers and watch those sales grow!

social media3
Do yourself and your brand/organization/business a favor and get your message out via social media.


Ahmed, Masroor. “Is Social Media the Biggest Influencer of Buying Decisions?” Social Media Today. N.p., 31 May 2015. Web. 10 Mar. 2017. <http://www.socialmediatoday.com/marketing/masroor/2015-05-28/social-media-biggest-influencer-buying-decisions&gt;.

Roesler, Peter. “How Social Media Influences Consumer Buying Decisions.” The Business Journals. N.p., 19 May 2015. Web. 10 Mar. 2017. <http://www.bizjournals.com/bizjournals/how-to/marketing/2015/05/how-social-media-influences-consumer-buying.html&gt;.

SocialNewsDaily. “How Social Media Affects Your Shopping Habits.” Social News Daily. N.p., 06 Nov. 2014. Web. 10 Mar. 2017. <http://socialnewsdaily.com/44988/how-social-media-affects-your-shopping-habits/&gt;.



By Sasha Calamaco @sashacee

As we all may know, and possibly experience is that Snapchat feels like a chore. With Instagram Stories rolling in and taking over this whole “telling stories thing” Snapchat for some, if not most has been put on the backburner. With so many social media platforms to keep up with sharing every detail of our lives, takes so much time switching from one app to another. With Instagram we have the best of both worlds, both our photos, and the feeds we enjoy following, but also seeing their instant stories too. Short videos, photos, Boomerangs

they’ve made that all possible to do within their app! How cool? But also, SAVAGE! They totally ripped off snapchat and made it their own. Which leads to me this, Facebook has now taken it one step further and turned their Messenger with features very similar to Snapchat.

The process of using Messenger Day is fairly straight-forward – when you open Messenger, you can either tap on the shutter circle in the middle of the bottom function bar or drag down to access the Messenger camera.” – ANDREW HUTCHINSON

Who is still using Facebook? Messenger at that, I feel like it’s a mess of a platform only useful for sharing funny videos and all the photos we don’t want to post on instagram. But that doesn’t stop them from changing it up and now incorporating the features snapchat has to their own version through Messenger. Their video can explain it a lot better than I can through words. It seems pretty cool, I kinda tested it out, features seem very seemless. I do see someone who is active on Facebook using this feature a lot.



President Trump’s Twitter Activity Could Potentially Bite Him Back

By Cesar Valdes (JOUR 4270.002)

As the rapper Drake once said,” trigger fingers turn to twitter fingers.”

Well, President Donald Trump is shooting away on Twitter.

Early Saturday morning, President Trump accused former President Barack Obama of spying on his campaign.

Since then, FBI director James B. Comey has deflected the accusation and even told the Justice Department to refute any such claim from President Trump’s party.

A spokesperson from Obama’s camp has denied the accusation.

President Trump’s accusations are, at the moment, baseless. He has not provided the public or the media with even the slightest bit of proof. Nobody, maybe his advisor Steve Bannon, except the president himself knows why he would make such a bold claim.

It begs the question: When will President Trump’s harmful language on Twitter be halted?

Whether it has any value or not, it should be noted that much of these claims are being voiced through President Trump’s personal Twitter account and not the POTUS one assigned to the President.

But there is no mistaking that the president’s language is creating a negative light on his enemies.

Back on February 8th, President Trump complained on Twitter about the unfair treatment he felt his daughter received when Nordstrom decided to drop her clothing line due to poor sales.

Within the next couple of hours Nordstrom’s stock took a plunge.

Here we can equate that Donald Trump the person has the same power as President Trump.

Defamation laws are not restricted from social media accounts. Libel is a possible on Twitter. The only thing difficult about proving libel, of course, is proving damage.

Over the course of his short presidency, President trump has been sued over 40 times.

None of those have been about his hurtful language, but I wonder how soon it will be before President Trump has his first libel suit because of his Twitter activity.

Featured Photo Credit: http://www.infowars.com/is-twitter-censoring-positive-replies-to-donald-trumps-tweets/






Bands vs Brands:The Same or Different?

By: Amanda Castillo | @_mandymichellec4avcmrucaaandz
“The show in London sold out so we moved it to a bigger place so there’s more tickets! Come get em and see exciting scenes like this…” via @BANNERSMUSIC

In the days of social media it’s no surprise that brands are trying to navigate social media to drive sales or ensure brand equity but is that model the same when the product you’re trying to sell people on is you and your art?

For the most part, yes.

Most brands will tell you the importance of incorporating the 80/20 rule into your social media strategy. “It simply comes down to this: use just 20% of your content to promote your brand, and dedicate 80% to content that really interests your audience and engages them in conversations.” For bands and musicians this looks a little more like 70/20/10. 70% of your content should build your brand and focus on your story, 20% should be about building your network, and 10% should be about self-promotion.

So, what does this look like on a social media platform?

First, as the same with business social media, you need to find your platform(s). Facebook is still the ruler of social platforms so it’s a great place to start, but you should try to use at least 3 platforms to ensure you take advantage of the traffic that different sites generate. Most bands today have a Facebook, Twitter, Instagram, and Snapchat account.

Second, start with family, friends, local fans, local businesses, etc. Ask them to like your pages and share them with their friends and start telling your story. Who are you, what is your genre, your inspiration, what are your goals, why do you make music? Also, remember your genre and personality do not have to be one in the same. Find a way to show your fans what is genuinely you. Make that content 70% of what you do.

Third, grow your network. Make 20% of your content about sharing or promoting posts made by artists you have collaborated with or photographers you have worked with, promote the venues that have booked you in the past, and reach out to other bands/musicians to plan future collaborations with or get recommendations for venues, photographers, videographers, etc.

Finally, the remaining 10% of your content should focus on self-promotion. This is a little tricky, just like with business marketing you need to be careful about talking to your audience not at your audience. Very few are going to respond to your 19th “Buy our new album now!” post. Make it interactive and engaging, invite your audience to share their thoughts of the new EP with you, create a poll to see what their favorite song is, share some funny/embarrassing behind the scenes stories or pictures.

What else can I do to promote my music/band?

So, you are already on Facebook, Twitter, Snapchat, and Instagram. How else can you grow your audience/fan base? “You should also look into social media sites designed for musicians.” SoundCloud, Spotify, Pandora, etc. This is a great way to increase exposure to your music and platforms like SoundCloud allow you to post some things that may never make it onto an album that you still want to share with your fans. It can also be used to send out teasers for upcoming projects that will get your fans more excited for new music. Another tip is to create an email list composed of users who voluntarily sign up to receive promotions/offers. Provide incentives like coupons for merch or reminders that concert tickets will be going on sale soon. Most musicians already have a YouTube account but make sure you are making the most of it. “Musicians should consider uploading different types of content such as professional music videos, interviews, and behind-the-scenes rehearsals.” Make sure you are keeping your content interesting and are uploading regularly so viewers don’t lose interest in your channel. Finally, remember to always provide links or handles to all your platforms on every flyer, email, blog, or platform users see to allow them to easily find you on social media.

twenty one pilots give their fans a behind-the-scenes look at their latest music video via @twentyonepilots



De Beule, S. (2013, December 17) “The 80/20 Rule: Why Just 20% of Your Social Media Content Should be About Your Brand.” Social Media Today. Retrieved February 11, 2017, from www.socialmediatoday.com/content/8020-rule-why-just-20-your-social-media-content-should-be-about-your-brand

Friedman, S. (2014, December 29). How to perfect your band’s social media strategy: The 70-20-10 rule. Retrieved February 10, 2017, from http://blog.sonicbids.com/how-to-perfect-your-bands-social-media-strategy-the-70-20-10-social-media-rule

Occhino, C. (2016, June 7). The top 8 social media outlets to promote your music (and how to best use them). Retrieved February 12, 2017, from http://blog.sonicbids.com/the-top-8-social-media-outlets-to-promote-your-music-and-how-to-best-use-them

Planetary Group. (2016). How to use social media effectively as a musician. Retrieved February 11, 2017, from https://www.planetarygroup.com/music-promotion-guide/use-social-media-effectively/


The Importance of Big Data

By Jenny Duong


The impact of social media can be measured by analytics. Also vice versa, analytics can be collected through social media platforms such as Facebook, Instagram, and Twitter. Information that companies collect from customers online is called big data. Companies will purchase data on potential customers to see their engagements online. Engagements are clicks, comments, searches, and impressions. These actions can be utilized to optimize advertising efforts.

Brands will know what their customers want the second they the want it. Having a view of customer behavior in real time will guide brands to know what works and what doesn’t work. This will actually save companies an immense amount time and money. Companies will have the best access to measure their effectiveness and predict the next step. Marketers will take these information to determine their consumer preferences which will affect how they target their market. Customer preferences are generated and marketers will use it to personalize how they approach their audience.

A few of the most known networks are Google Analytics, Facebook Insights, and Twitter Analytics. Google Analytics gives the number of site hits and searches. Facebook Insights provide referrers and mentions. Twitter Analytics tells the number of followers, reaches, and retweets. This offers insight on trending topics and ideas. These are basically statistics that are crucial to know in order to succeed in the business world. Analytics will tell exact demographics that are the most suitable at target markets.



What’s the difference between Instagram stories and Snapchat stories for businesses?

By Jillian Lim


Photo courtesy of Hi5

Instagram stories were introduced by the company in August 2016, a feature that lets users post photos and videos that vanish after 24 hours. The new feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013.

Like Snapchat, you can post photos or videos, add text, paint on top of the image and add photo filters. My favorite image filter is the purple and orange gradient.

What’s the difference between these two social media platform’s Stories feature?

Until Instagram’s update in November, the two were very similar. There was a constant debate on social media of Instagram v. Snapchat.

The biggest differences of Snapchat stories and Instagram stories were:

  1. Instagram stories appear at the top of your main feel and is in the order of which friends are closest to you. Snapchat stories are chronologically place.
  2. Instagram’s drawing tools are more aesthetically pleasing and advanced than Snapchat’s. Snapchat uses one paint brush. Whereas Instagram has three different pen tools: a pen, marker, and a neon brush.

    Photo courtesy of Mashable

Since the most recent Instagram update though in November, Instagram is upping their Stories game. Now you can have links, mentions and Boomerangs as your Instagram story.

Links are available for verified users. The link will be on the bottom of the story with the words “see more” where you can tap it or swipe up, so the link will load in Instagram’s in-app browser. This is the first time clickable links are available on content on Instagram except for the user’s profile.

All users, however, will be able to use mentions in their stories now. Mentions will show up with an underline so that viewers know it is a tappable link. Now every story gives you the chance to be highlighted by a person, place, or brand.

Another great advantage to Instagram stories is the popular app used by hip millennials, Boomerang. You can now use it on your story without having the app installed on your phone. It will create a burst of up to five photos and will begin a play loop, which is something everyone loves and Snapchat doesn’t have.

So which platform is best for brands?

In my opinion, Instagram Stories is the leading platform for businesses.


On Snapchat, all you see is their behind the scenes videos or photos. There is no opportunity to drive any traffic to your business, especially for small business owners.

On the other hand, Instagram allows you to view a brand’s Story. You can click their profile on the top left to see their photography work or their products, which then leads to their portfolio or company website. Instagram drives traffic to your company website and, ultimately, drives customers or clients to your business.

Did I also mention that Instagram has 500 million active users versus Snapchat’s 100 million?

Instagram Stories takes the cake, especially with their neon brush.








Snapchat to Facebook: Why Are You So Obsessed With Me?

By Jonathan Joyner

Snapchat is the new cool kid in the social media sandbox. Snapchat is a phone app that lets you send pictures and videos with an expiration date and came on the scene in 2011. When something is cool or innovative, it will be imitated and sometimes blatantly copied. Nobody is more guilt of this than Facebook.


Mean Girls Regina George Obsessed
Mean Girls (Paramount Pictures 2004)


In 2012, Facebook launched Poke and it was quickly buried along with Facebook Camera in mid 2014.  During this time, SnapChat turned down an estimated $3 billion dollar offer from Facebook to purchase the app and they declined the offer.

If you recall, Facebook in the past has purchased other companies and folded those that company’s services into Facebook. Friend Feed is basically the Facebook news feed and Gowalla’s data was used for Facebook places. In March of 2014, Facebook bough the virtual reality company, Oculus VR, for $2 billion. Probably the most notable purchase of Facebook’s was Instagram for $1 billion.

facebook oculus gif


Drawing inspiration from Snapchat’s expiring messages, Facebook tired schedule deletion posts. They also tested a feature in France where images and messages in their messenger app could be wiped away into empty bubbles. (KANTROWITZ) However, the feature hasn’t made it state side.

It’s obvious that Facebook wants Snapchat and if it can’t have it, it’s going to copy it. This year, Instagram stories were launch which bares more than a passing resemblance to Snapchat stories.  It continues again in the spring with Facebook Messenger codes which has an eerily similar vibe to is as the Snapchat codes. The imitation game continued this week when Facebook launched a very Snapchat like feature on Instagram. As of now, users will now be alerted by notification when a friend screen captures from a direct message.



Begum, F. (2016, August 4). Introducing Instagram stories | manning Gottlieb OMD Blog. Retrieved November 28, 2016, from Manning Gottlieb, http://blog.mgomd.com/instagram-stories/

Constine, J. (2014, July 21). Facebook's $2 Billion Acquisition Of Oculus Closes, Now Official. Retrieved November 27, 2016, from https://techcrunch.com/2014/07/21/facebooks-acquisition-of-oculus-closes-now-official/

Hamburger, E. (2014, May 09). Facebook Poke is dead. Retrieved November 27, 2016, from http://www.theverge.com/2014/5/9/5700732/facebook-poke-is-dead-and-so-is-facebook-camera

Kantrowitz, A., & Sénécat, A. (2016). Facebook messenger tests disappearing messages in France. Retrieved November 28, 2016, from Buzz Feed, https://www.buzzfeed.com/alexkantrowitz/facebook-messenger-tests-disappearing-messages-in-france?utm_term=.snaK8p7pXW#.vrGeZKaKYg

Rusli, E. M. (2012, April 9). Facebook buys Instagram for $1 Billion. New York Times. Retrieved from http://dealbook.nytimes.com/2012/04/09/facebook-buys-instagram-for-1-billion/?_r=0

Sawers, P. (2014, September 10). Facebook tests post-delete scheduling feature. Retrieved November 28, 2016, from The Next Web, http://thenextweb.com/facebook/2014/09/10/facebook-testing-new-feature-lets-schedule-deletion-posts-advance/

Schroeder, S. (2016, April 08). Facebook messenger now lets you start a chat by scanning profile codes. Retrieved November 28, 2016, from Mashable, http://mashable.com/2016/04/08/messenger-codes/

Shontell, A. (2011, December 13). Facebook Bought Gowalla's Founders For ~ $3 Million In Shares. Retrieved November 27, 2016, from http://www.businessinsider.com/facebook-gowalla-3-million-shares-2011-12

Thurm, S. (2013, November 13). Snapchat Spurned $3 Billion Acquisition Offer from Facebook. Retrieved November 27, 2016, from http://blogs.wsj.com/digits/2013/11/13/snapchat-spurned-3-billion-acquisition-offer-from-facebook/