By Mackenzy Hand
The thought of which social media platforms to utilize for your business can be a daunting one, especially if you have little to no experience. Social media marketing has become an absolute necessity in the last decade. It is one of the most useful tools out there for those in content marketing as well as for all manner of business owners. The fact is plain, no matter what type of business you are running, big or small, you need to be on social media.
Social media is crucial for business owners, not only because it is an extremely effective way to increase both sales and spread knowledge of your brand, but it can also be beneficial in the sense that through social media you can keep an eye on your competitors and be on the lookout for what they’re up to. While not every business needs to make use of every single social media platform that’s out there, it is a good idea to keep up with the trends and make yourself aware of the current social media user stats. For example, a maintenance company probably wouldn’t get much use out of an Instagram account because maintenance workers don’t generally post pictures or videos of their work. They would, however, benefit from having a Facebook page because Facebook will verify their company by way of their incorporation documents, and it would be a quick and easy way for prospective clients to read reviews posted from others who have used that particular company in the past.
There are almost too many social media platforms out there today, but it is easy to narrow down a few that are highly productive when it comes to content marketing and business utility. Facebook has the largest blend of demographics out of any other social platform. It has more than 1.59 billion users and according to the Pew Research Center, 68 percent of Americans are Facebook users. Facebook is a good tool because you could post an Ad that would take your potential buyer to an opt-in page where you will then be able to hopefully get them on an email mailing list. Twitter is used by 21 percent of Americans and is helpful in the sense that on Twitter your posts have the potential to go “viral”, which could really help your business in the long and the short run. Instagram is used by 28 percent of Americans and would be an excellent platform to use for photo sharing if your business is involved in things like tradeshows and special events. Another great way to get engagement on Instagram is to offer things like raffles or a free giveaway. Things like that stir up excitement around your brand and get people to participate and hopefully bring you future business. LinkedIn, another very popular social media platform, is used by 25 percent of Americans. LinkedIn is great because it allows you to target other professionals by industry or job title and it prioritizes relationship building. This social platform will benefit your business greatly by expanding your brand by way of connecting with other professionals and getting endorsements from others as well.
When you’re deciding which social media platforms to go with for your business, a million things are going through your mind because it really is a lot to take in. Just remember to do your research and focus on the platforms that will work the best for your business specifically, and put your energy into those.