Choosing the Right Social Media for your Business

By Mackenzy Hand

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The thought of which social media platforms to utilize for your business can be a daunting one, especially if you have little to no experience. Social media marketing has become an absolute necessity in the last decade. It is one of the most useful tools out there for those in content marketing as well as for all manner of business owners. The fact is plain, no matter what type of business you are running, big or small, you need to be on social media.

Social media is crucial for business owners, not only because it is an extremely effective way to increase both sales and spread knowledge of your brand, but it can also be beneficial in the sense that through social media you can keep an eye on your competitors and be on the lookout for what they’re up to. While not every business needs to make use of every single social media platform that’s out there, it is a good idea to keep up with the trends and make yourself aware of the current social media user stats. For example, a maintenance company probably wouldn’t get much use out of an Instagram account because maintenance workers don’t generally post pictures or videos of their work. They would, however, benefit from having a Facebook page because Facebook will verify their company by way of their incorporation documents, and it would be a quick and easy way for prospective clients to read reviews posted from others who have used that particular company in the past.

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There are almost too many social media platforms out there today, but it is easy to narrow down a few that are highly productive when it comes to content marketing and business utility. Facebook has the largest blend of demographics out of any other social platform. It has more than 1.59 billion users and according to the Pew Research Center, 68 percent of Americans are Facebook users. Facebook is a good tool because you could post an Ad that would take your potential buyer to an opt-in page where you will then be able to hopefully get them on an email mailing list. Twitter is used by 21 percent of Americans and is helpful in the sense that on Twitter your posts have the potential to go “viral”, which could really help your business in the long and the short run. Instagram is used by 28 percent of Americans and would be an excellent platform to use for photo sharing if your business is involved in things like tradeshows and special events. Another great way to get engagement on Instagram is to offer things like raffles or a free giveaway. Things like that stir up excitement around your brand and get people to participate and hopefully bring you future business. LinkedIn, another very popular social media platform, is used by 25 percent of Americans. LinkedIn is great because it allows you to target other professionals by industry or job title and it prioritizes relationship building. This social platform will benefit your business greatly by expanding your brand by way of connecting with other professionals and getting endorsements from others as well.

When you’re deciding which social media platforms to go with for your business, a million things are going through your mind because it really is a lot to take in. Just remember to do your research and focus on the platforms that will work the best for your business specifically, and put your energy into those.

 

Sources:
Forbes
The Huffington Post

Photos:
theodysseyonline
bmet

Consumers and Video Content

By: Jennifer Becan

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Photo from: http://www.business2community.com/content-marketing/7-tips-incorporating-video-content-marketing-program-01236303#mpaVxwQHMMT1LVKK.97

Video is big today. You see that in Facebook pushing live videos and platforms like Snapchat and Instagram with stories. With this in mind, it’s essential for advertisers and companies to know what consumers want from video content.

In an article by Adweek, author, Carrie Cummings, explains “to help both creators and advertisers make the most of their video dollars, Accenture Interactive surveyed more than 1,000 consumers about their content preferences, habits and attitudes.” Their results are put into an easy-to-read infographic in the article, and a lot of insight can be drawn from it.

For example, 67% of consumers “choose to engage with videos for entertainment.” This should tell advertisers they need to create videos that have some sort of value to the viewer. They need to be interesting and entertaining. What would make you want to watch a video put out by a brand?

Another striking statistic I found in the infographic is that “84% of all marketing communications is predicted to be visual by 2018.”

Wow.

If that’s not a crucial fact to keep in mind I don’t know what is. If 84% of communications is predicted to be visual/video by 2018, advertisers need to be mastering it now. They need to get inside the consumers’ heads and see what they find valuable. They need to find out what works. If not, they’ll fall behind in the visual game.

If that’s not enough reason to convince you video is important, Eric Hinson included this fact in his article on content marketing: “adding a video to your website can increase the chance of a front page Google result by up to 53x.”

Video marketing is clearly a huge deal. It’s valuable to consumers and it can boost your page in Google’s results. So learn about video. It’s important. Okay, cool.

TV and The Popularity of The Second Screen

Jonathan Joyner

In 2012, about one-third of smartphone owners admit to using their phones or tablets to send out a message when watching television. Today, in 2016, in 4 years or one presidential term, that number has jumped to eighty-four percent. Television is no longer a solo activity. It has become social. Viewers are engaging with other fans via social media. They call it “the second screen” and television networks are embracing it. Why? Because social media is a great advertising tool. The fans of a television program become brand evangelist pushing others to watch the television show live, so that they can engage in the conversation. With more live viewers, the higher rates the network the show is broadcast on is able to charge its advertisers. They can do this all for the price of putting a few words on the television screen.

RuPaul's Drag Race and Social Media
RuPaul’s Drag Race and Social Media

The popularity of total viewers verses popularity of viewers engaging on social media differs quite drastically. For example, the two most popular, weekly show on television are NCIS and The Big Bang Theory and both air on the broadcast network CBS. However, neither of these shows even makes the top 10 talked about shows on social media. The most tweeted about show ever, Pretty Little Liars, airs on the cable channel Freeform (formerly ABC Family) wouldn’t even make the top 25 shows based on its viewership ratings. The highly serialized nature and younger and probably more social media savvy demographic of viewers is the reason it does far better online. That’s not to say that social media has no correlation to television ratings. Both Empire on FOX and The Walking Dead on AMC do incredibly well in both viewership and social media.

The Voice and Social Media
The Voice and Social Media

People love to use their smartphones, tablets and check social media while watching television. I think the reason behind the rapid grown of the second screen come from television shows acknowledging that viewers are going to be using their smart phones, but instead of ignoring it or fighting against it, they embraced it. They found a way to engage in the activity that users were already doing.

Sources

Dos Santos, K. (2012, March 21). Pretty Little Liars Breaks All-Time Twitter Record—and "A" Herself Reveals What's Next. Retrieved October 16, 2016, from http://www.eonline.com/news/302976/pretty-little-liars-breaks-all-time-twitter-record-and-a-herself-reveals-what-s-next

Kamal, S. (2015, August 18). Rethinking "Second Screen": Social TV & The Active Audience. Retrieved October 16, 2016, from http://clearbridgemobile.com/rethinking-second-screen-social-tv-and-the-active-audience/

Poggi., J. (2015, December 23). 2015 in Review: The 10 Most-Watched Entertainment TV Shows of the Year. Retrieved October 16, 2016, from http://adage.com/article/media/top-10-watched-entertainment-shows-2015/301908/

Rorke, R. (2015, December 30). The top 10 TV shows on Twitter. Retrieved October 16, 2016, from http://nypost.com/2015/12/30/the-top-10-tv-shows-on-twitter/

Times-Picayune. (2012, December 3). How do you watch TV these days? Study shows growth in second screen users. Retrieved October 16, 2016, from http://www.nola.com/tv/index.ssf/2012/12/how_do_you_watch_tv_these_days.html

Social Media & it’s Benefits

By: Faith Hunt

Photo By: http://paidsocialmediajobs.com/pages/join/?hop=galus&vtid=

Social Media is

Social Media and its Benefitsobviously and invention that has taken over society. Without it to many life would become very difficult. There are many benefits that have come with social media. These benefits vary with businesses, or social life, or even social movements. It is a platform to deliver whatever message you desire. It is almost safe to say that it would be extremely difficult for a business to reach its full potential if they are not engaging in social media activity. Word of mouth just is not enough anymore. It is important for businesses to be seen. That is a benefit of using social media to expose your business to as many people as possible. It is also a cheaper  way to self-promote. People also use social media to meet and greet. It has become normal for people to form relationships through social media. It is a way for people who may be shy to approach someone with the shield of a computer. You can move at your own pace and allow the other person to see what it is you want them to see.  What we are seeing more of now than ever is those who are involved in social movements and charity work using social media as a way to fundraise and bring awareness. For example the ice bucket challenge became a big deal amongst celebrities which in turn allowed for the ALS charity to raise more money than they other wise would not using social media as their platform. The benefits of using social media out-weigh the negatives of social media. Social media of course have pros and cons, but if you utilize the positives of social media and capitalize off of it the success that could be generated is enormous.