Hey you just searched that so,

 

By Sasha Calamaco / @sashacee_

Let’s throw a ton of that same product on your social media AKA Instagram and Twitter telling you to buy it!

For example, I just started looking around for a new watch, and I often visit the Apple store a ton. So why wouldn’t this pop up on my every scroll through Twitter? It is pretty crazy that our phones – these apps pick up our searches, locations, mapping of our lives basically. As much as a lot of us may not want to believe those creepy facts, it’s true!

So I decided to search why and how it benefits Amazon in this case. Here is what I found, How Amazon Uses Twitter to Drive Website Traffic

“Amazon use a very unique approach to customer acquisition on Twitter which:

  • Keeps their followers engaged.

  • Uses a wide variety of content.

  • Creates customer-acquiring contests.

  • Uses multiple accounts.

  • Participates in trends.”

    – Kiss Metrics Blog

Which sounds like a huge strategy on their part, they’re keying into each and every consumer they service to. Which to me is insane, but so freakin amazing as a company to pay attention to. Could you imagine thousands plus people being targeted and gagged towards every single day through each and every Ad they see from Amazon. Especially how they choose to word it…

“Their conversational tone and informal content presentation style have made sure that their followers know that they’re part of a conversation. Amazon’s followers don’t feel like they’re being advertised to”

That is totally true, any time I see an Advertisement from Amazon my thoughts are “Man they really get me.” or “ YAS I DIDN’T KNOW I NEEDED THAT IN MY LIFE!” And i’m more than sure we have all had those same thoughts.

So what our phones are picking up our every move of what we’re ordering online, I think in a way it is and will continue to make our lives easier in the sense of having what we want or may be looking for so accessible.

The Mobile Network

A Blog by Taylor Green

When we as social media users log on to our social media platform of choice, we always use some sort of technology to do this function, (I mean, social media today is mainly on the web, right?). With this being said, the main resource we use for this action tends to be our mobile devices which include our smartphones, media players, or miniature tablets. In this blog, we’re going to discuss how this feature is utilized in our everyday lives and how it benefits us.

 

  1. Being Mobile is time-efficient

 

Whenever we are on our mobile devices, we tend to use them the most when we are transit to a new destination of our choosing. Social media, at first, was supposed to be a pastime that you could sit down and play with for a selected amount of time. However, we are always on the go, thus we never get enough time in the day to stop everything we are doing and be active on social media. Thankfully, mobile devices have become a tool for us to use social media whenever we are performing time consuming tasks. This helps us with all our tasks on social media in a shorter period of time.

 

  1. Being Mobile is more user-friendly.

 

When we analyze content on any social network site on a computer, there tends to be more complex information that can sometimes get us confused. With mobile devices, this problem has become solved in hopes that obtaining this content easier. The apps that these social networks develop display themselves with an easier landscape on how to function their platform. With this idea being set in place, access to information has become much simpler for usage just from the palm of your hand.

 

 

With these tips, we can see and analyze how mobile networking has become a norm in our present, and how they reluctantly help us with everyday goals.

Check out these other links on how social media can be adapted on mobile devices!

http://www.as-coa.org/articles/weekly-chart-spending-time-social-media-americas

http://www.kentucky.com/news/business/article146276779.html

Snapchat Me That Filter

 

(Via Eliah Davila)

BY: ELIAH DAVILA |@essenceofeliah

I am a young woman that loves snapping selfies, but I also love keeping up with snap streaks on none other than Snapchat! Young and old most of the population knows what Snapchat is. What is more popular than the app itself you may ask? The famous Snapchat filters of course. Every user has their favorite filter the dog, vomiting rainbows, or maybe the infamous flower crown. To give a little background about what I am talking about the app uses face recognition technology to attach and transform your face to many different themes. Some marketers have used this feature to promote businesses for a certain amount of time. Gatorade has used it to digitally pour Gatorade on your head and Taco Bell has used the feature to turn your face into a hard taco. I never paid much attention to the feature until recently. Last week I was sitting in my car waiting for class to start then I began to play with the new Snapchat filters. This day Snapchat had filters that only effected the change of your facial features and added aesthetic changes like longer lashes and clearer skin. I also decided not to wear makeup this day so when I used the filter then looked at the picture of myself I was taken back by the drastic changes. This filter was far beyond making me a Starbucks unicorn, this filter photo shopped my face and imperfections with one click of a button. I was not upset by the difference of the photos because what else do you expect from an app. Although, as I took on the internet to see if anyone else was amazed by the filter’s results to my surprise many people have an opinion on how Snapchat alters user’s facial features. There is much talk over social media saying that Snapchat is using filters to uphold the unrealistic beauty standard that is pushed to consumers. I believe Snapchat from a business prospective is not trying to uphold an ideal beauty. I believe the company is making an effort to stay afloat in the app industry by providing all things in one app. Snapchat using such drastic filter settings is what helps keep the app ranked above picture editing apps like Facetune and other photo shopping apps. Snapchat is ranked above all social media apps and for reasons like offering so much like a photo enhancement in just one touch is a genius marketing plan.

 

References

Burhop, B. (n.d.). Is This Snapchat Filter Creating Unrealistic Beauty Standard – Insider Tip – DailyBeauty – The Beauty Authority – NewBeauty. Retrieved from https://www.newbeauty.com/blog/dailybeauty/9814-snapchat-beauty-filter/

Dash, K. (2016, May 18). The Reason Why You Love the Dog Filter on Snapchat | Allure. Retrieved from http://www.allure.com/story/snapchat-dog-filter

Liquido, K. (2016, June 1). Why I’m Sick of Snapchat’s Photoshopping and Sexualizing Lenses – Verily. Retrieved from http://verilymag.com/2016/06/snapchat-lenses-social-media-beauty-photoshop

Vasquez, N. (2016, June 6). 11 Examples of Branded Snapchat Filters & Lenses That Worked. Retrieved from https://medium.com/comms-planning/11-branded-snapchat-filters-that-worked-94a808afa682

Wylde, K. (2017, April 20). How To Use The Unicorn Frappuccino Filter On Snapchat & Unleash Your Inner Magical Goddess. Retrieved from https://www.bustle.com/p/how-to-use-the-unicorn-frappuccino-filter-on-snapchat-unleash-your-inner-magical-goddess-52544

Social Media in Higher Education

By Josh Lawson | @JoshKLawson

 

Social media can be a hard concept to grasp. Most people say you need to be a master in something before you try to teach it to others. That way you can reword difficult concepts to students who don’t understand it. The medium of social media is constantly evolving and expanding. It’s often used in higher education to offer social CRM, but for students. It humanizes professors and can give a sense of ownership on the content we create.

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The fact that social media is changing means that whoever teaches it needs to evolve with it. The platforms will change, but the basics will always stay the same, but that doesn’t mean it still isn’t a time-consuming industry. You constantly have monitor several different account and hashtags, learn everything that changes with each update, and experiment with new features that each platform offers.

Many students, faculty, and sometimes even professionals have no idea how to use any aspect of social media. This means there is a huge disconnect between the brand and the consumers. The most successful accounts on social media platforms are those who show the most personality in their content, have a social CRM strategy, and act like an actual person instead of a computer generating lackluster content.

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Someone who teaches social media needs to have an excellent grasp on every concept surrounding the different platforms, rather than just the numbers and analytic data about them. Yes, that information helps, but not as much as hearing what it’s actually like to work in the industry using those tools and those platforms.

The information learned from someone who has professionally worked in the social media industry is invaluable. Those skills cannot be learned anywhere else. There is something completely different about learning vicariously from someone’s experience than learning from a PowerPoints and TEDtalks without trying to explain those any further.

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The skills learned with social media are based in customer service, public relations, journalism, and ethics. We learn these skills leading up to this course, or at least some of those skills. We don’t need to be learning the data and statistics for these platforms, but rather we need to be learning how to use social media in the real world.

Everything

By, Sasha Calamaco

Social media can gather a lot of hits in both, great ways and terrible ways too. It seems that once it’s streamed, posted, Tweeted, and shared that content or 140 character count is out in the interwebs forever. SCREEN SHOTS LIVE ON. Most times what ever medium we’re looking at we most times than most assume and trust it’s the truth. Isn’t that crazy? We are at a time in the world where we can reply on solid sources. I think when used in the correct and trustworthy “fat checked,” it’s great.

We can tune into accounts like, Dallas Morning News , The Associated Press, list go on and on. And then there are accounts for reliable travel info, airline updates. Social media has changed the game on having resources at our fingertips. It is a truly wonderful tool when used valid and factual. No one want’s to be misconstrued in leisure information, and especially the news. Though we are all aware that one happens more times than it should.

Regardless of what you enjoy doing, hobbies, passions, or just for the hell of it – it’s all pretty much discoverable on the internet. All it takes is a simple search and a few to less of your favorite social media apps.  We are guaranteed to find something that interest us, or that we already find interesting. Social media makes that totally possible for everyone to have access to.

Pepsi Co or Pepsi..NO?!

Photo Via Pepsi

Eliah Davila |@essenceofeliah

If you’ve been logged on to any social media platform this last week it was hard to ignore the Kendall Jenner slander. You may have chimed in or just watched the Pepsi advertisement yourself to catch up on the Jenner gossip and let it play itself out. Either way everyone online has agreed on one idea of the advertisement, it was bad. Not only does the advertisement try to represent people of all walks of life but it also stepped on many toes. The video advertisement had hip Kendall Jenner strip off her wardrobe from her modeling shoot and join a march of people with protesting signs. At the climax of the video Jenner hands a cop a Pepsi and the crowd follows with joyful cheers. Social media revolted against the video. No one defended the advertisement and it left everyone unsettled even led Pepsi to quickly pull the advertisement from the media. Pepsi gave their condolences to the public not defending the advertisement but explaining the company was aiming for “a global message of unity, peace and understanding” and continuing by admitting “Clearly we missed the mark, and we apologize”. This advertisement did get unity though. People like Martin Luther King’s daughter Bernice King spoke up against the advertisement tweeting “If only Daddy would have known about the power of #Pepsi” along with a photo of Dr.King being held back by a group of cops. Also, Black Voices Associate Editor at The Huffington Post Taryn Finley tweeted “Kendall Jenner gives a Pepsi to a cop and rids the world of -isms. Y’all can go somewhere with this tone-deaf, shallow and over-produced ad” disagreeing with the advertisement completely. Many users of twitter put their two cents in about the advertisement by adding memes and speakings about the insensitive message. Pop star Madonna made a point trying to defend not Pepsi but Kendall Jenner herself on an Instagram post captioning “When you wake up and realize that S*** just really doesn’t make sense. Side  Note: My Pepsi commercial was pulled 30 years ago because I was kissing a black saint! #ironic” following with a separate post of Madonna carrying a Coca-Cola can. If Pepsi’s goal was unity, the agreement is that all users of social media united to agree this advertisement was just not the solution the world needs.

 

 

Refrences

Eror, Aleks. “Kendall Jenner’s Pepsi Ad Is the True Face of Advertising.” Highsnobiety. Highsnobiety, 09 Apr. 2017. Web. 09 Apr. 2017.

France, Lisa Respers. “Why Madonna Is Drinking in the Pepsi Controversy.” CNN. Cable News Network, 06 Apr. 2017. Web. 09 Apr. 2017.

France, Lisa Respers. “Why Madonna Is Drinking in the Pepsi Controversy.” CNN. Cable News Network, 06 Apr. 2017. Web. 09 Apr. 2017.

PepsiCo. PepsiCO, 5 Apr. 2017. Web. 09 Apr. 2017.

Reeves, Rachel. “Social Media Mocks Kendall Jenner for Tone-deaf Pepsi Ad.” AOL.com. Abid Rahman, 05 Apr. 2017. Web. 09 Apr. 2017.

Smith, Alexander. “‘We Missed the Mark’: Pepsi Pulls Ad Featuring Kendall Jenner after Controversy.” NBCNews.com. NBCUniversal News Group, 05 Apr. 2017. Web. 09 Apr. 2017.

Watercutter, Angela. “Pepsi’s Kendall Jenner Ad Was So Awful It Did the Impossible: It United the Internet.” Wired. Conde Nast, 05 Apr. 2017. Web. 09 Apr. 2017.

How Does Your Business Appear on Google Search?

By: Taylar Gomezmap listing

Photo Credit: Search Engine Land

The way that your business appears on the Google search page could be the deciding factor for someone to click your listing. Searches are made locally and people want answers fast when they are searches for a specific type of business. Your listing should include the main answers to questions that are most often asked. Not only should you listing be accurate and complete, but managing the reviews is an important factor as well.

The first thing that a business owner should do is making sure they are signed up with local directories. These local directories include platforms like Yelp, Yellow Pages, White Pages, and Facebook to name a few. To make sure that that this part of your listing is managed, you can set up a relationship with a program that will keep everything up to date with a monthly fee. In an article from Social Media Today, it is recommended to use a program like SweetIQ to help keep your listing relevant. It is important to manage and make sure your listing is up to date for many reasons. One of the main reasons being that Google puts emphasis on websites that contain accurate and complete information. This will help your listing be seen by more customers creating a higher click through rate for your website.

Reviews can be a challenging thing when it comes to a business listing. It is very important not to ignore reviews that may are made towards a listing. Individuals searching the web before deciding which business to choose, often rely on the reviews of that business. A tip to make sure that your review section doesn’t go unnoticed would be to ask your most loyal customers to write you a review first. This way when a potential customer sees your listing they will immediately look at the positive feedback that others have shared about your business. The question of what to do when you receive an angry review is always on a business owners mind. In a video created by Cave Social, they suggest a couple ways to respond to a negative review. The first way is to address the concern of the customer and provide customer service. The second way is to try and get the person in a one-on-one chat scenario to further discuss solutions.

Potential customers are going to see your business information and reviews first when they search on Google. Making sure everything in your listing is a significant part to making your search appear at the top of the search engine results page.

 

References

Kerby, J. (2017, March 8). A Quick Guide to Local directories and Online Reviews. Retrieved March 12, 2017, from http://www.socialmediatoday.com/marketing/quick-guide-local-directories-and-online-reviews.

[Cave Social] . (2016, June 24). In The Cave Episode #13: How To Respond To Angry Reviews On Social Media. [Video File]. Retrieved from https://www.youtube.com/watch?v=pghKh3EtCI0&feature=youtu.be.