Snapchat to Facebook: Why Are You So Obsessed With Me?

By Jonathan Joyner

Snapchat is the new cool kid in the social media sandbox. Snapchat is a phone app that lets you send pictures and videos with an expiration date and came on the scene in 2011. When something is cool or innovative, it will be imitated and sometimes blatantly copied. Nobody is more guilt of this than Facebook.

 

Mean Girls Regina George Obsessed
Mean Girls (Paramount Pictures 2004)

 

In 2012, Facebook launched Poke and it was quickly buried along with Facebook Camera in mid 2014.  During this time, SnapChat turned down an estimated $3 billion dollar offer from Facebook to purchase the app and they declined the offer.

If you recall, Facebook in the past has purchased other companies and folded those that company’s services into Facebook. Friend Feed is basically the Facebook news feed and Gowalla’s data was used for Facebook places. In March of 2014, Facebook bough the virtual reality company, Oculus VR, for $2 billion. Probably the most notable purchase of Facebook’s was Instagram for $1 billion.

facebook oculus gif

 

Drawing inspiration from Snapchat’s expiring messages, Facebook tired schedule deletion posts. They also tested a feature in France where images and messages in their messenger app could be wiped away into empty bubbles. (KANTROWITZ) However, the feature hasn’t made it state side.

It’s obvious that Facebook wants Snapchat and if it can’t have it, it’s going to copy it. This year, Instagram stories were launch which bares more than a passing resemblance to Snapchat stories.  It continues again in the spring with Facebook Messenger codes which has an eerily similar vibe to is as the Snapchat codes. The imitation game continued this week when Facebook launched a very Snapchat like feature on Instagram. As of now, users will now be alerted by notification when a friend screen captures from a direct message.

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Sources

Begum, F. (2016, August 4). Introducing Instagram stories | manning Gottlieb OMD Blog. Retrieved November 28, 2016, from Manning Gottlieb, http://blog.mgomd.com/instagram-stories/


Constine, J. (2014, July 21). Facebook's $2 Billion Acquisition Of Oculus Closes, Now Official. Retrieved November 27, 2016, from https://techcrunch.com/2014/07/21/facebooks-acquisition-of-oculus-closes-now-official/


Hamburger, E. (2014, May 09). Facebook Poke is dead. Retrieved November 27, 2016, from http://www.theverge.com/2014/5/9/5700732/facebook-poke-is-dead-and-so-is-facebook-camera



Kantrowitz, A., & Sénécat, A. (2016). Facebook messenger tests disappearing messages in France. Retrieved November 28, 2016, from Buzz Feed, https://www.buzzfeed.com/alexkantrowitz/facebook-messenger-tests-disappearing-messages-in-france?utm_term=.snaK8p7pXW#.vrGeZKaKYg


Rusli, E. M. (2012, April 9). Facebook buys Instagram for $1 Billion. New York Times. Retrieved from http://dealbook.nytimes.com/2012/04/09/facebook-buys-instagram-for-1-billion/?_r=0

Sawers, P. (2014, September 10). Facebook tests post-delete scheduling feature. Retrieved November 28, 2016, from The Next Web, http://thenextweb.com/facebook/2014/09/10/facebook-testing-new-feature-lets-schedule-deletion-posts-advance/

Schroeder, S. (2016, April 08). Facebook messenger now lets you start a chat by scanning profile codes. Retrieved November 28, 2016, from Mashable, http://mashable.com/2016/04/08/messenger-codes/


Shontell, A. (2011, December 13). Facebook Bought Gowalla's Founders For ~ $3 Million In Shares. Retrieved November 27, 2016, from http://www.businessinsider.com/facebook-gowalla-3-million-shares-2011-12

Thurm, S. (2013, November 13). Snapchat Spurned $3 Billion Acquisition Offer from Facebook. Retrieved November 27, 2016, from http://blogs.wsj.com/digits/2013/11/13/snapchat-spurned-3-billion-acquisition-offer-from-facebook/

 

Case Studies in Social Media Marketing. What is Social Media?

Social-Media-Sites.jpg

By Jasmine Russell

In today’s society there are various social media platforms to choose from when it comes to networking. In order for people to understand case studies for social media marketing one must know what social media is and how it affects online marketing, communities and more.  According to google.com social media is a website and applications that enable users to create and share content or to participate in social networking.  When using social media platforms you will be able to generate followers, likes and subscribers.

Businesses benefit greatly because it helps their substantial marketing to target and reach customers interactively. Social Media platforms are viewed throughout the world.  A person can check social media any time, place and with any type of a virtual accessible devices such as, a computer, cell phone, tablet and other sources.

Browsing social media can be difficult because there are so many platforms to choose from.  The following is an example of various social media sites used throughout the world.

  1. Facebook
  2. Twitter
  3. LinkedIn
  4. Goggle +
  5. YouTube
  6. Pinterest
  7. Instagram
  8. Snap Chat and etc…

With various types of programs to choose from it can become stressful at times figuring out which platform is the best to use as the best source to help strengthen your company’s clientele and revenue.  As professionals it is our responsibility to learn management skills and gain the capability to focus and stay organized with whatever task comes our way in the world of journalism.  As aspiring journalist, writers and public relations professionals we must organize our time wisely.

Journalists have to be concerned with the past, present and future.   Journalists should not forget that marketing is the primary reason for consumer usage through social media platforms.  Journalists use social media to cover breaking news. If you want to be successful in this business you must know how to access and produce factual information in a timely manner. Conversion is the key to becoming a successful journalist in today’s’ society in a rapidly changing digital world.

Citations

http://professionalsocialpromotion.com/wp-content/uploads/2013/01/Social-Media-Sites.jpg

Helmrich, (2016, January, 29). Social Media for Business: 2016 Marketer’s Guide. Retrieved from URL http://www.businessnewsdaily.com/7832-social-media-for-business.html

Howard, (2012) 70 Kick-ass Web Marketing Case Studies. Retrieved from URL http://www.startupremarkable.com/marketing-case-studies

 

“The Struggle is Real” for Facebook

by Kendall Carlson

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Ahh Facebook, the good old news source from my high school days. I vividly remember getting on this social media entity during passing periods to post about how boring my day was. I remember scrolling through my newsfeed under my desk and out of sight from my teachers in order to post my own angsty song lyrics that fit my mood at that particular time. Life was great, social media was just beginning to really bloom and Facebook was “cool”.

Well, six years ago it was, but that doesn’t really seem to be the case anymore. According to a study done by Bloomberg, only 18% of young Americans think of Facebook as “fun”. They see it as a thing of the past—something their parents did or do, and something that is not as visually stimulating as social media platforms such as Instagram and Twitter.

While younger and younger people join new, novel platforms such as Snapchat and Instagram, it seems like older and older people keep joining Facebook.

In an article in the Washington Post, teenagers were described as almost “embarrassed” to be associated with Facebook.

The survey by Bloomberg also found that only 9% of teens think Facebook is “safe”. Other websites, like Pinterest, scored much, much higher.

This looks like a case of bad branding and PR for Facebook. While new social media apps are created and adopted every day, Facebook is lagging. This platform continues to lose people every day, and it’s estimated that up to one million people leave each year.

However, Facebook hasn’t really done much to keep the accounts active. There have not been many new additions, recent updates or new phenomena to bring life back to the platform.

Unless Facebook rebrands itself, I have the feeling it’s going to go down the same route Myspace did, and be a thing of the past within the next five years. Grandma may still use it, but younger generations will have already moved onto something bigger, better and more visually stimulating.

Citations:

Bolluyt, Jess. “3 Reasons Young People Think Facebook Is Lame.”Www.cheatsheet.com. N.p., 13 Apr. 2015.

Lang, Nico. “Why Teens Are Leaving Facebook: It’s ‘meaningless’.”Washington Post. The Washington Post, 21 Feb. 2015.

The Lost Millennial

by: Victoria Almond

social-media-overload

I like to think of myself as the lost millennial at times because I don’t use social media as often as others do. At my very best, I check Facebook frequently and might view articles or blogs tagged in StumbleUpon, but anything more than that I find myself a little overwhelmed or just bored with constantly logging in to multiple social media platforms just to see what’s happening. I love to write via pen and paper and I love face to face interactions, which is totally the opposite of sending someone a Facebook message or text message.

I know I’m not the only person who feels this way. According to the Pew Research Center, 76% of online adults use social media, but what about the other 24%? An article by Buzzfeed that writes about the ever-shrinking percentage of people who DON’T use social media put it best. Charlie Warzel explained that this small percentage of people are merely people who are made “of individuals who see the social networks and, often the internet as a whole, as a set of tools rather than necessities.” When I use Facebook, it’s a tool for me to connect with friends who live all over the globe, not a necessity. I don’t NEED Facebook, because I’m not a part of the 76%.

When it comes to the other social media platforms, I see them in the same light. I don’t NEED Instagram, but it’s a fun tool to have to share pictures from vacation or keep all my photos in one place as a form of organization. I don’t NEED twitter, because if I’m honest with myself, I don’t really see a purpose for it when I have StumbleUpon to go to. This doesn’t make me social media illiterate, because I do know how to use most all social media platforms, but I’m part of the smaller percentage because I don’t NEED social media in my life.

I know I referred to myself as the “lost” millennial, and at times I do feel this way, but I’m entirely happy about it. I’m independent, different, and will always view social media as nothing more than a “tool” for connections, business, marketing, etc.

I’m content with being a part of the shrinking 24%.

 

New Gear from Samsung

gear VR with phone exposed

New Samsung Gear VR heard gear for that virtual reality feel

By Kelly Van Antwerp

Virtually there: the hard reality of the Gear VR

So this article is talking about the newest thing from Samsung, the Gear VR, which is a virtual reality head set that you can take anywhere you go and all you do is snap your newest model of Samsung phone into it and you become immersed into virtual worlds. Some of the games that come with the gear app (I’m assuming there’s an app from watching this video/reading this article) allow you to view things in 360 degrees or change an image just by what you’re looking at. This is really cool and really surreal at the same time. It’s crazy to think that things people talked about in movies many, many years ago are now becoming reality. I have always known that virtual reality was around, like in arcades and places like that, but now it’s something you can enjoy in your living room for, what I think is a low cost, of $100 bucks. But like all new technology, there are some stipulations to this new toy, such as pausing a movie every 15 minutes or so, so you don’t get sick. Or if you’re in a car playing a game you can get motion sickness. Eventually all these things will be fixed and we won’t have to worry about them, but as for now I still think it’s pretty neat. I would probably still only want to use it while at home because when wearing the head set you tend to move your head a lot and sometimes your whole body. I don’t need people thinking I am any weirder then I already am.

Robertson, A. (2015, December 9). Virtually there: the hard reality of the Gear VR. Retrieved from The Verge:http://www.theverge.com/2015/12/9/9878198/samsung-gear-vr-review-real-world-mainstream

Here is abother aryicle about the Gear