What did you miss last week?

By TingHsuan(Rose) Kuo

Have you ever told someone that you are living vicariously through her/his social media post?

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Photo Credit: Forbes

Have you ever feel jealous from the traveling posted from your friend? Have your ever tagged your best friends to a traveling post and captioned “let’s go!”? As millennial, we are scare of how people view our social media post but we are even more scare of missing out something great and reading about it the next day on your friend’s post or tweet. Our travel destinations are often influenced by our peers, what they had shared and where they had gone. In the recent study, we believe the post more when it’s shared by the someone we trust rather than an expert. We prefer to read about the review from your friends than reading a travel guide.

Many travel agency switch their marketing strategy because of how we depend on the travel related social media posts. We fear to not being or feeling a part of something. The social media travel related posts not only determine where we want to go but also help us decide how we take our vacation. We starting to travel on our own instead of going with the group lead by travel agency because the internet made travel seems easy. We can easily just get on the web to get the cheapest hotel room and the cheapest air fare. We shed away from the “touristy spots,” we want to find the most secret spot and share it with our friends.

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Photo Credit: ADWEEK

It is interesting how social media have altered our way of purchasing, what we eat, what we do, and where we want to go. Sometime I wonder if the marketer’s promotion or our friends’ feed determine where we want to go. We rely heavily on the information passed on within our social media circle. I think sometime we have prejudice opinion on something or somewhere just because our friends had a bad experience. It’s interesting to think how one’s opinion could help or ruin someone business if that good/ bad experience had gone viral. We will remember that good/bad experience someone else have not our own.

 

Reference:

  1. Rohampton, J. (2017, March 26). Does Social Media Make Millennials Want To Travel More? Retrieved March 26, 2017, from https://www.forbes.com/sites/jimmyrohampton/2017/03/26/does-social-media-make-millennials-want-to-travel-more/#274320d75c17

Buist, E. (2014, November 01). Social media changing way we travel. Retrieved March 26, 2017, from https://www.theguardian.com/travel/2014/nov/01/how-social-media-is-changing-the-way-we-travel

Keeping your Social Media PG during Spring Break?

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Photo Credit: The Odyssey Online

By: Kenya Mavhera

That moment when it’s 2:30 in the morning and you’ve had one too many tequila shots that you’ve lost count, but you somehow manage to still have your phone and you just took a crazy video of your friend taking body shots off this random hot guy at the club. This is where the moment of truth comes into play; do you post the video of the amazing time you’re having to be seen by all your followers or do you keep your social media PG and save the video instead of posting it? POST IT, duh! Is that even question? Why wouldn’t you want everyone seeing how much fun you’re having? Come on people, it’s SPRING BREAK!

Those are the thoughts that run through spring breakers heads every time they post a fun crazy video or picture. People want everyone seeing where they are and how much fun they are having so their followers can wish they were there as well. Social media has a way of taunting us, especially during spring break. Posting where you are, updating your story, and uploading multiple photos is the normal thing. Snapchat even created its own “Spring Break” filter and story which encourages spring breakers to constantly be snapping and posting in hopes to get featured on their worldwide story for everyone to see! Another feature snapchat has is their geofilters which allows you to let your followers know where you are and what you’re up to based on your location. Instagram sits there waiting patiently for you to finally upload 1, 2, 3…10 photos of your spring break shenanigans. I mean how could you not post anything when all you see when you scroll down your timeline is photos of people having a blast at the beach or wherever they’re at! When it comes to social media though, there are unsaid rules about what you post and where you post it. Facebook for example is where you post your PG photos for your family and relatives to see. Everyone knows your buck wild photos are usually posted on another not so family friendly social media account.  Instagram is where the PG-13 photos are normally posted since you usually follow more friends than family on there. These photos can reveal a little more skin/cleavage or maybe have a casual beer or two in the background. Now when it comes to snapchat that’s when things get crazy real quick. Everyone knows that when you post something on snapchat it’ll disappear in 24 hours, this gives people a lot more leeway on what they post since it doesn’t stay up forever. This is where the R photos/videos come in, especially during spring break.

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Photo Credit: Fusion.net

With spring break just passing it’s safe to say that I saw my fair share of PG, PG-13, and R rates posts. So that brings us back to the question; can you keep your social media PG during spring break? I guess there really isn’t a right or wrong answer. People are going to do crazy things during spring break and what better way to publicize that then to post a video on snapchat or upload a photo on Instagram. Our generation is heavily involved in social media, now a days if you’re not posting anything during spring break then you might as well be vacationing under a rock. We feel so pressured to be posting our whereabouts at all times but I guess that’s where the saying comes from, “Pic it or didn’t happen!”

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Photo Credit: Charmcitywire.com

Sources:

Rogers, Tim. “My Wife Let Me Go on Spring Break with a Bunch of College Kids. This Is What I Learned.” Fusion. N.p., n.d. Web. 19 Mar. 2017.

Mendoza, Madalyn. “Study: South Padre Island ranks 2nd in the nation for spring break alcohol, drug Instagram posts.” San Antonio Express-News. N.p., n.d. Web. 19 Mar. 2017.

Replacing the Old News Channels with Social Media

By Parker Cantu

Many people have decided that paying for TV isn’t necessary and in a lot of cases simply not worth it. 1 in 5 people have decided to go without cable, including myself. I never use it and when I do, I could more than likely be watching the same thing on a streaming service such as Netflix or Hulu and save myself a lot of money.

So what about news then? Where do you get it? Well, social media has got you covered whether you have TV or not, and there are plenty of options.

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Most news stations nowadays have at least a Facebook page, if not also a twitter page. For example, the Dallas Morning News posts on their Facebook page just about all day. Reddit has subreddits for world news, country news, and most major cities that include news articles, and you can actually combine multiple subreddits into one, called multireddits, to create one place for you to go through the posts from all of the subreddits you want.

Okay, but why use the internet for your news when you can just watch the news? Good question, and there are some good reasons.

You don’t have to “catch” the internet.

The internet will always be there waiting for you. You don’t have to get up early to get your daily morning news and glue yourself to the couch for thirty minutes to an hour when it’s all available out there on the internet.

You can get multiple sources at once.

Let’s face it: all sources of media have a bias one way or another. That doesn’t mean they’re not good sources, but it’s nice to have multiple viewpoints on a topic. Just in case.

Getting more information is easy.

If you’re using social media to get your news, then you’re already using a computer or a smartphone (or maybe even a smart TV). These are obviously all connected to the internet and make fact checking and follow-up research super easy and quick to do.

So there you have it. Go like your local news station on Facebook.

Photo Credit:

http://tvrev.com/facebook-live-gives-way-facebook-originals/#.WMYbJDvyuUk

Sources:

http://fortune.com/2016/04/05/household-cable-cord-cutters/

https://www.facebook.com/dallasmorningnews/

http://mashable.com/2013/07/24/multireddits/#WkMnyStRSaqT

How Facebook Messenger is changing the game for Retail

By Maia Wilson @maiawils

Facebook is now involving itself with retail companies by creating chatbots. Chatbots are like chats on a company’s ecommerce site but now it is through the Facebook messaging app. This allows for customers to get quick responses right through their phones without having to login to their profile on the retailers website and ask their questions. Another way that is helpful to the customers is they can actually pay through this app making for a quick and easy checkout (socialsprout).

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Image source: http://sproutsocial.com/insights/social-media-trends/

The chart above showcases the top choice for customers when receiving customer service. This is because it is not only less effort, but communication through social media is much more casual and approachable for the customer to ask questions. The chatbot mainly answers frequently asked questions, so it is not a full customer service chat, like the computer is but there are efforts to advance this service into a full-on chatting service controlled by robots.Currently, there are 11,000 Facebook messenger bots and by payment credit card companies including Mastercard, Visa and American express are all credited payment services (The Verge). Also, there are currently 300 million people using both voice and audio Facebook messenger, which means there is more room for an increase of use through Facebook (Forbes).

The use of chatbots will decrease the need for human customer service and will also decrease lead time for customers answering questions. No longer will customers have to wait numerous minutes and even hours get a response via phone or email, but instead can be answered immediately by Facebook on simple questions they may have. There is hopes that in the future more companies will be using this communication system, but for now Nordstrom is a big player in talking to their customers in this way (Geekwire).

References:

http://sproutsocial.com/insights/social-media-trends/

https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/kathleenchaykowski/2016/09/12/facebook-messenger-chat-bots-now-support-payments/&refURL=http://sproutsocial.com/insights/social-media-trends/&referrer=http://sproutsocial.com/insights/social-media-trends/

http://www.theverge.com/2016/7/1/12072456/facebook-messenger-bot-growth

http://www.geekwire.com/2016/new-nordstrom-mobile-chat-bot-ready-help-shoppers-find-perfect-holiday-gift/

Promoting Live Content with Social Media

by Parker Cantu

Live streaming your content has never been easier. Streaming websites like Twitch have become popular with even YouTube joining the party with YouTube Live, and with just three taps on your smartphone you can go live with Facebook Live.

If you’re going to start going live on a regular basis to try and gain a following, just going live isn’t going to help you. Facebook Live is a little different since it notifies all of your Facebook friends that you went live, but if you want attention on any other platform, you’re going to have to get the word out. Twitch alone had 2.2 million unique streamers in 2016, and the majority of its users are focused solely on video game content. Sure, a large amount of these streamers are one time occurrences, but that’s a huge number to go up against.

Think about the last time you got a notification from Facebook saying that a friend has gone live. What did you do in response?

Well the last time I got that notification, I dismissed it without another thought.

The same idea can be applied to streaming services such as Twitch and YouTube. A spontaneous, inconsistent stream isn’t likely to get many viewers at a time or keep people coming back. Keeping a consistent schedule makes it easy for anybody interested in your stream to make an attempt to catch you while you’re live while also making it more likely that people will return to your stream after that first time visiting.

Using your social media accounts to inform people about what is going on is a great way to keep them engaged in your growing community. It’s also an important tool in letting people know what’s going on when things don’t go quite the way you planned.

If you’ve recently started streaming and are wondering how you can get more viewers, try tweeting about your stream a few hours or even a day before it starts. Stick to a schedule and see if that helps your viewer count improve. Finally, just keep at it. Everyone starts somewhere.

Oh, and don’t worry about talking to yourself. Someone’s gotta come check out the stream eventually.

Sources:

Photo source

Esportsobserver.com

TheHaleyBaby’s Twitter account