North by North Texas: Better Than Fyre Festival

By: Gabriela Perez

 

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Credit: Gabriela C. Perez

 

Two weeks ago, I decided to write a post detailing the social media plan for North by North Texas, UNT University Program Council’s end of the year music festival, and overall last event of the year.

 

How did it go, you ask?

Well, let’s just say Ja Rule would be jealous.

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Credit: Gabriela C. Perez

North by North Texas went as well as it was going to, which is a good thing! Of course, bands ran late and timelines weren’t followed to the minute, but the students that came really enjoyed themselves and went home with a bunch of cool freebies. After planning the event for a little over a semester, seeing people singing along with the bands and getting into the show was more than what I could ask for.

How did we reel in these people?

Social media.

 

Our strategy was to create content that students would want to share on their sacred social media sites. Along with UPC’s brilliant marketing team, we came up with polls, giveaways, and other content like artist profiles and videos from bands directly to the students. Our giveaways reached about 100 retweets, with about 7 thousand organic views by Thursday. Our social media strategies worked, and even the bands were complimenting our work.

Putting together North by North Texas was quite possibly one of my favorite parts of college so far. The amount of hard work and dedication that was put into it was impressive and I definitely couldn’t have done it without the help of my friends and coworkers.

I think the most important thing I’ve learned from social media is that content really does matter. What you post is what people are going to see, and could end up being a great boost for your brand, or the beginning of a PR nightmare. As long as you are reaching the social media goals you set out to accomplish, there is no reason why you shouldn’t be successful.

 

Keep on posting everyone!

 

Sources:

“Division of Student Affairs.” University Program Council | Division of Student Affairs. N.p., 17 Apr. 2017. Web. 16 Apr. 2017.

 

 

Celebrity Influencers Under Fyre?

By: Donald Smith

Last week I spoke a little on how influencers and people’s trust in them on social media. Well, after the Fyre Festival debacle that trust may have taken a hit.

First, let’s see what the Fyre Festival was supposed to be. Most of you probably had not

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“Fyre Music Festival” By Fyre Festival

heard about it before because it was an inaugural event. The music festival was supposed to be a “once-in-a-lifetime musical experience” on a private island previously owned by Pablo Escobar. It boasted a packed line-up of A-list artists such as Migos, Disclosure, Major Lazer, blink-182 and many more. Along with music, there was supposed to be “a uniquely authentic island cuisine experience” and “luxurious accommodations.” Ticket Packages for the festival started at $1,200 and some came with six-figure price tags. The festival was also endorsed by multiple celebrities via their social media channels such as Ja Rule, who was also a founder, Kendall Jenner, people might want to stop using her, Emily Ratajkowski and Bella Hadid.

 

Now, come the day of the festival and all of the luxuriousness and music that was promised was nowhere to be found on the island. Instead, attendees were met with disaster relief tents and sandwiches, not submarine sandwiches. It was not until most of the guest had already arrived on the island before the festival founders released statements saying the festival was canceled. However, none of the other celebrity influencers, except Ja Rule, posted any apology for their promotion of the event. Actually, they did the opposite, they deleted any social media content on their accounts that included mention of the Fyre Festival. But, even when looking at Ja Rule’s “apology” it does not seem sincere. Only Billy McFarland showed any real acceptance of responsibility for the festival’s demise.

With the silence of the celebrities who promoted the event, is it possible to say that trust of other celebrity influencers will be lost? Personally, I am going to have to say no. Only those who have been caught up in situations such as this one will lose trust from their followers. It would not be rational to say that because Kendall Jenner and Ja Rule got caught up with this festival that Beyoncé’s or Drake’s followers will lose trust in them. Therefore, it is still okay to use celebrity influencers, as long as they have not been in the news in connection to controversies because they have been successful in driving reach and sales. Lastly, here is an article from Vogue that all influencers should take a look at before accepting someone’s offer to promote a product or event, due diligence is key.

Should Ja Rule be FYRED?

Anyone heard of Fyre Fest? Yeah. Me either, before this past weekend.

Upon further examination and to my understanding, Fyre Festival was a one-of-a-kind, luxury music festival hosted and promoted by Ja Rule, taking place on Great Exuma Island (once owned by Pablo Escobar) in the Bahamas. The festival, hosted over two weekends, was promoted by A-list millennial celebrities like Bella Hadid and Kendall Jenner. Fyre Fest was supposed to offer a celebrity-like experience by having “the best in music, cuisine, design, and hospitality on a private island.” as told by @fyrefestival on Instagram. The music festival claimed to be so luxurious, tickets started at $1,200 per person and topped over $200,000 for VIP packages with extras included.

An event so exclusive and hyped up by the biggest names in the industry made the really popular among millennials and plenty were willing to dish out the big bucks to be able to party like a rockstar with some awesome performers, such as the ones listed below.

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Screenshot acquired from @fyrefestival Instagram page.

The problem? The festival was the complete opposite and a total train wreck. From the second festival-goers arrived on Great Exuma, it was plain to see that everything Ja Rule promised for Fyre Fest, was not executed. Guests arrived to half-finished, uninhabitable accommodations on an island that appeared to have been housing disaster relief victims.

If you can’t seem to get a visual on what it looked like, here’s pictures by Twitter user, William N. Finley IV (@WNFIV).

Commentary by @Braden1013

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And this is not including what guests endured on the plane, once on the island, and returning home. Delays, poor organization, and “government lockdown” held hundreds of guests on planes for hours, in very uncomfortable conditions and without food or water.

The incident caused many people to believe it was the scam of a lifetime.

Ja Rule released this message on Twitter regarding the situation:

ja rule apolo

Fyre Festival’s Instagram account also has this message displayed regarding refund information and postponed shows: image4

No report has been made of when Fyre Festival will commence.

No report has been made of any active or upcoming lawsuits.