By: KeAndra Hill
We are always moving on to the new and latest thing. So what’s hot now? Chatbots. Chatbots are a new innovative way in communicating with some of your favorite retailers. Originating from Facebook, Chatbots allow for communication with artificial intelligence through messenger apps and tabs. They allow for communication with a company, finding a product/service with a company, and purchasing from a company. The processes are much faster, with less procedure steps, and made much easier.
So why Chatbots? Well messenger apps have now surpassed the popularity of even social media apps. Messenger apps are where the people are at. They prefer the micro-media of messenger apps rather than the more public atmosphere of other social media platforms. Companies need to stay where their consumers are.
Chatbots allow for a much more personal exchange between company and consumer. Consider Nordstrom’s Chatbot, they can give style tips to users based off data cookies collected about the users. Same thing considering Sephora and beauty tips and previous purchases and finds. Disney even went so far as to create Chatbots to interact with and have playful banters with their consumers. The Chatbots allow for a different type of experience for consumers that is unique to each company and their own brand personality. Actual conversation with companies seem to be much more effective than the simple video ads or other traditional media. Engagement and interaction is key in driving consumers today.
Chatbots tell a story for companies. There is strong growth for Chatbots in the future and I predict that with time, they will only get better. Its time for companies to adapt with their consumers and listen to what they want and need. The one-on-one atmosphere of the artificial intelligence creates great buying opportunities. Successful chat bots can tell a businesses brand story, re-engage audiences, facilitate commerce, and grow their business.
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