Welcome ton the World of Chatbots.

By: KeAndra Hill

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We are always moving on to the new and latest thing. So what’s hot now? Chatbots. Chatbots are a new innovative way in communicating with some of your favorite retailers. Originating from Facebook, Chatbots allow for communication with artificial intelligence through messenger apps and tabs. They allow for communication with a company, finding a product/service with a company, and purchasing from a company. The processes are much faster, with less procedure steps, and made much easier.

So why Chatbots? Well messenger apps have now surpassed the popularity of even social media apps. Messenger apps are where the people are at. They prefer the micro-media of messenger apps rather than the more public atmosphere of other social media platforms. Companies need to stay where their consumers are.

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Chatbots allow for a much more personal exchange between company and consumer. Consider Nordstrom’s Chatbot, they can give style tips to users based off data cookies collected about the users. Same thing considering Sephora and beauty tips and previous purchases and finds. Disney even went so far as to create Chatbots to interact with and have playful banters with their consumers. The Chatbots allow for a different type of experience for consumers that is unique to each company and their own brand personality. Actual conversation with companies seem to be much more effective than the simple video ads or other traditional media. Engagement and interaction is key in driving consumers today.

Chatbots tell a story for companies. There is strong growth for Chatbots in the future and I predict that with time, they will only get better. Its time for companies to adapt with their consumers and listen to what they want and need. The one-on-one atmosphere of the artificial intelligence creates great buying opportunities. Successful chat bots can tell a businesses brand story, re-engage audiences, facilitate commerce, and grow their business.

 

 

 

 

 

 

 

Works Cited

 

Mroz, B. (1970, October 28). Why chatbots are an important opportunity for retailers. Retrieved April 08, 2017, from https://econsultancy.com/blog/68458-why-chatbots-are-an-important-opportunity-for-retailers/

(2016, November 17). What Are Chatbots and Why Are They Important? Retrieved April 08, 2017, from https://www.telemessage.com/what-are-chatbots-and-why-are-they-important/

Zhou, A. (2017, March 20). Why Chatbots Are The Future Of Marketing. Retrieved April 08, 2017, from http://www.topbots.com/why-chatbots-are-future-marketing/

Ways you can Promote your Business on Social Media

By Abisola Adeyemi

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https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiLw43fiZnTAhWL64MKHc5-CPkQjRwIBw&url=https%3A%2F%2Fblog.hubspot.com%2Fagency%2F5-keys-to-creating-a-successful-online-promotion&psig=AFQjCNH_soDSdf0uy5OwqMKFmqlT0hvAOA&ust=1491885612934099

This semester, I’ve learned a little something about the magic that occurs when you promote your brand or business using social media. While preforming various SWOT analysis, throughout the semester; I find a common weakness between some businesses.

This common weakness is their social media. Depending on your product and audience the internet can serve as a SUPER POWER tool, for you.

Imagine Rocky, a gym owner, trying to drive in traffic to her business. She has an amazing gym facility, but it’s still slow. Let’s name the gym “Jungle Fit.” Jungle Fits target audiences are millennials and families, this gym promotes wellness for all.

I take a look at their social media pages and to my surprise, they have a decent amount of followers, but they don’t update their page as often as they could. The only thing is the owner doesn’t understand how to use her businesses social media page to bring awareness to her business.

Since Jungle Fit is targeting Millennials and families, they will need to:

  • Post about why they should come to your gym, and how it will benefit your target audience.
  • Make sure you are updating your Instagram, Twitter and Facebook pages regularly with promotions, because people love discounts.
  • Add more visual content. Jungle Fit has a fabulous gym, so why not add pictures of the awesome equipment and promo videos for the youth and families to watch.
  • Introduce some kind of incentive for your followers, to let them know that you appreciate the ones that come in and if they’re not current member’s introduce free passes, so they can just come try it out.
  • Share testimonials of people that have worked out at the gym and achieved amazing results, people love a good story.

These rules are basic guidelines to achieving success for any business. Use your social Media to enhance what you already have by engaging with your online audience. By the time you get retweets, and shares from all of your awesome content online, you’d attract new faces.

References:

https://hbr.org/2015/04/10-tactics-for-launching-a-product-using-social-media

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiLw43fiZnTAhWL64MKHc5-CPkQjRwIBw&url=https%3A%2F%2Fblog.hubspot.com%2Fagency%2F5-keys-to-creating-a-successful-online-promotion&psig=AFQjCNH_soDSdf0uy5OwqMKFmqlT0hvAOA&ust=1491885612934099

 

 

The Key to Online Security

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A blog by Taylor Green

So, let’s face it, we’ve all been victims of online security being breached. The main reason for which this certain issue keeps occurring is the simple fact that technology and online-based products are always being innovated in a rapid spiral. Due to the change in the way everything is functioning now in the worldwide web, new security measures are being enforced for the online community. However, some users have yet to understand the benefits of this concept, so let’s take a look at this important tool.

 

  1. Security keeps your information private from other users.

 

So, with security being linked to the social media outlet of your choosing, you have a right to see and personalize your own account via your settings. Within these settings, there is a firewall “barrier” between what can and cannot be seen in the public. Now, with this being said, it is highly recommended that you look over the content you post because you never know who is online and will try to take advantage of this.

 

  1. Security prevents hackers to getting into your account.

 

Hacking has become a normal format of technological art in today’s present. This act of trickery has caused large amounts of controversy for the last decade in society. The reason for this is simply due to the fact that any type of document can become breached in a matter of seconds. Even all of your personal data and information that can be linked to your bank account, or social security card could be in jeopardy. Luckily, programmers have been able to improve on the functionality of online security so that firewalls can block any hacker into getting to your personal info.

 

So…as the two points above explain, these are simply safety precautions that we must appreciate online security for. Although sometimes it may come off as tedious, the worldwide web is a maze itself out there and you never know who is or will be trying to get into your social life. Social media, you are in good hands!

Check out these other links for tips on how to keep your online life secure!

http://www.channel4000.com/nation/economy/4-myths-about-online-security-explained/410722990

http://www.thestar.com.my/tech/tech-news/2017/03/26/experts-tips-for-staying-safe-online/

What’s Trending in Social Media?

Catalina Uriarte

Social media has taken over as the world’s largest network. What started growth as social_media_servicesMyspace has moved into Facebook, Instagram, Twitter, and LinkedIn. Even Snapchat has made its way among the social media platforms. According to Search Engine Journal, Snapchat now has over 100 million users, almost twice the population of Australia and Canada combined! Because social media has become such an important part of our society it is important to keep up with what is trending in social media. So what is trending? Let’s start with Snapchat.

Tired of only looking at the world through your Snapchat lens? With our new “picture or it didn’t happen” society it can be hard to capture the moment both on your phone and through your own eyes. Luckily, Digital Trends shares, Snapchats 2016 invention has been made available worldwide and not just to the general public. Now for $130 you can purchase Snapchat spectacles, sunglasses that allow you to take pictures for Snapchat. It’s crazy to think you can take a picture without ever pulling out a device. Snapchat however, is not the only company coming out with something new.

Facebook has become part of our entertainment allowing us to share photos, articles, videos, and live videos through Facebook Live. Facebook is going to take it one step further however as they have begun to grow their plan to offer live streaming of sports to their users. This growth includes a deal they have made with Major League Soccer to stream all their games live this year.

The last trend taking place is on Instagram. Instagram has recently updated their app to allow you to show up to 10 videos or photos on a singles Instagram post. This is knowns as a “carousel post”. In addition to this change Instagram has also furthered its access for businesses to have ads. Now businesses can run ads in your story on Instagram. This is not limited to privileged businesses, anyone can run these ads!

That’s the latest on what’s trending on Social Media. It is important to stay informed on changes that influence such a large network of individuals.

Work Cited:

Costill, A. (2014, February 28). 25 Things You Didn’t Know About Snapchat. Retrieved March 14, 2017, from https://www.searchenginejournal.com/25-things-didnt-know-snapchat/91169/

Gotter Ana. (2017, March 14). Top Instagram Updates You Need to Know – March 2017 Edition. Retrieved March 17, 2017, https://adespresso.com/academy/blog/instagram-updates-you-need-to-make/

Hastings, N. (2017, February 21). You can finally buy Snapchat Spectacles! Here’s what they are, and how to find ’em. Retrieved March 14, 2017, http://www.digitaltrends.com/social-media/snapchat-spectacles-guide/

Mogg, T. (2017, March 13). Facebook shoots for goal in deal with MLS to live-stream soccer games. Retrieved March 17, 2017, http://www.digitaltrends.com/social-media/facebook-live-stream-mls/

Worldometer. (2015). Countries in the World by Population (2017). Retrieved March 14, 2017, http://www.worldometers.info/world-population/population-by-country/

 

 

Social Messaging is Growing

 

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(Image Source)

 

Social Messaging is Growing

By Michaela Bull

@michaela_lb

 

Social messaging has been a popular form of communication for many years now but the increasing popularity is catching brand attention as an opportunity to engage a wider consumer. Social networks such as Facebook and Linked In are being surpassed in overall engagement by social messaging platforms. The consumer of today wants a one on one connection and a direct messaging app offers the opportunity to do that.

 

The increase in social messaging apps has a great deal to do with the shift of the mobile world. Mobile platforms and apps are the normal of today and as mobile smart devices become cheaper and data rates decrease, the accessibility of them become easier and more user friendly for the consumer. The apps themselves on these devises are improving as helpful features immerge and excel. The Chat app revolution is focused on growth and creating the highest rates possible of monthly active users (MAU).

 

The next step in this revolution of messaging apps is the process of increasing engagement and encouraging monetization. Apps such as WeChat and WhatsApp are excellent examples of successful engaging messaging apps. WeChat recently reported having 846 million monthly active users. This level of engagement is critical in proving the importance in this direction.

 

Monetizing messaging apps is the next big step. Brands have a great success rate with millennials when it comes to brand engagement on these messaging platforms. An average of sixty- two percent of millennials are more loyal to brands that engage with them through messaging channels. Millennial consumers appreciate personal connections, transparency, and customization. While using social messaging, millennial consumers are more likely to feel listened to and appreciated by the brand and more likely to return the same level of engagement back. Utilizing these platforms in order to reach this wide audience in a genuine way is the next step for brands to succeed and avoid becoming obsolete.

 

 

References:

Rohampton, J. (2017, January 04). 5 Social Media Trends That Will Dominate 2017. Retrieved March 12, 2017, from https://www.forbes.com/sites/jimmyrohampton/2017/01/03/5-social-media-trends-that-will-dominate-2017/#487ed0fb6ffe

Intelligence, B. (2016, September 20). Messaging apps are now bigger than social networks. Retrieved March 13, 2017, from http://www.businessinsider.com/the-messaging-app-report-2015-11

WeChat: number of users 2016. (n.d.). Retrieved March 12, 2017, from https://www.statista.com/statistics/255778/number-of-active-wechat-messenger-accounts/

 

 

Is it cute or nah? Amping up your food photography

By Krysta Overton

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In this day and age, every millennial with a smartphone thinks they are a photographer. With all the assortments of apps, filters and fancy flash, automatic adjustments can be made to any picture to make it seemingly post worthy. But photography is about more than just the point and shoot, young Padawan. An experienced photographer can tell you that photography is much more than meets the eye.

(YES, PUN ATTENDED)

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http://www.eatnowdrinklater.com/wp-content/uploads/2016/04/chick.jpg.

This is especially true where food photography is concerned. Having an eye for the composition and detail of an exceptional food photograph takes practice and skill. I have been a photographer for the past 8 years and I am STILL nowhere near where I should be in terms of making photo greatness…but it’s a daily and sometimes even monthly endeavor.

So how does one improve? The first thing I always tell my friends is to STUDY! If you truly care about something, whether it’s a topic or situation or even a hobby, you learn what you can about it to make sure you are in “the know.” This applies to food photography as well. Find a favorite photographer or a favorite site and study the photos. Pay attention to how the photographer composed the picture, the supporting cast, the angle, the backdrop. This will give you an idea of how you should “see” when you are shooting. Obviously having a decent camera will help in this endeavor, and there are TONS of articles on the web to help you select the best one for you. If it’s a beginner’s hobby, or if you just don’t have the funds to invest in a new camera just yet (college struggles) then practice with a smartphone to work on improving the same items.

Some of my favorite sites for photo tips are Sarah Wilson and the Digital Photography School.  The photography school offers photo tips on EVERYTHING you could possibly think of if you are trying to expand your overall skill with a camera, but specifically for food photography I’ve consolidated some of their tips in 5 PHOTO BASICS:

1: The best way to go, A’ Naturale. Natural lighting is absolutely your friend where food photography is concerned. When shooting, try shooting from different points to incorporate different lighting. A diffuser may be helpful in some lighting, but overall, let the sun shine in.

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2: ANGLES! Think about women and selfies. Enough said? The angle you shoot from changes the entire perspective of the photo.

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3: Color is GOOD! Think of what draws you into a food photo: What catches your eye. One element of that is probably that pop of color and allure that grabs you when you see a picture. Color in photography can be adjusted via editing, but pay attention to it when shooting as well. The less you have to edit, the better you are becoming as a photographer.

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https://i1.wp.com/digital-photography-school.com/wp-content/uploads/2014/05/08_Tip04_Lines.jpg?resize=400%2C600&ssl=1

 

4: Details with food are like women and makeup. She may already look nice, but if you add a little lipstick here and a bit of blush there, BAM! Diva status. Food is the same way, if the details in the photo are evident then it enriches what may have been an already stellar photograph.

http://2.bp.blogspot.com/-IkCGmHJf5a4/UXkAFMFCiyI/AAAAAAAAAII/7Dj-w8HDTMc/s640/2678132790_4614ac4e52.jpg.

 

5: Last, Composition is KEY! Placement in photographs is extremely important. It provides balance and makes the entire image more aesthetically pleasing. Learn about different methods of composition: leading lines, the rule of thirds, etc. These are ALL used in food photography and the more you know about them, the more options you have when shooting.

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Have fun!

Oscar my Tweets

By Abisola Adeyemi

This evening Oscars hosted their 89th award ceremony and i experienced it from the red carpet to the actual event from the comfort of my twitter feed. The hashtag #Oscars was pretty lit if i do say so myself.

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I experienced most from the official twitter account @TheAcademy account which was poppin’.

The page is following 1156 accounts which are majority of celebrities and other media organizations, and they are followed by 22.8k followers. The feed was updated every time there was something not to miss on the red carpet, a quote or when there was an Oscar winner.

I thought the award presentations via twitter were cool. This was a brilliant way for followers to experience the ceremony as if they were watching it or there themselves.

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This was the many of the twitpics shared to their twitter feed to honor award recipients.

The fact that it is a red envelope like the one presented at the ceremony was pretty cool.

They also featured quotes like this one from Emma stone, which captures in words the way she felt when she received her award for Actress in Leading Role.Screen Shot 2017-02-26 at 11.30.15 PM.png

Engagement during the show with the followers was high which ranged from 200-4.0 k likes or retweets.

I would say this was a remarkable evening for social media, a chance for the public to take part in the excitement of their favorite stars and directors received recognition of hard work.

I couldn’t help but to think of the team behind this account that made this happen. From the looks of how every moment from the show was updated The Academy’s social media team was on top of their “a game” i would say.

To show how much of an engagement twitter had on the ceremony.  Stars were chosen to read mean tweets about them. I thought this was awkwardly funny, particularly because the tweeters probably had no idea that their tweets would even make it to national television, but to see the reactions from the stars they talked about was priceless. They didn’t seem to be too bothered about it, it was all banter i would say.

Felt like we were all present and winning.

References:

https://twitter.com/TheAcademy

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https://twitter.com/jimmykimmel

http://www.urbandictionary.com/define.php?term=Lit