Ways you can Promote your Business on Social Media

By Abisola Adeyemi

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https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiLw43fiZnTAhWL64MKHc5-CPkQjRwIBw&url=https%3A%2F%2Fblog.hubspot.com%2Fagency%2F5-keys-to-creating-a-successful-online-promotion&psig=AFQjCNH_soDSdf0uy5OwqMKFmqlT0hvAOA&ust=1491885612934099

This semester, I’ve learned a little something about the magic that occurs when you promote your brand or business using social media. While preforming various SWOT analysis, throughout the semester; I find a common weakness between some businesses.

This common weakness is their social media. Depending on your product and audience the internet can serve as a SUPER POWER tool, for you.

Imagine Rocky, a gym owner, trying to drive in traffic to her business. She has an amazing gym facility, but it’s still slow. Let’s name the gym “Jungle Fit.” Jungle Fits target audiences are millennials and families, this gym promotes wellness for all.

I take a look at their social media pages and to my surprise, they have a decent amount of followers, but they don’t update their page as often as they could. The only thing is the owner doesn’t understand how to use her businesses social media page to bring awareness to her business.

Since Jungle Fit is targeting Millennials and families, they will need to:

  • Post about why they should come to your gym, and how it will benefit your target audience.
  • Make sure you are updating your Instagram, Twitter and Facebook pages regularly with promotions, because people love discounts.
  • Add more visual content. Jungle Fit has a fabulous gym, so why not add pictures of the awesome equipment and promo videos for the youth and families to watch.
  • Introduce some kind of incentive for your followers, to let them know that you appreciate the ones that come in and if they’re not current member’s introduce free passes, so they can just come try it out.
  • Share testimonials of people that have worked out at the gym and achieved amazing results, people love a good story.

These rules are basic guidelines to achieving success for any business. Use your social Media to enhance what you already have by engaging with your online audience. By the time you get retweets, and shares from all of your awesome content online, you’d attract new faces.

References:

https://hbr.org/2015/04/10-tactics-for-launching-a-product-using-social-media

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiLw43fiZnTAhWL64MKHc5-CPkQjRwIBw&url=https%3A%2F%2Fblog.hubspot.com%2Fagency%2F5-keys-to-creating-a-successful-online-promotion&psig=AFQjCNH_soDSdf0uy5OwqMKFmqlT0hvAOA&ust=1491885612934099

 

 

Pepsi Co or Pepsi..NO?!

Photo Via Pepsi

Eliah Davila |@essenceofeliah

If you’ve been logged on to any social media platform this last week it was hard to ignore the Kendall Jenner slander. You may have chimed in or just watched the Pepsi advertisement yourself to catch up on the Jenner gossip and let it play itself out. Either way everyone online has agreed on one idea of the advertisement, it was bad. Not only does the advertisement try to represent people of all walks of life but it also stepped on many toes. The video advertisement had hip Kendall Jenner strip off her wardrobe from her modeling shoot and join a march of people with protesting signs. At the climax of the video Jenner hands a cop a Pepsi and the crowd follows with joyful cheers. Social media revolted against the video. No one defended the advertisement and it left everyone unsettled even led Pepsi to quickly pull the advertisement from the media. Pepsi gave their condolences to the public not defending the advertisement but explaining the company was aiming for “a global message of unity, peace and understanding” and continuing by admitting “Clearly we missed the mark, and we apologize”. This advertisement did get unity though. People like Martin Luther King’s daughter Bernice King spoke up against the advertisement tweeting “If only Daddy would have known about the power of #Pepsi” along with a photo of Dr.King being held back by a group of cops. Also, Black Voices Associate Editor at The Huffington Post Taryn Finley tweeted “Kendall Jenner gives a Pepsi to a cop and rids the world of -isms. Y’all can go somewhere with this tone-deaf, shallow and over-produced ad” disagreeing with the advertisement completely. Many users of twitter put their two cents in about the advertisement by adding memes and speakings about the insensitive message. Pop star Madonna made a point trying to defend not Pepsi but Kendall Jenner herself on an Instagram post captioning “When you wake up and realize that S*** just really doesn’t make sense. Side  Note: My Pepsi commercial was pulled 30 years ago because I was kissing a black saint! #ironic” following with a separate post of Madonna carrying a Coca-Cola can. If Pepsi’s goal was unity, the agreement is that all users of social media united to agree this advertisement was just not the solution the world needs.

 

 

Refrences

Eror, Aleks. “Kendall Jenner’s Pepsi Ad Is the True Face of Advertising.” Highsnobiety. Highsnobiety, 09 Apr. 2017. Web. 09 Apr. 2017.

France, Lisa Respers. “Why Madonna Is Drinking in the Pepsi Controversy.” CNN. Cable News Network, 06 Apr. 2017. Web. 09 Apr. 2017.

France, Lisa Respers. “Why Madonna Is Drinking in the Pepsi Controversy.” CNN. Cable News Network, 06 Apr. 2017. Web. 09 Apr. 2017.

PepsiCo. PepsiCO, 5 Apr. 2017. Web. 09 Apr. 2017.

Reeves, Rachel. “Social Media Mocks Kendall Jenner for Tone-deaf Pepsi Ad.” AOL.com. Abid Rahman, 05 Apr. 2017. Web. 09 Apr. 2017.

Smith, Alexander. “‘We Missed the Mark’: Pepsi Pulls Ad Featuring Kendall Jenner after Controversy.” NBCNews.com. NBCUniversal News Group, 05 Apr. 2017. Web. 09 Apr. 2017.

Watercutter, Angela. “Pepsi’s Kendall Jenner Ad Was So Awful It Did the Impossible: It United the Internet.” Wired. Conde Nast, 05 Apr. 2017. Web. 09 Apr. 2017.

Dancing the Night Away

Spring Break is coming to an end and the next big event for high schoolers is their “big” night called Prom! Everyone knows about it and it’s the Senior’s last event to be apart of before Graduation. The guys are coming up with clever ways to ask the girls to promo and the all the girls are freaking out about what they are going to wear for their big night.

Prom does not come cheap as we all know. From the pre-prom activities, limo, pictures, dinner, and post prom activities it can all get expensive once you start adding everything up. As a girl, I know for a fact our prom dresses do not come by cheap and the worst part of it is that we are probably never going to wear that dress again. At least for the guys they can reuse their suits and NO ONE would notice it. But as a girl, we know it is code not basically never wear it again after prom. So usually girls resell their prom dress or donate it.

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Just earlier this month El Dorado’s Kansas Association for Youth Club (KAY), sponsored by Heather Fangmann, hosted a successful Butler County Dress Day for El Dorado High School. High school girls across the county in Kansas went to the event to get a free prom dress. “Nearly 50 girls scoured through a large collection of dresses that have been collected through donations, yard sales and other means,” got the opportunity to try on different dresses and take one home for free. Another high school, McPherson High KAY looked to match students with the perfect dress for their prom night. A lot of students cannot afford the dresses so it is night to see KAY club member get together and collect dresses for these students. Everyone should have the opportunity to attend promo and that is what they are providing for these students.

So, ladies, make sure to donate your unused prom dresses! Someone else will take it out for another spin on the dance floor.

http://www.butlercountytimesgazette.com/lifestyle/20170307/kay-club-gives-away-free-prom-dresses 

http://www.mcphersonsentinel.com/news/20170309/kay-club-seeks-dress-donations-for-prom

 

Is it cute or nah? Amping up your food photography

By Krysta Overton

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In this day and age, every millennial with a smartphone thinks they are a photographer. With all the assortments of apps, filters and fancy flash, automatic adjustments can be made to any picture to make it seemingly post worthy. But photography is about more than just the point and shoot, young Padawan. An experienced photographer can tell you that photography is much more than meets the eye.

(YES, PUN ATTENDED)

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http://www.eatnowdrinklater.com/wp-content/uploads/2016/04/chick.jpg.

This is especially true where food photography is concerned. Having an eye for the composition and detail of an exceptional food photograph takes practice and skill. I have been a photographer for the past 8 years and I am STILL nowhere near where I should be in terms of making photo greatness…but it’s a daily and sometimes even monthly endeavor.

So how does one improve? The first thing I always tell my friends is to STUDY! If you truly care about something, whether it’s a topic or situation or even a hobby, you learn what you can about it to make sure you are in “the know.” This applies to food photography as well. Find a favorite photographer or a favorite site and study the photos. Pay attention to how the photographer composed the picture, the supporting cast, the angle, the backdrop. This will give you an idea of how you should “see” when you are shooting. Obviously having a decent camera will help in this endeavor, and there are TONS of articles on the web to help you select the best one for you. If it’s a beginner’s hobby, or if you just don’t have the funds to invest in a new camera just yet (college struggles) then practice with a smartphone to work on improving the same items.

Some of my favorite sites for photo tips are Sarah Wilson and the Digital Photography School.  The photography school offers photo tips on EVERYTHING you could possibly think of if you are trying to expand your overall skill with a camera, but specifically for food photography I’ve consolidated some of their tips in 5 PHOTO BASICS:

1: The best way to go, A’ Naturale. Natural lighting is absolutely your friend where food photography is concerned. When shooting, try shooting from different points to incorporate different lighting. A diffuser may be helpful in some lighting, but overall, let the sun shine in.

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2: ANGLES! Think about women and selfies. Enough said? The angle you shoot from changes the entire perspective of the photo.

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3: Color is GOOD! Think of what draws you into a food photo: What catches your eye. One element of that is probably that pop of color and allure that grabs you when you see a picture. Color in photography can be adjusted via editing, but pay attention to it when shooting as well. The less you have to edit, the better you are becoming as a photographer.

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https://i1.wp.com/digital-photography-school.com/wp-content/uploads/2014/05/08_Tip04_Lines.jpg?resize=400%2C600&ssl=1

 

4: Details with food are like women and makeup. She may already look nice, but if you add a little lipstick here and a bit of blush there, BAM! Diva status. Food is the same way, if the details in the photo are evident then it enriches what may have been an already stellar photograph.

http://2.bp.blogspot.com/-IkCGmHJf5a4/UXkAFMFCiyI/AAAAAAAAAII/7Dj-w8HDTMc/s640/2678132790_4614ac4e52.jpg.

 

5: Last, Composition is KEY! Placement in photographs is extremely important. It provides balance and makes the entire image more aesthetically pleasing. Learn about different methods of composition: leading lines, the rule of thirds, etc. These are ALL used in food photography and the more you know about them, the more options you have when shooting.

http://farm7.static.flickr.com/6210/6032553895_8d5401a910.jpg.

Have fun!

To Blog or Not to Blog… that is the question

By Krysta Overton

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The thing about interests is, everybody has one.

(Yes, compare that to the joke about opinions and everyone having the same disposal region and this is officially the best intro of all time.)

I think that one of the best and most interesting things about humanity is that everyone is unique. So much so that according to Quora.com, in 2013 there were approximately 152 million blogs on the internet. 152 million various opinions about food, art, travel, sports, hair, socks, DIY’s, design, phobias, writing, reading, lint, paper mache crafts, bobble heads, music,  golden showers (no judgement), collecting stamps, furniture making, makeup, coffee, you, get, the, point. Every single one having a plethora of personal experiences and new outlooks to contribute to the awaiting reading.

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The Huffington Post produced an article about why people blog, and gave a list of reasons for this growing population of writers. Aside from sharing passions and knowledge that cover a vast amount of topics, bloggers can also make money through their endeavors. Blogging spans both the personal and professional, and can be as simple as a grandmother sharing her life and relationship with her grandchildren to a multi-billion dollar company CEO expanding on best business practices. Regardless of the reasons individuals’ blog, the big picture is that blogging is a medium to share information with world.

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https://youtu.be/0sn7eCs6nEQ

So how does one start blogging? GOOD QUESTION! I did a little research on the easiest ways to join the Blogosphere via Bloggingbasics101.com and amylynnandrews.com, and came up with some quick tips on getting you on your way.

The first is the most obvious—Pick a topic to write about. I empathize that every facet of life may be interesting and type worthy but for the sake of not shell shocking future readers…let’s hone in on one topic or genre.

The second thing is to take the steps necessary in setting it up. Both of these sites go in depth on how to find a platform and host for a future blog space. At this point, it’s important to pick a name that’s catchy, interesting, and maybe even a little obvious to let the reader know what exactly they are getting themselves into.

The last thing is designing the page to fit a theme. Depending on which platform is used, design options may be slightly limited. Remember however, the look of the page is almost as important as the content. People definitely judge a book by its cover, so make sure the cover is TOO LEGIT for them to QUIT coming back. (Get the song reference?)

Good luck!

Dekmezian, G. (2016). Why do people blog: The benefits of blogging. The Huffington Post. Retrieved from http://www.huffingtonpost.com/gary-dekmezian/why-do-people-blog-the-be_b_8178624.html

Lee, R. (2015). How many blogs exist in the world? Quora. Retrieved from https://www.quora.com/How-many-blogs-exist-in-the-world

Knapp, J. (2016). How to start a blog: Beginner’s guide for 2017. BloggingBasics101. Retrieved from https://www.bloggingbasics101.com/how-do-i-start-a-blog/

Andrews, A. (2017). How to start a blog. Amy Lynn Andrews. Retrieved from https://amylynnandrews.com/how-to-start-a-blog/

Oscar my Tweets

By Abisola Adeyemi

This evening Oscars hosted their 89th award ceremony and i experienced it from the red carpet to the actual event from the comfort of my twitter feed. The hashtag #Oscars was pretty lit if i do say so myself.

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I experienced most from the official twitter account @TheAcademy account which was poppin’.

The page is following 1156 accounts which are majority of celebrities and other media organizations, and they are followed by 22.8k followers. The feed was updated every time there was something not to miss on the red carpet, a quote or when there was an Oscar winner.

I thought the award presentations via twitter were cool. This was a brilliant way for followers to experience the ceremony as if they were watching it or there themselves.

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This was the many of the twitpics shared to their twitter feed to honor award recipients.

The fact that it is a red envelope like the one presented at the ceremony was pretty cool.

They also featured quotes like this one from Emma stone, which captures in words the way she felt when she received her award for Actress in Leading Role.Screen Shot 2017-02-26 at 11.30.15 PM.png

Engagement during the show with the followers was high which ranged from 200-4.0 k likes or retweets.

I would say this was a remarkable evening for social media, a chance for the public to take part in the excitement of their favorite stars and directors received recognition of hard work.

I couldn’t help but to think of the team behind this account that made this happen. From the looks of how every moment from the show was updated The Academy’s social media team was on top of their “a game” i would say.

To show how much of an engagement twitter had on the ceremony.  Stars were chosen to read mean tweets about them. I thought this was awkwardly funny, particularly because the tweeters probably had no idea that their tweets would even make it to national television, but to see the reactions from the stars they talked about was priceless. They didn’t seem to be too bothered about it, it was all banter i would say.

Felt like we were all present and winning.

References:

https://twitter.com/TheAcademy

https://pbs.twimg.com/media/C5o544GU4AAzoS2.jpg:large

https://twitter.com/jimmykimmel

http://www.urbandictionary.com/define.php?term=Lit

 

 

 

What it’s Like to Tweet for A Living

By Josh Lawson | @JoshKLawson

 

The title is an oversimplification, to say the least. Nobody only posts on social media as a career. The CEOs of large companies will ask you to “drive engagement, or “measure ROI” in an online world. This is a lot for one person to complete. So, more often than not, you wear many different hats during your time on the job. You are a copywriter, designer, photographer, videographer, marketer, consumer specialist, facilitator, and, overall, a manager. By no means is this a comprehensive list of jobs someone with the job title, Social Media Manager, would do during a typical day.

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You ethereal online-based being are more than ROIs, engagements, and retweets/reblogs/shares. At you core you are journalists. You want to tell the truth that other companies aren’t telling their consumers. Social Media Managers want to tell the story of their brand, and be the best story out there. You are aware of the world around you, and the minuscule changes that are made daily, which have a butterfly effect on each platform of social media.

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To those of you who are looking for a similar position, I wish you luck. Your hours won’t be normal, a 9-5 isn’t in your future. Social media “crises” can appear at any time, and you have to ready at the drop of a hat to deal with it. Management is always breathing down your neck to see if what you do is actually necessary. Someone is always asking to “pick your brain” about social media tips. But, at the end of the day, you chose this job because you love pop culture, writing, designing, and getting to know your community, and nothing in the world would make you quit.

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