Does Lightning Strike Twice in Social Media?

By: Donald Smith

So, Facebook has begun to update its mobile application in several countries with a new feature called, Facebook Stories. This new feature allows users to post photos and videos that can be viewed up to two times by an individual user and will disappear 24 hours after being posted. Facebook has been testing this feature for some time. Back in July, Facebook tested a feature similar to Stories called Quick Updates.  However, the Stories feature sounds fairly similar to another app’s feature… oh yeah, Instagram Stories.

[Facebook Stories Status Bar] By: Business Insider

Instagram’s Stories feature allows its users to post photos and videos that can be view until a 24-hour time period has passed. The app originated in 2010 as a social media network that specialized in the sharing of photos. It then added the Stories feature in August 2016. Unfortunately, this sounds familiar to another app’s feature as well, Snapchat. Snapchat is recognized as the originator of the feature known as Stories. This particular feature, having user-generated disappear after 24 hours, is the entire premise of Snapchat.

Fascinatingly, Instagram has had substantial success since the integration of the Stories feature. The views and posts to Stories on Snapchat dropped by 15 percent, and sometimes up to 40 percent, while views and posts to Instagram Stories grew at alarming rates. Another shocking discovery is the number of downloads for Snapchat’s app plummeted on the launch date for Instagram’s Stories, which dropped into 11th place. Although Snapchat is still popular, by being in the top 25, it has taken a hit.

Now, it is not unknown for social media platforms to adopt features from one another. Interestingly enough, Instagram has done this before. It did this by implementing a 15-second video recording/editing feature. This feature was added to oppose, the video leader at the time, Vine. If you did not know, Facebook owns Instagram. Although Instagram found success from appropriating other apps’ features does not mean Facebook will have the same success.

Facebook is missing a large point, Uses and Gratifications Theory. The theory states users are active participants in the communication process by actively selecting specific media content to consume according to their needs. This means that individuals choose to use certain apps for certain purposes. Facebook’s demographic is moving toward an older audience who are sentimental and believe in the long-term. Therefore, they are not going to find much use out of an app that is the “now” or here today and gone tomorrow. It is Millennials, or 17 to 26-year-olds, who live within the fleeting moment. So, I do not see a reason for Facebook implementing this new feature if their user demographic does not use the app for the gratification of living in the moment. There is no such thing as a one-stop hub for social media.

Keeping your Social Media PG during Spring Break?

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Photo Credit: The Odyssey Online

By: Kenya Mavhera

That moment when it’s 2:30 in the morning and you’ve had one too many tequila shots that you’ve lost count, but you somehow manage to still have your phone and you just took a crazy video of your friend taking body shots off this random hot guy at the club. This is where the moment of truth comes into play; do you post the video of the amazing time you’re having to be seen by all your followers or do you keep your social media PG and save the video instead of posting it? POST IT, duh! Is that even question? Why wouldn’t you want everyone seeing how much fun you’re having? Come on people, it’s SPRING BREAK!

Those are the thoughts that run through spring breakers heads every time they post a fun crazy video or picture. People want everyone seeing where they are and how much fun they are having so their followers can wish they were there as well. Social media has a way of taunting us, especially during spring break. Posting where you are, updating your story, and uploading multiple photos is the normal thing. Snapchat even created its own “Spring Break” filter and story which encourages spring breakers to constantly be snapping and posting in hopes to get featured on their worldwide story for everyone to see! Another feature snapchat has is their geofilters which allows you to let your followers know where you are and what you’re up to based on your location. Instagram sits there waiting patiently for you to finally upload 1, 2, 3…10 photos of your spring break shenanigans. I mean how could you not post anything when all you see when you scroll down your timeline is photos of people having a blast at the beach or wherever they’re at! When it comes to social media though, there are unsaid rules about what you post and where you post it. Facebook for example is where you post your PG photos for your family and relatives to see. Everyone knows your buck wild photos are usually posted on another not so family friendly social media account.  Instagram is where the PG-13 photos are normally posted since you usually follow more friends than family on there. These photos can reveal a little more skin/cleavage or maybe have a casual beer or two in the background. Now when it comes to snapchat that’s when things get crazy real quick. Everyone knows that when you post something on snapchat it’ll disappear in 24 hours, this gives people a lot more leeway on what they post since it doesn’t stay up forever. This is where the R photos/videos come in, especially during spring break.

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Photo Credit: Fusion.net

With spring break just passing it’s safe to say that I saw my fair share of PG, PG-13, and R rates posts. So that brings us back to the question; can you keep your social media PG during spring break? I guess there really isn’t a right or wrong answer. People are going to do crazy things during spring break and what better way to publicize that then to post a video on snapchat or upload a photo on Instagram. Our generation is heavily involved in social media, now a days if you’re not posting anything during spring break then you might as well be vacationing under a rock. We feel so pressured to be posting our whereabouts at all times but I guess that’s where the saying comes from, “Pic it or didn’t happen!”

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Photo Credit: Charmcitywire.com

Sources:

Rogers, Tim. “My Wife Let Me Go on Spring Break with a Bunch of College Kids. This Is What I Learned.” Fusion. N.p., n.d. Web. 19 Mar. 2017.

Mendoza, Madalyn. “Study: South Padre Island ranks 2nd in the nation for spring break alcohol, drug Instagram posts.” San Antonio Express-News. N.p., n.d. Web. 19 Mar. 2017.

Is Instagram good for you?

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https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwij1r6PvNLSAhVFSSYKHQBxBugQjRwIBw&url=http%3A%2F%2Fannarboranimalhospital.com%2Ftag%2Finstagram%2F&psig=AFQjCNHNZU4k4MKL2WOvXix9mGRzpIpuww&ust=1489459754679811

Amairani De La Sancha

@amairanidelasancha

Instagram was first launched in the fall of 2010 as a photo sharing app. Over the next two months they accumulated one million accounts. This app has become a very popular place for people to share their lives with friends, family and even strangers who follow them. The problem with using this social media app is people lie about their lives and what they do. Likes on Instagram have become a form of being accepted into a superficial world. The number of likes and shares for many individuals have become “life goals” and they have lost touch with reality.

When people see photos of their friends and strangers having a good time and living it up it’s more than likely a façade. Society tends to buy into this “fakeness” and they may get depressed and want to live a life like the people they follow. This can lead to depression and especially in teens because they have never lived in a world without technology. They can feel excluded from various things that their friends have done without them. Instagram may not work out so well for some teens, but if they like using this app then they should understand that the lives of some people they follow are fake and superficial.

People who post pictures on Instagram just to gain likes and more followers are the individuals who are the loneliest. They think that just by gaining these things they will be happier and their lives will be fulfilled, but it’s not true. The only way people will be happy is if they stop looking at how many likes their getting and just post photos because they like how they look.

Remember the number of likes are not important, but the quality of your content is. Even if you aren’t getting enough people to like your photos it doesn’t mean they aren’t great. Individuals must understand this concept so that they won’t feel bad about looking at popular Instagram accounts.

 

References:

http://www.huffingtonpost.com/barbara-greenberg/instagrama-social-tool-or_b_3176731.html

http://www.slate.com/articles/technology/technology/2013/07/instagram_and_self_esteem_why_the_photo_sharing_network_is_even_more_depressing.html

http://www.speeli.com/articles/view/Reasons-Instagram-is-bad-for-you

http://wersm.com/the-complete-history-of-instagram/#prettyPhoto

 

 

 

 

 

Red Bull is doing it Right!

By: Shanie Glasgow

Red Bull one of the world’s most popular energy drinks! It is available in 171 countries worldwide and sold over 62 billion cans in 2016.

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So what is it that Red Bull is doing that you aren’t?

Red Bull posts multiple things a day on different platforms! The goal isn’t to sell the product, but to sell an active and energetic life style that people want to follow and be apart of!

 

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Source: Red Bull Instagram

Instagram: 6.7 million followers

Their Instagram really demonstrates the global vision of Red Bull. One thing it focuses on is relating their content back to their slogan of “Red Bull Gives You Wings.” Many of the videos and pictures that they post involves people doing extreme stunts involving height. They are always tagging different people, brands, and locations- which is very important being a global brand. Red Bull understands how people use social media and they build their marketing/ advertising strategies around that. They know their audience and objective, and make changes based off of that.

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Twitter: 21.5 million followers

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Source: Red Bull Twitter

On Twitter, most of their content is picture and video based, just like Instagram. Red Bull will often take time to engage with their followers by replying to their tweets by being motivational and inspirational! By replying to followers, they are hoping that they encourage them to be more positive in their daily life! Whether this is encouraging followers to be more active or just a reply with some words of encouragement, the goal is to remain optimistic!

 

The lesson to learn here from Red Bull is to know your audience and consistently create/post content that relates to your brand!

SOURCES:

How Red Bull Uses Social Media [CASE STUDY].” Link Humans. N.p., 16 Feb. 2016. Web. 08 Mar. 2017.

The Secret to Red Bull’s Social Media Success Is There Is No Secret.” RickMulready.com. N.p., n.d. Web. 08 Mar. 2017.

Energy Drink.” Energy Drinks Red Bull – Products :: Energy Drink :: Red Bull USA. N.p., n.d. Web. 08 Mar. 2017.

 

Insta Food Fad

Written by: Sydney Wilburn

Projected fashion trends in 2017: sleeve slits, khaki and the color yellow.

Hairstyle trends in 2017: blowouts, twisted minimalism and something called “festival lingering.”

Instagram food trends of 2017: Magic.

Popsugar predicts that Instagram foodies will move on from the rainbow-colored everything trend from 2016 and replace it with metallic sprinkles and edible glitter. Some of Huffington Posts’ 2017 Food Trends seem to be created with Instagram in mind;  the increase of serving everything in a bowl instantly makes your meal both more aesthetic on your feed and more exotic to your followers. It seems like the overhead-shot of some crazy culinary concoction on our Instagram feed is the equivalent to the offbeat and sometime downright bizarre clothing we see models wear in Fashion Week. Would the average person pull that out of the closet to wear to school? Probably not. Would the average person choose to go out of their way to turn their sushi into a doughnut-shaped Ista fad? Probably not. But, like the styles of fashion week, we’ll soon start seeing these food trends trickle into our everyday lives in modified forms through social media, especially Instagram.

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The newest fad in Instagrammable cuisine– the sushi doughnut.

Popsugar explains that, like other forms of media like home remodeling TV shows or even Fashion Week, many viewers don’t watch to reproduce these products exactly– it’s a form of entertainment, watching a form of artwork created. Some even say that posting your filter-covered meal on Instagram makes it taste better when you finally put the camera down and dig in. This psychological trick, in addition to adding a location to your photo and probably a hashtag or two, has the potential to increase a restaurant’s cool-factor, customer base, and of course, social media engagement. I’ve seen signs posted in restaurants to encourage friends and families to put away their phones during meal times and enjoy each other’s’ company. Coming from a humanistic side, I see the value in this. However, my social media and business-minded side is desperately jumping at this opportunity. Encourage your patrons to post the most creative photo of their meal on their Instagram profile and use the establishment’s personalized hashtag (or even better, tag the establishment themselves in the photo because they should have an Instagram account). Use Instagram’s location-tagging feature to let people know where you are. And, after they’ve hit “Post,” they’ll dig into their (hopefully still warm) meal and– according to science!– enjoy it just a little more because they’ve shared it with their friends.

The Importance of Micro Influencers

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Image Source)

The Importance of Micro Influencers

 

By: Michaela Bull

@michaela_lb

There has been an increasing popularity in the idea of a micro influencer among brands. The concept is different from using your expected celebrities or Instagram famous models with hundreds of thousands (or even millions) of followers. Using micro influencers is about promoting your brand through people with a moderately low to medium follow rate that are appropriate to your brands niche market. These people are more likely to have a higher impact on their followers and engage in today’s fast paced word of mouth marketing. The reason these people are significantly more important to pay attention to now is that due to their lower follow rates, studies have shown that their engagement is much higher than those with thousands of more followers. I think this is closely connected to the theory that these people are more approachable, relatable, and therefore trustworthy over those with a higher follow count. After a point it becomes hard for the consumer to trust someone with over a million followers. Consumers are well aware that these people are getting paid to support brands and are questioning the sincerity of their reviews. Micro influencers allow the consumer to create a stronger bond of trust as they may seam to be more relatable.

Companies such as La Croix have begun utilizing micro influencers in spreading brand recognition and overall conversation of the brand. Their approach to digital marketing has proven successful as they offer opportunities for their consumers online to engage in fun and interactive ways. The brand encourages its consumer to post their experiences and usage of the product with hashtags #LaCroizLove and #LiveLaCroix to create a community online and engage in a participatory campaign. La Croix will sometimes reach out to people who used the hashtag and give them a voucher of some kind for their product as a gesture of true appreciation. The brand to consumer relationship is closer as they allow the consumer to be the influencer. Using micro influencers for La Croix is appropriate for their brand image and continues to encourage a close knit and trustworthy bond.

 

 

References:

CHEN, Y. (2016, December 22). The rise of ‘micro-influencers’ on Instagram. Retrieved February 26, 2017, from http://digiday.com/marketing/micro-influencers/

DUA, T. (2016, May 18). The LaCroix guide to tapping ‘micro-influencers’ Retrieved February 26, 2017, from http://digiday.com/marketing/the-lacroix-guide-micro-influencers/

Matthews, M. (2017, January 04). 5 Social Media Trends You Need to Know for 2017. Retrieved February 26, 2017, from http://www.inc.com/melissa-matthews/ss/social-media-trends-2017.html