The Story of Soulection and How it became what it is today.

It’s 2011. I’m in the 10th grade. I have no friends. I have no life. It’s Friday night and as soon I hit home I’m on Soundcloud looking for some jams. I’m scrolling when I find Soulection. If you’ve ever heard of Sango, Mr. Carmack, Atu, Esta then you’ve heard of Soulection.

Soulection is an LA-based platform that was founded in January 2011 by Joe Kay in order to promote this new sound of tomorrow. Starting on Soundcloud, Soulection has now grew and moved to Beats 1 radio, which broadcasts to millions of people in over 100 countries worldwide.

392e9b_99aa70e7babc4e49863b1029cee9f944~mv2Soulection logo

Although people may view them as an overnight success, this was no easy journey as Joe Kay took a bold stance in a negative situation creating on of the most amazing digital music and technology startups in the millennial generation. Although, Founder Joe Kay, says “there’s really no format,” not following one has brought them pretty far. Soulection has over 300K followers on Soundcloud, 149K on Instagram, 77K on Twitter, and so forth.

download 5Soulection Co-Founder Joe Kay

But… Soulection wouldn’t be where it is without these few mantras

     1. DO WHAT YOU LOVE AND LOVE WHAT YOU DO

Joe Kay, the founder of Soulection, has always been an advocate of doing what you love and loving what you do, which has led to his company’s massive growth in recent years. Joe Kay doing what he loves has led to him being able to travel to over 7 countries spreading the gospel of Soulection through digital and traditional media.

    2. IF YOU DON’T SHOW, THEM HOW WILL THEY KNOW

This saying is what allowed Joe Kay to press forward as he stated in his Cal Poly interview that if you have an idea to put it out into the world. For anyone who has a brand or idea, if you don’t broadcast it to the world how will people know. Only way you can grow a substantial following is to produce content.

    3. SOCIAL MEDIA IS CRUCIAL

Soulection wouldn’t be here without social media. As stated previously, Soulection was started as a digital music start up on Soundcloud and focuses all of its branding through the world wide web.

Lastly…

    4. STUDY YOUR ANALYTICS

Simply put, study your analytics and learn how to reach your audience. According to Soulection’s Jacqueline Schneider, “The stats feature [are always] helpful as [Soulection] start to focus on touring. “

Citations:

Kay, Joe. “Soulection & My Journey.” Prezi.com. N.p., 04 Dec. 2013. Web. 30 Apr. 2017.

Meadows, Kieran. “Inside Soulection: How An Unusual Music Startup Found The Sound Of Tomorrow.” Forbes. Forbes Magazine, 22 Jan. 2016. Web. 30 Apr. 2017.

“Soulection: A Look At The Success Of An Internet Label.” SoundCloud SoundCheck. N.p., 6 June 2014. Web. 30 Apr. 2017.

Roberts, Randall. “From Local Podcast to a Beats 1 Audience of Millions, L.A.’s Soulection Breaks Big.” Los Angeles Times. Los Angeles Times, 7 July 2015. Web. 30 Apr. 2017.

Photo Citations:

Junaini, Hidzir. “Soulection Mastermind Joe Kay Describes How His Radio Show Morphed into a Massive Global Label.” Soulection Mastermind Joe Kay Describes How His Radio Show Morphed into a Massive Global Label | Editorial | Bandwagon – Live Music, Bands and Concert Guide for Singapore, Manila and Jakarta. Bandwagon, 12 Apr. 2017. Web. 30 Apr. 2017.

Champions, Stereo. “Five Soulection Songs That You Need In Your Life | Stereo ChampionsStereo Champions.” Stereo Champions. N.p., 22 July 2015. Web. 30 Apr. 2017.

Dave, Turner. “Soulection.” Mixmag. N.p., 7 May 2015. Web. 30 Apr. 2017.

Music Artists Need Social Media

By: Kalyn Baxter

Music in the form of singles or albums are released almost every day. Most artist that have large budgets are able to pay for advertisement and promotion about the upcoming releases, however the most genuine form of pre-album hype is when fans anxiously post on almost every social media platform about how great the album will be before it even comes out. Music artist honestly do not need to focus on buying advertisements for an upcoming album thanks to the help of social media. A simple tweet hinting to an upcoming album to their fans could leave all the promotion work to everyone who follows them. Along with other types of self-promotion, there are methods to successfully post about new music without being too aggressive, like sounding genuine about why the fans should be excited and most importantly by being interacted and responding to feedback. Eager fans will create content like memes or other graphics showing their support and excitement toward their preferred artist’s work. image1In order to have gotten to the level of having fans promote music, the artist had to have previously released quality music that at one point gained the trust of the people the artist had attempted to market to. Since people are now creating visual graphics of their anticipation, it will get more attention than fans just typing out to friends that they should get the new album that is releasing soon. Once an album or single from a music artist is released the content produced by fans will most likely increase. Lately the albums that I have been suggested to listen to are from Kendrick Lamar and the group called Gorillaz, and if there were not the constant praise on social media about the music I would not have taken the time to listen to them. Social media is needed for music artist when it comes to spreading the news of an incoming album, because it promotes to large amounts of people at once without having to pay for constant marketing.

Sources:

 http://www.contentfac.com/how-much-does-social-media-marketing-cost/

http://blog.sonicbids.com/5-ways-to-promote-your-music-on-social-media-without-annoying-people

 

Social Media and the Court

Social media has made is easy for anyone to keep up with those within their circle. However, what people forget is that once you post into the world, you cannot simple delete what had been posted and expect it to disappear completely.

As our generation progresses so does the court. Lately, social media has played a part in family court. Did you know is could affect your family court case? What you post on social media whether is it Twitter, Facebook or any of the other platforms, it can affect your situation in court. Post and pictures can be used as evidence against you. Nicole Sloane and Jenna Thirtle from Family Law Matters said, “Parents really do need to be careful about what they post on Facebook as these posts can be used as evidence in a parenting matter, depending on the contents of course.” Since social media platforms are part of the public domain and anyone can have access to it than it can be brought up at family court.

Just as it is important to keep your social media clean for work related reasons, the same rules apply for everything else you do especially as a parent. If you are trying to get custody make sure to double check your platforms so if does not get used against you. Posting a picture of a group of friends having a beer is different than posting on Twitter that you are about to get “lit” with the guys on Friday night.

Court

Overall, as attorney Michael Robbins mentions in his article, “no matter what kind of family-related dispute you are involved in, it is important to remember that your online presence could be scrutinized by the court.” In general, though you should always be aware of what you post on social media. Again, it is great to catch up with loved ones. Just keep this short and sweet!

http://www.news.com.au/lifestyle/parenting/sharenting-and-divorce-how-social-media-can-affect-your-family-court-case/news-story/92dc8a56f7436784db3cce4ba83ff363

http://www.michaelarobbins.com/Articles-By-Mr-Robbins/Social-Media-And-Family-Law-Disputes.shtml

How much social media can we take before needing a break?

By Cesar Valdes Blog 1/2

Have you ever been on social media so much that you decided to take some time off from the never-ending cycle of news and commentary?

Me neither. It’s actually very entertaining.

However, according to a poll by The Associated Press-NORC Center for Public Affairs Research, nearly 60 percent of 790 teenagers polled in the United States have taken a hiatus from their social media sites.

The poll surveyed teens between the ages of 13 and 17. It also indicated that a large portion of these teens took it upon themselves to take their break. Less than half of these teenagers were forced off social media by their parents.

Teens-Social_Media_Breaks_31495

Some of these teens said they enjoyed the connections they make through social media, while another portion believed it was a place full of negativity.

Of the teens surveyed, half of them had breaks of at least a week. The survey also concluded that boys are more likely to take longer breaks than girls. During these breaks, many of the teens felt a sense of relief and even began to connected better with the people around them.

But most of the breaks were short lived. Despite feeling less stressed and more relief, they stated that everything went back to normal once they returned back to their social media sites.

It’s an interesting trend that’s going on given the increasing popularity of social media and the access to it all.

If there’s one thing for certain, however, it’s that social media is only adding to the Age of Information.

The survey concluded that boys were more likely to feel overwhelmed with information and that girls felt the pressures of to constantly impress their audience.

There are still some limitations to the poll, though. For starters, the survey was only conducted between Dec. 7 to 31. Secondly, it was done over the phone and online through minors, which created some problems as well. Parents would have to give consent for their children to be interviewed by the panel, AmeriSpeak. The margin of sampling error was calculated at plus or minus 4.6 percentage.

Sources:

http://www.pcmag.com/news/353360/poll-even-teens-need-social-media-breaks

http://www.kentucky.com/news/business/article147124509.html

Image credit: Paul Sakuma, File AP Photo

If you didn’t Instagram it, did you really eat?

By: Ruben Garcia | @kingrubencito

food-on-instagram

In this day of age, if you really posted something on social media, did it really happen? Everyone is captivated at the thought of social media and sharing your activities. The same goes for the gym, if you didn’t take a picture, did you really work out? On Instagram, you can do anything: take pictures for leisure, market companies, and sell food.

Companies that take advantage of Instagram are food trucks! This is because it is very easy, it is a good way to tell their story, and it is mobile – just like food trucks. This is what mobile-cuisine.com says about mobile food trucks:

  • Instagram’s technology helps you easily create stunning images that you can easily use on your food truck’s other social networks.
  • Both Facebook and Twitter have optimized how photos are displayed on these platforms and you can share directly from Instagram to those platforms (as well as to Tumblr, Foursquare, Flickr, and email) automatically or by individual selection.
  • Instagram combines two of the most powerful forces in the social technology market—mobile and photo sharing—to create a platform that truly offers a unique value proposition. Food Truck owners with an Instagram presence can take advantage of that intersection where users are focusing their attention.

trailercakes

An example of a food truck that uses Instagram to sell their products is Trailercakes, which is based in Dallas, Texas. Trailercakes is known for their miniature sized cupcakes, cakeballs, and other cake products. They have a food truck named Bubbles, who is usually parked at Klyde Warren Park in Downtown Dallas. They post what days and their daily menu on Instagram to allow their Instagram followers to know when and where they are going to be. They have a huge fan base that follow them everywhere.

Instagram has given many food companies success.

References

https://blog.hubspot.com/marketing/food-brands-instagram

https://mobile-cuisine.com/social-media/use-instagram-food-truck-business/

http://trailercakes.com/

 

Hey you just searched that so,

 

By Sasha Calamaco / @sashacee_

Let’s throw a ton of that same product on your social media AKA Instagram and Twitter telling you to buy it!

For example, I just started looking around for a new watch, and I often visit the Apple store a ton. So why wouldn’t this pop up on my every scroll through Twitter? It is pretty crazy that our phones – these apps pick up our searches, locations, mapping of our lives basically. As much as a lot of us may not want to believe those creepy facts, it’s true!

So I decided to search why and how it benefits Amazon in this case. Here is what I found, How Amazon Uses Twitter to Drive Website Traffic

“Amazon use a very unique approach to customer acquisition on Twitter which:

  • Keeps their followers engaged.

  • Uses a wide variety of content.

  • Creates customer-acquiring contests.

  • Uses multiple accounts.

  • Participates in trends.”

    – Kiss Metrics Blog

Which sounds like a huge strategy on their part, they’re keying into each and every consumer they service to. Which to me is insane, but so freakin amazing as a company to pay attention to. Could you imagine thousands plus people being targeted and gagged towards every single day through each and every Ad they see from Amazon. Especially how they choose to word it…

“Their conversational tone and informal content presentation style have made sure that their followers know that they’re part of a conversation. Amazon’s followers don’t feel like they’re being advertised to”

That is totally true, any time I see an Advertisement from Amazon my thoughts are “Man they really get me.” or “ YAS I DIDN’T KNOW I NEEDED THAT IN MY LIFE!” And i’m more than sure we have all had those same thoughts.

So what our phones are picking up our every move of what we’re ordering online, I think in a way it is and will continue to make our lives easier in the sense of having what we want or may be looking for so accessible.

The Mobile Network

A Blog by Taylor Green

When we as social media users log on to our social media platform of choice, we always use some sort of technology to do this function, (I mean, social media today is mainly on the web, right?). With this being said, the main resource we use for this action tends to be our mobile devices which include our smartphones, media players, or miniature tablets. In this blog, we’re going to discuss how this feature is utilized in our everyday lives and how it benefits us.

 

  1. Being Mobile is time-efficient

 

Whenever we are on our mobile devices, we tend to use them the most when we are transit to a new destination of our choosing. Social media, at first, was supposed to be a pastime that you could sit down and play with for a selected amount of time. However, we are always on the go, thus we never get enough time in the day to stop everything we are doing and be active on social media. Thankfully, mobile devices have become a tool for us to use social media whenever we are performing time consuming tasks. This helps us with all our tasks on social media in a shorter period of time.

 

  1. Being Mobile is more user-friendly.

 

When we analyze content on any social network site on a computer, there tends to be more complex information that can sometimes get us confused. With mobile devices, this problem has become solved in hopes that obtaining this content easier. The apps that these social networks develop display themselves with an easier landscape on how to function their platform. With this idea being set in place, access to information has become much simpler for usage just from the palm of your hand.

 

 

With these tips, we can see and analyze how mobile networking has become a norm in our present, and how they reluctantly help us with everyday goals.

Check out these other links on how social media can be adapted on mobile devices!

http://www.as-coa.org/articles/weekly-chart-spending-time-social-media-americas

http://www.kentucky.com/news/business/article146276779.html