Using Social Media To Benefit Your Personal Brand

By: Nicolas Austin

@nicolaslucky27

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Business 2 Community

Think of yourself as a farmer. Now think about how many cattle you have to brand. You want your cattle to be branded and recognizable by others because it’s your brand that shows others who and what kind of cattle you own. Now let us put this into PR terms. The farmer is still you within the next scenario. But instead of using cattle, you will use social media to market your brand.

You want to build your personal brand on social media in order to show what you are trying to promote. There is a difference when you are promoting yourself instead of a company. In regards to a company, you have to follow the guidelines the company is telling you to abide by. In terms of yourself, you have all the free capacity to promote your business on social media in any way or form you please. The only thing that you should consider is the notion that you want to promote the brand online in a smart and fashionable way.

Locate groups who will share the same interest as you, and will support your ideas. You want people who will value your area of expertise. Finding a group with the same interest can help bring an audience towards your brand. For example on LinkedIn, you can create a group that allows you to find other people who can understand the ideas that you’re trying to promote through your brand. On LinkedIn, you can also create a page that allows you to promote your product, in which you can link it back to your actual page of your brand.

A brand needs to have content that not only grabs the attention of the audience but also be consider shareable. Visual images is a great way to promote your brand. It shows what you are trying to sell. Imagine just putting your brand name on a social media page without any visual aid. It might not do so well in regards to pulling in a big audience towards your brand. Websites like Pinterest and Instagram are great sites to promote your brand. Now imagine placing your brand’s name along a picture with people who are showing the full capacity of what your brand is about, and what it can do for customers. Do you get the picture now?

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Social Media Today

Social media allows you to be yourself. What that means is that you can provide personality within your brand. Let loose a bit, and show off your personality. Show off your creative and intellectual side when promoting your brand online. Use your personality to develop relationship with other users on social media. Personality goes a long way. Users will be influence by your personality and remember your brand, in which they will want to work beside you. One way to show off your personality to influencers is by engaging in the content you posted onto your page. Engaging allows you to get in touch with the audience. The audience will see your enthusiasm for your product, and will take a positive note in regards to the fact you had responded back to them.

Don’t forget your brand is your image. It is the thing that makes you who you are. Your brand is your superhero name, and social media is the skyscraper you stand on. When people look up, you want them to recognize who you are, and what you stand for.

References:

Patel, S., (2016). Retrieved November 13, 2016, from http://www.forbes.com/sites/sujanpatel/2016/11/12/9-ways-to-use-social-media-to-build-your-personal-brand/#76f1919e5c8c

Aguis, A., (2015). Retrieved November 13, 2016, from https://www.entrepreneur.com/article/244677

One Big Happy Family in Social Media and PR

By: Nicolas Austin

@nicolaslucky27

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Photo courtesy of: So Media Solutions

Social media is like the long lost brother to PR, in which some people are not aware that they go hand in hand with each other. Ok let’s make this easier by defining what social media is. Social media is a website that is ran and based off communication between various types of people. It allows people to establish connections that are social and professional. Facebook, Twitter, and LinkedIn are just a few examples of social media that connects multiple people to one another across the world. PR, also known as public relations, is a relationship between the public and business that is created through strategies and tactics. PR is conducted through communication that revolves around strategies that gets organizations engaged with their audiences.

Basically social media and PR are the exact same thing when you think of it. They both need two different parties/groups in order to be done. The only slight difference is the fact that social media doesn’t neccesary need a target audience unlike PR. PR agencies like Idea Grove focuses on the market and clients dealing with technology, while other PR agencies like SPM focuses on the food industry. When I mentioned that social media doesn’t necessary need an audience, I am talking about the social aspect of social media, in which you can have an account in order to keep up with colleagues, friends, and families. But the professional side of social media can be very influential when combine with PR. Businesses can learn a lot and improve their companies with the help of social media.

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Photo courtesy of: Match Stick Social

The combination of PR and social media begins with a story or an idea. What does the organization want to promote? Who does the organization want to target? PR and social media has different elements that can bring the same result to the company. In social media an organization can use tactics such as blogs, while PR can use a PR release to get the same message across the organization. Another example of tactics for an organization are a poll from a social media perspective, and a feature story from a PR perspective.

Every company needs to know that every social media network is not applicable for promoting the company. Some organizations need to find a social media network that fits how their organizations goals will be accomplish. Take for example the PR firm called Culture-Hype. It’s a marketing firm that focuses on the hype of the culture within the Dallas-Fort Worth complex. A good social media network for the firm would be Instagram because of the fact that their photos focuses a lot on fashion trends and even in Texas.

PR and social media can work separately, but it’s more efficient for organizations to combine them together because of the plethora of connections and outreach that can come from it. It can help the organization brand itself and become more marketable.

References

Pollard, C., (2016). Retrieved October 23, 2016, from, http://www.huffingtonpost.com/catriona-pollard/why-pr-and-social-media-i_b_12568802.html

Pollard, C., (2016). Retrieved October 23, 2016, from http://www.huffingtonpost.com/catriona-pollard/which-social-media-platfo_b_12478394.html

 

 

Social Media and Age

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Photo Credit:https://eaglestrategies.files.wordpress.com/2015/03/family-generation-tablet-social-network.jpg

 

Zoee Acosta

9/27/2016

 

        Almost universally, people are under the impression that the older generations are not quite on board with the way social media has taken over everyday life. Although it remains indisputable that millennials,ages 18-29, dominate media platforms it is not uncommon for people of all ages to participate in the social media craze. In some cases, older generations surpass millennials in the social media realm.  

       LinkedIn’s  users range from all ages, however, the age group that ranked highest in usage is 30 to 49 year-olds. This is largely due to the fact that younger people do not find LinkedIn useful. People who use LinkedIn the most tend to live in urban areas and 50% of all users have a college degree. The second group of people to use the platform the most are 50 to 64-year-olds followed by 18 to 29-year-olds. This platform is mainly used by people who want to expand their network.

       On the other hand, Instagram users are mainly those in the 18 to 29-year range. Instagram has over 30 million users having their second largest demographic being people from the age of 30-49.  There are also more women using Instagram compared to men although the numbers are not too different. People who use Instagram usually  make $30 thousand a year and have some college experience which makes finding UNT related pictures much easier.

        Pinterest has over 66 thousand users pinning post every day. Millennials also dominate this platform, however, the 30 to 49 age group is rapidly growing on Pinterest and may soon surpass the young age group.  Although the majority of users are female, 13% of American men have active accounts. The average user lives in the suburbs and makes $75 thousand because of this Pinterest works for people who want to market products that are leisure good.

 

Reference:

@mpatterson22. “Social Media Demographics for Marketers | Sprout Social.” Sprout Social. N.p., 2015. Web. 27 Sept. 2016.

http://sproutsocial.com/insights/new-social-media-demographics/#twitter

 

 @deefontein. “The Top Social Media Sites That Matter to Marketers.” Hootsuite Social Media Management Comments. N.p., 2016. Web. 27 Sept. 2016.

https://blog.hootsuite.com/top-social-media-sites-matter-to-marketers/

 

Duggan, Maeve. “The Demographics of Social Media Users.” Pew Research Center Internet Science Tech RSS. N.p., 2015. Web. 27 Sept. 2016.

http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/

 

Why a Social Media background is important for your future job

imgresBy: Chase Silvers

Since the beginning of Facebook in 2004 and Twitter in 2006, Social media has become socially acceptable as a part of everyday life. Parents and elders who yell at you and tell you that you spend too much time on your phone with Facebook and Twitter don’t realize the effects of social media that also include enhancing your qualifications for being a future potential job prospect at a big company. Employers use social media to find you with Facebook and Linkedin, so I would think that learning how to use and effectively operate these sites would be a daily function in any job that you have. I have taken three classes at the University of North Texas so far that stress the proper use of social media and how it pertains to your job. The social media marketing industry is on the rise and has a growing population between our generation, the millennials, and the pre-teens and tweens, generation Z, not like zombies even though that may be an accurate description. Putting yourself out there with sites like Linkedin and Google+ listing your skills and experience that qualify you can also show your job the type of person you are and your interests that they may find you to be a beneficial part of their company. Many jobs advertise on sites like Monster.com and Indeed.com for new hires with the title Social media specialist or Marketing communications specialist. There is also reason to believe these sites can hurt you as well. One bad Facebook photo or one inappropriate Tweet can send you on the fast track to unemployment faster than ever. That being said, the Internet, especially social media, can be one greatly beneficial tool for the future and should be used wisely and with caution.

 

http://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or-hurt-your-job-search/#647d37024fdb

http://info.theladders.com/career-advice/how-to-leverage-social-networking-to-get-next-job

Do recruiters really use LinkedIn to find job candidates?

By Sarah Guenther

Photo Credit

In today’s digital world, it’s par for the course for people to have several social media accounts. Among the most used are Facebook and Twitter, where users comment, like, and share posts left and right. Then there are the sites that are often left in the background. When Google+ first came out it was hailed as the new Facebook, but now the social media site is seen as all but dead to anyone who doesn’t work for Google.

Where most social media sites are used for social interactions, LinkedIn goes one step further. LinkedIn is a networking site where users can basically list their resume and relevant experience, as well as add additional criteria such as volunteer experience and recommendations from peers. Users can also follow industry leaders and businesses who post content related to their industry.

While Facebook and Twitter may dominate the social sphere, LinkedIn is no small contender. The most recent data, which was collected at the end of 2015, shows that LinkedIn currently has around 414 million users. The sheer amount of active users on the site allows job recruiters and hiring managers to search for potential job candidates. Even before someone has turned in a resume, recruiters can look at peoples’ profiles to see if there are any possible fits for the position they’re looking to fill.

A Jobvite survey from 2013 found that 94 percent of recruiters who use social media use LinkedIn. Recruiters use the site to look for, contact, keep tabs on and vet potential job candidates before setting up an interview. While Facebook and Twitter come in second and third place, LinkedIn still reigns supreme as the number one social recruiting site.

Where does this leave the avid job seeker? The answer should be obvious by now: create a LinkedIn account (if you don’t already have one). While using sites like monster.com and careerbuilder.com are helpful for finding a job, LinkedIn not only helps the job seeker but the job recruiter as well.

This means that you want your LinkedIn profile to really shine. While including the minimum amount of information may help, many career coaches suggest that filling out your profile as much as possible gives recruiters a better sense of your career and accomplishments and gives you greater visibility both on LinkedIn and on google searches of your name. Many sites offer tips on how to create a killer LinkedIn profile, like this article from the Huffington Post.

More and more employers (80% to be exact) are googling potential job candidates. This means that people looking for a job need to build their online presence. While it certainly helps to have a Facebook and Twitter account, LinkedIn is where you really show what you’re made of.

So what’s the next step in building your online presence and looking ideal to recruiters and hiring managers? I’ll let you answer that question.

 

The Importance of Using LinkedIn for Career and Business

 

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BY Brittany Vinson
Popular social media platforms like Twitter, Facebook, Instagram, Pinterest and Snapchat have become a way for millions of people to connect all around the world. However, one platform that is just as important in the social networking industry is LinkedIn. Even though it may not offer the same form of entertainment as the other platforms, LinkedIn provides thousands of potential career opportunities. In fact, according to an article on the Search Engine Journal, “a whopping 94 percent of recruiters use LinkedIn to vet candidates.”

Now, speaking from experience, LinkedIn was never really a go site for me. It was a platform I would visit ever so often and would post too here and there. After creating a profile about two years ago, I just recently started utilizing it more since listening to the class lecture. My profile is update to date, however, one thing LinkedIn account users should know is that it’s not about having a profile that is 100 percent complete, it’s about the activeness of the account itself. This is one factor employers look for. You have to show the people visiting your page that you are actively engaged in LinkedIn, this means posting, commenting and liking material on a regular basis. Often times, this makes you stand out from other candidates who rarely engage or update their account on the business related platform.

Regardless, LinkedIn is important for any individual to have. It allows for you to connect with potential employers, join in on conversations that peak your interest, add connections, receive recommendations, etc. Ultimately, LinkedIn is a platform for you to brand yourself. “Developing your personal brand will give people the consistent, desirable experience they want, and eventually, they’ll want to come back to you to repeat that experience,” according to an article on Inc.com.

If you want to receive more exposure, link your account to other social media accounts for multiple audiences to view. Your effectiveness on LinkedIn all depends on how you are presenting yourself to the public, [potential employers] in your desired career field.

 

Social Media as a Platform to Advocate

By: Ashlyn Jo Hoppe

Social media sites give everyone a voice. This is perhaps one of the most attractive qualities of social media- we are provided a platform to make our voices heard. To make our thoughts matter, and to bring about change we wish to see in the world.

We are able to use the voice social media gives us as a platform to advocate for causes we deem worthy. Whether that means publicly showing your support for the presidential candidate you favor, or signing a petition online, we all advocate on social media.

online support
(Image Source: Compassionatefriends.org)

Sites such as GoFundMe and Kickstarter are crowd funding sites that allow supporters to make financial contributions.

Sites such as Change and ThePetitionSite provide digital petitions that allow supporters to add their signature to bring about reform.

Social media provides a useful outlet for causes such as these to get their message out and spread awareness. With social media, we are able to market causes we find valuable to a wide range of audiences.

While using social media as a platform to advocate has it’s advantages, there are drawbacks as well.

For example, there are times that in the wake of tragedy, people use these sites to carry out scams.

In other instances, these sites can be used for humor, which results in taking away from the sincerity of other campaigns.

While advocation financially is one of the most common outlets we see on sites, it is not the only way the social media platform is being utilized. Sites like LinkedIn are used to advocate for ourselves, particularly in the job market.

Through providing users with a voice, social media proves to be a power platform for users to advocate. It is important in all fields to learn to utilize this platform, and advocate for causes we determine to be worth while.