The Persona of Chance The Rapper and the PR secret to his Independent Success

by Brayon Potillo

As many of you read this headline you probably began to wonder “who is Chance the Rapper?” To some he is Chancelor Bennett from 79th,  born and raised on Chicago’s southside to Ken Bennett and Lisa Bennett. To others Chance is well…a rapper, but there is much more to him than the releasing of music on a platform for the sole purpose of making money. There lies within him a unique purpose in what he’s doing and a strong force behind him. Although, Chance claims blessings keep falling in his lap, we got to thank God for the knowledge he blessed him with as well.

Chance the rapper is a 23-year-old music mogul who has not only built up independent success with a net worth of 5 Million off of free music, touring, and merchandise. He also received 3 Grammys from this past Annual Grammy Award show. A lot of people would attribute this success to God and Chance’s divine relationship with him; however, we can also can attribute this to Chances’ team and his incredible PR strategies/skills. After observing his credible success, I found three major keys (as DJ Khaled would say) to his rise from Chicago’s slums to Chicago’s best.

la-the-59th-grammy-awards-show-20170212.jpgChance at the Grammys 2017

1.Brand Development

First, we have brand development! Unlike many artists, Chance saw the full product as opposed to seeing them as separate ingredients. Chance knew that being an independent artist meant building a brand following from a brand image. From his relationship with God to his unique Chance 3 New Era caps, it all became an inspiration which created loyalty with his fans and led to the rules of the Grammys being changed. Chance the Rapper’s Brand is the most important reason why he is here and why people want to be him. Brand development is the most important piece of being an independent artist and having an outstanding image.

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 Chance 3 Art Cover

2. Quality

Next, on the list we have quality! From his merchandise and advertising to his music, Chance has a quality to himself that I just do not see in any other artist. This is because coming from an independent artist standpoint, QUALITY can either make or break you. Besides your brand, the quality of your brand is what attracts people to you. For instance, there are artists who drop tons of music and never see any success, while Chance has only dropped 3 tapes and has 3 Grammys. You would think coincidence, but it’s all about the quality folks.

3. Marketing

Lastly, Chance’s marketing is the final component in his independence. An example of this would be the campaign Chance ran for his recent project “Chance 3” where he allowed his fans to print copies of the cover art and plaster it around the United States. Moreover, having customizable merch and hosting private events, which builds more loyalty amongst your base. It allows them to feel important, besides the customer is always right! In fact, the Thank you Obama Campaign he ran with Merchandise thanking the Obamas for their time and contributions while in office. Moreover, Chance is a marketing genius besides the music prodigy of Kanye West.

ChpE3nRUgAAMBr7.jpg-large.jpgChance Posters at NYU

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Customizable merch via Chanceraps.com

f5eeb2d8-6dbb-8500-a93c-497f9258b95b1486070571588.jpegChance Thank You Obama Merchandise

Photo Citations:

Photo 1: Wang, Amy X. “Why Chance the Rapper-who Just Made Grammy History-gives His Music Away for Free.” Quartz. Quartz, 13 Feb. 2017. Web. 15 Mar. 2017.

Photo 2: Ex, Kris. “Chance the Rapper: Coloring Book.” Chance the Rapper: Coloring Book Album Review | Pitchfork. N.p., 17 May 2016. Web. 15 Mar. 2017

Photo 3:
Kyrellos. “Spotted Lil Chano by NYU @chancetherapper #Chance3 Https://t.co/cxAP9UOTW2.” Twitter. Twitter, 04 May 2016. Web. 15 Mar. 2017.

Photo 4: “Chance The Rapper Models New ‘Thank You Obama’ Clothing Line And We Want To Buy It All.” Chance The Rapper Models New ‘Thank You Obama’ Clothing Line And We Want To Buy It All | BLAVITY. N.p., n.d. Web. 15 Mar. 2017.

Citations:

Ward, Melissa. “Chance the Rapper: Marketing Genius or No?” Target Marketing. N.p., 24 June 2016. Web. 15 Mar. 2017.

Avila, Mariano. Chance the Rapper Is a Marketing Genius. N.p.: n.p., n.d. Print.

Payne, Ogden. “Three Marketing Takeaways From Chance The Rapper’s ‘Coloring Book’ Roll-Out.” Forbes. Forbes Magazine, 27 July 2016. Web. 15 Mar. 2017.

Oscar my Tweets

By Abisola Adeyemi

This evening Oscars hosted their 89th award ceremony and i experienced it from the red carpet to the actual event from the comfort of my twitter feed. The hashtag #Oscars was pretty lit if i do say so myself.

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I experienced most from the official twitter account @TheAcademy account which was poppin’.

The page is following 1156 accounts which are majority of celebrities and other media organizations, and they are followed by 22.8k followers. The feed was updated every time there was something not to miss on the red carpet, a quote or when there was an Oscar winner.

I thought the award presentations via twitter were cool. This was a brilliant way for followers to experience the ceremony as if they were watching it or there themselves.

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This was the many of the twitpics shared to their twitter feed to honor award recipients.

The fact that it is a red envelope like the one presented at the ceremony was pretty cool.

They also featured quotes like this one from Emma stone, which captures in words the way she felt when she received her award for Actress in Leading Role.Screen Shot 2017-02-26 at 11.30.15 PM.png

Engagement during the show with the followers was high which ranged from 200-4.0 k likes or retweets.

I would say this was a remarkable evening for social media, a chance for the public to take part in the excitement of their favorite stars and directors received recognition of hard work.

I couldn’t help but to think of the team behind this account that made this happen. From the looks of how every moment from the show was updated The Academy’s social media team was on top of their “a game” i would say.

To show how much of an engagement twitter had on the ceremony.  Stars were chosen to read mean tweets about them. I thought this was awkwardly funny, particularly because the tweeters probably had no idea that their tweets would even make it to national television, but to see the reactions from the stars they talked about was priceless. They didn’t seem to be too bothered about it, it was all banter i would say.

Felt like we were all present and winning.

References:

https://twitter.com/TheAcademy

https://pbs.twimg.com/media/C5o544GU4AAzoS2.jpg:large

https://twitter.com/jimmykimmel

http://www.urbandictionary.com/define.php?term=Lit

 

 

 

The Ugly Babies of Sports Broadcasting

By Cesar Valdes

@The_CesarValdes

It’s become a skill in sports media: throw it on the wall and see if it sticks.

That’s the route that many of the top network’s ‘premiere analysts’ or ‘experts’ take when discussing topics and news in the world of sports.

National talking heads like Stephen A. Smith, Skip Bayless (both of whom were once columnist and reporters for newspapers), and many other lesser known loudmouths have all sold their journalistic soul to the Fake News Devil.

What they do on their own national platform is not educate their audience, like many local beat writers do. Actually what they really do is feed their audience spoonfuls of lies and fantasies.

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(Photo:ESPN)

So just how are Bayless and Smith able to be so informed on over 100 professional sport teams?

Well, they just aren’t.

There is no way a single human being can cover that many professional sport teams. Heck, it’s difficult as it is covering just one professional team.

Yet they talk about the athletes, front offices, and fan bases as if they’ve spent their entire professional career covering them. What’s even uglier is that the general public believes half the things that spew out of their mouths, rather than pay attention to a less dramatic report by a beat writer who spends nearly every single day of a teams’ regular season with that team.

Why? Because it’s fun!

I mean, why wouldn’t we want to hear the same “Dallas Cowboys will/could land this free agent” claim year after (I swear I’ve been hearing that for the past seven years).

The baseless claims that national pundits put out undermine the hard, unrewarding work that many local beat writers produce.

Beat writers are the ones who know how to connect the dots, they understand what the organization they’re covering may do because they talk to the players, coaches, general managers, and other sources with extensive knowledge every single day.

Some people choose not to listen to these beat writers because they don’t always agree with their fantasy dream of what is to come or they simply love the soap opera that comes with their antics.

Ultimately, if you want to be a knowledgeable fan of a team then follow a beat writer covering that team.

Sources:

http://deadspin.com/5929361/how-espn-ditched-journalism-and-followed-skip-bayless-to-the-bottom-a-tim-tebow-story

http://awfulannouncing.com/2012-articles/espn-s-journalistic-integrity-coming-under-close-examination.html

 

Why Trolls Are Jokes

A Blog by Taylor Green

From the Wednesday Class of 6:30

         

Let’s all be honest: we have all come to encounter internet trolls at least once in our social media – or internet for that matter – career. For those who are not sure of what these types of trolls are, they are internet/social media users that go online to purposely start arguments, harass other users, and just flat out try to find anyway to upset people on the worldwide web. However, these three simple statements regarding these problematic individuals should define why you should accept them for what they are: a grain of salt.

  1. Internet Trolls love hiding behind keyboards.

Whenever someone trolls someone else on the internet, they normally do this to strike a nerve with the hopes of there not being any type of consequence that may come after. Clearly, this displays a sign of cowardly behavior, which let’s be honest, nobody wants to come off as that. The easiest solution to getting around this type of tactic is simply just pressing the block button on that user.

  1. Internet Trolls never make sense.

Have you ever had an argument or conversation with someone and everything they said just made you wonder what was going on in their head? Well, trolls tend to speak nonsense when they attempt to troll others just by the simple fact that they have little to no knowledge on what they are talking about. Honestly, the best thing to do when you encounter this is just to laugh, because who wouldn’t like a good chuckle every now and then?

  1. Internet Trolls have nothing else better to do with their life.

Just to face the facts, trolls tend to strike at times that are the most convenient for them…. which happens to be all day. In this case, there’s only one thing to do: build yourself up and ignore their comments. Clearly, they don’t want to progress themselves and find joy in bringing others down to their miserable level.

To sum this post up, trolls are meaningless and they should not dictate what you accomplish in life. With that being said, keep up with the good vibes and prepare for what the real world has to offer…and not the internet world. Here’s some links to back up my belief on the subject.

http://www.foxnews.com/tech/2017/02/08/new-research-suggests-anyone-can-become-internet-troll.html

http://www.mercurynews.com/2017/02/07/why-good-people-become-bad-trolls/

Stop reporting the tweets, and start reporting the facts

By: Tiffany Ditto | @TiffanyDitto

If you have been watching the news, or just existing in the United States, then you know that social media is proving to be instrumental in President Donald Trump’s dissemination of information. However, media need to question the importance they place on Trump’s infamous tweets, and how exactly these tweets should be covered.

There are over 324,000,000 people in the United States of America, according to the United States Census Bureau.

Twitter has around 317,000,000 active users worldwide, according to Statista, and online statistics database. Out of all of those users, currently, a mere 22.3 million people follow Trump’s personal twitter account, and only 14.3 million people follow Trump’s official presidential account.

The media’s continued coverage of Trump’s tweets have expanded his reach from around 22 million, to hundreds of millions of Americans. The news media provide a platform for Trump to disseminate his message, without having to answer any real questions by solely reporting on the tweets.

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Tweet sent out by Donald Trump. Courtesy: Twitter

The old way of journalism where journalists attended press conferences, and were able to ask questions, seems like a thing of the past.

Journalists have long been entrusted by the constitution to be watchdogs of the government, but laziness on the part of journalists has created a society where it is okay to report on what is easily seen by many. However, journalists should be reporting on what isn’t easy to see, and requires investigation.

Journalists need to stop placing so much importance on the social media activity of the president and start holding him accountable by questioning the things he says and does. Journalists need to do their part in standing up for the voiceless, and holding the administration accountable.

But it won’t be easy.

Trump on numerous occasions said that the news media are “liars,” and “terrible people.” He rolled out a media blackout for the Environmental Protection Agency during his first week in office. During this time his media team also coined the term “alternative facts,” after blatantly lying to the press.

It’s time for journalists to band together and start asking the hard questions that may worry the administration, but empower the people.

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Featured image courtesy of the Associated Press. 

Diversity in the Media

By: Sierra Ramos

Diversity is something that tends to lack in the media. “About 40 percent of the United States identifies as nonwhite and women make up more than half of the population, yet popular media outlets largely remain homogenous,” according to DiversityInc. Absent diverse viewpoints from the media can also have damaging effects on some people. However, one of my favorite television shows that does show much diversity is “How to Get Away with Murder,” which is a popular drama T.V. series on the network channel ABC. It is basically about a female lawyer who teaches law classes at a law school where she has a group of students who help her out with her dramatic criminal cases.

The reason why I love this show is not only for its drama and suspense, but because the main character is an African American woman. So, not only is the star of the show a female, but she is also a minority. Her name in the show is Annalise Keating, who is very strong, smart and independent. I love how this show used a woman as a brave and brilliant criminal defense attorney because many shows and movies depict lawyers as being male because it is stereotypical to think that men are the ones who are supposed to have high-paying careers. Another thing that makes this show different is that Annalise is a dark black woman. I say “dark” because I remember that in one of my classes, a couple of black students said that “light” skinned black people were depicted as better looking and more attractive because being a “light-skinned” is closer to looking white. Me being a pale Hispanic female, I did not know this kind of thinking existed in the black community because it is sad to think that way. As for the show, Annalise is shown quite often taking off her wig and embracing her natural hair, which is very short and curly. One of Annalise’s assistants is also a Caucasian female, which makes the show even more diverse. There is also a Hispanic female main character who sometimes speaks Spanish on the show. She is one of Annalise’s closest students.

Other than race and gender, the sexuality in this show varies greatly. There are straight relationships between a man and woman and there are also lesbian relationships, as well as gay relationships. One of the men in the gay relationship is Asian, which is also diverse and uncommon in T.V. shows because he is Asian and he is gay.

This show is amazing for its content and its diverseness among race, gender and sexuality, which I think is very important in today’s society because it does not discriminate anybody and it seems more accepting. I hope more movies, T.V. shows and the media as a whole will be more diverse in the future.

Diversity Logo
Source: Google Images

 

Tomi Lahren needs to recognize that her social media fame classifies her as a mainstream influencer

by Jillian Selzer

In a recent interview with Trevor Noah for The Daily Show, conservative pundit and host of The Blaze’s “Final Thoughts” Tomi Lahren claimed that her talk show, which boasts millions of views per segment, is not part of the mainstream media.

During the extended interview, Noah brought up the fact that because Lahren’s show has so many views and has gained widespread popularity among conservative consumers, she has now transcended into the mainstream media per Trump’s election, to which she immediately disagreed.

“It’s mainstream in the sense it’s being watched,” Lahren said. “But it’s not mainstream in classification.”

Noah then responded that millennials don’t consume TV in the same way anymore and interact via social media, so by definition, this means that she is the mainstream media of Facebook. To which Lahren responded, “Of Facebook, sure. Of social media, of going outside of what traditional media has been, yes. I am becoming more mainstream, but there’s still plenty of legacy media that is still attached. I was able to go beyond that on to social media and…go to directly to those folks.”

While her sentiment is correct in saying she has skirted around legacy media like CNN or Fox News in terms of her platform of choice, social media rather than television, what’s missing is her acknowledgment that social media is not part of the mainstream media. Lahren fails to realize that a large amount of news is now consumed via Twitter, Facebook, LinkedIn, etc. She believes that because she gained her popularity via Facebook, she can’t be classified as mainstream just because she isn’t on TV. This shows that Lahren doesn’t fully understand her influence. She doesn’t understand that the reach of social media is virtually endless. She doesn’t understand that Facebook isn’t the same small community it used to be in 2007. Anyone can watch her videos, anytime, anywhere. Once she beings to realize just how far her reach is, which may never happen, she might consider weighing her words a little more heavily and expressing her thought process in a more careful manner. As a millennial, it’s pretty shocking that she doesn’t understand just how influential social media is.

VIDEO: View Lahren’s “Final Thoughts” on the Dakota Access Pipeline.

Once she begins to realize just how far her reach is, which may never happen, she might consider weighing her words a little more heavily and expressing her thoughts in a more careful manner. It’s pretty shocking that she doesn’t understand just how influential social media is, especially since she’s classifies herself as a millennial. For her audience’s sake as well as her own, one can only hope she’ll come to grips with her impact soon.

Photo courtesy of Gage Skidmore via Flickr