Memes Get a High Fashion Makeover

By: Shannon Williams

Memes have become one synonymous with internet and youth culture. They phenomenon has evolved into its own global language. Recently brands have taken to creating entire meme marketing campaigns on Instagram to connect with and reach digital native millennials. High fashion luxury brands are jumping on the bandwagon in order to be seen as more relatable and attainable to younger fashion conscious audiences.

Alexander Wang was one of the first to try out the trend to promote his upcoming show at New York Fashion Week. They were received well fashion audiences as they poked fun at the ridiculousness of the fashion industry and showed a humorous and fun side of it.

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Gucci was the most recent brand to venture into the new space and launched an entire marketing campaign to launch and promote the new Le Marché des Merveilles watch collection. They brand, which has had a recent resurgence under the direction of Alessandro Michele, has used the campaign to connect with younger audiences and be seen as more relatable.   Gucci partnered with a number of different famous artists and meme creators around the world to create branded memes.

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(Gucci Instagram)

Some were new pop culture focuses, such as the starter pack meme, others had high fashion editorial imagery, while others incorporated historical paintings. They campaign was received extremely well and brought fun back into fashion. It made the brand seem much more relatable to younger generations and not quite as uptight and stuffy as it has seemed in the past. Over all it was well received by all audiences, generated excitement and buzz around the brand, and was shared all across social media.

House of Holland is the latest brand to try the meme marketing campaign and recently partnered with @Shitmodelmanagment, an account that makes fashion related memes, to promote their new collection.

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(House of Holland Instagram)

I am sure we will see more brands try this out in an effort to better connect with younger digital audiences.

Petrarca, E. (2017). That feeling when Gucci drops its own fire, high fashion memes. Retrieved from http://www.wmagazine.com/gallery/gucci-memes-watch-campaign/all

Petrarca, E. (2017) Alexander Wang brings back the art of fashion shade with amazing Instagram memes. Retrieved from http://www.wmagazine.com/story/alexander-wang-philipp-plein-instagram-memes

Tai, C. (2017) Gucci made hilarious, high fashion memes and we’re dying to share them. Retrieved from http://www.thefashionspot.com/runway-news/740509-gucci-memes/

What it’s Like to Tweet for A Living

By Josh Lawson | @JoshKLawson

 

The title is an oversimplification, to say the least. Nobody only posts on social media as a career. The CEOs of large companies will ask you to “drive engagement, or “measure ROI” in an online world. This is a lot for one person to complete. So, more often than not, you wear many different hats during your time on the job. You are a copywriter, designer, photographer, videographer, marketer, consumer specialist, facilitator, and, overall, a manager. By no means is this a comprehensive list of jobs someone with the job title, Social Media Manager, would do during a typical day.

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You ethereal online-based being are more than ROIs, engagements, and retweets/reblogs/shares. At you core you are journalists. You want to tell the truth that other companies aren’t telling their consumers. Social Media Managers want to tell the story of their brand, and be the best story out there. You are aware of the world around you, and the minuscule changes that are made daily, which have a butterfly effect on each platform of social media.

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To those of you who are looking for a similar position, I wish you luck. Your hours won’t be normal, a 9-5 isn’t in your future. Social media “crises” can appear at any time, and you have to ready at the drop of a hat to deal with it. Management is always breathing down your neck to see if what you do is actually necessary. Someone is always asking to “pick your brain” about social media tips. But, at the end of the day, you chose this job because you love pop culture, writing, designing, and getting to know your community, and nothing in the world would make you quit.

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I Don’t Always Advertise, But When I Do…

Samuel Regas

I Don’t Always Advertise, But When I Do…

If you read my last blog post you know that I’ve recently become obsessed with the idea of having the consumer advertise for you. Last time, I explored how experiential marketing can be used to create hype for your product and can be broadcasted through social media for a smaller cost than it would take to broadcast a national commercial. This time I’m going to analyse the ultimate form of mass consumer advertisements: memes.

Those who have spent any decent amount of time procrastinating on the internet are familiar with the pictures that are overlaid with the white text and black outlines. There are several “meme” images that each have a certain format of joke that every post follows. For those internet savvy individuals the word meme might make you roll your eyes, thinking about how lame they were and still are. Like all fun and cool things, too many people hopped on board and it became not fun and cool. It didn’t take long for high schools to start making posters with them or grandma to start posting them on her Facebook wall.

However you feel about memes, they’re undeniably some of the most seen and shared images on the internet, which is why they can be a gold mine for advertising. Consider the Most Interesting Man in the World meme. The meme reinvents the phrase “I don’t always drink beer, but when I do, I drink Dos Equis” from the years-long beer campaign to make a humorous or relatable phrase. Every time someone makes one of the silly “I don’t always ___ but when I do, ___” pictures, the image of the Dos Equis bottle is shared to thousands of people. That’s free advertising. In addition, most people consider their interaction with the image to positive, as they usually get a laugh from it (or at least a slightly harder than average exhale through the nose). Dos Equis isn’t the only brand lucky enough to have their advertisement meme-ified. Other notable examples include Lipton Tea “but that’s none of my business” and Old el Paso’s “why not both?”

The question is now, is it possible to intentionally make your advertisement a meme? I think you can certainly try, but the advertisement has to be applicable. Primarily, the tagline has to be meme worthy. It has to have a phrase that can be the format for other ideas. Secondly, it should probably have an interesting character tied to it. If you look at most memes, the have some kind of person behind them who is imagined as “saying” the phrase written on the meme. Beyond that, the only thing you can do as an advertiser is to try to get the ball rolling. I don’t know how you’d do that, but that’s none of my business.

the-most-interesting-man-in-the-world-i-dont-always-make-memes-but-when-i-do-you-read-them-in-my-voicehttp://fusion.net/story/278515/dos-equis-most-interesting-man-in-the-world-retire/

Johnny Manziel’s Football Moves

By: Macey Thompson

Everybody know’s the famous Johnny Manziel himself. Hottie from Tyler, Texas who started his fame at A&M.

Before I get started on Johnny, I’d like to refresh your mind that whatever you post on social media is there FOREVER. I repeat, FOREVER. Whether you post it only for one minute and regret posting it, it’s online forever. Sorry to bust your bubble. This goes for Instagram, SnapChat, Twitter and Facebook. Also, not only is it on your social media forever, but whatever you post reflects the person you are. So please, be aware of what you share.

Unlike our friend Johnny who has no sense in understanding what should go on social media. He has made a few mistakes, maybe a little bit too much. But he started out young at A&M.

Example A:

%name 11 Dumb Johnny Manziel Moves As Documented By Social Media

(Johhny Manziel official Twitter page)

 

As a college student, Manziel was not very wise.

Example B:

(image from Johnny Manziel Twitter)

For athletes, social media is not a joke. Whenever you are an athlete, no matter if it may be high school, college or the NFL; social media will affect you in a negative way if you are not safe with what you posts. Manziel has created a toxic reputation. Johnny Manziel is a perfect example of what you should NOT post on social media.

So please, be aware with what you post on social media, you never know who is watching your page.

But for now, Johnny is an unemployed loser due to living life like he belonged on the Jerry Springer show.

Gaio, Michael. “Blog: 9 Social Media Dos and Don’ts for Student-Athletes.” Athletic Business. N.p., n.d. Web. 17 Feb. 2017.

“11 Dumb Johnny Manziel Moves As Documented By Social Media.” CBS Boston. N.p., n.d. Web. 17 Feb. 2017.

Journey to the Center of Memes

Joshua Lawson | @JoshKLawson

The definition of a meme is an idea, behavior, style, or usage that spreads from person to person within a culture. It originated in the field of psychology, and the internet has adopted it and changed the meaning while also embracing the previous definition.

We now live in the digital age. A wealth of knowledge is at our fingertips and fits in the palm of our hand. But, instead of using that tool to learn more about the world around us we use it to spread ideas of what we perceive as funny. Some people create their own memes to share with the world, and others just look at them and laugh. picture2

The definition of memes has expanded beyond intangible thoughts, to ideas that people can see and share. They allow people to experiment with different social cues, expand problem-solving skills, and adopt different social identities as a form of improvisation in relationships. Creating memes has become a new learning activity as

Creating memes has become a new learning activity. Users have to comb through different news outlets, trending RSS feeds, and other relevant content to create a meme that other people find funny and conveys the emotions they wanted. But that doesn’t all memes are good.picture3

Some memes have malicious intent. Some memes use images they don’t have permission to use. Before you make someone into a meme, just, think if you’d be ok if it happened to you. Think if it would affect the image, or personal brand, of the person in the meme. Overall, think before you post. You may think you did all your research, but always double check.

Meme me up Scotty

By: Jessica Oswald

So I’ve been thinking a lot about memes lately. Which I know is a weird way to start off a blog but, just roll with it. I’ve been thinking a lot about how memes can bring us together in ways we never imagined, two different people from opposite sides of the world could look at a meme and just somehow relate to what its saying. I can send the comic of the dog sitting in a room full of fire saying “this is fine” and write “me” at the bottom of it and people will relate.

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Just this morning (Oct. 1) I was tumbling on my Tumblr (I don’t think that’s the correct term for scrolling through Tumblr, but I’m going to use it anyways…) and I already saw so many Halloween memes (Not complaining though). Pictures of cats in witch hats, references to the ever popular “Spooky Scary Skeletons Remix” (Specifically the remix), and a business man with a pumpkin for a head were all just there ready to be appreciated, and they were, very much appreciated.

With the presidential campaign going on, now it’s almost too easy to make memes. In fact USAtoday.com stated that “Trump is a walking, talking meme-generator, coining disparaging nicknames that stick uncomfortably to political opponents and reverberate endlessly in the echo chamber of social media…”

So is relatability the only reason why memes are so popular? According to DiaryofDennis.com it’s also because they are easy to share, easy to create, and get to the point. Which is very true, in fact there are apps you can get to help you make memes, then after that all you have to do is post it on some form of social media platform and it will get viewed, liked, lol’d and haha’d, and if it’s funny enough, shared. Nowadays there are even websites, Facebook pages, and news articles dedicated to the some of the best memes.

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http://www.usatoday.com/story/tech/news/2016/09/30/internet-memes-white-house-election-president/91272490/

What Are Internet Memes And Why Did They Become So Popular?

Comic Sans vs. The World

It is super easy to glance at anything on the web and decide whether or not it is worth looking at without actually analyzing the topic.  It’s interesting how fast different fonts can change your audience and credibility. Certain fonts are associated with different things and it’s easy to discount something that is in an unsavory font.

I know that when I’m reading something, whether it is online or in print, I am actually really judgmental about what font is used.  I just can’t take anything written in Comic Sans seriously and sometimes if something isn’t written in Times New Roman, I don’t want to read it.

In a 2012 New York Times article written by Errol Morris, an experiment was done regarding whether or not a font affects the opinions of readers. It included a quiz with several theories that readers had to decide were believable or not.  The stories were written in different fonts, but the readers were not explicitly told that.  Morris concluded that people were less likely to believe and endorse something if it was in Comic Sans as opposed to Baskerville or Georgia.

Why do we not trust fonts like Comic Sans? The reason for me, at least, is what I associate it with.  The first things that I think of when shown Comic Sans are memes. Honestly, it feels ridiculous to type this out, but memes like “doge” have ruined Comic Sans for me.

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The original Doge meme.

I definitely dislike Comic Sans, but there are a lot of people who are really passionate about how horrible the font is.  There are groups like “Ban Comic Sans” and a few years ago there were even a couple of Kickstarters with the goal of making a documentary about it.  If the Kickstarter was successful, which it wasn’t, a pledge of $100 or more would reward the backer the honor of having their name tattooed in Comic Sans on creator Scott Hutcheson.

The Internet’s ironic hate of Comic Sans is incredibly humorous, and is exemplified in Mike Lacher’s satirical essay titled “I’m Comic Sans, Asshole.” The whole thing is a hilarious letter from the font proving it’s rough-around-the-edges lovability and practicality with twisted, metaphorical insults of other fonts.

When people need to kick back, have fun, and party, I will be there, unlike your pathetic fonts,” – I’m Comic Sans, Asshole

Why is Comic Sans so disliked? Who started all of the hate? According to knowyourmeme.com, one of the earliest recorded complaints about the font was in 2000.  That is at least sixteen years of hate, but other than not being seen as a professional font, why do people actually hate it so much?

Written by Bethany LaChance