Should Ja Rule be FYRED?

Anyone heard of Fyre Fest? Yeah. Me either, before this past weekend.

Upon further examination and to my understanding, Fyre Festival was a one-of-a-kind, luxury music festival hosted and promoted by Ja Rule, taking place on Great Exuma Island (once owned by Pablo Escobar) in the Bahamas. The festival, hosted over two weekends, was promoted by A-list millennial celebrities like Bella Hadid and Kendall Jenner. Fyre Fest was supposed to offer a celebrity-like experience by having “the best in music, cuisine, design, and hospitality on a private island.” as told by @fyrefestival on Instagram. The music festival claimed to be so luxurious, tickets started at $1,200 per person and topped over $200,000 for VIP packages with extras included.

An event so exclusive and hyped up by the biggest names in the industry made the really popular among millennials and plenty were willing to dish out the big bucks to be able to party like a rockstar with some awesome performers, such as the ones listed below.


Screenshot acquired from @fyrefestival Instagram page.

The problem? The festival was the complete opposite and a total train wreck. From the second festival-goers arrived on Great Exuma, it was plain to see that everything Ja Rule promised for Fyre Fest, was not executed. Guests arrived to half-finished, uninhabitable accommodations on an island that appeared to have been housing disaster relief victims.

If you can’t seem to get a visual on what it looked like, here’s pictures by Twitter user, William N. Finley IV (@WNFIV).

Commentary by @Braden1013


And this is not including what guests endured on the plane, once on the island, and returning home. Delays, poor organization, and “government lockdown” held hundreds of guests on planes for hours, in very uncomfortable conditions and without food or water.

The incident caused many people to believe it was the scam of a lifetime.

Ja Rule released this message on Twitter regarding the situation:

ja rule apolo

Fyre Festival’s Instagram account also has this message displayed regarding refund information and postponed shows: image4

No report has been made of when Fyre Festival will commence.

No report has been made of any active or upcoming lawsuits.

The Millennial Seamless Experience

blog 6 photo(Image source)


By: Michaela Bull



The Millennial Seamless Experience


In general, Millennials increasing use of technology over the past decade has only created an even stronger expectation and standard of offering a seamless element to ones life. The use of devices has only become simpler as advancements and more innovation have made the concept of ‘all in one’ a bigger reality. Even with the introduction of the IPhone being one of the leaders into this movement, the IPhone has developed the norm in having a plethora of aspects of your life in one machine. The concept although scary for many initially has paved opportunity to connect consumer with device in the most seamless and easy way possible.


Innovative technology has clearly developed over time. The use of voice control and augmented reality are already coming into a normalcy in 2017. Concepts such as Google Home and Alexa are being placed in more people’s homes and an overabundance of apps offering capabilities of one stop shopping experiences and weather updates are being positioned in millions of mobile devises.


Millennials don’t hesitate to interact with these machines. Millennials expect these machines to run seamlessly and offer everything they have said they will. The Millennial consumer is not only expecting that easy experience but also looking for that experience to offer a side of personalization, authenticity, and relatability. Similar to the initial idea of the IPhone, Millennials embrace the concept of linking up all devices simply to make everything easier. As long as companies understand that most importantly, these machines cannot fail their bottom line tasks, they will be able to thrive on a positive relationship with this large consumer base. The companies that desire to push even further, will see that millennials wish to be acknowledged as individuals and for their experience to ultimately be effortless.





Friedman, L. (2016, December 29). 4 Millennial Social Media Trends To Watch In 2017. Retrieved April 09, 2017, from


Shapiro., J. (2009, May 11). A Digital Myth: Technology Doesn’t Make Life Easier. Retrieved April 09, 2017, from


Hess, D. (2017, April 7). HNN – Millennials 2.0: Gen Z seeks seamless tech, casual vibe. Retrieved April 09, 2017, from




Does Lightning Strike Twice in Social Media?

By: Donald Smith

So, Facebook has begun to update its mobile application in several countries with a new feature called, Facebook Stories. This new feature allows users to post photos and videos that can be viewed up to two times by an individual user and will disappear 24 hours after being posted. Facebook has been testing this feature for some time. Back in July, Facebook tested a feature similar to Stories called Quick Updates.  However, the Stories feature sounds fairly similar to another app’s feature… oh yeah, Instagram Stories.

[Facebook Stories Status Bar] By: Business Insider

Instagram’s Stories feature allows its users to post photos and videos that can be view until a 24-hour time period has passed. The app originated in 2010 as a social media network that specialized in the sharing of photos. It then added the Stories feature in August 2016. Unfortunately, this sounds familiar to another app’s feature as well, Snapchat. Snapchat is recognized as the originator of the feature known as Stories. This particular feature, having user-generated disappear after 24 hours, is the entire premise of Snapchat.

Fascinatingly, Instagram has had substantial success since the integration of the Stories feature. The views and posts to Stories on Snapchat dropped by 15 percent, and sometimes up to 40 percent, while views and posts to Instagram Stories grew at alarming rates. Another shocking discovery is the number of downloads for Snapchat’s app plummeted on the launch date for Instagram’s Stories, which dropped into 11th place. Although Snapchat is still popular, by being in the top 25, it has taken a hit.

Now, it is not unknown for social media platforms to adopt features from one another. Interestingly enough, Instagram has done this before. It did this by implementing a 15-second video recording/editing feature. This feature was added to oppose, the video leader at the time, Vine. If you did not know, Facebook owns Instagram. Although Instagram found success from appropriating other apps’ features does not mean Facebook will have the same success.

Facebook is missing a large point, Uses and Gratifications Theory. The theory states users are active participants in the communication process by actively selecting specific media content to consume according to their needs. This means that individuals choose to use certain apps for certain purposes. Facebook’s demographic is moving toward an older audience who are sentimental and believe in the long-term. Therefore, they are not going to find much use out of an app that is the “now” or here today and gone tomorrow. It is Millennials, or 17 to 26-year-olds, who live within the fleeting moment. So, I do not see a reason for Facebook implementing this new feature if their user demographic does not use the app for the gratification of living in the moment. There is no such thing as a one-stop hub for social media.

We Own Social Media. Not You.

Every generation has had their icons. Every time another generation matures, the climate of whatever they are going through at that time produces a special and select race of people. Icons. The most beautiful and accurate symbol of the attitude, mood and spirit of the time. The Baby Boomers gave us Steve Jobs, Bill Gates, Barack Obama, George Clooney, Oprah Winfrey and Madonna. Generation X gave us Will Smith, Lauren Hill, David Beckham and Peyton Manning. The things that were accomplished back then were victories that the generation could claim and hold on to. They were the gifts that were given to use by each respective generation and, even after they are gone, they’ll always be a representative of the era that replayed in the catalogue of their memories until the day they died. The world will never be the same to us after the days that we thrived have passed away and we reward ourselves only in memories and reminiscing.

Our time is finally here. 1981-2000 has hit its stride and the transition of power is finally upon us. It just seems like older generations are having problems staying in our plans for the future. I mean, they don’t get us. They keep trying to tell us what to buy, how to live and who to be. We want to do what we want. We don’t want McDonalds in the market anymore. We don’t like Walmart. We don’t want crooked politicians and stop trying to lie to us because we always find out. Also, we’ve figured out your Poker Tells, so…it just isn’t working. Stahp It.We film everything. We meme everything. We tweet everything. We dgaf about race. We don’t care if you’re black, white or latino. We don’t care if you’re a man or a woman. You can sit with us. And watch what you say about one of us, you might have to deal with the whole internet. We entertain ourselves. We don’t like 9 to 5s unless we’re having a good time. We want weed to be legal, not because we all smoke, but we just think people should be free to do whatever the f*** they want. Same goes for gay marriage, abortion, school debt and any major decision that people make in life. They should be free to make it. Free to be happy. That’s just how it is for us. We want to do what we want. Plain and Simple.

Who’s come from our generation? Beyonce did. She revolutionized the music game for black women forever. Mark Zuckerberg did. He was the artist behind a masterpiece that redefined the way human communicate forever. Evan Thomas Spiegel did. He created Snapchat. Lionel Messi did. He’s responsible for erasing the names of so many legends of the past. Steph Curry did. He rekindled the romance between basketball and the fans. We don’t have alot of icons yet, but we’re still young. We have energy for years. The one thing that is abundantly clear is that we’re different and we’re going to break all the records they said would never be broken. We’ll redefine The World while we’re taking selfies, wearing shorts to work and smoking weed with our friends in a packed car. We’re probably in there scheming on multi-billion dollar dreams because we’re starting to realize how strong we are. Don’t you hear the voices from the bottom getting louder? We’re not staying here. We saw what you did to our parents and grandparents. It isn’t happening to us. We’re taking our inheritance, even if we have to by force. We know you guys are stressed out about The World you’re leaving us, but don’t worry about the damage you left. We’ll rebuild it. We’ve waited a long time for this, so we’ll do whatever we have to to finally call the shots in our own world.

Thank you guys for everything you did for us. We wouldn’t be who we are without you. Now, sit back and relax. We’ll give it a try.


It’s time to share this…




Social Media Fuels the Beauty Revolution

By Phyllis Lynch

Beauty brands are marketed through various channels to grasp consumers. Social media is an online network that has taken the promotion of these brands by storm. Both major and smaller brands benefit from the ability to develop an online presence without a costly marketing budget.  Platforms like YouTube, Twitter, Instagram, and Snapchat frequently introduce consumers to an array of beauty products.

Nickel Genesis; YouTube Beauty Vlogger

The cosmetic industry’s target market is coincidently the largest demographic of social media users. This has enabled brands to be in continuous contact with their projected audience. Millennials, born between 1980 and 2000, are the frontrunners for utilizing the latest methods in digital retailing. Neustar surveyed 1,020 purchasers to determine different shopping preferences between Millennials and Baby Boomers. The study also shows that 54% of Millennials consider their mobile device the most important shopping research tool, followed by 31% for desktop, 8% for television and 7% for print.

Often times consumers seek out reviews of beauty products before deciding whether to purchase them, this is where implementing the world’s second largest search engine and social media platform, YouTube, is essential. YouTube is known as the go-to for beauty tips, tricks and tutorials; it is has made learning about makeup more inclusive. Brands are able to gain exposure by offering beauty gurus and influencers incentives in exchange for product reviews. According to a 2015 report conducted by Pixability, there are 45.3 billion total beauty video views on YouTube. Fifty-five percent of those views come from mobile devices, which closely correlates to the percentage of Millennials that mainly use their mobile device as a retail research tool.

Colourpop Cosmetics’ Ultra Matte Lip swatches

Social media has influenced and encouraged diversity by giving women with darker complexions an outlet to showcase and promote their beauty. These women have been notoriously ignored by the cosmetic industry. Major companies have been criticized for featuring one to only a few deep shades, while offering a range of fair-toned shades. It’s not like the demand for deep toned makeup products is nonexistent, with African American spending $7.5 billion on cosmetic products annually.

Some companies have noted the complaints and made strides to incorporate product diversity, which has earned them rave reviews. Examples of this are L’Oréal Paris’ latest campaign and Colourpop Cosmetics, which grew in popularity because it uploads makeup swatches on different skin tones. Online networking gives women of color a platform to voice frustrations, as well as share beauty tips that would otherwise be inaccessible due to a lack of mainstream diversity.



Burstein, Daniel, and Liva LaMontagne, Dr. “Ecommerce Chart: Online Shopping Behaviors of Millennials versus Baby Boomers.” MarketingSherpa. N.p., 28 July 2015. Web. 11 Sept. 2016.

Nouril, Perdita. “L’Oréal Paris’ Latest Campaign Breaks down Racial Barriers in Beauty.” The Telegraph. Telegraph Media Group, 30 Aug. 2016. Web. 11 Sept. 2016.

Pixability, Inc. “Beauty on YouTube 2015.” Beauty on YouTube 2015 Report. N.p., 2015. Web. 11 Sept. 2016.

Smith, Stephanie D. “Essence Panel Explores Beauty Purchasing.” WWD. N.p., 18 May 2009. Web. 11 Sept. 2016.

Snapchat Usage among International Leaders

By Sherry Long


UK foreign office
Source: Burson-Marsteller study


Millennials are often portrayed as being the least likely generation to be involved in politics.  A  2014 study from New America, a public policy organization based on the East Coast, cited that only 21 percent of eligible millennial age adults were anticipated to vote in that year’s national elections.

Many U.S. government leaders know that millennial engagement is low. Millennials were the first generation born into the digital revolution.  So young people are constantly on their mobile devices. Snapchat is one of the hottest apps among young millennials aged 13 to 24 years old.  So, America and other government leaders from around the world are using Snapchat to engage this key voting population.

A study by public relations firm Burson-Marsteller highlights how some of the world’s most powerful leaders and governments are interacting with young people.  The Burston-Marsteller study highlights 16 world leaders and government officials using this popular app.

The study found:

The Foreign and Commonwealth Office of the United Kingdom was the first international government entity or leader to adopt the social media powerhouse.  Its account opened on Sept. 17, 2015 just prior to a Rugby World Cup party.  U.S. President Barack Obama is the first American president to embrace social media. So, it’s no surprise that the White House created a snapchat in early January 2016. It was originally created to give people insights into the 2016 State of the Union address.  Later the White House used Snapchat to accent the 2016 Easter roll featuring President Barack and First Lady Michelle Obama on the White House lawn with participants.


Source: Burson-Marsteller study
Source: Burson-Marsteller study


The United Nations, Irish government, European Parliament, Argentinian President Mauricio Macri, along with leaders from Holland and Iceland began using Snapchat in recent months.

Snapchat in some ways is a great way for government or influential leaders to correspond with people because it is largely one-way method of conversation. People can’t post public messages or click any buttons to identify if they like or disliked a post. Snapchat only allows people to communicate when a follower is responding privately to the user’s postings.

It is hard to look up who has a Snapchat account.  You have to know a person’s Snapchat handle or scan their snapcode. It’s also unknown how well these governments’ Snapchats are being received by the general population. Unlink other social media platforms, Snapchat does not showcase how many people are following a particular Snapchat account.   A Snapchat score denotes how actively a particular user posts to Snapchat. Engagement rates also let users know how many people are viewing the snaps and watching the entire snap view. For instance, the UK Foreign Office boosts a 60% engagement rate and 90% completion rate of people watching the entire snapchat clip.

Generation Z: The Technology Age

By: Tiara Green

Generation Z, also known as the iGen generation, are those who were born 1995 and after. This generation of young people have grown up with social media and technology. According to this age of people are more dependent on technology than any other age group.

By the time people of Generation Z reached their teens, it was abnormal if someone didn’t have a presence on social media or familiar with technology. Whether it be MySpace, Facebook, or Twitter, just about everyone had one. One can also bet that this generation of people had a vastly different childhood and experiences. For example, the fact that there are tablets made specifically for kids shows just how ‘toys’ have changed. People from the generation just 5 years earlier, Generation Y or Millennials, might make the comment of, “When I was a kid I played with a See ‘n’ Say,” because even though they are just one generation before iGen, as children, they didn’t have as much contact with technology.

See ‘n’ Say Courtesy of



Samsung Tablet for Kids Courtesy of:

According to a study done on the people of Generation Z, the average individual obtains their social media presence as young as 6 months. This is because family members and friends no longer have to wait until a nice time to visit in order to see a new baby, for they can just open up there social media page to see the new edition to the family.

Technology can be a beautiful thing, but there are those who wonder if it has taken away the simplicities childhood and its innocence. There is a worry that children no longer go out to play or enjoy the outdoors like they did once before. This has also been a theory as to why childhood obesity is on the rise according to

All this simply means is that we must start monitoring the amount of exposure children have to social media and technology, because it can also start to desensitize young people to the issues of the world. It is up to the older generations to make it a point to highlight how important life outside technology can be and how both have their pros and cons. As for future generations, it will be interesting to see what will become a norm for their childhood just because things are changing by the day!