Social Messaging is Growing


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Social Messaging is Growing

By Michaela Bull



Social messaging has been a popular form of communication for many years now but the increasing popularity is catching brand attention as an opportunity to engage a wider consumer. Social networks such as Facebook and Linked In are being surpassed in overall engagement by social messaging platforms. The consumer of today wants a one on one connection and a direct messaging app offers the opportunity to do that.


The increase in social messaging apps has a great deal to do with the shift of the mobile world. Mobile platforms and apps are the normal of today and as mobile smart devices become cheaper and data rates decrease, the accessibility of them become easier and more user friendly for the consumer. The apps themselves on these devises are improving as helpful features immerge and excel. The Chat app revolution is focused on growth and creating the highest rates possible of monthly active users (MAU).


The next step in this revolution of messaging apps is the process of increasing engagement and encouraging monetization. Apps such as WeChat and WhatsApp are excellent examples of successful engaging messaging apps. WeChat recently reported having 846 million monthly active users. This level of engagement is critical in proving the importance in this direction.


Monetizing messaging apps is the next big step. Brands have a great success rate with millennials when it comes to brand engagement on these messaging platforms. An average of sixty- two percent of millennials are more loyal to brands that engage with them through messaging channels. Millennial consumers appreciate personal connections, transparency, and customization. While using social messaging, millennial consumers are more likely to feel listened to and appreciated by the brand and more likely to return the same level of engagement back. Utilizing these platforms in order to reach this wide audience in a genuine way is the next step for brands to succeed and avoid becoming obsolete.




Rohampton, J. (2017, January 04). 5 Social Media Trends That Will Dominate 2017. Retrieved March 12, 2017, from

Intelligence, B. (2016, September 20). Messaging apps are now bigger than social networks. Retrieved March 13, 2017, from

WeChat: number of users 2016. (n.d.). Retrieved March 12, 2017, from



A Business at Your Tumbs

Snapchat is still relatively new in the social media world, and more and more companies are expanding their advertising tactics to include Snapchat to reach consumers.

But how are these companies able to reach so many consumers through a simple, on-demand photo sharing phone application?  One of Snapchat’s most popular feature are its geo-filters. These filters are based on locations and vary by city or big event, such as a concert or sports games. Snapchat also offers interactive filters provided Snapchat or by sponsoring companies. Businesses usually create these to promote a certain event or product launch. Movie companies also create interactive filters, sometimes featuring characters from the film in order to promote themselves in a fun, creative, and easy way.

In case you can’t picture it, this is what I’m talking about. something like this is what you’d see what you’d see visiting Las Vegas or when you’re near a Starbucks.

Snapchat makes it super easy to create one of these filters by providing a template, instructions, and even icons and stickers you can use to help you get started! You can find more information here, straight from the source.

Aside from being able to create a custom filter, companies are also buying advertisement slots on universal Snapchat stories. Universal stories and “live” stories are stories available for everyone with a Snapchat to see (within a certain time frame), and are a blend of stories from Snapchat users at big social events, such as the Oscars or the Superbowl. Every so often of tapping through these stories comes an ad, the same length as a 10-second Snapchat video. These ads are a great way to get interaction and views of a company’s product since they are seen by a big majority of active users.

These are amazing opportunities to gain more consumers, since those consumers are getting more intimate, behind-the-scenes look at lives of all-stars, celebrities, and more. The more included and involved a consumer feels, the more likely they are to be a regular consumer.

Social Media Models have became something new…

By Tehquin Hampton

In recent years I have begun following people on social media that I would not consider house hold name celebrities or models that are actually posing in ads for magazines but they are “social media models”.  Just a few years ago the people with the biggest social media following would be celebrities, movies stars, and people like the Kardashians. Super models like  Gigi Hadid,  Kenall Jenner, and Cara Delelvinge were the first to be social media models displaying their glamorous lives for all of their followers but today there is a new and evolved social media model. Today’s social media models are not just taking selfies they displaying their lives and lifestyles and interests in artistic and interesting ways. They aren’t all celebrities and rich people either they are average people as well. Some of these people are not even displaying their own lives they are just personalities behind Instagram and twitter pages that just post entertaining and relatable memes. These social media models and personalities have millions of followers. I mainly follow interesting people on Instagram. I am interested in men’s fashion and fitness so I follow a lot of social media models that post about fashion and fitness. While most of these people are not household names if you have the same interests as me and are consistently on Instagram you would probably know, follower, come by some of the accounts that I follow. These social media models have also used their fame gained from within social media to profit. Adam Gallagher (@iamgalla on Instagram) has over almost 2 million followers on Instagram. Because of this popularity on Instagram and his great fashion sense he has now been featured in Hugo BOSS campaigns and has received huge exposure beyond just social media. It seems that social media is evolving the way people achieve fame and popularity and the people who achieve fame and popularity.



Take your nose ring out sweetie, we’re going to grandma’s

Blog post by: Macey Thompson

“Like for like?”, “I have to buy Kylie Jenner’s new lipstick line so I can look JUST like her!”, Is constantly what I hear every day from my cousins on social media. Keep in mind, my cousin’s are teenagers.

Young teens in the 21st century are affected by social media every day. Whether its Instagram, twitter or snap chat, they are surrounded by celebrities, models and teen pop stars, encouraging them day by day to fit the “image” every young teen needs to succeed at.

One trend that really bothered me was the Kylie Jenner lip challenge. Supposedly if you put enough suction on your lips you would have lips just like Kylie Jenner.

Kylie states, “I haven’t had plastic surgery. I’ve never been under the knife,” she told Grazia magazine.



Okay guys, nobody from 12 to 18 can magically transform lip’s like she did. You cannot have plumped up lips at the age of 17 and “not have surgery”.

When I was growing up all I had was Myspace. Now at the age of 13 you can have: Twitter, Facebook, Instagram, Tumblr and Snapchat. It’s ridiculous I’d say.

Not only are young teens influenced by these social media networks, but also by who they follow; whether it be, their followers, who their following and celebrities, they are nailing in their head EVERYDAY that they must be this “perfect image”. By perfect image I mean, what the ideal of their personal image and self-esteem. Some teenagers experience self-esteem issues just by what they see on social media.


Referencing back to Kylie Jenner, they are influenced by her body image. Kylie does not look like the typical 18 year old. Kylie Jenner is the Barbie image of teens. Teenagers are influenced by her and expect themselves to look JUST like her. Therefore, the Lip Challenge was created. But look where that got them. Some girls experienced, swollen lips for hours and pain from trying to look like Kylie. Why would you want to do this knowingly your going to suffer in pain. But, the real question should be, is social media turning teen girls a little obsessive with their image?

Instagram is killing teen girls’ self-esteem





Google Improving in a Timely Manner

google-ad-publishers-mobile-hed-2016Image Source

Google Improving in a Timely Manner

By: Michaela Bull



Native advertising is used in every screen you will interact with today. The strategy refers to a frequently used camouflaged advertisement. You may not be aware that you are viewing these ads but that’s the intent. Native advertising is embedded and sprinkled throughout your searched websites, browsers, and apps. The ads are often tailored to you and purposefully customized to your overall demographic. This can be commonly seen through the same format as your preferred web content and on platforms such as Instagram and Facebook. Native ads are also verbalized to you through YouTuber’s you watch and celebrities you follow. When someone is selling you a product or experience so naturally that you question if they are even selling it to you at all, you are most likely looking at a native advertisement.


Google is introducing this incredibly effective and popular advertising strategy of native video advertisement onto mobile platforms. The company is utilizing both mobile search and video to create the most effective experiences. Through this expansion, major mobile publishers are itching at the opportunity to utilize this tool.


At the same time, Google is also expanding its Exchange Bidding format to mobile apps. Google’s Exchange Bidding program, DoubleClick was implemented a few years ago and has been incredibly successful since. The program allows for publishers to bid on key words and terms to be associated with so that their brand or company pops up on your screen first when such key words are mentioned. An example of this would be if Vogue were to bid on the word “fashion”, their brand would be promoted whenever the word is mentioned or searched in the form of native advertising. The expansion of DoubleClick onto mobile devices has increased demand and competition for mobile publishers and now allows them to put multiple exchanges up, increasing their chances to be recognized by a larger audience to ultimately improve conversion rates.


Google’s overall intentions are to increase the speed of the mobile experience for the user. Any experience that lasts more than three seconds to load is one that will fail the consumer. Increasing native video advertisement for the mobile user and expanding the exchange bidding capabilities for the publishers will ultimately improve the industry



Bornyakov, A. (2016, December 19). Six Video Advertising Trends That Will Dominate 2017. Retrieved January 29, 2017, from

Swant , M. (2016, November 14). Google Is Introducing Native Video Ads for Mobile Publishers. Retrieved January 29, 2017, from

Native Advertising – The Official Definition. (n.d.). Retrieved January 29, 2017, from


A Nod, Smile, and Wink to an Untapped Online Dating Audience

By: Josh Lawson | @JoshKLawson

As we move further into the technological age or the digital renaissance, face to face communication is becoming a dying art. Knowing this, engineers and developers have worked tediously to create a community where everyone feels welcome. These online communities have created niche dating apps to find like-minded people. This has caused online dating to increase by about 36 percent in the past two years, according to a Pew Research Study.

Before, individual apps could be created through pre-existing apps needed to adapt to the needs of prospective users. Tinder saw this need to broaden their audience by increasing the number of options available for users to identify as. Her has become the dating app for queer and bisexual women. Whereas Grindr is a dating app for gay and bisexual men. Users flock to these different apps to fit their niche needs. But not all of them are as accepting or welcoming as they may seem on the surface.

Winkd is an app in development that is geared as a safe haven for members of the LBQTQIA community. To make this app the best in the business, the founders compared apps from OKCupid to Tinder to recreate some of the intimacy found across the board. The app uses the location to find matches, “winks” to show interest, and then only have 20 minutes to communication before the opportunity vanishes.

Provided by Winkd


Unlike other apps, users will be unable to see the name or age of other users until after they match. The developers decided to allow users to choose between male, female, and human, as they thought it would be the most gender-inclusive approach. The app is set to launch during the Sydney Gay and Lesbian Mardi Gras in February.

A person’s identifiers are very personal in nature, but Winkd hopes to allow a safe and autonomous way to promote those identifiers through their app. The welcoming environment created by this app is a step in equal treatment for all genders and sexualities. In the coming years, hopefully, more industries will accommodate this mindset to allow everyone to feel safe using their service.

Mobile Black Friday

By Justin Galle

Black Friday is traditionally the busiest selling day of the year. It’s the day that sets off the holiday shopping season, which is a vital time for retail stores. Though it may not seem like it for retail employees like myself, who wage war from the front lines every year on Black Friday, sales are down.

Photo: Associated Press File Photo

The period between Black Friday and Christmas is important for the economy because it accounts for 30 percent of annual retail sales. Since 2012, however, sales on Black Friday have steadily decreased. Though some attribute this shift in behavior to a relatively weak economy, it turns out people aren’t spending less, they just aren’t participating in the Black Friday in-store rushes like they used to.

The internet and mobile technology are quickly changing the way we shop. What was Cyber Monday has now become Black Friday Deals Week for retailers like Amazon and Best Buy, and any retailer savvy to the changing business trends are extending their sales through the entire weekend. So while people might not be coming into the stores as much early Friday morning, they are still spending quite a bit over the course of the week online shopping.

Mobile has perhaps contributed most to this shift to extended online shopping. This year saw a massive 33 percent increase in mobile Black Friday sales over 2015, with shoppers spending over $1 billion. As this trend continues, Black Friday deals will continue to expand throughout Thanksgiving week, allowing people to stay home after their Thanksgiving feasts and order their goodies online via smartphones.


Black Friday 2016 Deals & Sales | (2016). Retrieved 28 November 2016, from

Schwartz, H. (2016). Black Friday Falters as Consumer Behaviors Change. Retrieved 28 November 2016, from

Rey, J. (2016). Black Friday set a record as the first $1 billion mobile shopping day in U.S. history. Recode. Retrieved 28 November 2016, from

Does Anyone Still Shop on Black Friday?. (2016). The Balance. Retrieved 28 November 2016, from