The aftermath of United Airlines’ overbooking blunder

By Cesar Valdes Blog 2/2

On April 9, one of the worst non-plane emergencies took place aboard a United Airlines flight. With the click of a randomized computer test, Dr. David Dao was the unfortunate, paying-customer to be asked to leave a flight that United Airlines themselves overbooked.

However, when Dao refused to give up his seat, what resulted was a major public relations crisis for United Airlines.

As everyone has probably seen multiple times, Dao was forcefully dragged off his flight.

From the moment the video recording of the incident was released, it was clear that United Airlines was in a dire situation and Dao may be in line to receive some big bucks.

Indeed, Dao and United Airlines agreed on an undisclosed settlement, but the effects this incident had not only on airline policies across the country and their perception have become clear.

On April 27th, United Airlines raised its limit on payments to customers who would voluntarily give up their seats in case of another overbooking. United will now offer up to $10,000 to a passenger for their seat.

It’s a smart move for United to do. It shows their customers and the public that they are actively revising their policies to prevent another similar incident from occurring, but it will take more than that to move on from this blunder.

Speaking of prevention, Southwest Airlines – the favorite airline in the United States according to Airfarewatchdog.com – decided to stop the practice of overbooking flights, which was how United’s incident occurred. Now that’s a PR/marketing team working to avoid future problems.

Although United did drop in the stock market, as of today, the airline company does not rank as the least favorite airline in the U.S. according to Airfarewatch.org. In fact, United ranks ahead of Virgin America, Frontier, and Spirit. But then again, that doesn’t really say a whole lot of good about them either.

Sources:

United Raising Limit On Payments To Bumped Flyers To $10,000

Southwest Airlines To Stop Overbooking Flights

http://www.marketwatch.com/story/americas-least-favorite-airline-is-not-united-airlines-2017-04-26

Fighting Back Against Fake News

By Parker Cantu

fake news everywhere

I know it. You know it. We all know it. Fake news is a serious problem. It has become so much of a problem that major companies like Facebook and Google are committing to fight fake news.

It can be argued that companies like Facebook and Google are obligated in a way to lead the fight against fake news, but it isn’t all on them to keep fake news from being as successful as it is right now.

 

Google just recently rolled out an update that incorporates fact checking websites’ results into its own web search results. That’s great, but to get the fact checking results to show up you have to search using specific phrases that are used often. This means that in most cases you still need to actively be trying to check the facts.

 

And that, right there, is the best way to fight against fake news: actively checking the facts.

Getting news nowadays isn’t as passive as it used to be, there has to be effort on your part to get good information. In the end, if we’re not checking to make sure that the information we’re getting from sources is legit then all of these attempts to stump fake news are for naught.

 

There are many websites that make fact checking super quick and simple. Copying and pasting a line from an article into a website like politifact or snopes is a good way to quickly check the validity of a statement. Another way to keep yourself from falling into a fake news trap is to find multiple articles that are covering the same topic. IF you can’t find any other articles that agree with the article in question, then there’s your red flag.

 

Fake news is everywhere now, but that’s only because its god at bringing in ad revenue. If everyone would start putting in a little bit of effort into checking the facts, then we wouldn’t have the issues we have now with slanderous articles and misinformation spreading like wild fire.

 

Sources:

Photo: https://memesuper.com/categories/view/7378b33cf92a46c71fdccf4902658d8cae3794c3/meme-fake-news.html

https://www.macrumors.com/2017/04/07/google-facebook-fake-news-measures/

 

https://arstechnica.co.uk/business/2017/04/google-search-fact-check/

 

https://politifact.com

 

http://snopes.com

Pepsi Co or Pepsi..NO?!

Photo Via Pepsi

Eliah Davila |@essenceofeliah

If you’ve been logged on to any social media platform this last week it was hard to ignore the Kendall Jenner slander. You may have chimed in or just watched the Pepsi advertisement yourself to catch up on the Jenner gossip and let it play itself out. Either way everyone online has agreed on one idea of the advertisement, it was bad. Not only does the advertisement try to represent people of all walks of life but it also stepped on many toes. The video advertisement had hip Kendall Jenner strip off her wardrobe from her modeling shoot and join a march of people with protesting signs. At the climax of the video Jenner hands a cop a Pepsi and the crowd follows with joyful cheers. Social media revolted against the video. No one defended the advertisement and it left everyone unsettled even led Pepsi to quickly pull the advertisement from the media. Pepsi gave their condolences to the public not defending the advertisement but explaining the company was aiming for “a global message of unity, peace and understanding” and continuing by admitting “Clearly we missed the mark, and we apologize”. This advertisement did get unity though. People like Martin Luther King’s daughter Bernice King spoke up against the advertisement tweeting “If only Daddy would have known about the power of #Pepsi” along with a photo of Dr.King being held back by a group of cops. Also, Black Voices Associate Editor at The Huffington Post Taryn Finley tweeted “Kendall Jenner gives a Pepsi to a cop and rids the world of -isms. Y’all can go somewhere with this tone-deaf, shallow and over-produced ad” disagreeing with the advertisement completely. Many users of twitter put their two cents in about the advertisement by adding memes and speakings about the insensitive message. Pop star Madonna made a point trying to defend not Pepsi but Kendall Jenner herself on an Instagram post captioning “When you wake up and realize that S*** just really doesn’t make sense. Side  Note: My Pepsi commercial was pulled 30 years ago because I was kissing a black saint! #ironic” following with a separate post of Madonna carrying a Coca-Cola can. If Pepsi’s goal was unity, the agreement is that all users of social media united to agree this advertisement was just not the solution the world needs.

 

 

Refrences

Eror, Aleks. “Kendall Jenner’s Pepsi Ad Is the True Face of Advertising.” Highsnobiety. Highsnobiety, 09 Apr. 2017. Web. 09 Apr. 2017.

France, Lisa Respers. “Why Madonna Is Drinking in the Pepsi Controversy.” CNN. Cable News Network, 06 Apr. 2017. Web. 09 Apr. 2017.

France, Lisa Respers. “Why Madonna Is Drinking in the Pepsi Controversy.” CNN. Cable News Network, 06 Apr. 2017. Web. 09 Apr. 2017.

PepsiCo. PepsiCO, 5 Apr. 2017. Web. 09 Apr. 2017.

Reeves, Rachel. “Social Media Mocks Kendall Jenner for Tone-deaf Pepsi Ad.” AOL.com. Abid Rahman, 05 Apr. 2017. Web. 09 Apr. 2017.

Smith, Alexander. “‘We Missed the Mark’: Pepsi Pulls Ad Featuring Kendall Jenner after Controversy.” NBCNews.com. NBCUniversal News Group, 05 Apr. 2017. Web. 09 Apr. 2017.

Watercutter, Angela. “Pepsi’s Kendall Jenner Ad Was So Awful It Did the Impossible: It United the Internet.” Wired. Conde Nast, 05 Apr. 2017. Web. 09 Apr. 2017.

Three Ways Listicles are, like, Totally Ruining Journalism

Madison Wilie

Want to know 10 ways to improve your selfie game? Here are 5 memes that perfectly describe your daily life as a college student. 20 gifs to send to your sister right now!

The “listicle,” or an article that introduces its idea in multifaceted and concise summaries under bullets or sub-titles, is becoming an increasingly popular form of presenting information. A listicle is easy to read, easy to write and favors well with an online reader due to its short nature. The author will often input graphics into each category or use currently trending internet memes, increasing the visual stimulation of the article and attempting to make it more relative to its audience. This style of writing is useful for the steadily decreasing attention span of the average person and social media user, but not for the art of communication.

1. Listicles are a cop out.

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Remember those glorious days in middle school when your teacher would roll in the unconventionally sized, antiquated television set and everyone spent the next hour pretending they weren’t asleep? A listicle is the informational form of your hungover English teacher phoning it in for the day. It is easy to throw together a set of bullet points that vaguely emphasize a topic of discussion that is relative but ultimately pointless.
2. Listicles lack creativity.

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Using a gif as a basis for describing your concept lacks creativity. Collecting excerpts and phrases from movies or television shows and repurposing them to fit the context of an idea is so simple apple made it a part of iMessage. While the occasional gif or graphic adds humor or entertainment to an article, listicles are often too dependent on the allusion. Relying on the work, joke or reaction of someone else to get your point across is unimaginative.
3. Listicles aid in decreasing our attention spans.

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The way information is organized in said style of writing allows for a reader to quickly glance over the information, however it does not always allow for the concept or idea to be thoroughly discussed. Due to this drawback, it is easier and more pleasurable for the online reader to click on an article about the Eleven Ways We Thought the Future Would be Cooler instead of reading about the recent mudslide in Cambodia.

I believe the listicle is an informationally oppressive style of writing and will continue to contribute to frivolous aspects of online media, instead of encouraging deeper thinking within its audience.

#MISSINGDCGIRLS

 

Via Instagram

Eliah Davila | @essenceofeliah

Within the past few months I have seen an increase of photos of missing children on my social media platforms. Recently if you have been plugged in to social media you would also notice that the new hashtag raising awareness is #MISSINGDCGIRLS. This hashtag is being shared nationally among users and even celebrities. People are voicing their concern with the number of missing girls that are included in the DC police department’s social media posts. The hashtag is also being tied with concerns of the young girls being involved with sex trafficking. The DC police is very grateful about the eagerness to get these young girls home. Although, the police spoke up to assure the public that the number of missing children has not increased from past years it has declined. The DC commander Chanel Dickerson has admitted to using twitter as a platform to raise awareness of missing children in hopes to be transparent with the public and to safely reunite children with their parents. Twitter is an active platform for the DC police to release these reports. The police expressed that most children have left their homes voluntarily and that there is no evidence of an increase amount of sex trafficking in correlation to the missing girls. Washington DC assures the public that many of the young girls stated missing on their Twitter are successfully returned home thanks to users sharing information on the missing girls. Social media posts such as an Instagram post picturing many young black girls with a caption stating “14 Girls Have Gone Missing in the Last 24 Hours” has been settled by the police saying this claim is not true and that fourteen girls have not gone missing within a twenty-four hour period at all in DC. The city is thankful that everyone is concerned in the safety of missing children and wants to continue to raise awareness of the missing children but the police urge the public not to post false claims about the problem in their area. It is very necessary that the public shares truthful information about the problem in DC. Police using their Twitter platform to share useful information to help get children home safely is important and innovative. In the past missing children were shared on a milk carton and slowly distributed. Now with social media we can share urgent information much faster than before. With so much awareness to the situation the federal government has stepped in to investigate if this is an anomaly or if there is a problem under the surface with the alarming amount of concern from the public. As the investigation proceeds we all hope that each child is brought home safe and healthy and proud that as a nation we are standing together in a problem that is important to all of us.

References

Good Morning Washington. (2017, March 24). Police commander provides facts, dispels social media rumors about DC missing teens | WJLA. Retrieved from http://wjla.com/features/good-morning-washington/dc-police-commander-speaks-out-on-missing-teens

Jarrett, L., & Reyes, S. (2017, March 26). Missing black girls in DC spark outrage, prompt calls for federal help – CNN.com. Retrieved from http://www.cnn.com/2017/03/24/us/missing-black-girls-washington-dc/

Reinstien, J. (n.d.). Here’s What’s Actually Going On With The Missing Black Girls In DC – BuzzFeed News. Retrieved from https://www.buzzfeed.com/juliareinstein/heres-whats-going-on-with-the-missing-black-teens-in-dc?utm_term=.iuBvQKgaX#.jek14XwAd

News organizations on Snapchat

Snapchat

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjCi_7_1fXSAhVDOCYKHRytBvcQjRwIBw&url=https%3A%2F%2Fwww.snapchat.com%2F&bvm=bv.150729734,d.eWE&psig=AFQjCNEyq8Y0etqTtxuDAjN_wwABGkOBRg&ust=1490669293525301

Amairani De La Sancha

@amairanidls

When people hear the word “Snapchat” they may automatically think of teenagers on their phones making silly faces. Though it was created as a messaging system to connect with friends. It was a new spin on just regular text messaging because of the filters Snapchat created. The app also provided a way to delete their messages called “snaps” after 10 seconds. When people first heard of Snapchat they probably never realized how much time they would spend on the social media app. News organizations have been trying to get millennials to pay more attention to news and news outlets are adapting to the ways in which younger people get their news. They know millennials are always on their phone meaning that they probably have social media apps that they use. Some news organizations have now teamed up with Snapchat to provide new ways to deliver news.

Now the app provides their Snapchatters with a fun way to discover other social media outlets with either Popular Culture information or hard-core news information. In 2015, Snapchat decided to add a new feature to their app which is called “Snapchat Discover” here news organizations combine their top stories of the day. Two years ago, when Snapchat created the Discover page they had only partnered with 11 news organizations. The media outlets that have partnered with Snapchat as of 2017 are growing rapidly. As of right now 40 news organizations have partnered with Snapchat in hopes of getting the younger generation interested in news. These are a few of the news outlets that the Snapchat Discover page provides for their Snapchatters CNN, The Washington Post, National Geographic, VICE, BuzzFeed, Vogue, Harper’s Bazaar, Cosmopolitan, Complex, People, Essence, and ESPN.Snapchat Discover page

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj9qbzm1PXSAhXGRiYKHekGAZgQjRwIBw&url=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fsnapchat-discover-us-uk-compared-david-ingham&bvm=bv.150729734,d.eWE&psig=AFQjCNGIrvyjzW7NPdGN-IectxlFTKBurg&ust=1490668951249570

The stories that get placed on the Discover page by news outlets will be erased after 24 hours have passed and new stories of the day will be posted. This encourages young millennials to view the Snapchat stories posted by the news organizations. It may even lead them to search for a story online because they may not have gotten a chance to read the story on Snapchat. A friend may have told them about a story they found interesting which also leads them to search more about it on the news organizations app or website. The future of News media looks bright because these organizations have found a great way to encourage young people to look for news while also adapting to technology.

 

References:

http://ajr.org/2015/01/29/creative-offbeat-ways-journalists-using-snapchat/

http://alldigitocracy.org/news-outlets-turning-to-snapchat-to-draw-younger-audiences/

http://fortune.com/2015/05/22/snapchat-media-journalism/

Replacing the Old News Channels with Social Media

By Parker Cantu

Many people have decided that paying for TV isn’t necessary and in a lot of cases simply not worth it. 1 in 5 people have decided to go without cable, including myself. I never use it and when I do, I could more than likely be watching the same thing on a streaming service such as Netflix or Hulu and save myself a lot of money.

So what about news then? Where do you get it? Well, social media has got you covered whether you have TV or not, and there are plenty of options.

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Most news stations nowadays have at least a Facebook page, if not also a twitter page. For example, the Dallas Morning News posts on their Facebook page just about all day. Reddit has subreddits for world news, country news, and most major cities that include news articles, and you can actually combine multiple subreddits into one, called multireddits, to create one place for you to go through the posts from all of the subreddits you want.

Okay, but why use the internet for your news when you can just watch the news? Good question, and there are some good reasons.

You don’t have to “catch” the internet.

The internet will always be there waiting for you. You don’t have to get up early to get your daily morning news and glue yourself to the couch for thirty minutes to an hour when it’s all available out there on the internet.

You can get multiple sources at once.

Let’s face it: all sources of media have a bias one way or another. That doesn’t mean they’re not good sources, but it’s nice to have multiple viewpoints on a topic. Just in case.

Getting more information is easy.

If you’re using social media to get your news, then you’re already using a computer or a smartphone (or maybe even a smart TV). These are obviously all connected to the internet and make fact checking and follow-up research super easy and quick to do.

So there you have it. Go like your local news station on Facebook.

Photo Credit:

http://tvrev.com/facebook-live-gives-way-facebook-originals/#.WMYbJDvyuUk

Sources:

http://fortune.com/2016/04/05/household-cable-cord-cutters/

https://www.facebook.com/dallasmorningnews/

http://mashable.com/2013/07/24/multireddits/#WkMnyStRSaqT