This is the official class blog of Journalism 4270/5330.001, the strategic social media class of the Mayborn School of Journalism at the University of North Texas. All content is student (or instructor) generated, and opinions are our own. Comments are welcome and encouraged.
Every time I go online, I become instantly hungry. There are countless photos, videos, and status updates that involve food. It’s difficult to not spend hours looking through all of the different food photos, planning your next trip to the best new restaurant in town, and attempting to become the next Martha Stewart. New media gives the opportunity and inspiration to discover and create. Here are some different apps to use to become the ultimate #foodie.
Pinterest- Pinterest is the perfect app for cooking inspiration. You can look up recipes for any dish you want to try and discover new recipes you didn’t know existed. For example, if you want to learn how to make homemade mac and cheese, you could search for it, and the app will show different pictures and recipes for the dish.
Instagram: Instagram is a great way to discover new restaurants. According to FoodBusinessNews, “ Sixty percent of U.S. diners said they browse food photos on social media, the survey found, and seventy five said they have chosen a place to eat based on these photos alone.” For example, if you were planning on going on vacation in New York City, you could type in the search bar New York City and look to see what people are eating there. Instagram also gives us inspiration on how take pictures of our food. On Instagram, the most aesthetically pleasing food does the best on the app. To get the best shot of your food, take a picture from above (birds eye view shot). Food/drink items that usually get the most likes are: lattes, pizza, donuts, and ice cream.
Yelp: Yelp is a “ service to help people find great local businesses.” People can go on the site and review a business based on their experience. Many use this app to check out a restaurant before they eat there. This helps customers make more informed decisions about where they eat. The success of this platform relies on word of mouth. Many people will trust the reviews of other people over reviews from traditional media outlets and advertisers.
Social media has been a means for companies to advertise their products for a while. Most people have become so used to seeing advertisements on their social media feeds that they do not notice how social media influences their shopping choices. From advertisements to reading reviews, social media impacts 45% of digital buyers.
With the help of Pinterest people have been buying more and more products online. With buyable pins, people have found it easier to purchase things online as well as be influenced by the things they see. The Pinterest buy button seems to attract busy moms who like to read reviews on the app before actually buying the product. The feedback any product receives has been shown to deeply influence a person’s willingness to later buy that product.
The push for Instagram ads has also influenced buyer choices when looking to a product. Instagram ads now take you to the seller’s website and urge people to look at all their products. Quick descriptions and ads that suggest the product will help the buyer keep up with modern style, buyers feel more informed on prices and options for buying a specific product.
Social media also allows people to join sweepstakes and contest that drive them towards a product. Many companies ask consumers to buy a product then return to social media for a chance to win a prize. This drive towards a prize helps brands on social media as well as helps the buyer make a choice on what brand they want to purchase from. Bargains tend to trump brand loyalty when it comes to social media shopping. During the holiday season, people spend hours looking at a product online to ensure they will have the best quality for the lowest price. This makes social media influence on buying crucial for most brands.
Social media is a great way to promote and find products at great prices. People are finding it more and more convenient to buy online than go to a store.
“How Social Media Influences Shopping Behavior – EMarketer.” How Social Media Influences Shopping Behavior – EMarketer. N.p., 2016. Web. 27 Oct. 2016.
Whether it’s pinning thigh slimming workouts and salted caramel cheesecake recipes simultaneously, or unapologetically saving wedding pins, despite the fact that I’m years away from getting engaged, Pinterest remains one of my favorite internet pastimes.
Since Pinterest was introduced six years ago, it has become more than a just place to find DIY dog Halloween costumes. It has developed into an effective tool for retailers and marketers. Brands can use Pinterest to retarget customers in a number of ways. This includes curating target audiences based on their Pinterest boards, building campaigns around user interaction with pins, and showing specific promotional pins based on item categories the user recently shopped for on the retail site.
The impact of this is immense when you consider the recent growth Pinterest has been experiencing. The site currently has 150 million monthly active users, up 50% from last year. This growth rate puts it in the running to compete with social media giants like Facebook and Twitter. Pinterest has also increased its global reach, reporting 75% of new users registering from outside of the United States. Although women still make up the majority of active Pinterest users, men are steadily migrating to the site and account for 40% of new registrations worldwide.
Pinterest is unique from other social media sites in that it is discovery based and used for planning rather than sharing life’s moments in real time. Research reported that 93% of Pinterest users use the site to plan future purchases. The site made it even easier for users to purchase items when it launched “buyable pins” in January of 2015. Pinterest is becoming very intuitive in connecting users to what they are looking for. In November of 2015 the site introduced its visual search tool enabling users to upload an image and find hundreds of similar items. Due to recent growth, some retailers are allocating more of their budgets to marketing on Pinterest. Considering that each month there are 2 Billion Pinterest searches from people looking to do or buy things, advertising on the site seems like a wise choice.
….And for anyone that is still thinking about the salted caramel cheesecake mentioned earlier in this post, click here for the recipe!
Almost universally, people are under the impression that the older generations are not quite on board with the way social media has taken over everyday life. Although it remains indisputable that millennials,ages 18-29, dominate media platforms it is not uncommon for people of all ages to participate in the social media craze. In some cases, older generations surpass millennials in the social media realm.
LinkedIn’s users range from all ages, however, the age group that ranked highest in usage is 30 to 49 year-olds. This is largely due to the fact that younger people do not find LinkedIn useful. People who use LinkedIn the most tend to live in urban areas and 50% of all users have a college degree. The second group of people to use the platform the most are 50 to 64-year-olds followed by 18 to 29-year-olds. This platform is mainly used by people who want to expand their network.
On the other hand, Instagram users are mainly those in the 18 to 29-year range. Instagram has over 30 million users having their second largest demographic being people from the age of 30-49. There are also more women using Instagram compared to men although the numbers are not too different. People who use Instagram usually make $30 thousand a year and have some college experience which makes finding UNT related pictures much easier.
Pinterest has over 66 thousand users pinning post every day. Millennials also dominate this platform, however, the 30 to 49 age group is rapidly growing on Pinterest and may soon surpass the young age group. Although the majority of users are female, 13% of American men have active accounts. The average user lives in the suburbs and makes $75 thousand because of this Pinterest works for people who want to market products that are leisure good.
@mpatterson22. “Social Media Demographics for Marketers | Sprout Social.” Sprout Social. N.p., 2015. Web. 27 Sept. 2016.
Everyone has their own opinion on certain things that are on any social media platform regardless of what it is. There are always those controversial topics or photos that can rile a person up to where they feel like they should take a stand and defend or oppose a certain topic they feel strongly about.
The first type of comments is called the positive comment. This is where people can say “thanks for the comment it was very helpful” or anything along those lines. They can reply with anything that is insightful and uplifting because that particular topic or photo may have been of use.
However, the second type of comments are the negative comments. These are the comments to be more aware of because it can cause many damaging factors. Using negative comments can damage a job opportunity, degrade a person’s feelings, or just bluntly hurt someone. Yes, everyone has their own opinions, but if it is a negative comment and unnecessary, it is best to leave it alone. If it offends you terribly, report the post with a valid reason or block them. Most of all, be civil.
There are many things that are posted online on a daily basis. Not everything is good and can be offensive. Choosing to voice your opinion can be very tricky. One must be sure to say the right things without offending anyone else. It is most important to be civil and make sure that it is important to respond, but respond with what is needed instead of hurtful and damaging. Deleting or ignoring a comment will not do any good because someone has already seen it and may have screen shot it. So, everyone must be careful on what they comment online and really think about if it is worth it and necessary.
Valencia, Yvettw. “How to Effectively Respond to Website Comments.” Law Practice Channel. N.p., n.d. Web. 13 Apr. 2016.
Shukle, Ravi. “How to Handle Customer Complaints Via Social Media : Social Media Examiner.” How to Handle Customer Complaints Via Social Media : Social Media Examiner. N.p., n.d. Web. 13 Apr. 2016.
Debaise, Colleen. “The Art of the Response on Social Media.” Entrepreneur. N.p., 29 July 2013. Web. 13 Apr. 2016.
“Handling Negative Comments or Complaints in Social Media (Web Services).” Web Services (Penn State College of Ag Sciences). N.p., n.d. Web. 13 Apr. 2016.
Line, Carol. “5 Ways Brands Respond to Negative Social Media Comments (Hint: Only One Is Effective).” Seek Social Media RSS. N.p., 28 June 2012. Web. 13 Apr. 2016.
I, like many other 20-somethings college girls, am addicted to Pinterest. Why wouldn’t I be? It has tons of DIY projects, recipes, outfit ideas, and all sorts of other fun things. Up until a few weeks ago, Pinterest was just a place where I could pin ideas that I like and save them to use later on. But, the game has changed. There are buyable pins now! Before, it was just pinning a cute outfit that I like; now that there’s an option to buy it, I have to tell myself “no Sarah, you do not need to spend your money on that cute outfit.”
Honestly, I think buyable pins are a genius idea. It’s a great place for companies to sell their stuff. I, and many others, scroll through my Pinterest feed just as often as I do Facebook or any other social media app. Not only are people on Pinterest all the time, but it also has a reputation for having cute and desirable items on it. For example, I have heard girls describe each other’s rooms or outfits as “looking like Pinterest”, or being “Pinterest-worthy.” Something being on Pinterest comes along with a positive reputation, making it a great place for a business to put their items and make them buyable.
Another great thing about buyable pins- instead of just using pins for inspiration and then having to create them yourself, you can just buy them! I cannot tell you how many times I have looked at a DIY project on Pinterest and wanted to make it, but then realized I didn’t have the time to make it. Now, if it is a buyable pin, you don’t have to make it! You can just buy it. Or with clothes- if I see a cute dress on Pinterest that I want, I don’t have to go shopping looking for something similar that may not even exist, I can just order it right then. And then when I love what I got and re-pin it, all of my followers will see it, pin it, and possibly buy it themselves. Seriously, genius.
So basically, online shopping has combined with Pinterest, and I am definitely in danger of spending way too much money. I can’t wait to see how brands continue to market their items utilizing Pinterest.
Continually one of the most popular sensations, fad diets have long been the source of an unhealthy cycle. Publicized as quick and efficient, these diets have a heavy influence on the ways women and men view proper dieting.
With social media’s rapid growth it has not only created a better outlet for news and business advertising, but it also inadvertently opened the pandora’s box of self criticism. Logging into popular social media sites such as Twitter, Facebook and Instagram in search of self-worth through “likes” or shares have the social media users quickly scrolling to their Pinterest App in search of a quick and easy fix. This abuse of social media is unfair and trains women and men to view themselves harshly and in need of edits to reach their #BodyGoals.
Why do we allow ourselves to be suckered into social media fad diets? Because its instant and immediate.
Don’t like your ankles?
-heres a diet to slim your ankles.
Sick of stubborn chin fat?
-Stop eating this and start eating that.
As preposterous as these examples are this is the unfortunate new norm of society and a difficult reminder of how social media has the ability to work against us. Most all of us are guilty of turning to fad diets at one point or another. These unhealthy crash diets typically do little in effect of losing weight, but instead open up the social media user to an unhealthy lifestyle and instead popularize body dysmorphia.
The real trick to losing weight? Patience and a healthy lifestyle. It’s a difficult pill to swallow when we are secretly wishing the unwanted fat could just be zapped away by eating pasta and Cheetos (Theres probably a pasta and Cheetos fad diet).
Social media is both a blessing and a curse for the advertising world. It is the individual’s job to tread carefully when looking for dieting tips, be open to the positive side of dieting on social media through exercise and healthy eating and stay clear of the dangers of crash diets, particularly buzz words and phrases, such as Lose Ten Pounds by Tweeting?