Soci”Ad” Media

By: Donald Smith

Is social media really “free” advertising like so many have thought? Well, it used to be, but now it is only a strategy in an advertising plan. It is now all about who will pay the most such as advertisement used to be when negotiating who will shell out the most money for the prime time spot. Mike Proulx said it best in his AdAge article, “Let’s call it what it is: Social media marketing is now advertising. It’s largely a media planning and buying exercise.”

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“Social Media Ad” By Purrsonality Designs

 

Now, I know many people will still claim social media is a form of two-way communication and is mostly unpaid for, which both of those points are true. However, social media is on its way to becoming a one-way form of communication and mostly paid. If it seems skeptical, take a look at the numerous statistics on social media advertising collected by Hootsuite. A couple of statistics that stood out were social media ad spending is predicted to exceed $35 billion and increase 26.3 percent globally in 2017.  Since we are in this era of social advertising it would be a great time to find out how best to target these ads.

First, let’s look at where our audiences reside. I’m going to be giving snippets, but if you would like all of the data here is the research conducted by Pew Research Center. So, as usual, Facebook is still the powerhouse with having over 70 percent for all age groups, besides 65+, but they are on a steady increase and sit at 62 percent right now. Meaning social media ads on Facebook are going to hit the largest audience possible, but bigger is not always better. Moving on, Instagram has a way smaller audience size than Facebook, but so do all other social media platforms. The largest audience on Instagram is 18 to 29-year-olds with 59 percent of the 32 percent of users (Pew Research Center, 2016). So, millennials are going to be the best audience to target with advertisements on Instagram. Next, we have Twitter with 24 percent of online adult users. When targeting an audience on Twitter you will want to target 18 – 49-year-olds or those who make a salary of $50,000+. This combined audience makes a little of 50 percent of Twitter’s audience (Pew Research Center, 2016). Then there is Pinterest with 31 percent of online adult users. On Pinterest, women (47 percent) are by far the largest target audience, even tripling the size of the male audience (17 percent) (Pew Center Research, 2016). Lastly, we have LinkedIn with 29 percent of online adult users. LinkedIn is a strange platform because the audience size within the demographics are all similar in size. Therefore, it is up to you to decide on who you want to target. Another good resource to see who and how people use social media is an infographic published on PR Week.

Finally, some ways to help you make the most out of your social media ads. A great way to start it off would be to use the Facebook Open Graph to make sure your content is optimally packaged so you get the most bang for your buck. Another application that could help would be Google AdWords. This application helps make your content easily found on Google, and with it being the number one search engine that is not bad. Also, keep in mind to help people as much as possible as you develop your content. Last, but not least, make sure to put your content on the social media platform that your target audience resides.

How to Leverage Social Media to Gain a Blog Audience

By: Courtney Smith

Recently, maybe over the last two weeks, I started an interior design and decor blog. I’ve already spent countless hours poring over website creation, SEO optimization, blog content, and more. I seriously had no idea how much work actually went into running your own blog site!

When I came up with a name and made my first post I was just playing around, seeing what it was like to make an account and post to it. I was using the free WordPress.com platform and had no intention of changing it.

Then, on a total whim, I decided I wanted to make an actual blog. Like, the real deal. So I signed up with a host, bought a domain name a theme, and had a logo designed. I excitedly wrote my first post to the new site. And suddenly I remembered that no one even knew about this, my little corner of the internet.

(And, since I have you here, please check out my new blog at cozyinteriorsblog.com. Let me know what you think!)

Enter social media.


I have pinned so many posts about blogging advice and how to leverage social media to gain an audience. So far, these are some of the most useful tips I’ve found:

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1 .First and foremost, define your audience then research and locate them on social media. (Via Social Media Examiner)

Key points:

  • Facebook Ads Manager  is a great tool to help estimate your audience size
  • Research your target market’s online behavior. How much time do they spend online? Are they primarily desktop or phone/tablet users? What other types of sites do they engage with?

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2. Pinterest is huge for bloggers. (Via Zoe Linda)

Key points:

  • Set up your account as a business account in order to receive analytics on your pins
  • Pinterest is often used as a search engine so do proper keyword research before you pin. Use Google Adword Keyword Planner to help you get started! (Note: You must have an account with Adwords.)
  • Create pins for your blog post. You should be posting on every social media your blog has, but this one is huge. Canva can help create pinable blog post graphics.
  • Set up and utilize a BoardBooster

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3. For many of the same reasons that Pinterest is huge for bloggers, Instagram is huge for bloggers: we live in a visually driven society. (Via Forever Moments)

Key points:

  • Target your audience with niche specific hashtags. This is another place where keyword research comes in handy.
  • Connect and engage with popular accounts in your same market. They could potentially turn into boosters, collaborators, or even offer advice.
  • This one seems obvious, but I see it happen sometimes. Don’t post any low-quality photos to Instagram. They should not be blurred out, too big, or pixelated.

All of these points and more are helping me in creating my own strategy for my blog. Anyone have any other helpful social media advice for new blogs?

How Social Media Is Changing The Way We Eat

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Image source 

By: Rachel Pittman

Every time I go online, I become instantly hungry. There are countless photos, videos, and status updates that involve food. It’s difficult to not spend hours looking through all of the different food photos, planning your next trip to the best new restaurant in town, and attempting to become the next Martha Stewart. New media gives the opportunity and inspiration to discover and create. Here are some different apps to use to become the ultimate #foodie.

Pinterest- Pinterest is the perfect app for cooking inspiration. You can look up recipes for any dish you want to try and discover new recipes you didn’t know existed. For example, if you want to learn how to make homemade mac and cheese, you could search for it, and the app will show different pictures and recipes for the dish.

 Instagram: Instagram is a great way to discover new restaurants. According to FoodBusinessNews, “ Sixty percent of U.S. diners said they browse food photos on social media, the survey found, and seventy five said they have chosen a place to eat based on these photos alone.” For example, if you were planning on going on vacation in New York City, you could type in the search bar New York City and look to see what people are eating there. Instagram also gives us inspiration on how take pictures of our food. On Instagram, the most aesthetically pleasing food does the best on the app. To get the best shot of your food, take a picture from above (birds eye view shot). Food/drink items that usually get the most likes are: lattes, pizza, donuts, and ice cream.

Yelp: Yelp is a “ service to help people find great local businesses.” People can go on the site and review a business based on their experience. Many use this app to check out a restaurant before they eat there. This helps customers make more informed decisions about where they eat. The success of this platform relies on word of mouth. Many people will trust the reviews of other people over reviews from traditional media outlets and advertisers.

References

http://www.foodbusinessnews.net/articles/news_home/Consumer_Trends/2016/09/Social_media_swaying_restauran.aspx?ID=%7B4E92FA7A-ECC0-4CFA-906E-EE7846E85EDE%7D&cck=1

https://www.yelp.com/about

http://www.delish.com/food/a43479/instagram-worthy-foods/

Social media and Shopping

social-shoppinghttp://university.popai.com/industry-news-blog/holiday-shopping-trends-and-insights-revealed-through-social-media

 

By:Zoee Acosta

Social media has been a means for companies to advertise their products for a while. Most people have become so used to seeing advertisements on their social media feeds that they do not notice how social media influences their shopping choices. From advertisements to reading reviews, social media impacts 45% of digital buyers.
With the help of Pinterest people have been buying more and more products online. With buyable pins, people have found it easier to purchase things online as well as be influenced by the things they see. The Pinterest buy button seems to attract busy moms who like to read reviews on the app before actually buying the product. The feedback any product receives has been shown to deeply influence a person’s willingness to later buy that product.
The push for Instagram ads has also influenced buyer choices when looking to a product. Instagram ads now take you to the seller’s website and urge people to look at all their products. Quick descriptions and ads that suggest the product will help the buyer keep up with modern style, buyers feel more informed on prices and options for buying a specific product.
Social media also allows people to join sweepstakes and contest that drive them towards a product. Many companies ask consumers to buy a product then return to social media for a chance to win a prize. This drive towards a prize helps brands on social media as well as helps the buyer make a choice on what brand they want to purchase from. Bargains tend to trump brand loyalty when it comes to social media shopping. During the holiday season, people spend hours looking at a product online to ensure they will have the best quality for the lowest price. This makes social media influence on buying crucial for most brands.
Social media is a great way to promote and find products at great prices. People are finding it more and more convenient to buy online than go to a store.

 

 

References:

“How Social Media Influences Shopping Behavior – EMarketer.” How Social Media Influences Shopping Behavior – EMarketer. N.p., 2016. Web. 27 Oct. 2016.

http://www.emarketer.com/Article/How-Social-Media-Influences-Shopping-Behavior/1013718

“Is Social Media the Biggest Influencer of Buying Decisions?” Social Media Today. N.p., 2015. Web. 27 Oct. 2016.

http://www.socialmediatoday.com/marketing/masroor/2015-05-28/social-media-biggest-influencer-buying-decisions

Manual, Byline. “Five Ways Social Media Will Impact Holiday Buying.” Business News Daily. N.p., 2012. Web. 27 Oct. 2016.

http://www.businessnewsdaily.com/3567-social-media-affects-spending.html

 

Powerful Growth from Pinterest

By Alexandra Blateri

Whether it’s pinning thigh slimming workouts and salted caramel cheesecake recipes simultaneously, or unapologetically saving wedding pins, despite the fact that I’m years away from getting engaged, Pinterest remains one of my favorite internet pastimes.

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Photo retrieved from The Daily Grind, originally posted by Reddit user Wal4357

 

Since Pinterest was introduced six years ago, it has become more than a just place to find DIY dog Halloween costumes. It has developed into an effective tool for retailers and marketers. Brands can use Pinterest to retarget customers in a number of ways. This includes curating target audiences based on their Pinterest boards, building campaigns around user interaction with pins, and showing specific promotional pins based on item categories the user recently shopped for on the retail site.

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Graph retrieved from The Wall Street Journal

The impact of this is immense when you consider the recent growth Pinterest has been experiencing. The site currently has 150 million monthly active users, up 50% from last year. This growth rate puts it in the running to compete with social media giants like Facebook and Twitter. Pinterest has also increased its global reach, reporting 75% of new users registering from outside of the United States. Although women still make up the majority of active Pinterest users, men are steadily migrating to the site and account for 40% of new registrations worldwide.

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Hacking Pinterest Terminal, screenshot by Alexandra Blateri

Pinterest’s developers just created an Easter egg, prompting users to try to hack the site. In all fairness, it’s more of a game than a sincere invitation to  hack into Pinterest. When a user searches “Javascript” or “nodejs”, among the results they will see a box that says “Hack Pinterest, How far can you get?”. By clicking the box, a terminal appears on the screen. The object of the game is to keep a fictional group of hackers from taking down Pinterest, and in doing so, they are entered to win a $50 gift card. This is an interesting way for Pinterest to peak the interest of web developers and expand its user base, beyond the typical DIY and crafting community.

Pinterest is unique from other social media sites in that it is discovery based and used for planning rather than sharing life’s moments in real time. Research reported that 93% of Pinterest users use the site to plan future purchases. The site made it even easier for users to purchase items when it launched “buyable pins” in January of 2015. Pinterest is becoming very intuitive in connecting users to what they are looking for. In November of 2015 the site introduced its visual search tool enabling users to upload an image and find hundreds of similar items. Due to recent growth, some retailers are allocating more of their budgets to marketing on Pinterest. Considering that each month there are 2 Billion Pinterest searches from people looking to do or buy things, advertising on the site seems like a wise choice.

….And for anyone that is still thinking about the salted caramel cheesecake mentioned earlier in this post, click here for the recipe!

 

 

 

References

Cohen, D. (2016, October 12). Pinterest adds retargeting options for pins, websites | SocialTimes. Retrieved from http://www.adweek.com/socialtimes/pinterest-retargeting-pins-websites/646036

The Daily Grind. [Photograph]. Retrieved from http://www.thegailygrind.com/wp-content/uploads/2013/11/B2JwEP6.jpg

Fumarola, F. (2016, October 11). Enhancements for even more targeted campaigns | Pinterest for Business. Retrieved from https://business.pinterest.com/en/blog/enhancements-even-more-targeted-campaigns

Koh, Y. (2016, October 13). Pinterest shows It can compete with Facebook, Twitter – WSJ. Retrieved from http://www.wsj.com/articles/pinterest-showing-it-can-compete-with-facebook-twitter-1476369000

St. Amand, W. (2016, October 5). How Pinterest is cracking the social commerce code. Retrieved from http://marketingland.com/pinterest-cracking-social-commerce-code-193131

Yeung, K. (2016, October 14). Pinterest’s Easter egg lets developers test their hacking skills | VentureBeat | Dev | by Ken Yeung. Retrieved from http://venturebeat.com/2016/10/14/pinterests-easter-egg-lets-developers-test-their-hacking-skills/

 

Social Media and Age

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Photo Credit:https://eaglestrategies.files.wordpress.com/2015/03/family-generation-tablet-social-network.jpg

 

Zoee Acosta

9/27/2016

 

        Almost universally, people are under the impression that the older generations are not quite on board with the way social media has taken over everyday life. Although it remains indisputable that millennials,ages 18-29, dominate media platforms it is not uncommon for people of all ages to participate in the social media craze. In some cases, older generations surpass millennials in the social media realm.  

       LinkedIn’s  users range from all ages, however, the age group that ranked highest in usage is 30 to 49 year-olds. This is largely due to the fact that younger people do not find LinkedIn useful. People who use LinkedIn the most tend to live in urban areas and 50% of all users have a college degree. The second group of people to use the platform the most are 50 to 64-year-olds followed by 18 to 29-year-olds. This platform is mainly used by people who want to expand their network.

       On the other hand, Instagram users are mainly those in the 18 to 29-year range. Instagram has over 30 million users having their second largest demographic being people from the age of 30-49.  There are also more women using Instagram compared to men although the numbers are not too different. People who use Instagram usually  make $30 thousand a year and have some college experience which makes finding UNT related pictures much easier.

        Pinterest has over 66 thousand users pinning post every day. Millennials also dominate this platform, however, the 30 to 49 age group is rapidly growing on Pinterest and may soon surpass the young age group.  Although the majority of users are female, 13% of American men have active accounts. The average user lives in the suburbs and makes $75 thousand because of this Pinterest works for people who want to market products that are leisure good.

 

Reference:

@mpatterson22. “Social Media Demographics for Marketers | Sprout Social.” Sprout Social. N.p., 2015. Web. 27 Sept. 2016.

http://sproutsocial.com/insights/new-social-media-demographics/#twitter

 

 @deefontein. “The Top Social Media Sites That Matter to Marketers.” Hootsuite Social Media Management Comments. N.p., 2016. Web. 27 Sept. 2016.

https://blog.hootsuite.com/top-social-media-sites-matter-to-marketers/

 

Duggan, Maeve. “The Demographics of Social Media Users.” Pew Research Center Internet Science Tech RSS. N.p., 2015. Web. 27 Sept. 2016.

http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/

 

Comments On Social Media

Christina Som

Everyone has their own opinion on certain things that are on any social media platform regardless of what it is. There are always those controversial topics or photos that can rile a person up to where they feel like they should take a stand and defend or oppose a certain topic they feel strongly about.

Photo by: Law Practice Channel

The first type of comments is called the positive comment. This is where people can say “thanks for the comment it was very helpful” or anything along those lines. They can reply with anything that is insightful and uplifting because that particular topic or photo may have been of use.

However, the second type of comments are the negative comments. These are the comments to be more aware of because it can cause many damaging factors. Using negative comments can damage a job  opportunity, degrade a person’s feelings, or just bluntly hurt someone. Yes, everyone has their own opinions, but if it is a negative comment and unnecessary, it is best to leave it alone. If it offends you terribly, report the post with a valid reason or block them. Most of all, be civil.

There are many things that are posted online on a daily basis. Not everything is good and can be offensive. Choosing to voice your opinion can be very tricky. One must be sure to say the right things without offending anyone else. It is most important to be civil and make sure that it is important to respond, but respond with what is needed instead of hurtful and damaging. Deleting or ignoring a comment will not do any good because someone has already seen it and may have screen shot it. So, everyone must be careful on what they comment online and really think about if it is worth it and necessary.

Citations:

Valencia, Yvettw. “How to Effectively Respond to Website Comments.” Law Practice Channel. N.p., n.d. Web. 13 Apr. 2016.

Shukle, Ravi. “How to Handle Customer Complaints Via Social Media : Social Media Examiner.” How to Handle Customer Complaints Via Social Media : Social Media Examiner. N.p., n.d. Web. 13 Apr. 2016.

Debaise, Colleen. “The Art of the Response on Social Media.” Entrepreneur. N.p., 29 July 2013. Web. 13 Apr. 2016.

“Handling Negative Comments or Complaints in Social Media (Web Services).” Web Services (Penn State College of Ag Sciences). N.p., n.d. Web. 13 Apr. 2016.

Line, Carol. “5 Ways Brands Respond to Negative Social Media Comments (Hint: Only One Is Effective).” Seek Social Media RSS. N.p., 28 June 2012. Web. 13 Apr. 2016.