An Introduction to Reddit for Facebook Users

An Introduction to Reddit for Facebook Users

Samuel Regas1280px-reddit_logo_and_wordmark-svg

Just about everyone on the internet has (or had) a Facebook account. As you almost certainly know, Facebook is useful for connecting with friends, family, and those people from middle school that you barely remember. With an estimated 1.8 Billion monthly active users, Facebook is the largest and most popular social media platform in the world. In fact, it is so ubiquitous, it often referred to as the social network. So what makes Facebook Facebook? Posts. An average facebook feed consists of posts such as memes, articles, and thoughts from the user’s “friends”.

Reddit consists of similar posts. Except there are no “friends”, instead a Reddit feed (usually) consists of “hot” posts from “subreddits” which the user “subscribes” to. This is why Reddit is sometimes humorously referred to as the unsocial network. A subreddit is a lot like a Facebook page, in that it’s a community revolving around a certain idea such as a hobby, tv show, sports team, etc., and contains posts related to that topic. Anyone can post in any subreddit (with a couple of negligible exceptions). There are two types of posts: link posts and self posts. Link posts are, as one might assume, outgoing links, usually to a picture or article. Self posts are text-only. Each post then has a comment section, just like Facebook posts

Okay, but what’s the big difference, why would I use Reddit when I have a Facebook account already going? The answer is user curation. When your friend posts an article on Facebook, it’ll enter your feed. How far you have to scroll is determined largely by engagement. The more “likes” and comments a post gets, the higher it will appear on your feed and the more likely you are to see it. Reddit works in a similar way, but is much more cutting. Unlike “likes” Reddit uses an upvote/downvote system, in which users will either upvote posts that they like or agree with, and downvote ones that they don’t. The number of downvotes are subtracted from the number of upvotes. The greater the number is, the higher it appears on the feed. Comments, which appear on posts, work in the same way. This number is then added to a running total on the Original Poster’s (or OP’s) account. This number is called the user’s “post karma” (formerly called link karma). So, a user’s post karma is the value of all of the upvotes of all of a user’s posts minus all of the downvotes from all of those posts. Comments follow the same system, and the total upvotes and downvotes are combined to form the user’s “comment karma”. Much like ‘likes’ on Facebook this totally useless number matters a lot to Reddit users, for whatever psychological reason. This incentivizes users to be careful when posting or commenting, as a bad post could hurt their score. One of the most important things a new Redditor will learn is Reddiquette (etiquette for using Reddit). Reddiquette is pretty straight-forward. Opinions should be backed up with facts, rudeness and name calling are frowned-upon, try to be original, and don’t dare make a grammar/spelling mistake. The system also encourages reputable sources as Redditors love to call out other Redditors on false information.

This system leads to the best (most interesting, most relevant, and most true) content to appear on the front page, unlike your weird uncle’s Facebook post about why “Trump is the second coming of Jesus” or your neighbor’s 40th baby picture in the last week.

Replacing the Old News Channels with Social Media

By Parker Cantu

Many people have decided that paying for TV isn’t necessary and in a lot of cases simply not worth it. 1 in 5 people have decided to go without cable, including myself. I never use it and when I do, I could more than likely be watching the same thing on a streaming service such as Netflix or Hulu and save myself a lot of money.

So what about news then? Where do you get it? Well, social media has got you covered whether you have TV or not, and there are plenty of options.

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Most news stations nowadays have at least a Facebook page, if not also a twitter page. For example, the Dallas Morning News posts on their Facebook page just about all day. Reddit has subreddits for world news, country news, and most major cities that include news articles, and you can actually combine multiple subreddits into one, called multireddits, to create one place for you to go through the posts from all of the subreddits you want.

Okay, but why use the internet for your news when you can just watch the news? Good question, and there are some good reasons.

You don’t have to “catch” the internet.

The internet will always be there waiting for you. You don’t have to get up early to get your daily morning news and glue yourself to the couch for thirty minutes to an hour when it’s all available out there on the internet.

You can get multiple sources at once.

Let’s face it: all sources of media have a bias one way or another. That doesn’t mean they’re not good sources, but it’s nice to have multiple viewpoints on a topic. Just in case.

Getting more information is easy.

If you’re using social media to get your news, then you’re already using a computer or a smartphone (or maybe even a smart TV). These are obviously all connected to the internet and make fact checking and follow-up research super easy and quick to do.

So there you have it. Go like your local news station on Facebook.

Photo Credit:

http://tvrev.com/facebook-live-gives-way-facebook-originals/#.WMYbJDvyuUk

Sources:

http://fortune.com/2016/04/05/household-cable-cord-cutters/

https://www.facebook.com/dallasmorningnews/

http://mashable.com/2013/07/24/multireddits/#WkMnyStRSaqT

The Dangers of Social Media

While social media can be a great resource for almost any company, it can also be a very dangerous. Companies can easily post content that can create a lot traffic and interest with their company with the public. There is an amazing opportunity for companies to put out consistent content as well. But there is also an inherent danger of becoming a joke, or meme, when the public gets a hold of your message. One recent example is the Los Angeles Chargers posting their new logo on twitter. Unfortunately, it was an objectively terrible logo, and the public ran with in. LA got completely roasted for days on twitter, Facebook, and Reddit. When the dust finally settled, an already disliked organization became even more disliked.

To be fair to them, the Chargers were doomed from the start from inept management. They were already despised for their recent departure from San Diego, so anything that came out would be met with negativity. But the point still stands, the quality of content put out matters more than the quantity or timeliness of it. Some of the most popular content creators only put out content rarely, and when it is complete.

Take for example, Bethesda, a video game company. They take years between games, longer than most companies will usually take in the industry. However, when they do put out a game, it is critically acclaimed and usually very deep and immersive. This same idea should be applied to social media content. If you can put out quality content, such as promotions, customer stories, and interesting points frequently, then good on you. But it is better to focus on making good content than frequent content.

A common saying in business is “all press is good press”, or some variation. However, this is definitively untrue. Just ask BP about the press they received from their oil spill. While your followers may not be as large as they could be for a while, they will be stronger and more likely to participate. And a strong follower base for a company or organization is all a company needs to get rooted into the market.

Sources:

http://www.foxsports.com/nfl/gallery/twitter-immediately-ripped-new-los-angeles-chargers-logo-shreds-011217

http://mediashift.org/2010/07/5-digital-pr-lessons-from-bps-oil-spill-response193/

Image credit: https://twitter.com/hardwina/status/819584734925684738/photo/1?ref_src=twsrc%5Etfw

Reddit CEO In Hot Water

By William Branch
@VellyVell87

Reddit CEO and co-founder Steve Huffman is in hot water following his admittance of altering user comments, Wednesday November 23rd 2016.

Huffman (whose username is r/spez on the popular site) had been editing post such as “f*ck u r/spez” by replacing his name with the name of moderators on the popular subreddit The_Donald, the unofficial subreddit of now president-elect Donald Trump.

donald-trump

Source: DonkeyHotey

Following Huffman’s admittance, user UnimatrixZeroOne issued a statement calling for the Huffman’s resignation.

Recognizing that Reddit is a “private entity” and “not subject to the first amendment”, UnimatrixZeroOne did place emphasis on Reddit’s willingness in support free speech “where it doesn’t break the law”. Something Huffman did not uphold due to his meddling with user comments.

Now I for one do not care that Huffman practically trolled his trolls. I do care that he abused his powers as a moderator and as CEO to do so. Although this may be a smaller issue under closer and thorough observation, it is necessary that this matter is taken seriously. In recent weeks there have stories and editorials on fake news sites that have shown the serious implications misinformation on the internet can present.

So seeing as safeguards are being put in place to squelch the proliferation of fake news sites and stories this recent misstep in judgement from Reddit’s CEO is just another black eye for the internet.

As a member of the Reddit community I am conflicted by this recent admission. On the one hand I do not support the views and opinions of The_Donald subreddit community; but on the other hand, if a subreddit I frequented experienced that level of tampering I would be up in arms with support of Huffman’s resignation. Still I can only blindly trust that Reddit as well as other social networking sites are respecting the community member’s right of free speech.

Reference
Silverstein, Jason. “Reddit CEO Admits To Editing Pro-Trump Posts” , http://www.nydailynews.com/news/national/reddit-ceo-admits-editing-pro-trump-posts-article-1.2888933. 27 Nov. 2016. Daily News. Accessed 27 Nov. 2016.

Nolan, Lucas. “Reddit’s Pro-Trump Community Calls On CEO Steve Huffman To Resign Following Edit Scandal”, http://www.breitbart.com/tech/2016/11/25/reddits-pro-trump-hub-calls-ceo-steve-huffman-resign-following-edit-scandal/. 25 Nov. 2016 Breitbart. Accessed 27 Nov. 2016.

Nolan, Lucas. “Reddit CEO Admits Changing Comments To Direct Users’ Insults At Pro-Trump Moderators”, http://www.breitbart.com/tech/2016/11/24/reddit-ceo-admits-to-editing-comments-insulting-him-to-blast-pro-trump-moderators/. 24 Nov. 2016 Breitbart. Accessed 27 Nov. 2016.

False Advertising and Social Media

Written by: Cassandra Deakin

The advertising industry has changed drastically over the last few years and social media has been a huge factor in that. But something I’ve noticed recently is the insane amount of people claiming ‘false advertising.’ Sure, some of the claims have reasonable evidence and logical reasoning. Others, however, are ridiculous.

Take the most recent crusade against KFC, for example. A 64-year-old woman is crying false advertising because the KFC commercials depict buckets overflowing with chicken, whereas the $20 bucket she purchased was only “half a bucket.” KFC’s Georgia headquarters informed her that the chicken was displayed prominently so that the audience could really see the chicken. The woman declared that they should just “put it in a dish” if they want people to see it. The woman even went on to say that the KFC commercials should resemble the orphan boy in the Oliver Twist movie asking for more porridge.

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Photo: New York Post

Don’t get me wrong, I understand being upset when you don’t receive what you think you should when you purchase something. But are a few pieces of chicken really worth a 20-million-dollar lawsuit? Advertisements are designed to sell things. Granted there are the rare ads such as the Budweiser puppy that are both moving and beautiful, but the end goal remains the same: to sell products/ideas. KFC wants to sell their chicken. Obviously, there are going to be discrepancies between the food you see in an advertisement and the food you receive. False advertising is defined as a manufacturer’s use of confusing, misleading, or blatantly untrue statements when promoting a product. I for one, don’t believe that KFC is guilty of false advertising. Every fast-food chain in America would be penalized for false advertising if this was truly the case. No fast-food looks as good as the ads depict it.

Fast-food industry aside, another company has recently come under fire for supposed false advertising. No Man’s Sky, an action-adventure survival video game released in August 2016, has set a record. No Man’s Sky has achieved the lowest rating possible on Steam. Only 12 percent of the reviews in the last 30 days have been positive, with only 32 percent overall being positive. This game was one of the most hyped games over the summer. Players, however, are angry because the game’s initial trailers and online storefront do not depict the actual game. According to Engadget, the game has gotten so much negative feedback and accusations that the British Advertising Standards Authority (ASA) have begun an investigation into the game’s advertisement. Unlike the KFC case, I can agree that this game’s advertising was extremely different from the final product. In addition, the trailer boasted some key features which were flat-out not included in the game. What I find interesting about this particular case compared to KFC’s is that neither Steam (online store platform selling the game), Hello Games (developers/engineer), or Sean Murray (the game’s creative head) have responded to the complaints. Every article I’ve read has said “no comment from Sean,” “no comments from Hello,” etc. Fans have taken to social media to voice their complaints and THAT is what I think has killed this game so harshly. The hashtag #NoMansLie started recently and someone even created a fake account with the creator’s name with the handle @NoMansLie. The game was elevated to hype-heights by social media and is now being crushed into the pits of game hell by social media. Its creators’ inactivity on social media is dragging it down even further.

 

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Photo: @Fishyy_YT
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Photo: @DigitalBogie

 

Social media has changed the way consumers interact with advertising. Now, not only can consumers complain about what they consider deceptive advertising to their close friends, but they can also scream it from the metaphorical rooftops of Facebook, Twitter, Instagram, and every other social media platform. People share the absurd false advertising claims that they read and the rest becomes history (or a 20-million-dollar lawsuit). At any rate, I firmly believe that consumers have a responsibility to be informed. The advertising industry makes assumptions that whatever consumers they’re targeting can handle a little bit of exaggeration. That’s what advertising is. However, consumers are considering themselves ‘informed’ simply based off untrue or sensationalistic articles from the internet. Finally, I think that content creators such as game developers need to make attempts to reach their fans through social media. Silence on social platforms is viewed extremely negatively, and fans feel like the companies don’t care if they don’t respond.

 

 

Utilizing Reddit as an Independent Blogger

by Patrick Parish (@PrinceOfGeeks)

I started writing on what many would call a blog about two years ago. It was a simple blog about video games, though it wasn’t about myself or even my co-writers. Now That’s Gaming was founded to give myself and two others an outlet to produce what we thought was better gaming-journalism. Less fluff, more facts and no distractions. Though as a brand new site we had virtually no traffic, no feedback or any readers. We turned to one of the biggest social networks/platforms out there: Reddit.

Reddit is special compared to many other social media outlets. In a sense, it is a hyper-concentrated content feed of only the things you care about. Be it cat photos, to hard news there’s something for you out there. This specificity is what helped put us on the map. By creating quality content we could then publish it on our own turf, while distributing it to a highly interested field.

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Snoo, reddit’s mascot. Source: bit.ly/1UIFHDX

Now, there’s a word I used back there, and I should’ve put it in italics. Quality. Passionate people want content with passion. So if you’re writing about their particular subject you have to ensure that it not only has a purpose, but that it also shows an appreciation and understanding of the designated subject. You can’t go around throwing articles about Digimon in a Pokemon subreddit, it’s just unheard of.

Bad jokes aside, Reddit served as an excellent platform to get us off the ground. There weren’t any accommodations made for each interest group, in fact we wrote like we always did. But, it’s that quality that kept the people coming. In fact, many bloggers have already hopped on the bandwagon.

Now, before you post on any subreddit, it would be wise to read the posted rules. It’s martial law out there, so it’s in one’s best interest to see whether original content is permitted in a particular subreddit, or whether it’s a purely hard-news section that doesn’t allow opinion. It’s a tricky scene to get a grasp of, but once you’ve found your voice Reddit is an excellent place to seek an audience.

 

The Spirit of Giving

by Austin Bourdeau

RedditGifts is a subreddit that focuses on gift exchanges between users on Reddit. It works by users signing up and then getting a match with another user to exchange gifts. It’s a wonderful way to connect with other Reddit users and receive gifts as well as giving them. The most popular gift exchange is Secret Santa.

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For the Secret Santa exchange in 2015, over 120,000 participants signed up, which is the highest amount of participants in any exchange this year.

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Of those 120,000 participants, 106,000 actually received gifts. It’s outstanding to see that an online community such as Reddit can come together and spend over $1 million on other users, but what makes it so appealing for users to send random people gifts?

As someone who loves Christmas and is an active Reddit user, the fact that an operation like this exists is amazing to me. Sometimes Reddit can be a toxic community with people constantly bashing on one another and insulting each other based on which subreddits they frequent. On a site where everything is based on how people vote on the quality of posts, I would never expect over 100,000 users to join together to exchange gifts during the holiday season. But for those who don’t necessarily have anyone in real life to exchange gifts, I think the idea is brilliant.