Coachella 2017 Fashion Looks Takeover Snapchat

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By Jacqui Simses

(Featured Photo Source: Bazaar’s Snapchat channel)

With Coachella 2017 kicking off this past weekend, Snapchat was filled with all of this years’ best Cali-style festival looks. Different channels on the notorious platform that keeps users “up-to-date” highlighted Coachella fashions from all different angles. Snapchat was one of the main and only sources of popular Coachella fashions this year that was continuously updating its viewers. For most people with music and fashion interests, attending this world-famous festival that kicks every summer off is only but a dream. But, having a platform like Snapchat that allows all to see from outside the festival what changes in fashion are taking place this year in all different ways right on their mobile device, is fun, informing and entertaining. Here are a few that are still being talked about.

Bazaar’s Snapchat Channel

The fashion magazine, Bazaar, has its own channel on Snapchat which only featured Coachella-related content this past weekend pertaining mostly to this years’ fashions. One of the magazine’s fun and quick videos featured on their Snapchat channel showed images placed next to each other of previous years’ fashions comparing them to this years’ titled “Wear This…Not That…”.  This fun take on comparing last years’ trends to 2017’s quickly portrayed the major changes made in the fashions that Coachella-goers have been catching onto and wearing everywhere at this festival.

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(Photo Source: Bazaar’s Snapchat channel)

Another Coachella fashion-related thing featured on Bazaar’s Snapchat channel was an article called, “Heading to Coachella? Here’s what to Pack”.  The article began with a brief introduction stating the obvious to most of their readers; that every fashion girl knows that the festival scene is as much for the style as is for the music. The article continued by stating that there are certain essentials one shouldn’t be without in Palm Springs this year and complemented this statement with 12 different clothing styles in multiple variations following it that would be popular this year and where to purchase the ones shown.

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(Photo Source: Bazaar’s Snapchat channel)

Victoria’s Secret Angel Oasis

Victoria’s Secret had its own channel as well this weekend, highlighting custom-made outfits that the Angels wore while snaps were taken of these ladies following them through their journey to the festival and throughout it. There even was a spot designated for the Angels to hang out at during the festival called the Angel Oasis where most of the photos of their festival-vibe outfits were shot at.

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(Photo Source: Victoria’s Secret Snapchat account)

Kylie Jenner’s Snapchat

Lastly, a lot of attention was brought to Kylie Jenner’s fashions this year as she has been known for showing off extreme and diverse styles when attending this festival for the past few years. Not only did she show off her clothing and styles all over her own personal Snapchat account, but they were also featured on Coachella’s Fashion Snapchat channel and a few others as well. Her shocking highlighter yellow hair day 1 and bright purple hair the next day caused a lot of hype and was talked about a lot over the weekend along with her complementing outfits.

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(Photo Source: Kylie Jenner’s Snapchat account)

Influencer or Journalist?

By: Donald Smith

As technology has expanded the range of professions such as marketing, advertising and public relations so has their definitions been blurred. Not many can really tell the difference between each profession anymore because they all do similar functions with the expanded technology. This is mostly seen when it comes to the use of social media.

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[Social Media Tree] By Cision
However, the professions we’re looking at today are digital influencers and journalists. If you are part of one of these professions, you may be scratching your head in wonderment of how these two could be blurred. Well, you are not the only ones. Stephen Waddington, Chief Engagement Officer at Ketchum, wrote in an opinion piece for The Drum how social media influencers would not be able to replace journalists. He says this because influencers release content that is more involved with brands, such as beauty products, rather than breaking news stories similar to government ordinances and Spotlight.

Although Waddington was right in that scenario, influencers have been becoming more prevalent than reporters in other “beats” of reporting. The increase in prevalence has been most noticeable in the reporting for beauty products. It was also noticed by Rachel Strugatz, Market Editor at WWD, in this article for the Los Angeles Times. She writes about her observation on the power of a certain influencer, Arielle Charnas of Something Navy. Charnas did a review on her Snapchat about a gel mask, which was responsible for many sales. Charnas’ ability to be a figure with enough clout to move sales put her close to, if not on, the same level of beauty magazine editors and writers. After further investigation, Strugatz found that these “digital influencers” were overtaking those who had been in power for decades as consumers trust influencers more than magazines.

So the question now is, can influencers start becoming journalists, or by chance, remove journalists from the equation? This particular battle is going to be over who can truly “control” social media. The reason for control over social media is because that is where both parties are most active on nowadays. They are most active on social media for different reasons. Influencers became a force through social media, while journalist had to adapt to social media to stay true to their principle of timeliness. A journalist also uses social media for information gathering and interacting with the audience as told by Cision in their blog post. I did not include traditional media because it is not as powerful as social media is today for a large number of people as can be seen in Rooster PR’s blog post. Here are statistics from Cision on how social media has impacted the profession of journalism.

Even with everything, both influencers and journalists need to exist because they serve different functions. We may see some industries switch between the two as it is happening with beauty products. Perhaps there could possibly be a merger between the two as Mark Schaefer said in his blog, “A brand journalist.”

Disappearing media

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By: Michaela Bull

@michaela_lb

 

Disappearing media

Disappearing media has been a trend rising in social media for the past couple of years. With the introduction of Snapchat, the messaging app that allows you to communicate with photos and videos that don’t last longer than a maximum ten seconds, the world of social messaging has followed a new set of rules. Specifically for millennials, the concept that posts on the Internet will last forever as we previously thought to be true is no longer. It is possible now for this generation to play with public media that they won’t be tied to later. The idea is inviting as I think for most people the idea of everything being traced back to you one day is honestly terrifying. It made it intimidating for people to post their honest lives. Now that the culture of sharing is so prominent, disappearing media can be a new and inviting concept to take into consideration.

 

Snapchat is not the only social media app that is taking this path, recently Instagram has jumped on the train of limited time to share per post. The two are competitors in this fast paced race to the top but they share this idea that disappearing media is the key to keeping the consumer engaged. The two offer up to 10 seconds of video or imagery content that can be posted for 24 hours, after which the content is erased forever. Consumers have the option to save their media to their devices but the post to the public is then gone.

 

This business model of using innovative platforms that offer arbitrary constraints to the consumer for what they create is key in increasing and maintaining engagement. These companies offer a platform for the consumer to be the content creator for the rest of the users. The idea offers an incentive to continue to create and keeps the content fresh and interesting. The constraints also allow a structured straightforward option for creating, allowing the less creatively inclined individuals to participate. Disappearing media is engaging and spreading fast.

 

Resources:

Constrained media: How disappearing photos, 6 second videos, and 140 characters are conquering the world. (2013, August 06). Retrieved March 26, 2017, from http://andrewchen.co/constrained-media-how-disappearing-photos-6-second-videos-and-140-characters-are-conquering-the-world/

 

Instagram’s latest updates feature Live video and disappearing media. (2016, November 28). Retrieved March 26, 2017, from http://marketingland.com/instagram-live-disappearing-video-198758

 

Friedman, L. (2016, December 29). 4 Millennial Social Media Trends To Watch In 2017. Retrieved March 26, 2017, from https://www.forbes.com/sites/laurenfriedman/2016/12/29/4-millennial-social-media-trends-to-watch-in-2017/2/#4f5d39f03dc1

News organizations on Snapchat

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https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjCi_7_1fXSAhVDOCYKHRytBvcQjRwIBw&url=https%3A%2F%2Fwww.snapchat.com%2F&bvm=bv.150729734,d.eWE&psig=AFQjCNEyq8Y0etqTtxuDAjN_wwABGkOBRg&ust=1490669293525301

Amairani De La Sancha

@amairanidls

When people hear the word “Snapchat” they may automatically think of teenagers on their phones making silly faces. Though it was created as a messaging system to connect with friends. It was a new spin on just regular text messaging because of the filters Snapchat created. The app also provided a way to delete their messages called “snaps” after 10 seconds. When people first heard of Snapchat they probably never realized how much time they would spend on the social media app. News organizations have been trying to get millennials to pay more attention to news and news outlets are adapting to the ways in which younger people get their news. They know millennials are always on their phone meaning that they probably have social media apps that they use. Some news organizations have now teamed up with Snapchat to provide new ways to deliver news.

Now the app provides their Snapchatters with a fun way to discover other social media outlets with either Popular Culture information or hard-core news information. In 2015, Snapchat decided to add a new feature to their app which is called “Snapchat Discover” here news organizations combine their top stories of the day. Two years ago, when Snapchat created the Discover page they had only partnered with 11 news organizations. The media outlets that have partnered with Snapchat as of 2017 are growing rapidly. As of right now 40 news organizations have partnered with Snapchat in hopes of getting the younger generation interested in news. These are a few of the news outlets that the Snapchat Discover page provides for their Snapchatters CNN, The Washington Post, National Geographic, VICE, BuzzFeed, Vogue, Harper’s Bazaar, Cosmopolitan, Complex, People, Essence, and ESPN.Snapchat Discover page

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj9qbzm1PXSAhXGRiYKHekGAZgQjRwIBw&url=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fsnapchat-discover-us-uk-compared-david-ingham&bvm=bv.150729734,d.eWE&psig=AFQjCNGIrvyjzW7NPdGN-IectxlFTKBurg&ust=1490668951249570

The stories that get placed on the Discover page by news outlets will be erased after 24 hours have passed and new stories of the day will be posted. This encourages young millennials to view the Snapchat stories posted by the news organizations. It may even lead them to search for a story online because they may not have gotten a chance to read the story on Snapchat. A friend may have told them about a story they found interesting which also leads them to search more about it on the news organizations app or website. The future of News media looks bright because these organizations have found a great way to encourage young people to look for news while also adapting to technology.

 

References:

http://ajr.org/2015/01/29/creative-offbeat-ways-journalists-using-snapchat/

http://alldigitocracy.org/news-outlets-turning-to-snapchat-to-draw-younger-audiences/

http://fortune.com/2015/05/22/snapchat-media-journalism/

Does Lightning Strike Twice in Social Media?

By: Donald Smith

So, Facebook has begun to update its mobile application in several countries with a new feature called, Facebook Stories. This new feature allows users to post photos and videos that can be viewed up to two times by an individual user and will disappear 24 hours after being posted. Facebook has been testing this feature for some time. Back in July, Facebook tested a feature similar to Stories called Quick Updates.  However, the Stories feature sounds fairly similar to another app’s feature… oh yeah, Instagram Stories.

[Facebook Stories Status Bar] By: Business Insider

Instagram’s Stories feature allows its users to post photos and videos that can be view until a 24-hour time period has passed. The app originated in 2010 as a social media network that specialized in the sharing of photos. It then added the Stories feature in August 2016. Unfortunately, this sounds familiar to another app’s feature as well, Snapchat. Snapchat is recognized as the originator of the feature known as Stories. This particular feature, having user-generated disappear after 24 hours, is the entire premise of Snapchat.

Fascinatingly, Instagram has had substantial success since the integration of the Stories feature. The views and posts to Stories on Snapchat dropped by 15 percent, and sometimes up to 40 percent, while views and posts to Instagram Stories grew at alarming rates. Another shocking discovery is the number of downloads for Snapchat’s app plummeted on the launch date for Instagram’s Stories, which dropped into 11th place. Although Snapchat is still popular, by being in the top 25, it has taken a hit.

Now, it is not unknown for social media platforms to adopt features from one another. Interestingly enough, Instagram has done this before. It did this by implementing a 15-second video recording/editing feature. This feature was added to oppose, the video leader at the time, Vine. If you did not know, Facebook owns Instagram. Although Instagram found success from appropriating other apps’ features does not mean Facebook will have the same success.

Facebook is missing a large point, Uses and Gratifications Theory. The theory states users are active participants in the communication process by actively selecting specific media content to consume according to their needs. This means that individuals choose to use certain apps for certain purposes. Facebook’s demographic is moving toward an older audience who are sentimental and believe in the long-term. Therefore, they are not going to find much use out of an app that is the “now” or here today and gone tomorrow. It is Millennials, or 17 to 26-year-olds, who live within the fleeting moment. So, I do not see a reason for Facebook implementing this new feature if their user demographic does not use the app for the gratification of living in the moment. There is no such thing as a one-stop hub for social media.

Snapchat and Brand Engagement

by Josh Wilbanks

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As a millennial and a person who has engaged with social media a majority of their young life, I have found myself in an odd position about where to post content where it would be most appropriate on which form of social media (Twitter, Facebook, Instagram, etc). For any company that’s trying to target potential buyers, this is now a crucial aspect in the communication planning process. However, companies such as Facebook and Twitter provide analytics to contribute to understanding post engagements and where exactly views are generating from. Snapchat, an app that is used widely by a younger audience, has emerged as a place to produce “photos and short videos (called “snaps”) [that] self-destruct after being viewed by the recipient.” (Slotnick) For one-on-one interactions, this is the perfect place to send messages without being really held accountable but for a company that is looking to grow a brand, it has more faults than it does gains.
Snapchat is used mostly by a younger crowd which unfortunately means that companies are targeting users who don’t even necessarily have the buying power. By investing in such an app, they are putting their faith in click-through advertisements that disappear after so much amount of time. Snapchat hasn’t evolved to allow data analytics to the level that other social networking platforms due to the fact that you can’t even truly get a clear number of people who are following you, only who has viewed (or click passed) your post within the 24 hour increment. The app isn’t to the level of others as it “is not a forwarding mechanism that can make messages go viral, it may be difficult for emerging brands to be found.” (Slotnick) Viewing a message once isn’t enough to make a likely effect on a buyer and even more when you can’t truly tell the target audience that the brand is capturing.
Snapchat still needs time to evolve as both a brand and social networking company before it can reach the expectations that companies have as users to fully invest their advertising in. However, as an individual user of the app and for its day-to-day use, it is fast entertainment and a quick communication tool.

 

Works Cited

Slotnick, Stacy. “Cold Snap: Should Brands Use Snapchat?” The Huffington Post. TheHuffingtonPost.com, 07 Mar. 2017. Web. 19 Mar. 2017.

 

 

 

Keeping your Social Media PG during Spring Break?

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Photo Credit: The Odyssey Online

By: Kenya Mavhera

That moment when it’s 2:30 in the morning and you’ve had one too many tequila shots that you’ve lost count, but you somehow manage to still have your phone and you just took a crazy video of your friend taking body shots off this random hot guy at the club. This is where the moment of truth comes into play; do you post the video of the amazing time you’re having to be seen by all your followers or do you keep your social media PG and save the video instead of posting it? POST IT, duh! Is that even question? Why wouldn’t you want everyone seeing how much fun you’re having? Come on people, it’s SPRING BREAK!

Those are the thoughts that run through spring breakers heads every time they post a fun crazy video or picture. People want everyone seeing where they are and how much fun they are having so their followers can wish they were there as well. Social media has a way of taunting us, especially during spring break. Posting where you are, updating your story, and uploading multiple photos is the normal thing. Snapchat even created its own “Spring Break” filter and story which encourages spring breakers to constantly be snapping and posting in hopes to get featured on their worldwide story for everyone to see! Another feature snapchat has is their geofilters which allows you to let your followers know where you are and what you’re up to based on your location. Instagram sits there waiting patiently for you to finally upload 1, 2, 3…10 photos of your spring break shenanigans. I mean how could you not post anything when all you see when you scroll down your timeline is photos of people having a blast at the beach or wherever they’re at! When it comes to social media though, there are unsaid rules about what you post and where you post it. Facebook for example is where you post your PG photos for your family and relatives to see. Everyone knows your buck wild photos are usually posted on another not so family friendly social media account.  Instagram is where the PG-13 photos are normally posted since you usually follow more friends than family on there. These photos can reveal a little more skin/cleavage or maybe have a casual beer or two in the background. Now when it comes to snapchat that’s when things get crazy real quick. Everyone knows that when you post something on snapchat it’ll disappear in 24 hours, this gives people a lot more leeway on what they post since it doesn’t stay up forever. This is where the R photos/videos come in, especially during spring break.

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Photo Credit: Fusion.net

With spring break just passing it’s safe to say that I saw my fair share of PG, PG-13, and R rates posts. So that brings us back to the question; can you keep your social media PG during spring break? I guess there really isn’t a right or wrong answer. People are going to do crazy things during spring break and what better way to publicize that then to post a video on snapchat or upload a photo on Instagram. Our generation is heavily involved in social media, now a days if you’re not posting anything during spring break then you might as well be vacationing under a rock. We feel so pressured to be posting our whereabouts at all times but I guess that’s where the saying comes from, “Pic it or didn’t happen!”

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Photo Credit: Charmcitywire.com

Sources:

Rogers, Tim. “My Wife Let Me Go on Spring Break with a Bunch of College Kids. This Is What I Learned.” Fusion. N.p., n.d. Web. 19 Mar. 2017.

Mendoza, Madalyn. “Study: South Padre Island ranks 2nd in the nation for spring break alcohol, drug Instagram posts.” San Antonio Express-News. N.p., n.d. Web. 19 Mar. 2017.