Updates On: Twitter, Facebook & Snapchat

By: Jasmine Meredith

In 2017 social media platforms have been making some adjustments and updates to their apps. In my last post, I talked about the Twitter Updates: expressing more in 140 characters. Today’s post is about Twitter again, Facebook and Snapchat.

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An emoji.

You can now search emojis on Twitter! This can be useful for brands or even for personal use. Twitter already has emoji features like the sponsored Twitter hashtag experience, where if you use a certain hashtag an emoji appears, but being able to search emojis is a totally new concept! If a brand chooses to add an emoji to their tweet, with this new search function they’re now able to search that emoji before hand to make sure that particular emoji is appropriate. Sort of like newsjacking, you want to be sure that before you use the hashtag it’s appropriate and harmless. You’re also able to search a combination of emojis. It may possibly help you find a potential audience who may be interested in your brand and you’ve just found a new way to market to them.

 

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Visual representation of reacting to a comment on Facebook.

 

Facebook’s latest update has to do with the reactions. Last month ago, Facebook introduced reactions to Facebook Messenger, and now they’re bringing it to comments. You’re now able to react to individual comments

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Snapchat user showing latest update which features a memory without the white border.

Lastly, Snapchat has made a change that I’m sure many users are happy about! Before Snapchat’s latest update: removing the obnoxious white border around later posted photos. Now you’re allowed to add memories saved on your Snapchat camera roll without the ugly white border, now they only make note of it under your name (as shown in the picture above). However, if you upload a photo from your camera roll, the white border will still appear. Maybe this also an incentive to keep people using their Snapchat camera and to continue using Snapchat period. The benefits of now having the white border just may be worth it!

Hutchinson, Andrew. “Twitter Adds Emoji Search, Making It Easier to Understand Usage Patterns and Context.” Social Media Today. N.p., 29 Apr. 2017. Web. 04 May 2017.

Hutchinson, Andrew. “Facebook Looks to Rationalize Group Chats with Messenger Reactions and Mentions.” Social Media Today. N.p., 24 Mar. 2017. Web. 04 May 2017.

Geofilters Are Taking Over..

 

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Photo Credit: Snapchat

By: Kenya Mavhera

Geofilters are special overlays that communicate the where and when of your snap photo allowing your followers to see you latest adventures! Created by snapchat, geofilters are the new fascinating way to pin point your exact location in a fun and easy way! The first thing many people do is swipe left after they’ve captured their perfect snap worthy photo, swiping left on snapchat allows you to see which geofilters are available in that certain area. Our generation is very involved with social media, posting our whereabouts for all of our followers to see has become a normal thing and geofilters make it that much easier. Facebook and Instagram have also started the stories feature that allows you to pin your location to your photo much like the snapchat geofilters.

What makes snapchat’s geofilters so unique and unlike any other social media network is the original and amazing designs that snapchat creates. Many of the geofilters are drawn out by local and professional artists. Anyone can submit a geofilter through the snapchat website, it’s actually fairly simple. Whether you’re heading to a new city for the first time or attending a wedding geofilters are a must! These filters are the next big thing and there’s a high demand for them all throughout the social media web. Businesses and restaurants have begun advertising their brand through geofilters. There are two types of geofilters that snapchat offers, one is the “community filter” and the other is the “on-demand filter.”  The community filter is the most common geofilter that we see, artists and designers are encouraged to create and submit these for their city, university, a local landmark, or another public location. On-demand filters are used more for professional settings, businesses and other individuals alike can purchase on-demand geofilters for their event, business, or a specific location.

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Photo Credit: MARK

Before we know it every where we go will have a filter to document our every move. Geofilters have definitely created a buzz in the social media world, it’s pretty exciting to see what filters are available at that new city or place that you’ve just arrived to! Next time you’re out and about make sure you snap a quick pic and swipe left to discover the world of geofilters.

Sources:

“Geofilters • Snapchat.” Snapchat. N.p., n.d. Web. 01 May 2017.

Coachella 2017 Fashion Looks Takeover Snapchat

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By Jacqui Simses

(Featured Photo Source: Bazaar’s Snapchat channel)

With Coachella 2017 kicking off this past weekend, Snapchat was filled with all of this years’ best Cali-style festival looks. Different channels on the notorious platform that keeps users “up-to-date” highlighted Coachella fashions from all different angles. Snapchat was one of the main and only sources of popular Coachella fashions this year that was continuously updating its viewers. For most people with music and fashion interests, attending this world-famous festival that kicks every summer off is only but a dream. But, having a platform like Snapchat that allows all to see from outside the festival what changes in fashion are taking place this year in all different ways right on their mobile device, is fun, informing and entertaining. Here are a few that are still being talked about.

Bazaar’s Snapchat Channel

The fashion magazine, Bazaar, has its own channel on Snapchat which only featured Coachella-related content this past weekend pertaining mostly to this years’ fashions. One of the magazine’s fun and quick videos featured on their Snapchat channel showed images placed next to each other of previous years’ fashions comparing them to this years’ titled “Wear This…Not That…”.  This fun take on comparing last years’ trends to 2017’s quickly portrayed the major changes made in the fashions that Coachella-goers have been catching onto and wearing everywhere at this festival.

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(Photo Source: Bazaar’s Snapchat channel)

Another Coachella fashion-related thing featured on Bazaar’s Snapchat channel was an article called, “Heading to Coachella? Here’s what to Pack”.  The article began with a brief introduction stating the obvious to most of their readers; that every fashion girl knows that the festival scene is as much for the style as is for the music. The article continued by stating that there are certain essentials one shouldn’t be without in Palm Springs this year and complemented this statement with 12 different clothing styles in multiple variations following it that would be popular this year and where to purchase the ones shown.

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(Photo Source: Bazaar’s Snapchat channel)

Victoria’s Secret Angel Oasis

Victoria’s Secret had its own channel as well this weekend, highlighting custom-made outfits that the Angels wore while snaps were taken of these ladies following them through their journey to the festival and throughout it. There even was a spot designated for the Angels to hang out at during the festival called the Angel Oasis where most of the photos of their festival-vibe outfits were shot at.

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(Photo Source: Victoria’s Secret Snapchat account)

Kylie Jenner’s Snapchat

Lastly, a lot of attention was brought to Kylie Jenner’s fashions this year as she has been known for showing off extreme and diverse styles when attending this festival for the past few years. Not only did she show off her clothing and styles all over her own personal Snapchat account, but they were also featured on Coachella’s Fashion Snapchat channel and a few others as well. Her shocking highlighter yellow hair day 1 and bright purple hair the next day caused a lot of hype and was talked about a lot over the weekend along with her complementing outfits.

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(Photo Source: Kylie Jenner’s Snapchat account)

Influencer or Journalist?

By: Donald Smith

As technology has expanded the range of professions such as marketing, advertising and public relations so has their definitions been blurred. Not many can really tell the difference between each profession anymore because they all do similar functions with the expanded technology. This is mostly seen when it comes to the use of social media.

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[Social Media Tree] By Cision
However, the professions we’re looking at today are digital influencers and journalists. If you are part of one of these professions, you may be scratching your head in wonderment of how these two could be blurred. Well, you are not the only ones. Stephen Waddington, Chief Engagement Officer at Ketchum, wrote in an opinion piece for The Drum how social media influencers would not be able to replace journalists. He says this because influencers release content that is more involved with brands, such as beauty products, rather than breaking news stories similar to government ordinances and Spotlight.

Although Waddington was right in that scenario, influencers have been becoming more prevalent than reporters in other “beats” of reporting. The increase in prevalence has been most noticeable in the reporting for beauty products. It was also noticed by Rachel Strugatz, Market Editor at WWD, in this article for the Los Angeles Times. She writes about her observation on the power of a certain influencer, Arielle Charnas of Something Navy. Charnas did a review on her Snapchat about a gel mask, which was responsible for many sales. Charnas’ ability to be a figure with enough clout to move sales put her close to, if not on, the same level of beauty magazine editors and writers. After further investigation, Strugatz found that these “digital influencers” were overtaking those who had been in power for decades as consumers trust influencers more than magazines.

So the question now is, can influencers start becoming journalists, or by chance, remove journalists from the equation? This particular battle is going to be over who can truly “control” social media. The reason for control over social media is because that is where both parties are most active on nowadays. They are most active on social media for different reasons. Influencers became a force through social media, while journalist had to adapt to social media to stay true to their principle of timeliness. A journalist also uses social media for information gathering and interacting with the audience as told by Cision in their blog post. I did not include traditional media because it is not as powerful as social media is today for a large number of people as can be seen in Rooster PR’s blog post. Here are statistics from Cision on how social media has impacted the profession of journalism.

Even with everything, both influencers and journalists need to exist because they serve different functions. We may see some industries switch between the two as it is happening with beauty products. Perhaps there could possibly be a merger between the two as Mark Schaefer said in his blog, “A brand journalist.”

Disappearing media

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By: Michaela Bull

@michaela_lb

 

Disappearing media

Disappearing media has been a trend rising in social media for the past couple of years. With the introduction of Snapchat, the messaging app that allows you to communicate with photos and videos that don’t last longer than a maximum ten seconds, the world of social messaging has followed a new set of rules. Specifically for millennials, the concept that posts on the Internet will last forever as we previously thought to be true is no longer. It is possible now for this generation to play with public media that they won’t be tied to later. The idea is inviting as I think for most people the idea of everything being traced back to you one day is honestly terrifying. It made it intimidating for people to post their honest lives. Now that the culture of sharing is so prominent, disappearing media can be a new and inviting concept to take into consideration.

 

Snapchat is not the only social media app that is taking this path, recently Instagram has jumped on the train of limited time to share per post. The two are competitors in this fast paced race to the top but they share this idea that disappearing media is the key to keeping the consumer engaged. The two offer up to 10 seconds of video or imagery content that can be posted for 24 hours, after which the content is erased forever. Consumers have the option to save their media to their devices but the post to the public is then gone.

 

This business model of using innovative platforms that offer arbitrary constraints to the consumer for what they create is key in increasing and maintaining engagement. These companies offer a platform for the consumer to be the content creator for the rest of the users. The idea offers an incentive to continue to create and keeps the content fresh and interesting. The constraints also allow a structured straightforward option for creating, allowing the less creatively inclined individuals to participate. Disappearing media is engaging and spreading fast.

 

Resources:

Constrained media: How disappearing photos, 6 second videos, and 140 characters are conquering the world. (2013, August 06). Retrieved March 26, 2017, from http://andrewchen.co/constrained-media-how-disappearing-photos-6-second-videos-and-140-characters-are-conquering-the-world/

 

Instagram’s latest updates feature Live video and disappearing media. (2016, November 28). Retrieved March 26, 2017, from http://marketingland.com/instagram-live-disappearing-video-198758

 

Friedman, L. (2016, December 29). 4 Millennial Social Media Trends To Watch In 2017. Retrieved March 26, 2017, from https://www.forbes.com/sites/laurenfriedman/2016/12/29/4-millennial-social-media-trends-to-watch-in-2017/2/#4f5d39f03dc1

News organizations on Snapchat

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https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjCi_7_1fXSAhVDOCYKHRytBvcQjRwIBw&url=https%3A%2F%2Fwww.snapchat.com%2F&bvm=bv.150729734,d.eWE&psig=AFQjCNEyq8Y0etqTtxuDAjN_wwABGkOBRg&ust=1490669293525301

Amairani De La Sancha

@amairanidls

When people hear the word “Snapchat” they may automatically think of teenagers on their phones making silly faces. Though it was created as a messaging system to connect with friends. It was a new spin on just regular text messaging because of the filters Snapchat created. The app also provided a way to delete their messages called “snaps” after 10 seconds. When people first heard of Snapchat they probably never realized how much time they would spend on the social media app. News organizations have been trying to get millennials to pay more attention to news and news outlets are adapting to the ways in which younger people get their news. They know millennials are always on their phone meaning that they probably have social media apps that they use. Some news organizations have now teamed up with Snapchat to provide new ways to deliver news.

Now the app provides their Snapchatters with a fun way to discover other social media outlets with either Popular Culture information or hard-core news information. In 2015, Snapchat decided to add a new feature to their app which is called “Snapchat Discover” here news organizations combine their top stories of the day. Two years ago, when Snapchat created the Discover page they had only partnered with 11 news organizations. The media outlets that have partnered with Snapchat as of 2017 are growing rapidly. As of right now 40 news organizations have partnered with Snapchat in hopes of getting the younger generation interested in news. These are a few of the news outlets that the Snapchat Discover page provides for their Snapchatters CNN, The Washington Post, National Geographic, VICE, BuzzFeed, Vogue, Harper’s Bazaar, Cosmopolitan, Complex, People, Essence, and ESPN.Snapchat Discover page

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj9qbzm1PXSAhXGRiYKHekGAZgQjRwIBw&url=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fsnapchat-discover-us-uk-compared-david-ingham&bvm=bv.150729734,d.eWE&psig=AFQjCNGIrvyjzW7NPdGN-IectxlFTKBurg&ust=1490668951249570

The stories that get placed on the Discover page by news outlets will be erased after 24 hours have passed and new stories of the day will be posted. This encourages young millennials to view the Snapchat stories posted by the news organizations. It may even lead them to search for a story online because they may not have gotten a chance to read the story on Snapchat. A friend may have told them about a story they found interesting which also leads them to search more about it on the news organizations app or website. The future of News media looks bright because these organizations have found a great way to encourage young people to look for news while also adapting to technology.

 

References:

http://ajr.org/2015/01/29/creative-offbeat-ways-journalists-using-snapchat/

http://alldigitocracy.org/news-outlets-turning-to-snapchat-to-draw-younger-audiences/

http://fortune.com/2015/05/22/snapchat-media-journalism/

Does Lightning Strike Twice in Social Media?

By: Donald Smith

So, Facebook has begun to update its mobile application in several countries with a new feature called, Facebook Stories. This new feature allows users to post photos and videos that can be viewed up to two times by an individual user and will disappear 24 hours after being posted. Facebook has been testing this feature for some time. Back in July, Facebook tested a feature similar to Stories called Quick Updates.  However, the Stories feature sounds fairly similar to another app’s feature… oh yeah, Instagram Stories.

[Facebook Stories Status Bar] By: Business Insider

Instagram’s Stories feature allows its users to post photos and videos that can be view until a 24-hour time period has passed. The app originated in 2010 as a social media network that specialized in the sharing of photos. It then added the Stories feature in August 2016. Unfortunately, this sounds familiar to another app’s feature as well, Snapchat. Snapchat is recognized as the originator of the feature known as Stories. This particular feature, having user-generated disappear after 24 hours, is the entire premise of Snapchat.

Fascinatingly, Instagram has had substantial success since the integration of the Stories feature. The views and posts to Stories on Snapchat dropped by 15 percent, and sometimes up to 40 percent, while views and posts to Instagram Stories grew at alarming rates. Another shocking discovery is the number of downloads for Snapchat’s app plummeted on the launch date for Instagram’s Stories, which dropped into 11th place. Although Snapchat is still popular, by being in the top 25, it has taken a hit.

Now, it is not unknown for social media platforms to adopt features from one another. Interestingly enough, Instagram has done this before. It did this by implementing a 15-second video recording/editing feature. This feature was added to oppose, the video leader at the time, Vine. If you did not know, Facebook owns Instagram. Although Instagram found success from appropriating other apps’ features does not mean Facebook will have the same success.

Facebook is missing a large point, Uses and Gratifications Theory. The theory states users are active participants in the communication process by actively selecting specific media content to consume according to their needs. This means that individuals choose to use certain apps for certain purposes. Facebook’s demographic is moving toward an older audience who are sentimental and believe in the long-term. Therefore, they are not going to find much use out of an app that is the “now” or here today and gone tomorrow. It is Millennials, or 17 to 26-year-olds, who live within the fleeting moment. So, I do not see a reason for Facebook implementing this new feature if their user demographic does not use the app for the gratification of living in the moment. There is no such thing as a one-stop hub for social media.