Should Ja Rule be FYRED?

Anyone heard of Fyre Fest? Yeah. Me either, before this past weekend.

Upon further examination and to my understanding, Fyre Festival was a one-of-a-kind, luxury music festival hosted and promoted by Ja Rule, taking place on Great Exuma Island (once owned by Pablo Escobar) in the Bahamas. The festival, hosted over two weekends, was promoted by A-list millennial celebrities like Bella Hadid and Kendall Jenner. Fyre Fest was supposed to offer a celebrity-like experience by having “the best in music, cuisine, design, and hospitality on a private island.” as told by @fyrefestival on Instagram. The music festival claimed to be so luxurious, tickets started at $1,200 per person and topped over $200,000 for VIP packages with extras included.

An event so exclusive and hyped up by the biggest names in the industry made the really popular among millennials and plenty were willing to dish out the big bucks to be able to party like a rockstar with some awesome performers, such as the ones listed below.

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Screenshot acquired from @fyrefestival Instagram page.

The problem? The festival was the complete opposite and a total train wreck. From the second festival-goers arrived on Great Exuma, it was plain to see that everything Ja Rule promised for Fyre Fest, was not executed. Guests arrived to half-finished, uninhabitable accommodations on an island that appeared to have been housing disaster relief victims.

If you can’t seem to get a visual on what it looked like, here’s pictures by Twitter user, William N. Finley IV (@WNFIV).

Commentary by @Braden1013

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And this is not including what guests endured on the plane, once on the island, and returning home. Delays, poor organization, and “government lockdown” held hundreds of guests on planes for hours, in very uncomfortable conditions and without food or water.

The incident caused many people to believe it was the scam of a lifetime.

Ja Rule released this message on Twitter regarding the situation:

ja rule apolo

Fyre Festival’s Instagram account also has this message displayed regarding refund information and postponed shows: image4

No report has been made of when Fyre Festival will commence.

No report has been made of any active or upcoming lawsuits.

Music Artists Need Social Media

By: Kalyn Baxter

Music in the form of singles or albums are released almost every day. Most artist that have large budgets are able to pay for advertisement and promotion about the upcoming releases, however the most genuine form of pre-album hype is when fans anxiously post on almost every social media platform about how great the album will be before it even comes out. Music artist honestly do not need to focus on buying advertisements for an upcoming album thanks to the help of social media. A simple tweet hinting to an upcoming album to their fans could leave all the promotion work to everyone who follows them. Along with other types of self-promotion, there are methods to successfully post about new music without being too aggressive, like sounding genuine about why the fans should be excited and most importantly by being interacted and responding to feedback. Eager fans will create content like memes or other graphics showing their support and excitement toward their preferred artist’s work. image1In order to have gotten to the level of having fans promote music, the artist had to have previously released quality music that at one point gained the trust of the people the artist had attempted to market to. Since people are now creating visual graphics of their anticipation, it will get more attention than fans just typing out to friends that they should get the new album that is releasing soon. Once an album or single from a music artist is released the content produced by fans will most likely increase. Lately the albums that I have been suggested to listen to are from Kendrick Lamar and the group called Gorillaz, and if there were not the constant praise on social media about the music I would not have taken the time to listen to them. Social media is needed for music artist when it comes to spreading the news of an incoming album, because it promotes to large amounts of people at once without having to pay for constant marketing.

Sources:

 http://www.contentfac.com/how-much-does-social-media-marketing-cost/

http://blog.sonicbids.com/5-ways-to-promote-your-music-on-social-media-without-annoying-people

 

Distractions. Today’s vs Yesterday’s.

By Mackenzy Hand

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For years there have been those who have been aggravated or even angered by younger generations for their apparent incessant need to be attached to technology in some way, shape, or form. Be it their phones, tablets, computers, you name it. But is this aggravation really as founded as they think?

It is a common misconception that millennials are so connected to their phones because they need a distraction from their day to day lives. I believe that this statement is flawed. It is human nature to want and to need distraction from time to time. Humans have always been this way; it has just now become more noticeable.

Distraction comes in many forms, as it always has. Our form of distraction is a cell phone, while our grandparent’s was a newspaper. When we are riding the trains and the busses home from work or to and from class, we aren’t talking to each other, we are browsing social media or perusing the daily news. When earlier generations were riding home on busses or sitting on park benches, they weren’t talking to each other either, they were reading the newspaper, their favorite magazine, or perhaps catching up on a favorite book of theirs. People find distraction in any place they can find it. The only difference between today’s generation and that of yesterday’s, is the technology that has become available over the course time.

Technology and social media aren’t to blame for younger generations’ obliviousness. The problem is that older generations do not understand said technology, and choose to dismiss it with comments like, “Millennials! Always so distracted because they are on their phones!” This is simply a generational error and is purely circumstantial.

It isn’t that we are distracted, it’s what distracts us. Years from now there will be technology that our children and our grandchildren use that we won’t understand. That’s just the way this carrousel turns and I don’t think it will ever stop. What can change is a hard look at the trends, and a fundamental understanding of the human being and its desire for a short reprieve from reality.

 

Sources:
Slate
Odyssey

Photos:
Slate
Reddit
Blog

How Social Media Gave Bill O’Reilly the Boot

By: Lauren Gordon | JOUR 4270 | @MissLaurenG

11111Photo Courtesy of Erik McGregor /Pacific Press/ GETTY IMAGES

As decades of sexual harassment claims came to surface many enraged Americans took to social media and the streets to protest the injustice Bill O’Reilly caused. The uproar included a massive rally outside of Fox’s New York headquarters, a plane over Manhattan carrying a banner with #DropOReilly and a colossal conversation across social media platforms.

This led to Fox News firing the infamous conservative anchor of The O’Reilly Factor. Over 60 advertisers pulled funding after the New York Times revealed O’Reilly paid $13 million to five former Fox News personalities to settle claims of sexual and verbal harassment. In conclusion, Fox fired O’Reilly due to loss of advertisers and not the ethics behind the sexual harassment allegations. The controversy resulted in hash tags #DropOReilly, #ByeBillOReilly and #BillOreilly to trend on Twitter.

oreillytweetPhoto Courtesy of Twitter

Some people (including the President of the United States) used #BillOReilly as a sign of support. However, the large majority of users directly urged advertisers to stop supporting Fox and O’Reilly. This is a success story of how a strategic social media campaign can cause change. Although social media did not directly result in the termination of O’Reilly from Fox it did grab the attention of advertisers. This is a particular time in history where consumers can speak directly to corporations. When these many people determine justice they will be answered. At the end of the day, Fox is a corporation and it requires funding to stay on the air.

What’s next for O’Reilly? Only time will tell, but he probably will not stay out of the limelight for long. The end of his career spanning 20 years on Fox should be softened his $25 million severance package by the corporation.

Instagrammable

By: Nathan Cooper

There has been some a new term floating around for awhile now: Instagrammable. Accord to Urban Dictionary, “instagrammable is a photo that is worth posting on Instagram”. (Urban dictionary, LJM1213). A lot of Instagram users have taken the app and turned it into an online portfolio of sorts. They showcase their photography skills and often times have an aesthetic that coincides with their profile. On the other hand there are others that use Instagram to post random content that often looks up looking like a hodge-podge aesthetically. A lot of people post content that would not be considered “instagrammable” by the average user and sometimes these people receive flack for doing so.

Some things that are usually considered “instagrammable” are trendy food or drink items such as the unicorn frappuccino from Starbucks. Food is a very popular topic to post about. A lot of times someone goes to a nice looking café and orders a coffee they might feel the need to snap a picture. The vibe of the environment might feel instagrammable so they put a nice little filter on their picture and come up with a  caption and boom it is uploaded. All of the sudden their followers are so captivated with the shop you’re at and feel the need to go there and get their own picture.

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The phrase is even popular enough that google can come up with some auto search results for it such as, “instagrammable places near me” or “instagrammable restaurants”. There are a lot of people who go out of their way to seek out places to take pictures that they feel will look nice and get attention on their personal accounts. Although the phrase has declined some in popularity it still floats around and is probably here to stay for awhile.

Sources:

  1. LJM1213. “Instagrammable.” Urban Dictionary. N.p., 19 May 2016. Web. 19 Apr. 2017.

Do Social Media like Denny’s Diner

By: Kalyn Baxter

It is commonly known throughout the business world that there are brands that should and should not be on a specific social media platform. The essential ones like Facebook or Twitter can be used by most but social media sites like Tumblr and Instagram might be riskier depending on the content and customer demographics. There is a company that I have recently noticed displaying content on a site that their consumers would not expect them to be on. Denny’s Diner is a company that surprised me when it comes to running a social media platform. I found out that Denny’s had a Tumblr account about a year ago, and its actually doing extremely well, as it has been for a while. tumblr_oobn3n3B3N1s46p8ao1_500Tumblr is a platform that thrives mostly on visual content, it has the social aspect of other sites like Facebook while allowing users to create a personalized blog at the same time. The graphics that Denny’s Diner creates are so visually appealing and creative that it does not make anyone regret to say they follow the restaurant. Denny’s usually gets the reputation of being a restaurant that is commonly occupied by more elder consumer rather than younger ones, but puts out great content that successfully attracts people of many age groups. Their Tumblr page is even in the running to being presented with a Webby Award in the Social, Food and Drink category. The Webby Awards will be on May 15th, 2017 and whether or not Denny’s Tumblr will win the award cannot be released until then. Along with their quick entertaining pictures their Denny’s Diner Instagram account has their unusual but great images on it. The social media accounts for Denny’s Diner has definitely shown how a restaurant can rotate between promoting a new menu item or special to posting humorous original images that are worth sharing.

Sources:

http://www.socialmediaexaminer.com/should-you-be-on-tumblr-seven-business-case-examples/

http://www.hngn.com/articles/224493/20170405/2017-webby-awards-nominees-announced-people-s-choice-voting-open-until-april-20.htm

https://vote.webbyawards.com/PublicVoting#/2017/social/social-content-and-marketing/food-drink

https://www.entrepreneur.com/article/230971

https://www.instagram.com/dennysdiner/

 

Influencer or Journalist?

By: Donald Smith

As technology has expanded the range of professions such as marketing, advertising and public relations so has their definitions been blurred. Not many can really tell the difference between each profession anymore because they all do similar functions with the expanded technology. This is mostly seen when it comes to the use of social media.

Social-Media-Tree
[Social Media Tree] By Cision
However, the professions we’re looking at today are digital influencers and journalists. If you are part of one of these professions, you may be scratching your head in wonderment of how these two could be blurred. Well, you are not the only ones. Stephen Waddington, Chief Engagement Officer at Ketchum, wrote in an opinion piece for The Drum how social media influencers would not be able to replace journalists. He says this because influencers release content that is more involved with brands, such as beauty products, rather than breaking news stories similar to government ordinances and Spotlight.

Although Waddington was right in that scenario, influencers have been becoming more prevalent than reporters in other “beats” of reporting. The increase in prevalence has been most noticeable in the reporting for beauty products. It was also noticed by Rachel Strugatz, Market Editor at WWD, in this article for the Los Angeles Times. She writes about her observation on the power of a certain influencer, Arielle Charnas of Something Navy. Charnas did a review on her Snapchat about a gel mask, which was responsible for many sales. Charnas’ ability to be a figure with enough clout to move sales put her close to, if not on, the same level of beauty magazine editors and writers. After further investigation, Strugatz found that these “digital influencers” were overtaking those who had been in power for decades as consumers trust influencers more than magazines.

So the question now is, can influencers start becoming journalists, or by chance, remove journalists from the equation? This particular battle is going to be over who can truly “control” social media. The reason for control over social media is because that is where both parties are most active on nowadays. They are most active on social media for different reasons. Influencers became a force through social media, while journalist had to adapt to social media to stay true to their principle of timeliness. A journalist also uses social media for information gathering and interacting with the audience as told by Cision in their blog post. I did not include traditional media because it is not as powerful as social media is today for a large number of people as can be seen in Rooster PR’s blog post. Here are statistics from Cision on how social media has impacted the profession of journalism.

Even with everything, both influencers and journalists need to exist because they serve different functions. We may see some industries switch between the two as it is happening with beauty products. Perhaps there could possibly be a merger between the two as Mark Schaefer said in his blog, “A brand journalist.”