Written by: Channing Nuttall
Netflix is a company founded in 1997 in the U.S. off a subscription based model. With the unique way that Netflix releases each of its seasons all at once, it can be difficult to keep users engaged on their social channels. The company’s Facebook has the largest following with 32.3 million likes. When it comes to engagement, Netflix has it down on Facebook. The streaming service is constantly replying to customers and making an effort for their concerns to be addressed. An example of the company’s winning techniques on social can be seen by a post that was added Monday.
You can even see that Netflix has responded to a comment with a comical gif. This post also shows that the company is creating content that users want to share because it is relatable.
On Twitter Netflix’s following is quite smaller with a measly 2.91 million followers. While the company does not have as many followers on Twitter, the content is just as great. They can retweet their followers content which gives a stronger bond between the brand and the user while encouraging others to Tweet at Netflix to be featured. The company responds to users across Twitter as though they were talking with a friend regardless if they are famous or an ordinary person.
Netflix’s Instagram account has 3.3 million followers which is more than their Twitter. The company choses to post on this platform around five times a week as to not overpopulate their follower’s feeds. They also do a great job of using Instagram for just photos rather than short video clips. They keep followers interested by posting various photos with most of them needing the caption for more context.
The company’s social media also works to build anticipation for future additions to the streaming service. This is ideal for their model because most of their customers enjoy binge watching and highly anticipate new seasons of their favorite Netflix shows.