North by North Texas: Better Than Fyre Festival

By: Gabriela Perez

 

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Credit: Gabriela C. Perez

 

Two weeks ago, I decided to write a post detailing the social media plan for North by North Texas, UNT University Program Council’s end of the year music festival, and overall last event of the year.

 

How did it go, you ask?

Well, let’s just say Ja Rule would be jealous.

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Credit: Gabriela C. Perez

North by North Texas went as well as it was going to, which is a good thing! Of course, bands ran late and timelines weren’t followed to the minute, but the students that came really enjoyed themselves and went home with a bunch of cool freebies. After planning the event for a little over a semester, seeing people singing along with the bands and getting into the show was more than what I could ask for.

How did we reel in these people?

Social media.

 

Our strategy was to create content that students would want to share on their sacred social media sites. Along with UPC’s brilliant marketing team, we came up with polls, giveaways, and other content like artist profiles and videos from bands directly to the students. Our giveaways reached about 100 retweets, with about 7 thousand organic views by Thursday. Our social media strategies worked, and even the bands were complimenting our work.

Putting together North by North Texas was quite possibly one of my favorite parts of college so far. The amount of hard work and dedication that was put into it was impressive and I definitely couldn’t have done it without the help of my friends and coworkers.

I think the most important thing I’ve learned from social media is that content really does matter. What you post is what people are going to see, and could end up being a great boost for your brand, or the beginning of a PR nightmare. As long as you are reaching the social media goals you set out to accomplish, there is no reason why you shouldn’t be successful.

 

Keep on posting everyone!

 

Sources:

“Division of Student Affairs.” University Program Council | Division of Student Affairs. N.p., 17 Apr. 2017. Web. 16 Apr. 2017.

 

 

Is social media really important?

By TingHsuan(Rose) Kuo

As the semester is coming to an end, the question arise “is social media really as important as we think?” We have learned so much tips on social media and digital marketing, but we constantly go back to the question doubting if social media is right for businesses.

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Photo Credit: B2C

Throughout the classes this semester, an important aspect we were taught to always consider is the audience of your business. Social media is an amazing tool to use for marketing but it may not be perfect for every business. Some may argue social media is cheaper than traditional marketing, and forgot about the fact that social media is high on human capital. In fact, big retail corporation are spending tremendous amount on bringing talent that could create an online buzz to attract target customers, and not to mention the money they put in to digital marketing like display advertisement, retargeting, and search engine marketing.

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Photo Credit: The Guardian

Depend on the industry you are in, different platforms of social media may come in handy to you and assist you different ways. For entertainment, and fashion industry, any types of media is a form of their portfolio. It is essential for them to utilize it and allow their fans to follow up with them. Other industry like retail and restaurants are also jumping into the social media game. It is important for them to stay in touch with the market and know what the customer’s want and need, and it is seen as part of the customer service now. Other industry like travel agency and real estate are experiencing hard time to modernize their marketing strategy, since their target marketing have shift to a new generation. In the nutshell, social media is an amazing tool to get in to but never forget who your target audience is and what you want your brand to represent.

Reference:

  1. Carranza, A. (2015, June 16). 7 Industries That Benefit Most from Social Media. Retrieved April 23, 2017, from http://www.socialmediatoday.com/social-networks/anthonycarranza/2015-06-16/7-industries-benefit-most-social-media

2. Tirico, K. (2016, August 29). How Leading Retailers Created Successful Social Media Marketing Strategies Featured. Retrieved April 23, 2017, from http://www.retailtouchpoints.com/features/trend-watch/how-leading-retailers-created-successful-social-media-marketing-strategies

Social Media Marketing: More Important Than You Think

By: Gabriela Perez

When thinking of marketing, the first thing that pops into someone’s head is a bunch of well-dressed people in an office looking at graphs. However, social media has changed the game, and made marketing so much easier and effective for companies, business and pretty much anyone.

This year, I’ve had the honor of being one of the UNT University Program Council (UPC) Live Music Coordinators. From booking artists, to making reservations and working with tech, we basically plan these events from the ground up. However, you can build and plan all you want, but if no one knows about the event, no one will come.

 

That’s where social media marketing comes in.

 

I’m currently in the process of planning North by North Texas (NXNT), UPC’s end of the year music festival. Currently in its third year, the festival began as a way to showcase local Denton acts. However, the student body has wanted more national acts to perform at the school. This year, we are bring machineheart and DREAMERS, two national bands that are on the rise along with local pop star Jessie Frye and The Marfa Lights, a student band.

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Creidt: Machineheart website

With an event of this size, making sure that we’re reaching our target audience through social media is extremely important, and the team and I have come up with a couple of different ways to market by using the different platforms.

The more people that see our posts, the more that are informed. Because of this, we are using twitter and Instagram as a way to reach a large audience online through social media contests. Our plan is to giveaway prize packs and meet & greet passes for the different artists by having students retweet and follow the UPC twitter account. Techniques like these have proved effective in the past, so hopefully having multiple contests will help us reach a larger audience.

We’ve also decided to utilize Facebook to create an event page for NXNT, allowing people to invite their friends and rsvp if they choose. Although this isn’t an accurate technique (since not everyone plans on going rsvp’s) it’s still a good way to get the word out.

Not all social media plans are perfect and the results may vary. But if utilizing social media to the best of our ability gives us high attendance at NXNT, I’ll be a happy camper.

 

Bibliography:

 

“Division of Student Affairs.” University Program Council | Division of Student Affairs. N.p., 17 Apr. 2017. Web. 16 Apr. 2017.

 

“Facebook.” NXNT. N.p., n.d. Web. 16 Apr. 2017.

Soci”Ad” Media

By: Donald Smith

Is social media really “free” advertising like so many have thought? Well, it used to be, but now it is only a strategy in an advertising plan. It is now all about who will pay the most such as advertisement used to be when negotiating who will shell out the most money for the prime time spot. Mike Proulx said it best in his AdAge article, “Let’s call it what it is: Social media marketing is now advertising. It’s largely a media planning and buying exercise.”

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“Social Media Ad” By Purrsonality Designs

 

Now, I know many people will still claim social media is a form of two-way communication and is mostly unpaid for, which both of those points are true. However, social media is on its way to becoming a one-way form of communication and mostly paid. If it seems skeptical, take a look at the numerous statistics on social media advertising collected by Hootsuite. A couple of statistics that stood out were social media ad spending is predicted to exceed $35 billion and increase 26.3 percent globally in 2017.  Since we are in this era of social advertising it would be a great time to find out how best to target these ads.

First, let’s look at where our audiences reside. I’m going to be giving snippets, but if you would like all of the data here is the research conducted by Pew Research Center. So, as usual, Facebook is still the powerhouse with having over 70 percent for all age groups, besides 65+, but they are on a steady increase and sit at 62 percent right now. Meaning social media ads on Facebook are going to hit the largest audience possible, but bigger is not always better. Moving on, Instagram has a way smaller audience size than Facebook, but so do all other social media platforms. The largest audience on Instagram is 18 to 29-year-olds with 59 percent of the 32 percent of users (Pew Research Center, 2016). So, millennials are going to be the best audience to target with advertisements on Instagram. Next, we have Twitter with 24 percent of online adult users. When targeting an audience on Twitter you will want to target 18 – 49-year-olds or those who make a salary of $50,000+. This combined audience makes a little of 50 percent of Twitter’s audience (Pew Research Center, 2016). Then there is Pinterest with 31 percent of online adult users. On Pinterest, women (47 percent) are by far the largest target audience, even tripling the size of the male audience (17 percent) (Pew Center Research, 2016). Lastly, we have LinkedIn with 29 percent of online adult users. LinkedIn is a strange platform because the audience size within the demographics are all similar in size. Therefore, it is up to you to decide on who you want to target. Another good resource to see who and how people use social media is an infographic published on PR Week.

Finally, some ways to help you make the most out of your social media ads. A great way to start it off would be to use the Facebook Open Graph to make sure your content is optimally packaged so you get the most bang for your buck. Another application that could help would be Google AdWords. This application helps make your content easily found on Google, and with it being the number one search engine that is not bad. Also, keep in mind to help people as much as possible as you develop your content. Last, but not least, make sure to put your content on the social media platform that your target audience resides.

There is Nothing Chill About Netflix’s Social Media

Written by: Channing Nuttall

Netflix is a company founded in 1997 in the U.S. off a subscription based model. With the unique way that Netflix releases each of its seasons all at once, it can be difficult to keep users engaged on their social channels. The company’s Facebook has the largest following with 32.3 million likes. When it comes to engagement, Netflix has it down on Facebook. The streaming service is constantly replying to customers and making an effort for their concerns to be addressed. An example of the company’s winning techniques on social can be seen by a post that was added Monday.

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Credit: Netflix Facebook

You can even see that Netflix has responded to a comment with a comical gif. This post also shows that the company is creating content that users want to share because it is relatable.

On Twitter Netflix’s following is quite smaller with a measly 2.91 million followers. While the company does not have as many followers on Twitter, the content is just as great. They can retweet their followers content which gives a stronger bond between the brand and the user while encouraging others to Tweet at Netflix to be featured. The company responds to users across Twitter as though they were talking with a friend regardless if they are famous or an ordinary person.

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Credit: Netflix Twitter

Netflix’s Instagram account has 3.3 million followers which is more than their Twitter. The company choses to post on this platform around five times a week as to not overpopulate their follower’s feeds. They also do a great job of using Instagram for just photos rather than short video clips. They keep followers interested by posting various photos with most of them needing the caption for more context.

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Credit: Netflix Instagram

The company’s social media also works to build anticipation for future additions to the streaming service. This is ideal for their model because most of their customers enjoy binge watching and highly anticipate new seasons of their favorite Netflix shows.

 

Do WE Make Idiots Famous?

Kim Kardashian, Miley Cyrus, and now, Danielle Bregoli.

Danielle Bregoli, more famously known as the, “cash me outsside” girl is very rapidly gaining fame and recognition thanks to the power of social media.

Cash Me Ousside

The 13-year old girl went viral when a clip of her Dr.Phil episode aired and scenes were shared on virtually every social media platform on the internet. Her unbelievably awful and disrespectful behavior on the show is what drew so many people to watch these clips, resulting in her instant fame. In these clips, the audience chuckled at her behavior so she proceeded to refer to the audience as “these hoes” and led her the words which caused her fame, “Cash me outsside, how bout dat?”

Since then, I have heard that phrase, seen her face on countless memes, and have even heard a remix of her episode just about everywhere I go on social media. So my question is, why?

While I don’t mean to insult, WE are the reason people like her are rich and famous beyond their wildest dreams. And the reason I say that is because I’ve caught myself watching countless Facebook videos of her and her behavior. I’ve laughed and shared some of the memes I’ve seen of her face, I have even caught myself jokingly say “cash me outsside” on several occasions. But not just me, parents, teachers, friends.

Why do we glorify this behavior, why is it so amusing for us, to the point where these people become the most influential people out there?

DB

While this woman’s tweet doesn’t have the best choice of words, she DOES have a point. Most of us are struggling to get through college and get a decent education while this young girl is making thousands on her looks and rotten attitude.

All because “we” find her attitude and personality to be amusing, she’ll be making a million dollar a year salary. So next time you see someone on the rise, don’t contribute to their social media fame.

How Important Really is Social Media to the E-commerce World?

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by Jacqui Simses

(Featured Photo Source)

So really, how important is social media to the E-commerce world? It’s MASSIVE! In order to survive this digital retailing phenomenon that has been on the rise, social media is a marketing strategy that has been (and is more than ever) vital for any online website where products or services can be purchased. Its purpose, online marketing that is, is to help companies establish a stronger web presence, generate leads and increase traffic.

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(Photo Source)

 The Use of Online Marketing

It’s a new world in marketing with the use of social media to promote E-commerce businesses. How many times have you seen an ad for a specific store or brand that you’ve searched for pop up next to a YouTube video you’re trying to watch? How many times have you been scrolling down your Facebook, Instagram, or Twitter feed and have seen ads pop up after every few posts? To some it’s annoying. But, what is beneficial for E-commerce businesses is that many social media users click those ads and get redirected into the realm of online shopping. Whether a company chooses to use paid search to have their ads appear more often or have a specific “social media” position within the company to perform these tasks, online marketing is everywhere for the everyday social media user. A significant percentage of advertising campaigns for brands and companies take place through almost all social media platforms.

Connecting with Your Audience

NEVER has it been easier to reach an audience for brands! Clearly, e-commerce marketers recognize the power of social media to connect with an audience. Social media platforms such as Instagram, Facebook, Twitter, and LinkedIn are present nearly everywhere in our lives. Social media provides an effective way to attract the interest of the large audiences that use social media. Connecting means ENGAGING too! On the other end, people use social media themselves to connect with brands and companies they prefer.

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(Photo Source)

Overall, it is easy to notice how in order to improve the development of an E-commerce business, a well-structured social media strategy is important. Including social media in an effort to advance E-commence can be highly beneficial and you will start to notice now, if you hadn’t before, how prevalent these online marketing tactics for e-commerce businesses are when you take a closer look at your social media feeds.

 

 

References

Janaway, M. (2016, August 3). 3 Top tips to increase engagement with your e-commerce store. Ecommerce Platforms. Retrieved from http://ecommerce-platforms.com/ecommerce-selling-advice/3-top-tips-increase-engagement-e-commerce-store

Sharma, L. (2015, September 15). Essential role of social media networking in ecommerce. Socialnomics. Retrieved from http://socialnomics.net/2015/09/15/essential-role-of-social-media-networking-in-ecommerce/

 

Zorzini, C. (2015, August 7). 3 ways ecommerce companies should use social media for marketing. Ecommerce Platforms. Retrieved from http://ecommerce-platforms.com/articles/3-ways-ecommerce-companies-should-use-social-media-for-marketing Continue reading How Important Really is Social Media to the E-commerce World?