Instagrammable

By: Nathan Cooper

There has been some a new term floating around for awhile now: Instagrammable. Accord to Urban Dictionary, “instagrammable is a photo that is worth posting on Instagram”. (Urban dictionary, LJM1213). A lot of Instagram users have taken the app and turned it into an online portfolio of sorts. They showcase their photography skills and often times have an aesthetic that coincides with their profile. On the other hand there are others that use Instagram to post random content that often looks up looking like a hodge-podge aesthetically. A lot of people post content that would not be considered “instagrammable” by the average user and sometimes these people receive flack for doing so.

Some things that are usually considered “instagrammable” are trendy food or drink items such as the unicorn frappuccino from Starbucks. Food is a very popular topic to post about. A lot of times someone goes to a nice looking café and orders a coffee they might feel the need to snap a picture. The vibe of the environment might feel instagrammable so they put a nice little filter on their picture and come up with a  caption and boom it is uploaded. All of the sudden their followers are so captivated with the shop you’re at and feel the need to go there and get their own picture.

imgres.jpg

The phrase is even popular enough that google can come up with some auto search results for it such as, “instagrammable places near me” or “instagrammable restaurants”. There are a lot of people who go out of their way to seek out places to take pictures that they feel will look nice and get attention on their personal accounts. Although the phrase has declined some in popularity it still floats around and is probably here to stay for awhile.

Sources:

  1. LJM1213. “Instagrammable.” Urban Dictionary. N.p., 19 May 2016. Web. 19 Apr. 2017.

Insta-marketing

Do you remember when Instagram just hit the app back in 2010? I have a memory of taking random pictures hoping to get so many “likes” from the followers that I didn’t even have (#lame). Never did I think Instagram would be the social media platform that it is today or at least where it’s heading. In my eyes I never saw a future for Instagram past posting a picture for likes. This app is emerging from just that into a marketing platform. Instagram is posting more and more sponsored ads each day. Even though it’s sometimes super annoying when I see a sponsored ad, I’m guilty of clicking on them. If you don’t know what I’m talking about, here you go: NYQUIL

Obviously you make a click-through and then your on their page and you see what amazing deal they have to offer you, and you know how it goes from there (R.I.P. to my bank account). I recently read an article on how Instagram is marketing when you don’t even realize it. One of the points was photo contests. Now SHOUTOUT to all girls I KNOW you guys know what these are. You follow that page, like the picture of whatever it may be, and sometimes even have to repost it. That is such a great way to market and advertise your product, clothes, toothpaste or whatever it may be these days. Here’s an example of the photo contest:OTHER ad.jpg

One more marketing strategy this article pointed out was Promo Codes. I never thought of promo codes being a marketing strategy until they mentioned it, and now I feel ashamed to say that, being one who uses promo codes found on Instagram ALL the time. This article has a few more marketing strategies they point out so feel free to visit the article. Instagram is heading in a marketing direction that is either going to turn into something HUGE, or just be extremely annoying. Either way, it’s our (the users) choice of which direction it goes. I’m all for the marketing side of Instagram, are you?

 

Blog by: Ashton Presley

 

 

Works Cited:

“Instagram.” Instagram. Web. 02 Apr. 2017.

“5 Ways Marketers Can Use Instagram. Social Media Examiner.” Social Media Examiner main page. Web. 02 Apr. 2017.

 

How Is Social Media Taking Over the Fashion Industry?

By KeAndra Hill

 

Social Media’s influence on industries is insane. The fact that I can write three blogs about its affects on one industry alone says a lot. And, not to mention, the many ways industries can be affected by social media.

Now the affects have gone as far as to replace many industry officials with younger, more digitally-accustomed officials in high position jobs. Consider my first blog of this year, the story about David Beckham’s son receiving the job of photographing for Burberry’s newest campaign due to his six million+ Instagram followers. Recently in 2015, Allure magazine pushed out its founder editor of 24 years to replace them with an editor of much younger age and much more acclaimed digital knowledge. This is all happening because major fashion houses are realizing the amount of influence social media has and, even more, the amount of influence peers have.

social_media_and_fashion_t580(IMAGE)

A recent study shows that 35% of millennial women would agree that social media has a huge influence on their clothing purchases (i.e. bloggers). And consider the ‘selfie’ trend, many people do not want to be photographed in the same outfits multiple times. I can personally guarantee that there is an influence on purchases considering big events and people wanting something new to showcase in their social networks. Bloggers are one of the biggest influences of media, so much so that fashion houses are becoming worried with their loss of control and influences which in turn lead to losses in sales.

Fashion houses are realizing they need to take action and get with the program. By really focusing on their social media platforms, companies can have more control over what their consumers are… well consuming. They will have better control of their brand identity and personality. Companies can also use bloggers to their advantages by creating community engagement among consumers; consumers will influence and persuade each other. Success of these endeavors have been shown through campaigns like #IDoinChoo, #CastMeMarc, and #BareSelfie (look them up!).

marc-jacobs-instagram-fashion-launchmetrics(IMAGE)

Now many social mediums are allowing for ads. Fashion houses, if you can’t bet them, join them!

 

 

 

 

 

 

Citations:

Alter, N. (2016, June 21). Four Ways Instagram is Redefining the Fashion Industry. Retrieved February 26, 2017, from https://www.launchmetrics.com/resources/blog/four-ways-instagram-is-redefining-the-fashion-industry

Fateh, A. (. (2017, January 19). How social media is changing fashion? Retrieved February 26, 2017, from http://www.huffingtonpost.com/entry/how-social-media-is-changing-fashion_us_587edd29e4b06a0baf64918f

 

Be the Bigger Brand

By Joshua Olivares

We’ve all heard the saying of being the bigger person when it comes to certain situations. This just means to take the high road and don’t get caught up on the little things. Well the people of Hanz De Fuko have never heard of this. Most people (who watch Men’s hair channels lol) know of Hanz De Fuko. They’re a brand that has made a name for themselves when it comes to hair products especially with celebrities such as David Beckham and Bruno Mars using their products. They’re most known product is Claymation, which is actually a really good product that I’ve used in the past. Another way, which is arguably the most important way they’ve become a staple in Men’s hair is the YouTube influencers they have gotten to promote they’re products.

hanz-de-fuko-sponor
 This picture is of David Beckham, By medium.com 

What better way to show thanks to these YouTubers then to start “calling” them out for trying to make their own hair products. It’s very hard to find this information when trying to search for it. There is some things you can find around Reddit but I typically think of Reddit as more opinioned based with that community. With that Joseph Andrews who runs the Blumaan YouTube channel made a decent video explaining the attacks from Hanz De Fuko. For those of you who don’t know Joseph has a hair product called Original by Blumaan. Hanz De Fuko has been leaving comments on his channel calling him out. They’re not just saying things like this is a bad product they begin making dangerous claims saying things like the product Original by Blumaan is a white label.

Now as it stands nobody is 100% sure if Hanz De Fuko really meant what they said for a few reasons: They have left a few comments on YouTubers channels apologizing saying that they’re accounts have been hacked. However that’s all they’ve said on the matter was that they were hacked not really a formal apology that one would expect from a big brand. Also to have your account hacked for at least two weeks seems a bit weird. Also in the comments they left they offered people one free product of their choice if they use coupon code “The Truth.” Now unfortunately I wasn’t able to find anyone that has used the code and actually received a free product.

hanz-screenshot
A screenshot from Blumaans most recent video’s comment section. That’s the offical youtube account as well. 

Hanz De Fuko also claims that they’re email was hacked along with their Instagram account. It seems highly unlikely that they were hacked but hey I’ll give them the benefit of the doubt. It also doesn’t make sense for Joseph Andrews to risk the credibility of his brand for the sake of calling them out for “calling him out”. It seems as of right now that Hanz De Fuko who is the larger brand here isn’t being the bigger brand. They attacked these YouTube influencers that actually helped get their product out into the market for the simple fact that they’re now seen as competition. If it turns out that Hanz De Fuko wasn’t hacked then this could be some really bad publicity for the brand. Everything is hear say right now and that’s the worst part of it.

Blumaan made that video in response to Hanz De Fuko leaving those comment. Hanz De Fuko has made comments on the Blumaan video addressing concerns but not directly apologizing to Blumaan for the false claims made on his product. The ball is currently in Hanz De Fuko’s court and I’m really curious to how this whole thing will play out. Whatever happens next one company will have to be the bigger brand by their actions not it’s products.

 

 

Sources

  1. Our Story Hanz de Fuko. (n.d.). Retrieved February 19, 2017, from https://www.hanzdefuko.com/our-story/
  2. Andrews, J. (2017, February 17). Hanz De Fuko FIRES SHOTS!! Retrieved February 19, 2017, from https://www.youtube.com/watch?v=Y2HDuYkvEds
  3. Dold, K. (2015, June 19). Can’t Decide Between Hair Wax or Clay? Now You Don’t Have To. Retrieved February 19, 2017, from http://www.gq.com/story/cant-decide-between-hair-wax-or-clay-now-you-dont-have-to
  4. What is white label cloud service? – Definition from WhatIs.com. (n.d.). Retrieved February 19, 2017, from http://searchcloudprovider.techtarget.com/definition/cloud-white-label-branding

Social Media Goes Gaga for Lady Gaga

Was it the drones that first caught everyone’s eyes, or was it the fact that Lady Gaga was standing on top of the Houston Texans football stadium at halftime? I’m not going to be the one to decide for you, but if you looked at social media during the halftime show millions of people had their opinions posted. According to Forbes, “There were 2.2 million tweets about the #PepsiHalftime show during the 20-minute live performance; counting the 20 minutes before and 10 minutes following the show, there were 5.1 million tweets about #Gaga’s performance, and Lady Gaga was mentioned on Twitter 2.1 million times between 7:50 and 8:40 p.m. EST.” (Madeline Berg,1).  Lady Gaga was ON FIRE! She went all out during her performance, and I’m not surprised. She took this opportunity and gave it her unique twist that left social media #spechless. Celebrities were even applauding her performance seconds after. screen-shot-2017-02-05-at-11-11-25-pm

screen-shot-2017-02-05-at-11-17-30-pm

It really says something about the #PepsiHalftime performance when many celebrities are so happy for her rather than being jealous of her. I can’t remember watching a halftime performance this miraculous in the past 10 years, and that’s because there hasn’t been. Lady Gaga did IT. She is IT. She won IT. The Super Bowl may have been between the Falcons and the Patriots, but Lady Gaga won the Super Bowl in 2017.

 

By: Ashton Presley

 


Citations:

Berg, Madeline. “Super Bowl Halftime Show 2017: Twitter Reacts To Lady Gaga.” Forbes. Forbes Magazine, 05 Feb. 2017. Web. 06 Feb. 2017.

DeGeneres, Ellen. Twitter.com, 06 Feb. 2017. Web. 06 Feb. 2017.

Oakley, Tyler. Twitter.com, 06 Feb. 2017. Web. 06 Feb. 2017.

The Token From Engagement

By: Kalyn Baxter

With social media becoming one of the most effective platforms to promote a brand to as many future shoppers as possible, it is now standard for store and clothing brands to have social media accounts for sites like Instagram and Twitter that “targets a clear customer and tells a story that appeals to that person”. The apparel company American Rag is a brand for juniors that sale items within the store, Macy’s. Their strategy to attract more customers in the junior age range was by contacting them through social media. In February 2016, they posted on Instagram that they were planning on sending a group to attend multiple music festival, they were called the Rag Pack and were given clothes by American Rag to post nice pictures in. On February 24 and 25 the brand posted a picture of the participates without having her face shown so their follower could interact with the page and predict who they were. I decided to guess two of the four people and both times
they responded to my comment, which was a great feeling since I was the only person they replied to. The thumbnail_img_0650music festival tour started in March of 2016, I continued to tap like on their pictures and comment on a few throughout the tour. On May 24, 2016 I got followed by the brand and received a direct message that thanked me for being a loyal follower and for my email. The representative asked me to send her a link to two or three items that I wanted from their line so they could send clothes to show their appreciation. I received the items I picked and it also came with a signed thank you card. Upon receiving the package, On June 10th I posted a picture on Instagram and since they follow me they saw the picture and direct messaged me on June 18, 2016 asking if they could repost the picture of me on their page. I agreed of course, and on June 20, 2016 they posted and tagged me in the picture. The brand American Rag showed great engagement tactics and I admire how they used social media to have two-way conversation with potential and current long-term clients like me.