In the 2016 Season the National Football League announced they will be partnering with Twitter to launch the streaming capabilities of NFL games on twitter, more specifically Thursday Night Football Games. Those games exclusively belong to the NFL. Together Twitter and the NFL allowed fans to stream the ten TNF games on their mobile devices for free. Personally, I was a fan of this partnership because I didn’t have NFL Network on my cable package. Now I can stream the games and better yet, I can stream them anywhere I want. “Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football”, said NFL Commissioner Roger Goodell.
The NFL is marketing itself extremely well considering they can stream the games internationally. The league is clearly targeting international soil with the games they push out to England and Mexico. By putting their product on the web, they have reach across oceans to give foreigners an immersive fan experience. Even if the NFL doesn’t continue to stream the games on Twitter, if they keep it in the Internet world they will find more and more success when raising the number of fans and viewers.
Going forward Twitter has lost its bid to keep stream TNF games on twitter, that streaming right has now gone to Amazon. An interesting turn of events considering Amazon isn’t a social network platform, but they are on the internet nonetheless. I feel as though this is mistake. The NFL is now isolating its viewers to only Amazon Prime members, meaning the streaming is no longer free. Granted I am sure the amount of Amazon members will increase, it will still cost the viewer money to view. However, as I stated above, it can’t be that detrimental if the NFL can keep their TNF games on the internet.