Snapchat Me That Filter

 

(Via Eliah Davila)

BY: ELIAH DAVILA |@essenceofeliah

I am a young woman that loves snapping selfies, but I also love keeping up with snap streaks on none other than Snapchat! Young and old most of the population knows what Snapchat is. What is more popular than the app itself you may ask? The famous Snapchat filters of course. Every user has their favorite filter the dog, vomiting rainbows, or maybe the infamous flower crown. To give a little background about what I am talking about the app uses face recognition technology to attach and transform your face to many different themes. Some marketers have used this feature to promote businesses for a certain amount of time. Gatorade has used it to digitally pour Gatorade on your head and Taco Bell has used the feature to turn your face into a hard taco. I never paid much attention to the feature until recently. Last week I was sitting in my car waiting for class to start then I began to play with the new Snapchat filters. This day Snapchat had filters that only effected the change of your facial features and added aesthetic changes like longer lashes and clearer skin. I also decided not to wear makeup this day so when I used the filter then looked at the picture of myself I was taken back by the drastic changes. This filter was far beyond making me a Starbucks unicorn, this filter photo shopped my face and imperfections with one click of a button. I was not upset by the difference of the photos because what else do you expect from an app. Although, as I took on the internet to see if anyone else was amazed by the filter’s results to my surprise many people have an opinion on how Snapchat alters user’s facial features. There is much talk over social media saying that Snapchat is using filters to uphold the unrealistic beauty standard that is pushed to consumers. I believe Snapchat from a business prospective is not trying to uphold an ideal beauty. I believe the company is making an effort to stay afloat in the app industry by providing all things in one app. Snapchat using such drastic filter settings is what helps keep the app ranked above picture editing apps like Facetune and other photo shopping apps. Snapchat is ranked above all social media apps and for reasons like offering so much like a photo enhancement in just one touch is a genius marketing plan.

 

References

Burhop, B. (n.d.). Is This Snapchat Filter Creating Unrealistic Beauty Standard – Insider Tip – DailyBeauty – The Beauty Authority – NewBeauty. Retrieved from https://www.newbeauty.com/blog/dailybeauty/9814-snapchat-beauty-filter/

Dash, K. (2016, May 18). The Reason Why You Love the Dog Filter on Snapchat | Allure. Retrieved from http://www.allure.com/story/snapchat-dog-filter

Liquido, K. (2016, June 1). Why I’m Sick of Snapchat’s Photoshopping and Sexualizing Lenses – Verily. Retrieved from http://verilymag.com/2016/06/snapchat-lenses-social-media-beauty-photoshop

Vasquez, N. (2016, June 6). 11 Examples of Branded Snapchat Filters & Lenses That Worked. Retrieved from https://medium.com/comms-planning/11-branded-snapchat-filters-that-worked-94a808afa682

Wylde, K. (2017, April 20). How To Use The Unicorn Frappuccino Filter On Snapchat & Unleash Your Inner Magical Goddess. Retrieved from https://www.bustle.com/p/how-to-use-the-unicorn-frappuccino-filter-on-snapchat-unleash-your-inner-magical-goddess-52544

NFL Streaming Games on Twitter

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In the 2016 Season the National Football League announced they will be partnering with Twitter to launch the streaming capabilities of NFL games on twitter, more specifically Thursday Night Football Games. Those games exclusively belong to the NFL. Together Twitter and the NFL allowed fans to stream the ten TNF games on their mobile devices for free. Personally, I was a fan of this partnership because I didn’t have NFL Network on my cable package. Now I can stream the games and better yet, I can stream them anywhere I want. “Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football”, said NFL Commissioner Roger Goodell.

The NFL is marketing itself extremely well considering they can stream the games internationally. The league is clearly targeting international soil with the games they push out to England and Mexico. By putting their product on the web, they have reach across oceans to give foreigners an immersive fan experience. Even if the NFL doesn’t continue to stream the games on Twitter, if they keep it in the Internet world they will find more and more success when raising the number of fans and viewers.

Going forward Twitter has lost its bid to keep stream TNF games on twitter, that streaming right has now gone to Amazon. An interesting turn of events considering Amazon isn’t a social network platform, but they are on the internet nonetheless. I feel as though this is mistake. The NFL is now isolating its viewers to only Amazon Prime members, meaning the streaming is no longer free. Granted I am sure the amount of Amazon members will increase, it will still cost the viewer money to view. However, as I stated above, it can’t be that detrimental if the NFL can keep their TNF games on the internet.

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https://nflcommunications.com/Pages/National-Football-League-and-Twitter-Announce-Streaming-Partnership-for-Thursday-Night-Football.aspx

http://www.nfl.com/news/story/0ap3000000650453/article/thursday-night-football-to-be-streamed-live-on-twitter

https://www.bostonglobe.com/business/2017/04/05/amazon-picks-off-nfl-thursday-night-from-twitter/ah6mB3kbaRyBKYLgflwt6L/story.html

Ezekiel Elliot the latest example of the power of social media

By Cesar Valdes

The power of social media has been something evident since its existence.

Information lives on the internet, good or bad.

Social media can be used to benefit oneself, or it can be used to negatively impact the image of a person.

Such was the case for Dallas Cowboys All-Pro running back Ezekiel Elliot.

Over the weekend, Elliot was spotted at the St. Patrick’s Day Parade in Dallas. But his presence was capitalized by a controversial incident that soon spread like wildfire on Twitter.

Elliot, seen drinking and standing next to a woman gesturing towards him, pulled down her shirt all while being recorded. The video spread quickly throughout Twitter, and so did criticism.

If this were another player, say one from the Jacksonville Jaguars, then this probably wouldn’t have been such a big deal. Anyways, one kicker from the Giants was accused of physically harming his wife and didn’t receive much punishment publicly, as displayed by a mere one game suspension and his non-immediate dismissal from the team.

What is different for Elliot than other players is that he plays for one of the most recognizable sport franchises in the Dallas Cowboys. Everything he does is going to be looked under a microscope.

What happens next for Elliot will ultimately rely upon how the public feels about what he did. We learned from the Ray Rice case that commissioner Roger Goodell will react to public criticism

So far, much of the criticism on Twitter and other social media outlets has been nothing short of negative.

What may or may not happen to Elliot is an example for everyone, not just notable people or head figures, to act as if they had a camera pointed at them at all times. It is almost rare for any incident not to be recorded, either by photographs or video, and not be posted on a social media outlet.

If Elliot goes through this without any punishment from the NFL that doesn’t necessarily mean he is off the hook. This mishap still puts a blemish on his image. He could potentially lose endorsements or not receive some new ones because of this.

Elliot has just become the latest example of the bad side of social media.

Sources:

http://www.espn.com/nfl/story/_/id/17837045/josh-brown-new-york-giants-admits-domestic-violence-documents

http://www.tmz.com/2016/08/25/ezekiel-elliott-marijuana-tourist-weed-shop-seattle-seahawks

/https://www.nytimes.com/2014/11/29/sports/football/ray-rice-ruling-highlights-roger-goodells-missteps.html?_r=0

http://www.socialmediatoday.com/content/4-ways-social-media-can-ruin-your-reputation

Featured image: TMZ Sports

Share the Send!

By: Kalyn Baxter

Social media could be described as the act of sending, receiving, and communicating through various content online. When it comes to rock climbing, to make a “send” means to complete a route that you chose to climb without taking any falls. image1Routes for rock climbing are graded based on their difficulty, which usually range from 5.0 to 5.14. In most situations, it is acceptable to use word of mouth to get recognition for completing a route, however when it comes to attempting routes in the 5.14 range if it was not documented it will be difficult to avoid doubt or skepticism from whoever you boast about it to. Although rock climbing is a major outdoor activity and mostly technology-free, social media has become the friend of climbers who dare to complete routes that many aspire to even attempt. Social media is an important aspect to rock climbers, not only for have proof of completing difficult routes, but to also get recognition from various climbing gear and outdoor supply brands who may be searching for individuals to possibly sponsor. Without a video or picture evidence the climb might as well be labeled nonexistent to anyone who was not there. The help of common social platforms like Facebook, Twitter, and Instagram give acknowledgement to climbers who were able reach intense. Recently in February, a 19-year-old from Boulder, Colorado named Margo Hayes became the first woman to send a 5.15 graded route. This amazing record breaking news had to be shared for her to get the recognition and title she deserved. The thousands of shares throughout the web and social media stimulated the news to spread from the village of Siurana, Spain to all around the world. Social media is a tool that, when used tactically, can bring satisfying gratitude from online interactions.

 

Sources:

http://www.newyorker.com/news/sporting-scene/selling-rock-climbing-in-the-social-media-era

http://mountaintorq.com/rock-climbing/rock-climbing-grading/

http://www.climbing.com/news/margo-hayes-climbs-la-rambla-becomes-first-woman-to-send-515a/

 

Red Bull is doing it Right!

By: Shanie Glasgow

Red Bull one of the world’s most popular energy drinks! It is available in 171 countries worldwide and sold over 62 billion cans in 2016.

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So what is it that Red Bull is doing that you aren’t?

Red Bull posts multiple things a day on different platforms! The goal isn’t to sell the product, but to sell an active and energetic life style that people want to follow and be apart of!

 

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Source: Red Bull Instagram

Instagram: 6.7 million followers

Their Instagram really demonstrates the global vision of Red Bull. One thing it focuses on is relating their content back to their slogan of “Red Bull Gives You Wings.” Many of the videos and pictures that they post involves people doing extreme stunts involving height. They are always tagging different people, brands, and locations- which is very important being a global brand. Red Bull understands how people use social media and they build their marketing/ advertising strategies around that. They know their audience and objective, and make changes based off of that.

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Twitter: 21.5 million followers

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Source: Red Bull Twitter

On Twitter, most of their content is picture and video based, just like Instagram. Red Bull will often take time to engage with their followers by replying to their tweets by being motivational and inspirational! By replying to followers, they are hoping that they encourage them to be more positive in their daily life! Whether this is encouraging followers to be more active or just a reply with some words of encouragement, the goal is to remain optimistic!

 

The lesson to learn here from Red Bull is to know your audience and consistently create/post content that relates to your brand!

SOURCES:

How Red Bull Uses Social Media [CASE STUDY].” Link Humans. N.p., 16 Feb. 2016. Web. 08 Mar. 2017.

The Secret to Red Bull’s Social Media Success Is There Is No Secret.” RickMulready.com. N.p., n.d. Web. 08 Mar. 2017.

Energy Drink.” Energy Drinks Red Bull – Products :: Energy Drink :: Red Bull USA. N.p., n.d. Web. 08 Mar. 2017.

 

A Business at Your Tumbs

Snapchat is still relatively new in the social media world, and more and more companies are expanding their advertising tactics to include Snapchat to reach consumers.

But how are these companies able to reach so many consumers through a simple, on-demand photo sharing phone application?  One of Snapchat’s most popular feature are its geo-filters. These filters are based on locations and vary by city or big event, such as a concert or sports games. Snapchat also offers interactive filters provided Snapchat or by sponsoring companies. Businesses usually create these to promote a certain event or product launch. Movie companies also create interactive filters, sometimes featuring characters from the film in order to promote themselves in a fun, creative, and easy way.

In case you can’t picture it, this is what I’m talking about. something like this is what you’d see what you’d see visiting Las Vegas or when you’re near a Starbucks.

Snapchat makes it super easy to create one of these filters by providing a template, instructions, and even icons and stickers you can use to help you get started! You can find more information here, straight from the source.

Aside from being able to create a custom filter, companies are also buying advertisement slots on universal Snapchat stories. Universal stories and “live” stories are stories available for everyone with a Snapchat to see (within a certain time frame), and are a blend of stories from Snapchat users at big social events, such as the Oscars or the Superbowl. Every so often of tapping through these stories comes an ad, the same length as a 10-second Snapchat video. These ads are a great way to get interaction and views of a company’s product since they are seen by a big majority of active users.

These are amazing opportunities to gain more consumers, since those consumers are getting more intimate, behind-the-scenes look at lives of all-stars, celebrities, and more. The more included and involved a consumer feels, the more likely they are to be a regular consumer.

2017: The Year of Breaking Records

By: Azzy Herrera 

The 2017 NFL Scouting Combine began on Tuesday, February 28th and will continue on until this coming Monday, March 6th. The vast majority of football fans joined in to watch as athletes performed their on-air workouts beginning on Friday, March 3rd. The weekend began with running backs, o-line, and special teams. Saturday proceeded onto quarterbacks, wide receivers, as well as tight ends. Defensive line and line backers took over Sunday and last but not least, defensive backs to close out on Monday.

Source Credit: https://2017combine.fishsoftware.com/prereg/

The basis of the NFL combine is to analyze the athlete and determine whether those skills reflected during the multiple workouts and drills coincide with those that’ll be expected of them to perform during the actual season. Many athletes indeed proved that they are more than qualified to take their athleticism to the next level such as Stanford RB, Christian McCaffery and Utah Offensive Tackle, Garett Bolles. Although all athletes showed impressive athletic abilities, there is one name that had Twitter blowing up in amazement: John Ross.

Washington Wide Receiver, John Ross, set a record on Saturday March 4th, by running the infamous 40-yard dash in 4.22 seconds. Arizona Cardinal Running Back, Chris Johnson, was the previous record holder when he ran for an also impressive, 4.24 seconds back in 2008. After the run, multiple athletes, managers, coaches, all went to Twitter to express their amazement with a humorous, sincere, or simple congratulatory message for Ross. Chris Johnson couldn’t help but pay recognition to the new record holder through a small yet meaningful mention through Twitter, as well (shown below).

Source Credit: http://www.cbssports.com/nfl/news/chris-johnson-rest-of-twitter-react-to-john-ross-record-40-yard-dash-at-nfl-combine

 

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As if running a 4.22 wasn’t remarkable itself, Ross had no doubt that he was not going to perform quite like he did. The day preceding the run, Ross was questioned what he expected to run and he responded, “Under 4.3. That’s what I plan to run.” Well, John Ross, you certainly proved all those watching and more importantly, yourself, right. Congrats on being the new official record holder for the NFL Combine 40-yard dash and much success to you as you continue to embark in your football career!