Ezekiel Elliot the latest example of the power of social media

By Cesar Valdes

The power of social media has been something evident since its existence.

Information lives on the internet, good or bad.

Social media can be used to benefit oneself, or it can be used to negatively impact the image of a person.

Such was the case for Dallas Cowboys All-Pro running back Ezekiel Elliot.

Over the weekend, Elliot was spotted at the St. Patrickā€™s Day Parade in Dallas. But his presence was capitalized by a controversial incident that soon spread like wildfire on Twitter.

Elliot, seen drinking and standing next to a woman gesturing towards him, pulled down her shirt all while being recorded. The video spread quickly throughout Twitter, and so did criticism.

If this were another player, say one from the Jacksonville Jaguars, then this probably wouldn’t have been such a big deal. Anyways, one kicker from the Giants was accused of physically harming his wife and didn’t receive much punishment publicly, as displayed by a mere one game suspension and his non-immediate dismissal from the team.

What is different for Elliot than other players is that he plays for one of the most recognizable sport franchises in the Dallas Cowboys. Everything he does is going to be looked under a microscope.

What happens next for Elliot will ultimately rely upon how the public feels about what he did. We learned from the Ray Rice case that commissioner Roger Goodell will react to public criticism

So far, much of the criticism on Twitter and other social media outlets has been nothing short of negative.

What may or may not happen to Elliot is an example for everyone, not just notable people or head figures, to act as if they had a camera pointed at them at all times. It is almost rare for any incident not to be recorded, either by photographs or video, and not be posted on a social media outlet.

If Elliot goes through this without any punishment from the NFL that doesn’t necessarily mean he is off the hook. This mishap still puts a blemish on his image. He could potentially lose endorsements or not receive some new ones because of this.

Elliot has just become the latest example of the bad side of social media.






Featured image: TMZ Sports

Share the Send!

By: Kalyn Baxter

Social media could be described as the act of sending, receiving, and communicating through various content online. When it comes to rock climbing, to make a ā€œsendā€ means to complete a route that you chose to climb without taking any falls. image1Routes for rock climbing are graded based on their difficulty, which usually range from 5.0 to 5.14. In most situations, it is acceptable to use word of mouth to get recognition for completing a route, however when it comes to attempting routes in the 5.14 range if it was not documented it will be difficult to avoid doubt or skepticism from whoever you boast about it to. Although rock climbing is a major outdoor activity and mostly technology-free, social media has become the friend of climbers who dare to complete routes that many aspire to even attempt. Social media is an important aspect to rock climbers, not only for have proof of completing difficult routes, but to also get recognition from various climbing gear and outdoor supply brands who may be searching for individuals to possibly sponsor. Without a video or picture evidence the climb might as well be labeled nonexistent to anyone who was not there. The help of common social platforms like Facebook, Twitter, and Instagram give acknowledgement to climbers who were able reach intense. Recently in February, a 19-year-old from Boulder, Colorado named Margo Hayes became the first woman to send a 5.15 graded route. This amazing record breaking news had to be shared for her to get the recognition and title she deserved. The thousands of shares throughout the web and social media stimulated the news to spread from the village of Siurana, Spain to all around the world. Social media is a tool that, when used tactically, can bring satisfying gratitude from online interactions.







Red Bull is doing it Right!

By: Shanie Glasgow

Red BullĀ one of the worldā€™s most popular energy drinks! It is available in 171 countries worldwide and sold over 62 billion cans in 2016.


So what is it that Red Bull is doing that you arenā€™t?

Red Bull posts multiple things a day on different platforms! The goal isnā€™t to sell the product, but to sell an active and energetic life style that people want to follow and be apart of!


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Source: Red Bull Instagram

Instagram:Ā 6.7 million followers

Their Instagram really demonstrates the global visionĀ of Red Bull. One thing it focuses on is relating their content back to their slogan of ā€œRed Bull Gives You Wings.ā€ Many of the videos and pictures that they post involves people doing extreme stunts involving height. They are always tagging different people, brands, and locations- which is very important being a global brand. Red BullĀ understands how people use social media and they build their marketing/ advertising strategies around that. They know their audience and objective, and make changes based off of that.

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Twitter:Ā 21.5 million followers

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Source: Red Bull Twitter

On Twitter, most of their content is picture and video based, just like Instagram. Red Bull will often take time to engage with their followers by replying to their tweets by being motivational and inspirational! By replying to followers, they are hoping that they encourage them to be more positive in their daily life! Whether this is encouraging followers to be more active or just a reply with some words of encouragement, the goal is to remain optimistic!


The lesson to learn here from Red Bull is to know your audienceĀ and consistently create/post content that relates to your brand!


How Red Bull Uses Social Media [CASE STUDY].” Link Humans. N.p., 16 Feb. 2016. Web. 08 Mar. 2017.

The Secret to Red Bullā€™s Social Media Success Is There Is No Secret.” RickMulready.com. N.p., n.d. Web. 08 Mar. 2017.

Energy Drink.” Energy Drinks Red Bull – Products :: Energy Drink :: Red Bull USA. N.p., n.d. Web. 08 Mar. 2017.


A Business at Your Tumbs

Snapchat is still relatively new in the social media world, and more and more companies are expanding their advertising tactics to include Snapchat to reach consumers.

But howĀ areĀ these companies able to reach so many consumers through aĀ simple, on-demandĀ photo sharing phone application? Ā One of Snapchat’s most popular feature are its geo-filters. These filters are based on locations and vary by city or big event,Ā such as a concert or sports games. Snapchat also offersĀ interactive filters provided Snapchat or by sponsoring companies. Businesses usually create these to promote a certain event or product launch. Movie companies also create interactive filters, sometimes featuring characters from the film in order to promote themselves in a fun, creative, and easy way.

In case you can’t picture it, this is what I’m talking about. something like this is what you’d see what you’d see visitingĀ Las VegasĀ orĀ when you’re near aĀ Starbucks.

Snapchat makes it super easy to create one of these filters by providing a template, instructions, and even icons and stickers you can use to help you get started! You can find more informationĀ here, straight from the source.

Aside from being able to create a custom filter, companies are also buying advertisement slots on universal Snapchat stories. Universal stories and “live” stories are stories available for everyone with a Snapchat to see (within a certain time frame), and are a blend of stories from Snapchat users at big social events, such as the Oscars or the Superbowl. Every so often of tapping through these stories comes an ad, the same length as a 10-second Snapchat video. These ads are a great way to get interaction and views of a company’s product since they are seen by a big majority of active users.

These areĀ amazingĀ opportunitiesĀ to gain more consumers, sinceĀ those consumersĀ are getting more intimate, behind-the-scenes look at lives of all-stars, celebrities, and more. The more included and involved a consumer feels, the more likely they are to be a regular consumer.

2017: The Year of Breaking Records

By: Azzy HerreraĀ 

The 2017 NFL Scouting Combine began on Tuesday, February 28th and will continue on until this coming Monday, March 6th. The vast majority of football fans joined in to watch as athletes performed their on-air workouts beginning on Friday, March 3rd. The weekend began with running backs, o-line, and special teams. Saturday proceeded onto quarterbacks, wide receivers, as well as tight ends. Defensive line and line backers took over Sunday and last but not least, defensive backs to close out on Monday.

Source Credit: https://2017combine.fishsoftware.com/prereg/

The basis of the NFL combine is to analyze the athlete and determine whether those skills reflected during the multiple workouts and drills coincide with those that’ll be expected of them to perform during the actual season. Many athletes indeed proved that they are more than qualified to take their athleticism to the next level such as Stanford RB,Ā Christian McCafferyĀ and Utah Offensive Tackle,Ā Garett Bolles. Although all athletes showed impressive athletic abilities, there is one name that had Twitter blowing up in amazement: John Ross.

Washington Wide Receiver, John Ross, set a record on Saturday March 4th, by running the infamous 40-yard dash in 4.22 seconds. Arizona Cardinal Running Back, Chris Johnson, was the previous record holder when he ran for an also impressive, 4.24 seconds back in 2008. After the run, multiple athletes, managers, coaches, all went to Twitter to express their amazement with a humorous, sincere, or simple congratulatory message for Ross. Chris Johnson couldn’t help but pay recognition to the new record holder through a small yet meaningful mention through Twitter, as well (shown below).

Source Credit: http://www.cbssports.com/nfl/news/chris-johnson-rest-of-twitter-react-to-john-ross-record-40-yard-dash-at-nfl-combine



As if running a 4.22 wasn’t remarkable itself, Ross had no doubt that he was not going to perform quite like he did. The day precedingĀ the run, Ross was questioned what he expected to run and he responded, “Under 4.3. That’s what I plan to run.” Well, John Ross, you certainly proved all those watching and more importantly, yourself, right. Congrats on being the new official record holder for the NFL Combine 40-yard dash and much success to you as you continue to embark in your football career!








The New World of Sports Marketing via Social Media

Marketing is essential for any organization to get their brand and name out into the world.Ā We have usedĀ multipleĀ strategies to provide the best marketing tool that best represents our company. As the years go by experts find different ways to enhance and reach their audience.Ā As technology progress and advances, the more we marketers are able to engage. As sports have evolved and our social networks have built; social media has become the next new spotlight for sports marketing. Social Media channels including Google Plus, Facebook, LinkedIn, Pinterest, Twitter, and YouTube are the highlights for sports media. The ability it gives marketers and social media managers to live-tweet with fan, do giveaways raffles, posting highlight reels and so many other unique strategies that sports team have created to keep up active engagement with their followers has changed the marketing world.


To effectively and successfully enhance your organizationā€™s reach through the social media networks you want to prioritize the right social network for your particular audience. Depending on your franchise one social media network may have a greater activation than another. For instance, Twitter during a football game may be more active and instant engagement with your fans than it would be on Facebook. So you want to make sure you know where your audience is at. Next, you want to create a distinct story and voice. Do not just put feeds in your social network just to print a story. Make sure it has value and meaning. Then, you want to make sure you leverage your players. They are your stars, so make sure to display them and use them to your advantage. Finally, you want to collect and use feedback. You want to know what your audience what to see more of. Get feedback and make sure to apply them. These are all positive strategies to enhance your organization.




The Ugly Babies of Sports Broadcasting

By Cesar Valdes


It’s become a skill in sports media: throw it on the wall and see if it sticks.

That’s the route that many of the top network’s ‘premiere analysts’ or ‘experts’ take when discussing topics and news in the world of sports.

National talking heads like Stephen A. Smith, Skip Bayless (both of whom were once columnist and reporters for newspapers), and many other lesser known loudmouths have all sold their journalistic soul to the Fake News Devil.

What they do on their own national platform is not educate their audience, like many local beat writers do. Actually what they really do is feed their audience spoonfuls of lies and fantasies.

Image result for skip and stephen


So just how are Bayless and Smith able to be so informed on over 100 professional sport teams?

Well, they just arenā€™t.

There is no way a single human being can cover that many professional sport teams. Heck, itā€™s difficult as it is covering just one professional team.

Yet they talk about the athletes, front offices, and fan bases as if theyā€™ve spent their entire professional career covering them. Whatā€™s even uglier is that the general public believes half the things that spew out of their mouths, rather than pay attention to a less dramatic report by a beat writer who spends nearly every single day of a teamsā€™ regular season with that team.

Why? Because itā€™s fun!

I mean, why wouldnā€™t we want to hear the same ā€œDallas Cowboys will/could land this free agentā€ claim year after (I swear Iā€™ve been hearing that for the past seven years).

The baseless claims that national pundits put out undermine the hard, unrewarding work that many local beat writers produce.

Beat writers are the ones who know how to connect the dots, they understand what the organization theyā€™re covering may do because they talk to the players, coaches, general managers, and other sources with extensive knowledge every single day.

Some people choose not to listen to these beat writers because they donā€™t always agree with their fantasy dream of what is to come or they simply love the soap opera that comes with their antics.

Ultimately, if you want to be a knowledgeable fan of a team then follow a beat writer covering that team.