Social Media Goes Gaga for Lady Gaga

Was it the drones that first caught everyone’s eyes, or was it the fact that Lady Gaga was standing on top of the Houston Texans football stadium at halftime? I’m not going to be the one to decide for you, but if you looked at social media during the halftime show millions of people had their opinions posted. According to Forbes, “There were 2.2 million tweets about the #PepsiHalftime show during the 20-minute live performance; counting the 20 minutes before and 10 minutes following the show, there were 5.1 million tweets about #Gaga’s performance, and Lady Gaga was mentioned on Twitter 2.1 million times between 7:50 and 8:40 p.m. EST.” (Madeline Berg,1).  Lady Gaga was ON FIRE! She went all out during her performance, and I’m not surprised. She took this opportunity and gave it her unique twist that left social media #spechless. Celebrities were even applauding her performance seconds after. screen-shot-2017-02-05-at-11-11-25-pm

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It really says something about the #PepsiHalftime performance when many celebrities are so happy for her rather than being jealous of her. I can’t remember watching a halftime performance this miraculous in the past 10 years, and that’s because there hasn’t been. Lady Gaga did IT. She is IT. She won IT. The Super Bowl may have been between the Falcons and the Patriots, but Lady Gaga won the Super Bowl in 2017.

 

By: Ashton Presley

 


Citations:

Berg, Madeline. “Super Bowl Halftime Show 2017: Twitter Reacts To Lady Gaga.” Forbes. Forbes Magazine, 05 Feb. 2017. Web. 06 Feb. 2017.

DeGeneres, Ellen. Twitter.com, 06 Feb. 2017. Web. 06 Feb. 2017.

Oakley, Tyler. Twitter.com, 06 Feb. 2017. Web. 06 Feb. 2017.

Brady Drives Pat’s To Victory : A Come Back For The Ages

Tuning into the Super bowl like countless others in the nation, I took notice to the atmosphere. Patriots quarter back Tom Brady four star Super bowl Champion was set to face off against Matt Ryan, who had helped to give the Falcons a great season. The odds were , for obvious reason, stacked against the Falcons. From the start of the game you could feel the energy. As each team hit the field they laid it all on the line to see who had what it took to be the Champ. The first quarter started with little going on as energy was just starting to come about near the end. The Falcons coming into the second quarter with a strong energy forced a turnover on downs after the initial reception of the Patriots . They followed threw with this momentum by pushing the lane straight to the goal. The Falcons continued carrying their momentum shutting the Patriots down once more and forcing yet another turnover on downs and going for the goal again. Just when the Patriots thought things couldn’t get any worse Robert Alford swoops in to make an interception and takes it straight home leading the game into half-time and the Patriots with 3 points to the Falcons 21. With such a lead, the odds shifted to giving the Patriots .5% chance of making a come back.

Tom Brady

In the third quarter we watched as the light in Patriot fans in the stands began to dim. As the Patriots were finally able to drag in a surprise touch down the Falcons countered with a touchdown as well. Social media lit up as Brady standing third and long with no open man ran chasing and achieving a first down. This seemed to spark something inside the Patriots and they drove the ball down the field for a touch down. From there a two point conversion and just like that the momentum was set. The Patriots carried that momentum with their defense shutting down the Falcons offense until the fourth and final quarter . As tension grew high you could see Matt Ryan trying hard to get one more touch down and just the same for Brady. In the end Brady was able to push the ball to the end zone and grab hold of a controversial two point conversion pushing them into the Super bowl’s FIRST overtime in history. The Patriots won the coin toss and chose to receive . As tensions were high Tom Brady showed he deserved his title driving the ball up the field pass by pass leading his team to victory and going down in history as one of the greatest quarterbacks of all time .

 

New York Times Super Bowl Thoughts

Why Going Into Overtime Was Historic

 

Written By Cameron Richardson

Super Bowl Commercials Vs. Game Time

This Sunday evening as we all prepare to watch the Super Bowl 51 some of us that are watching are mainly doing so to see the commercials that will be aired. Personally as much as I love sports and work for one of the richest franchise in this country; I will admit I only watch the Super Bowl for the ads. Shame on me, but come on, you have to agree that is the best part and of course the halftime show. Unless the Cowboys are in the Super Bowl I only care to see the commercials and the halftime performance.

Research has shown that Millennials are watching the commercials, not the game. So pretty much my generation. Ages 18 to 30 year olds were the only group polled that preferred Super Bowl commercials (26 percent) to the game itself (24 percent) according to a New HuffPost poll. Ten percent said the halftime show, 13 percent said they were not sure and 26 percent said they simply didn’t plan to watch the Super Bowl. All the young Americans could careless for the game while every older age group still prefers the game. If you think about it Super Bowl has become a holiday in America.

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Are the commercials worth their value? According to Marketing Daily, the game is still the main attraction to most viewers. However, according to last year’s Super Bowl survey, there was an increase from 48% to 53% of viewers that mentioned they would be disappointed if the Super Bowl ever went commercialfree. We all know that would never happen. So is paying roughly $4 to $5 million for a 30-second ad spot worth it? The answer would be yes; the ads are still a huge part of the big game.

Now ask yourself this question, are you for the Super Bowl commercials or the action of the game? Which one has more value to you?

References

Gazdik, T. (2017). Retrieved from http://www.mediapost.com/publications/article/294177/viewer-appreciation-of-super-bowl-ads-increases.html

Spies-Gans, J. (2016). Retrieved from http://www.huffingtonpost.com/entry/yougov-super-bowl-commercials-game_us_56b105d3e4b0a1b96203f436

 

 

Super Bowl Entertainment

By Catherine Crump

@thekaticrump

In addition to watching the Super Bowl for love of the game, millions have been spent to ensure we will be thoroughly entertained even when the players are off the field. Because of the popularity of the event and the number of viewers, the game has traditionally inspired great commercials and strong marketing campaigns.

With the rising costs of purchasing time during the game, companies are augmenting their commercials with different strategic uses of social media. The reported cost of a thirty second advertisement spot during the game is five million dollars. It is not irregular for a company to spend twenty-five percent of their Super Bowl marketing budget promoting the commercial spots before the game to build awareness and buzz. This has been most effectively done via social media in recent years.

Real time game updates, product demonstrations and general engagement during the game without even spending the hefty amount required to get airtime has been beneficial and rewarding for companies using the right strategies. This may have the appearance of being “free”, and although the platform is free to use, the manpower behind some of the campaigns is costly. Frequently this is money worth spending to reach a crowd the size of which only the Super Bowl can draw.

The benefits to companies seem somewhat obvious, but what can go up may also go down and what seems like a good idea in planning doesn’t always pan out the way it was hoped. This was the case for BudLight last year when it promoted “The perfect beer for removing no from your vocabulary for the night.” on some bottles. This caused some backlash, which they promptly addressed. They were able to save the overall campaign by addressing this quickly.

I can’t wait to see what Super Bowl LI has in store for entertainment both on and off the field.

Photo Credit: Spredfast.com

Citations:

This Is How They Do It: The 5 Most Efficient Social Media Campaigns From Super Bowl XLIX: Retrieved February 5, 2017 from http://www.superbowlcommercials.co/blog/5-efficient-social-media-campaigns-super-bowl-xlix/

6 Super Bowl LI Social Media Campaigns we Already Love: Retrieved February 5, 2017 from https://www.spredfast.com/social-marketing-blog/6-super-bowl-li-social-media-campaigns-we-already-love

Super Bowl Advertisers Hope To Score Touchdowns Before the Big Game: Retrieved February 5, 2017 from http://fortune.com/2017/01/30/super-bowl-commercials-marketing/

Growing Social Media Presence for the Puppy Bowl

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Image from Town and Country Gazette

By: Makayley Lindsey

Does the Super Bowl have some competition chasing its tail? Well, maybe not quite yet, and of course probably never will, but that doesn’t mean the Puppy Bowl doesn’t have a lot of people watching. While the Puppy Bowl has become popular in recent years, it has yet to surpass the number of viewers of the American-loved Super Bowl. In 2016, the Puppy Bowl had 10.4 million viewers, while the Super Bowl had 114 million viewers.

The Puppy Bowl has had a growing social media presence over the years, and is predicted to have an even larger audience in 2017. Leading up to the Puppy Bowl, which airs on Super Bowl Sunday, Animal Planet uses #PuppyBowl in order to show videos of the puppies giving their Super Bowl winner prediction and also shares adorable pictures of the competitors anxiously awaiting the air of the Puppy Bowl.

Viewers of the Puppy Bowl can interact on Twitter also by using #PuppyBowl and #AnimalPlanet in order to talk about recent plays or who they believe is the cutest competitor.

Animal Planet’s tweeting correspondent, Meep the Bird, is a main part of the Puppy Bowls social media presence. According to their press release, during just one day, @meepthebird gained 21,000 followers and the account also received many marriage proposals. The Puppy Bowl has also passed many prime time television shows social media engagements with their hash tags and live streaming videos.

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So why is the Puppy Bowl so popular on social media? The Twitter accounts that are currently using #PuppyBowl are posting pictures of their own dogs/puppies and saying how excited they are for next Sunday.

 

http://www.townandcountrygazette.com/tag/super-bowl-sunday/

http://www.adweek.com/lostremote/inside-story-of-puppy-bowls-big-social-media-splash-interview/26893

http://www.thewrap.com/ratings-puppy-bowls-2-8-million-viewers-licks-kitten-bowl-audience/

 

 

Cheers to PR on Super Bowl Sunday

by Robert Jones Jr. |@rjmajorjr

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Image from Brandify

It’s about that time again. The Super Bowl, one of the most-watched events of the year is almost here. That means a slew of advertisements will be seen by millions of eyeballs for the next few hours. Some will be outrageous and over-the-top. But while viewers will talk about the craziest commercial ad they saw the next day, the unsung heroes of Super Bowl Sunday should get some praise.

I mean the public relations professionals. They are the guys in the back working to generate the hype before the ad even hits the television screen. Plus, they have the discipline to make sure that the message (it can get tricky!) is not lost through the media. In a world of clutter combined with skippable ads, public relations teams are more valuable.

Using PR isn’t just for the big boys either. In 2016, the cost was at least $5 million for a 30-second spot. Not all companies can make a huge investment like that, so using their PR teams are vital for their message to reach eyes and ears. Instead of relying on marketing in the past, public relations is now being added in the marketing mix, and not just as a side dish either.

The Super Bowl is a big opportunity for public relations practitioners everywhere. It can be a showcase to tell a story about your company on one of the biggest nights of the year. The ROI (return on investment) is high, and the social reach is vast if your story is received well.

When the Super Bowl comes on and the commercials start to air, remember it was not just the ad creatives who put that clip together. All hands were on deck, and the public relations professionals helped get their company some more reach on a day that change their outlook.

 

 

 

References:

Mudd, J. (2016, February 5). How to use PR to outsmart Super Bowl ads. Retrieved January 29, 2016, from http://www.bizjournals.com/bizjournals/how-to/marketing/2016/02/how-to-use-pr-to-outsmart-super-bowl-ads.html

Garcia, T. (2012, February 3). PR Plays a Role on Super Bowl Sunday and Beyond. Retrieved January 29, 2016, from http://www.adweek.com/digital/pr-plays-a-role-on-super-bowl-sunday-and-beyond/

 

Falling in Formation…or not?

By, Miracle Madkinsdc02e82d_Screen_Shot_2016-02-10_at_1.44.43_PM.xxxlarge_2x

Link to photo

Beyonce gracefully surprised her fans with a brand new song and video that premiered the day before the 50th Super Bowl Sunday. With this surprise came loads of ongoing interesting comments all over social media. While reading them I honestly couldn’t contain my laughter. The video itself provided a visual of nothing but African-Americans and law enforcement. Though this law enforcement was being protested against (silently I might say) in the video, it represented black power in all including #BlackLivesMatter and showing that we are standing against police brutality. Also, it is currently Black history month. So many people missed the message of the song enough that a group of people decided to get together a protest against it along with the hashtag: #BoycottBeyonce. White Americans were “offended” that she didn’t include them in her performance during the Halftime show. Saturday Night Live created a parody of how exactly White-Americans reacted. Which I would agree that it was pretty spot on. (Link to the video)

Rudy Giuliani spoke on her performance saying,
“This is football, not Hollywood, and I thought it was really outrageous that she used it as a platform to attack police officers who are the people who protect her and protect us, and keep us alive.” Article

I read a comment on Facebook that said that they wouldn’t even let their kids watch  a video that “attacked” police in such a way. More people felt more offended by a very popular r&b artist releasing a music video about police brutality than a video recorded on someones phone that actually showed police brutality. A number of African-Americans have died in the hands of law enforcement than some can count. So I wonder: Why does a music video that fights against a continuous problem, bother so many people in our country? I mean, shouldn’t we (as in all the people) be supportive of what Beyonce herself was brave enough to do?

That is, fight racism. Because racism is everywhere.