The Story of Soulection and How it became what it is today.

It’s 2011. I’m in the 10th grade. I have no friends. I have no life. It’s Friday night and as soon I hit home I’m on Soundcloud looking for some jams. I’m scrolling when I find Soulection. If you’ve ever heard of Sango, Mr. Carmack, Atu, Esta then you’ve heard of Soulection.

Soulection is an LA-based platform that was founded in January 2011 by Joe Kay in order to promote this new sound of tomorrow. Starting on Soundcloud, Soulection has now grew and moved to Beats 1 radio, which broadcasts to millions of people in over 100 countries worldwide.

392e9b_99aa70e7babc4e49863b1029cee9f944~mv2Soulection logo

Although people may view them as an overnight success, this was no easy journey as Joe Kay took a bold stance in a negative situation creating on of the most amazing digital music and technology startups in the millennial generation. Although, Founder Joe Kay, says “there’s really no format,” not following one has brought them pretty far. Soulection has over 300K followers on Soundcloud, 149K on Instagram, 77K on Twitter, and so forth.

download 5Soulection Co-Founder Joe Kay

But… Soulection wouldn’t be where it is without these few mantras


Joe Kay, the founder of Soulection, has always been an advocate of doing what you love and loving what you do, which has led to his company’s massive growth in recent years. Joe Kay doing what he loves has led to him being able to travel to over 7 countries spreading the gospel of Soulection through digital and traditional media.


This saying is what allowed Joe Kay to press forward as he stated in his Cal Poly interview that if you have an idea to put it out into the world. For anyone who has a brand or idea, if you don’t broadcast it to the world how will people know. Only way you can grow a substantial following is to produce content.


Soulection wouldn’t be here without social media. As stated previously, Soulection was started as a digital music start up on Soundcloud and focuses all of its branding through the world wide web.



Simply put, study your analytics and learn how to reach your audience. According to Soulection’s Jacqueline Schneider, “The stats feature [are always] helpful as [Soulection] start to focus on touring. “


Kay, Joe. “Soulection & My Journey.” N.p., 04 Dec. 2013. Web. 30 Apr. 2017.

Meadows, Kieran. “Inside Soulection: How An Unusual Music Startup Found The Sound Of Tomorrow.” Forbes. Forbes Magazine, 22 Jan. 2016. Web. 30 Apr. 2017.

“Soulection: A Look At The Success Of An Internet Label.” SoundCloud SoundCheck. N.p., 6 June 2014. Web. 30 Apr. 2017.

Roberts, Randall. “From Local Podcast to a Beats 1 Audience of Millions, L.A.’s Soulection Breaks Big.” Los Angeles Times. Los Angeles Times, 7 July 2015. Web. 30 Apr. 2017.

Photo Citations:

Junaini, Hidzir. “Soulection Mastermind Joe Kay Describes How His Radio Show Morphed into a Massive Global Label.” Soulection Mastermind Joe Kay Describes How His Radio Show Morphed into a Massive Global Label | Editorial | Bandwagon – Live Music, Bands and Concert Guide for Singapore, Manila and Jakarta. Bandwagon, 12 Apr. 2017. Web. 30 Apr. 2017.

Champions, Stereo. “Five Soulection Songs That You Need In Your Life | Stereo ChampionsStereo Champions.” Stereo Champions. N.p., 22 July 2015. Web. 30 Apr. 2017.

Dave, Turner. “Soulection.” Mixmag. N.p., 7 May 2015. Web. 30 Apr. 2017.

If you didn’t Instagram it, did you really eat?

By: Ruben Garcia | @kingrubencito


In this day of age, if you really posted something on social media, did it really happen? Everyone is captivated at the thought of social media and sharing your activities. The same goes for the gym, if you didn’t take a picture, did you really work out? On Instagram, you can do anything: take pictures for leisure, market companies, and sell food.

Companies that take advantage of Instagram are food trucks! This is because it is very easy, it is a good way to tell their story, and it is mobile – just like food trucks. This is what says about mobile food trucks:

  • Instagram’s technology helps you easily create stunning images that you can easily use on your food truck’s other social networks.
  • Both Facebook and Twitter have optimized how photos are displayed on these platforms and you can share directly from Instagram to those platforms (as well as to Tumblr, Foursquare, Flickr, and email) automatically or by individual selection.
  • Instagram combines two of the most powerful forces in the social technology market—mobile and photo sharing—to create a platform that truly offers a unique value proposition. Food Truck owners with an Instagram presence can take advantage of that intersection where users are focusing their attention.


An example of a food truck that uses Instagram to sell their products is Trailercakes, which is based in Dallas, Texas. Trailercakes is known for their miniature sized cupcakes, cakeballs, and other cake products. They have a food truck named Bubbles, who is usually parked at Klyde Warren Park in Downtown Dallas. They post what days and their daily menu on Instagram to allow their Instagram followers to know when and where they are going to be. They have a huge fan base that follow them everywhere.

Instagram has given many food companies success.



Hey you just searched that so,


By Sasha Calamaco / @sashacee_

Let’s throw a ton of that same product on your social media AKA Instagram and Twitter telling you to buy it!

For example, I just started looking around for a new watch, and I often visit the Apple store a ton. So why wouldn’t this pop up on my every scroll through Twitter? It is pretty crazy that our phones – these apps pick up our searches, locations, mapping of our lives basically. As much as a lot of us may not want to believe those creepy facts, it’s true!

So I decided to search why and how it benefits Amazon in this case. Here is what I found, How Amazon Uses Twitter to Drive Website Traffic

“Amazon use a very unique approach to customer acquisition on Twitter which:

  • Keeps their followers engaged.

  • Uses a wide variety of content.

  • Creates customer-acquiring contests.

  • Uses multiple accounts.

  • Participates in trends.”

    – Kiss Metrics Blog

Which sounds like a huge strategy on their part, they’re keying into each and every consumer they service to. Which to me is insane, but so freakin amazing as a company to pay attention to. Could you imagine thousands plus people being targeted and gagged towards every single day through each and every Ad they see from Amazon. Especially how they choose to word it…

“Their conversational tone and informal content presentation style have made sure that their followers know that they’re part of a conversation. Amazon’s followers don’t feel like they’re being advertised to”

That is totally true, any time I see an Advertisement from Amazon my thoughts are “Man they really get me.” or “ YAS I DIDN’T KNOW I NEEDED THAT IN MY LIFE!” And i’m more than sure we have all had those same thoughts.

So what our phones are picking up our every move of what we’re ordering online, I think in a way it is and will continue to make our lives easier in the sense of having what we want or may be looking for so accessible.

The Mobile Network

A Blog by Taylor Green

When we as social media users log on to our social media platform of choice, we always use some sort of technology to do this function, (I mean, social media today is mainly on the web, right?). With this being said, the main resource we use for this action tends to be our mobile devices which include our smartphones, media players, or miniature tablets. In this blog, we’re going to discuss how this feature is utilized in our everyday lives and how it benefits us.


  1. Being Mobile is time-efficient


Whenever we are on our mobile devices, we tend to use them the most when we are transit to a new destination of our choosing. Social media, at first, was supposed to be a pastime that you could sit down and play with for a selected amount of time. However, we are always on the go, thus we never get enough time in the day to stop everything we are doing and be active on social media. Thankfully, mobile devices have become a tool for us to use social media whenever we are performing time consuming tasks. This helps us with all our tasks on social media in a shorter period of time.


  1. Being Mobile is more user-friendly.


When we analyze content on any social network site on a computer, there tends to be more complex information that can sometimes get us confused. With mobile devices, this problem has become solved in hopes that obtaining this content easier. The apps that these social networks develop display themselves with an easier landscape on how to function their platform. With this idea being set in place, access to information has become much simpler for usage just from the palm of your hand.



With these tips, we can see and analyze how mobile networking has become a norm in our present, and how they reluctantly help us with everyday goals.

Check out these other links on how social media can be adapted on mobile devices!

Snapchat Me That Filter


(Via Eliah Davila)

BY: ELIAH DAVILA |@essenceofeliah

I am a young woman that loves snapping selfies, but I also love keeping up with snap streaks on none other than Snapchat! Young and old most of the population knows what Snapchat is. What is more popular than the app itself you may ask? The famous Snapchat filters of course. Every user has their favorite filter the dog, vomiting rainbows, or maybe the infamous flower crown. To give a little background about what I am talking about the app uses face recognition technology to attach and transform your face to many different themes. Some marketers have used this feature to promote businesses for a certain amount of time. Gatorade has used it to digitally pour Gatorade on your head and Taco Bell has used the feature to turn your face into a hard taco. I never paid much attention to the feature until recently. Last week I was sitting in my car waiting for class to start then I began to play with the new Snapchat filters. This day Snapchat had filters that only effected the change of your facial features and added aesthetic changes like longer lashes and clearer skin. I also decided not to wear makeup this day so when I used the filter then looked at the picture of myself I was taken back by the drastic changes. This filter was far beyond making me a Starbucks unicorn, this filter photo shopped my face and imperfections with one click of a button. I was not upset by the difference of the photos because what else do you expect from an app. Although, as I took on the internet to see if anyone else was amazed by the filter’s results to my surprise many people have an opinion on how Snapchat alters user’s facial features. There is much talk over social media saying that Snapchat is using filters to uphold the unrealistic beauty standard that is pushed to consumers. I believe Snapchat from a business prospective is not trying to uphold an ideal beauty. I believe the company is making an effort to stay afloat in the app industry by providing all things in one app. Snapchat using such drastic filter settings is what helps keep the app ranked above picture editing apps like Facetune and other photo shopping apps. Snapchat is ranked above all social media apps and for reasons like offering so much like a photo enhancement in just one touch is a genius marketing plan.



Burhop, B. (n.d.). Is This Snapchat Filter Creating Unrealistic Beauty Standard – Insider Tip – DailyBeauty – The Beauty Authority – NewBeauty. Retrieved from

Dash, K. (2016, May 18). The Reason Why You Love the Dog Filter on Snapchat | Allure. Retrieved from

Liquido, K. (2016, June 1). Why I’m Sick of Snapchat’s Photoshopping and Sexualizing Lenses – Verily. Retrieved from

Vasquez, N. (2016, June 6). 11 Examples of Branded Snapchat Filters & Lenses That Worked. Retrieved from

Wylde, K. (2017, April 20). How To Use The Unicorn Frappuccino Filter On Snapchat & Unleash Your Inner Magical Goddess. Retrieved from

Social Media in Higher Education

By Josh Lawson | @JoshKLawson


Social media can be a hard concept to grasp. Most people say you need to be a master in something before you try to teach it to others. That way you can reword difficult concepts to students who don’t understand it. The medium of social media is constantly evolving and expanding. It’s often used in higher education to offer social CRM, but for students. It humanizes professors and can give a sense of ownership on the content we create.


The fact that social media is changing means that whoever teaches it needs to evolve with it. The platforms will change, but the basics will always stay the same, but that doesn’t mean it still isn’t a time-consuming industry. You constantly have monitor several different account and hashtags, learn everything that changes with each update, and experiment with new features that each platform offers.

Many students, faculty, and sometimes even professionals have no idea how to use any aspect of social media. This means there is a huge disconnect between the brand and the consumers. The most successful accounts on social media platforms are those who show the most personality in their content, have a social CRM strategy, and act like an actual person instead of a computer generating lackluster content.


Someone who teaches social media needs to have an excellent grasp on every concept surrounding the different platforms, rather than just the numbers and analytic data about them. Yes, that information helps, but not as much as hearing what it’s actually like to work in the industry using those tools and those platforms.

The information learned from someone who has professionally worked in the social media industry is invaluable. Those skills cannot be learned anywhere else. There is something completely different about learning vicariously from someone’s experience than learning from a PowerPoints and TEDtalks without trying to explain those any further.


The skills learned with social media are based in customer service, public relations, journalism, and ethics. We learn these skills leading up to this course, or at least some of those skills. We don’t need to be learning the data and statistics for these platforms, but rather we need to be learning how to use social media in the real world.

Celebrities and Emoji Apps

By Jennifer Atanasoff

Image result for celebrity emoji app

Photo Source


You’ve heard of celebrity emoji apps, like Kim Kardashian’s “KIMOJI” app. You’ve used these apps, probably for Snapchat or text messaging your friends. You’ve probably made fun of them because they are so ridiculous and most popular celebrities have their own version. Even lesser known celebrities and not-really celebrities have them, like Blac Chyna and that girl from Dr. Phil, Danielle Bregoli. And they are making A TON of money off these apps. Celebrities are developing their own emoji apps, featuring photos of themselves, sayings they use, and popular culture references. Besides making some extra cash, why are so many celebrities making their own emoji apps?

According to Emily Morris, director of cultural insights at the branding company TruthCo., states that this is a marketing strategy by celebrities and their managers. Celebrities are releasing their own, personalized emoji apps to share with their fans. This concept connects the celebrities to their fans on a more personalized level and helps their celebrity brand image.

Image result for celebrity emoji

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Celebrities, or their smart managers, realized that their fans are already using emojis that they’ve personalized to look like themselves, called Bitmojis, that connect to their Snapchat and messages.

Oliver Camilo, founder of Moji Inc., has worked on apps with celebrities like Fetty Wap and Amber Rose. Camilo states that this is a “numbers game“. He said that Amber Rose hit the number one top paid app in the Apple store within sixty to ninety minutes after the launch of her app. After that, it was validated that celebrities can earn a lot of money off these apps.

“You text your friend an emoji of Rick Ross crying and Rick Ross just got free marketing.”

Similarly, Rajiv Menon, of TruthCo., explains that these personalized emojis are allowing celebrities to take back control of their branding, as well as the dialogue that surrounds their brand, especially when they are constantly updating their app with new expressions and staying relevant to their fans and consumers.

Oliver Camilo related Emoji apps to celebrities having Instagram or Twitter accounts. He states that this is just where we are in culture today.

Image result for celebrity emojis

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