Via Instagram

Eliah Davila | @essenceofeliah

Within the past few months I have seen an increase of photos of missing children on my social media platforms. Recently if you have been plugged in to social media you would also notice that the new hashtag raising awareness is #MISSINGDCGIRLS. This hashtag is being shared nationally among users and even celebrities. People are voicing their concern with the number of missing girls that are included in the DC police department’s social media posts. The hashtag is also being tied with concerns of the young girls being involved with sex trafficking. The DC police is very grateful about the eagerness to get these young girls home. Although, the police spoke up to assure the public that the number of missing children has not increased from past years it has declined. The DC commander Chanel Dickerson has admitted to using twitter as a platform to raise awareness of missing children in hopes to be transparent with the public and to safely reunite children with their parents. Twitter is an active platform for the DC police to release these reports. The police expressed that most children have left their homes voluntarily and that there is no evidence of an increase amount of sex trafficking in correlation to the missing girls. Washington DC assures the public that many of the young girls stated missing on their Twitter are successfully returned home thanks to users sharing information on the missing girls. Social media posts such as an Instagram post picturing many young black girls with a caption stating “14 Girls Have Gone Missing in the Last 24 Hours” has been settled by the police saying this claim is not true and that fourteen girls have not gone missing within a twenty-four hour period at all in DC. The city is thankful that everyone is concerned in the safety of missing children and wants to continue to raise awareness of the missing children but the police urge the public not to post false claims about the problem in their area. It is very necessary that the public shares truthful information about the problem in DC. Police using their Twitter platform to share useful information to help get children home safely is important and innovative. In the past missing children were shared on a milk carton and slowly distributed. Now with social media we can share urgent information much faster than before. With so much awareness to the situation the federal government has stepped in to investigate if this is an anomaly or if there is a problem under the surface with the alarming amount of concern from the public. As the investigation proceeds we all hope that each child is brought home safe and healthy and proud that as a nation we are standing together in a problem that is important to all of us.


Good Morning Washington. (2017, March 24). Police commander provides facts, dispels social media rumors about DC missing teens | WJLA. Retrieved from http://wjla.com/features/good-morning-washington/dc-police-commander-speaks-out-on-missing-teens

Jarrett, L., & Reyes, S. (2017, March 26). Missing black girls in DC spark outrage, prompt calls for federal help – CNN.com. Retrieved from http://www.cnn.com/2017/03/24/us/missing-black-girls-washington-dc/

Reinstien, J. (n.d.). Here’s What’s Actually Going On With The Missing Black Girls In DC – BuzzFeed News. Retrieved from https://www.buzzfeed.com/juliareinstein/heres-whats-going-on-with-the-missing-black-teens-in-dc?utm_term=.iuBvQKgaX#.jek14XwAd

How Brands Can Avoid Fake News

By: Taylar Gomez

fake news

Photo Source: Tech Republic 

Fake news is all around us and almost impossible to avoid. It has become difficult for consumers to differentiate the truth from the fiction. Advertising the correct message is important for brands. If they are backing up a false statement it could jeopardize their business and lose the trust of their customer. There are a few ways to help make sure that a business is not running ads on a website promoting fake news.

Using a whitelist to separate your ad space is a good way to avoid being featured on fake news website. A whitelist makes sure that your ads are only appearing on website that you have listed as credible. Additionally, a business could utilize a blacklist to ensure where their ads are showing up is correct. A blacklist is a list created with all of the websites that a business does not want their ads to show up on. This helps eliminate any potential fake news websites from interfering with the business objective. In an article from Social Media Today, it is suggested that businesses can hire a expert in fraud to manage their campaign and make sure that their ads are only appearing on websites they approve of.

There are a few tips for consumers to avoid reading fake news. As a consumer searching the web, you should make sure the material you are reading is true. One way to do this is to check where the story appears and make sure it looks authentic. Make sure that the headline is not click-bait and is true to what the article is explaining. In an article by Black Enterprise, it is stated that a good way to make sure you aren’t reading fake news is to check for grammatical errors within the site or article.



Aguilhar, L. (2017). Retrieved from http://www.socialmediatoday.com/marketing/5-tips-avoid-having-your-online-ads-associated-fake-news

Stop Fake News From Faking You and Your Brand out (2017). Retrieved from http://www.blackenterprise.com/small-business/preventing-fake-news-from-faking-you-and-your-brand-out/


How social media is helping the sex trafficking industry thrive



By: Tiffany Ditto

Social media apps like Snapchat, Twitter, Facebook, and Meetup are helping the sex trafficking industry find potential victims and arrange sexual meet-ups, experts say.

According to an article by the ABA Journal, “Johns set up ‘dates’ from the privacy and comfort of their homes. So do the pimps and predators who lure venerable youths into the sex trade.

Predators use social media to find potential victims by searching through thousands of profiles for any clues as to who would be an ideal candidate. Pimps do this by looking for those who have trouble at home, who are lonely and seeking a friend, and looking at individuals who may need money for other things such as schooling. Once a pimp has locked on a victim, they groom the victim for months or even years.

When the victim does decide to meet their new online friend in person, oftentimes they are sold into the sex trafficking trade.

The Thomas Reuters Foundation told venturebeat.com, that increasingly traffickers are using WhatsApp and Snapchat to lure in victims because the messages disappear over time.

Since 2007, the National Human Trafficking Hotline has received reports of 22,191 sex trafficking cases inside the United States. In 2016, the National Center for Missing and Exploited Children estimated that 1 in 6 endangered runaways reporter to them were likely sex trafficking victims. Even more alarming, the International Labor Organization estimates that 4.5 million people are trapped in forced sexual exploitation globally, making the industry worth $150 billion worldwide.

Studies done by the Urban Institute indicate that in the United States the underground sex economy ranges from #39.9 million in Denver, Co. to $290 million in Atlanta, Ga.

Photo Credit: The Thorn Survivor Survey 

But pimps aren’t just using social media to find victims. They are also using it to sell victims.

On Jan. 10, backpage.com, a website similar to craigslist shut down it’s adult services advertising section after pressure from the government. Members of congress found that the site knew of and promoted the selling, and sexual exploitation of children on its site. However, since shutting down the adult services section, pimps have simply moved their ads to the services section.

On Facebook, WhatsApp, and Meetup pimps often market their services as dates. The pose behind an account with photos of the girl they captured, and attempt to illicit potential buyers.

As technology advances, social media platforms will find a way to help combat this growing issue. But until then, the sex trafficking industry will continue to exploit this loophole.

Header image Photo credit: emaze.com

News organizations on Snapchat



Amairani De La Sancha


When people hear the word “Snapchat” they may automatically think of teenagers on their phones making silly faces. Though it was created as a messaging system to connect with friends. It was a new spin on just regular text messaging because of the filters Snapchat created. The app also provided a way to delete their messages called “snaps” after 10 seconds. When people first heard of Snapchat they probably never realized how much time they would spend on the social media app. News organizations have been trying to get millennials to pay more attention to news and news outlets are adapting to the ways in which younger people get their news. They know millennials are always on their phone meaning that they probably have social media apps that they use. Some news organizations have now teamed up with Snapchat to provide new ways to deliver news.

Now the app provides their Snapchatters with a fun way to discover other social media outlets with either Popular Culture information or hard-core news information. In 2015, Snapchat decided to add a new feature to their app which is called “Snapchat Discover” here news organizations combine their top stories of the day. Two years ago, when Snapchat created the Discover page they had only partnered with 11 news organizations. The media outlets that have partnered with Snapchat as of 2017 are growing rapidly. As of right now 40 news organizations have partnered with Snapchat in hopes of getting the younger generation interested in news. These are a few of the news outlets that the Snapchat Discover page provides for their Snapchatters CNN, The Washington Post, National Geographic, VICE, BuzzFeed, Vogue, Harper’s Bazaar, Cosmopolitan, Complex, People, Essence, and ESPN.Snapchat Discover page


The stories that get placed on the Discover page by news outlets will be erased after 24 hours have passed and new stories of the day will be posted. This encourages young millennials to view the Snapchat stories posted by the news organizations. It may even lead them to search for a story online because they may not have gotten a chance to read the story on Snapchat. A friend may have told them about a story they found interesting which also leads them to search more about it on the news organizations app or website. The future of News media looks bright because these organizations have found a great way to encourage young people to look for news while also adapting to technology.






The Key to Online Security


A blog by Taylor Green

So, let’s face it, we’ve all been victims of online security being breached. The main reason for which this certain issue keeps occurring is the simple fact that technology and online-based products are always being innovated in a rapid spiral. Due to the change in the way everything is functioning now in the worldwide web, new security measures are being enforced for the online community. However, some users have yet to understand the benefits of this concept, so let’s take a look at this important tool.


  1. Security keeps your information private from other users.


So, with security being linked to the social media outlet of your choosing, you have a right to see and personalize your own account via your settings. Within these settings, there is a firewall “barrier” between what can and cannot be seen in the public. Now, with this being said, it is highly recommended that you look over the content you post because you never know who is online and will try to take advantage of this.


  1. Security prevents hackers to getting into your account.


Hacking has become a normal format of technological art in today’s present. This act of trickery has caused large amounts of controversy for the last decade in society. The reason for this is simply due to the fact that any type of document can become breached in a matter of seconds. Even all of your personal data and information that can be linked to your bank account, or social security card could be in jeopardy. Luckily, programmers have been able to improve on the functionality of online security so that firewalls can block any hacker into getting to your personal info.


So…as the two points above explain, these are simply safety precautions that we must appreciate online security for. Although sometimes it may come off as tedious, the worldwide web is a maze itself out there and you never know who is or will be trying to get into your social life. Social media, you are in good hands!

Check out these other links for tips on how to keep your online life secure!



Everyone can write, right?

By, Sasha Calamaco

Screen Shot 2017-03-25 at 9.52.48 PM.png@sashacee

I have recently been introduced to the term “Copy” in the social media world for about two years now. Before I only thought what people wrote under their photos on Instagram , or your latest twitter post was referred to as a caption. Which I suppose is,but not the “proper term,” copy isn’t something I picked up over night, it’s definitely something I’m still crafting and shaping. I found this article by Hootsuite How to Write Great Instagram Captions That Drive Engagement.” This article in particular is focused on how writing copy can totally drive your engagement, which my personal experience I completely agree with, good copy gets me every time and makes me want to share it.

With the recent changes to Instagram’s algorithm, posts now appear in feeds “based on the likelihood [the audience] will be interested in the content.” That means that a photo or video with lots of comments and Likes has a better chance of appearing at, or near the top of your followers’ home stream.” – Michael Aynsley

Let’s paused for a moment and acknowledge that the new non chronological order with our instagram feeds are TERRIBLE. It forces content to fight other content, which okay I can see how there are pros and cons. Nonetheless as both a user, and someone who works as a social media organizer it has made post that more that challenging. (okay may that’s a pro too.)


Back to scheduled feature


Hootsuite’s article does such a smooth job with explaining all of these new changes, as well as 12 great tips in creating and shaping what you write to be so much better for your branding and most importantly your audience.

Starting with knowing your audience, get out there check out your followers and see who’s attention you have. From there, you have to know who you are; no not just as your own person that’s another blog. Hootsuite is talking about “Identifying your brand’s voice.” Which makes total sense, because how could we write about what we’re doing before we know who we are, what we’re about and how we want to communicate that. They then go into those tedious things we should all know and do, here they are in a brief line up. With minor commentary by me..

  1. Consider length- Very important
  2. Place the most important words at the beginning of your caption – remember our attention spans are 8 seconds
  3. Edit and rewrite- Let’s look like we know what we’re doing, but actually know.
  4. Use hashtags, but use them wisely – stay relative to your brand and what’s trending.
  5. Pose a question- ENGAGEMENT KEY
  6. Give a shout-out with an @mention – People love this, if they say they don’t, they’re lying.
  7. Encourage engagement with a call to action- Because if there isn’t any action what’s the goal?
  8. Don’t be afraid to use emoji – always a good go-to
  9. Try using quotes – love me some inspo
  10. Schedule your Instagram posts for optimal engagement – oh my gosh, if this is something you can make yourself get in the habit of, it will save you from insanity.


To get the full details I recomment checking out the article here ***


Adele Has a Secret Twitter Account

March 21, 2017 Jennifer Atanasoff

Image result for adele's funny

Photo Source

Yes, Adele fans, you read this correctly. But, if you’re really an Adele fan you (probably) already knew this.

Famous singer of Hello, Rolling in the Deep, and Someone Like You, has revealed that she has a secret Twitter account that her management doesn’t even know about. She enjoys drunk tweeting and privately lurking other accounts without her management team knowing.

If you are not caught up to speed with this, let me rewind a little bit.

Adele’s management team handles her Twitter account because she used to drunk tweet. This became public knowledge in 2015 when Adele said, “I’m not allowed to access my own Twitter, because I’m quite mouthy and I say the wrong thing a lot of the time. So they took that privilege away from me.”

Honestly, fans can tell that Adele doesn’t have access to her own account because she’s not her funny, sarcastic image on Twitter. It’s more of a business account rather than personal.

At a recent concert in Brisbane, Australia, Adele told the crowd, “I was looking on Twitter last night… They don’t know I have a secret account. Well, obviously they do know, because I said that. By they, I mean my management.”

Image result for adele australia

Photo Source

Many news outlets, blogs, and Twitter users are talking about Adele’s secret Twitter account. Everyone and their mother is trying to find her account to read her iconic, hilarious sense of humor.

Even Perez Hilton, a famous American blogger, columnist and television personality, who is best known for covering gossip columns about celebrities via his blog, perezhilton.com, is eager to find Adele’s hidden account.

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Many other, regular people like me, are curious as to what Adele’s secret Twitter handle could be so we can see what hilarious things she’s saying on it.

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