Written by Marisela De La Cuesta
One word to describe social media is overwhelming.
Social media platforms including Twitter and Facebook have become powerful monsters within a couple of years. According to the Statista chart below, the leading social media platform is Facebook with over 1 billion active users.
Twitter follows in close range with over 300 million active users. This chart helps to visualize the growing popularity of social media in the new generations. With all this shown, social media can have a positive impact on a community or event. It’s hard to believe that one simple retweet or post can make a difference.
#BacktheBlue social media campaign on Twitter and Facebook is helping promote the Texas law enforcement in response to a fatal police shooting in Harris County. Deputy Sheriff Darren Goforth’s death sparked social media outrage from the North Texas communities. Police violence is a delicate subject on social media.
In Mansfield, the blue ribbon campaign volunteers have cut more than 800-yards of blue ribbon in appreciation of the police department. In addition to this, Texas officers were asked to turn on lights in remembrance of Deputy Sheriff Darren Goforth on the funeral day. The constant promotion via Twitter and Facebook emphasized on the lives of the police officers and their families.
This social media campaign did not exclude others from sharing their personal interest. This tweet was posted by Texas Motor Speedway (@TXMotorSpeedway). Others are expressing their own thoughts and using social media to help promote them.