Updates On: Twitter, Facebook & Snapchat

By: Jasmine Meredith

In 2017 social media platforms have been making some adjustments and updates to their apps. In my last post, I talked about the Twitter Updates: expressing more in 140 characters. Today’s post is about Twitter again, Facebook and Snapchat.

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An emoji.

You can now search emojis on Twitter! This can be useful for brands or even for personal use. Twitter already has emoji features like the sponsored Twitter hashtag experience, where if you use a certain hashtag an emoji appears, but being able to search emojis is a totally new concept! If a brand chooses to add an emoji to their tweet, with this new search function they’re now able to search that emoji before hand to make sure that particular emoji is appropriate. Sort of like newsjacking, you want to be sure that before you use the hashtag it’s appropriate and harmless. You’re also able to search a combination of emojis. It may possibly help you find a potential audience who may be interested in your brand and you’ve just found a new way to market to them.

 

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Visual representation of reacting to a comment on Facebook.

 

Facebook’s latest update has to do with the reactions. Last month ago, Facebook introduced reactions to Facebook Messenger, and now they’re bringing it to comments. You’re now able to react to individual comments

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Snapchat user showing latest update which features a memory without the white border.

Lastly, Snapchat has made a change that I’m sure many users are happy about! Before Snapchat’s latest update: removing the obnoxious white border around later posted photos. Now you’re allowed to add memories saved on your Snapchat camera roll without the ugly white border, now they only make note of it under your name (as shown in the picture above). However, if you upload a photo from your camera roll, the white border will still appear. Maybe this also an incentive to keep people using their Snapchat camera and to continue using Snapchat period. The benefits of now having the white border just may be worth it!

Hutchinson, Andrew. “Twitter Adds Emoji Search, Making It Easier to Understand Usage Patterns and Context.” Social Media Today. N.p., 29 Apr. 2017. Web. 04 May 2017.

Hutchinson, Andrew. “Facebook Looks to Rationalize Group Chats with Messenger Reactions and Mentions.” Social Media Today. N.p., 24 Mar. 2017. Web. 04 May 2017.

Should Ja Rule be FYRED?

Anyone heard of Fyre Fest? Yeah. Me either, before this past weekend.

Upon further examination and to my understanding, Fyre Festival was a one-of-a-kind, luxury music festival hosted and promoted by Ja Rule, taking place on Great Exuma Island (once owned by Pablo Escobar) in the Bahamas. The festival, hosted over two weekends, was promoted by A-list millennial celebrities like Bella Hadid and Kendall Jenner. Fyre Fest was supposed to offer a celebrity-like experience by having “the best in music, cuisine, design, and hospitality on a private island.” as told by @fyrefestival on Instagram. The music festival claimed to be so luxurious, tickets started at $1,200 per person and topped over $200,000 for VIP packages with extras included.

An event so exclusive and hyped up by the biggest names in the industry made the really popular among millennials and plenty were willing to dish out the big bucks to be able to party like a rockstar with some awesome performers, such as the ones listed below.

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Screenshot acquired from @fyrefestival Instagram page.

The problem? The festival was the complete opposite and a total train wreck. From the second festival-goers arrived on Great Exuma, it was plain to see that everything Ja Rule promised for Fyre Fest, was not executed. Guests arrived to half-finished, uninhabitable accommodations on an island that appeared to have been housing disaster relief victims.

If you can’t seem to get a visual on what it looked like, here’s pictures by Twitter user, William N. Finley IV (@WNFIV).

Commentary by @Braden1013

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And this is not including what guests endured on the plane, once on the island, and returning home. Delays, poor organization, and “government lockdown” held hundreds of guests on planes for hours, in very uncomfortable conditions and without food or water.

The incident caused many people to believe it was the scam of a lifetime.

Ja Rule released this message on Twitter regarding the situation:

ja rule apolo

Fyre Festival’s Instagram account also has this message displayed regarding refund information and postponed shows: image4

No report has been made of when Fyre Festival will commence.

No report has been made of any active or upcoming lawsuits.

Twitter Bots Are Not Your Friends

By Parker Cantu

Whether you be a celebrity, content creator, or any sort of social media influencer, Twitter will always work best for you when you’re interacting with your followers. Interactions net you genuine retweets that extend your reach as well as making your Twitter account fun to follow. Some people turn to automation to give new followers an empty thank you or, even worse, a cringe filled “invitation” to view their new website, blog post, or sale.

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If you do this: stop it.

If you’re thinking about doing it: don’t freakin’ do it.

Recently, I followed an account that I will not name because I’m just not that into public shaming. But I will say that it is a large account with 220k followers with an estimated 72% of those followers being legitimate and active accounts. For those curious, I got that number from using this website.

After following this account, I was promptly greeted by an automated message asking me to sign up for their new program that they thought I would benefit from. Maybe it’s just my inner skeptic but I find it hard to believe that an automated message has any insight as to what I might find helpful or not.

I don’t know how long they’ve been using these automated messages but it put enough of a sour taste in my mouth that I unfollowed instantly. Why, you might ask, would that bother me?

The answer is because I want real interactions on Twitter. It’s not that hard, you can’t even go over 140 characters in a tweet. I don’t want your terrible one liners flooding my messages. Twitter is for talking to people and sharing ideas. If you’re going to advertise, do it organically through fun or interesting posts.

If you want to put the least amount of effort as possible into, you’re probably better off buying crappy ad space on some low traffic site. At least then people will expect your ads to be there.

 

Sources:

Original Photo: http://animalnewyork.com/2015/10-best-twitterbots-also-net-art/

https://fakers.statuspeople.com/

http://kanguro.fi/blog/why-you-should-never-auto-dm-on-twitter/

http://www.adweek.com/digital/7-creative-twitter-campaigns/

How Social Media Gave Bill O’Reilly the Boot

By: Lauren Gordon | JOUR 4270 | @MissLaurenG

11111Photo Courtesy of Erik McGregor /Pacific Press/ GETTY IMAGES

As decades of sexual harassment claims came to surface many enraged Americans took to social media and the streets to protest the injustice Bill O’Reilly caused. The uproar included a massive rally outside of Fox’s New York headquarters, a plane over Manhattan carrying a banner with #DropOReilly and a colossal conversation across social media platforms.

This led to Fox News firing the infamous conservative anchor of The O’Reilly Factor. Over 60 advertisers pulled funding after the New York Times revealed O’Reilly paid $13 million to five former Fox News personalities to settle claims of sexual and verbal harassment. In conclusion, Fox fired O’Reilly due to loss of advertisers and not the ethics behind the sexual harassment allegations. The controversy resulted in hash tags #DropOReilly, #ByeBillOReilly and #BillOreilly to trend on Twitter.

oreillytweetPhoto Courtesy of Twitter

Some people (including the President of the United States) used #BillOReilly as a sign of support. However, the large majority of users directly urged advertisers to stop supporting Fox and O’Reilly. This is a success story of how a strategic social media campaign can cause change. Although social media did not directly result in the termination of O’Reilly from Fox it did grab the attention of advertisers. This is a particular time in history where consumers can speak directly to corporations. When these many people determine justice they will be answered. At the end of the day, Fox is a corporation and it requires funding to stay on the air.

What’s next for O’Reilly? Only time will tell, but he probably will not stay out of the limelight for long. The end of his career spanning 20 years on Fox should be softened his $25 million severance package by the corporation.

Social Media in Higher Education

By Josh Lawson | @JoshKLawson

 

Social media can be a hard concept to grasp. Most people say you need to be a master in something before you try to teach it to others. That way you can reword difficult concepts to students who don’t understand it. The medium of social media is constantly evolving and expanding. It’s often used in higher education to offer social CRM, but for students. It humanizes professors and can give a sense of ownership on the content we create.

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The fact that social media is changing means that whoever teaches it needs to evolve with it. The platforms will change, but the basics will always stay the same, but that doesn’t mean it still isn’t a time-consuming industry. You constantly have monitor several different account and hashtags, learn everything that changes with each update, and experiment with new features that each platform offers.

Many students, faculty, and sometimes even professionals have no idea how to use any aspect of social media. This means there is a huge disconnect between the brand and the consumers. The most successful accounts on social media platforms are those who show the most personality in their content, have a social CRM strategy, and act like an actual person instead of a computer generating lackluster content.

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Someone who teaches social media needs to have an excellent grasp on every concept surrounding the different platforms, rather than just the numbers and analytic data about them. Yes, that information helps, but not as much as hearing what it’s actually like to work in the industry using those tools and those platforms.

The information learned from someone who has professionally worked in the social media industry is invaluable. Those skills cannot be learned anywhere else. There is something completely different about learning vicariously from someone’s experience than learning from a PowerPoints and TEDtalks without trying to explain those any further.

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The skills learned with social media are based in customer service, public relations, journalism, and ethics. We learn these skills leading up to this course, or at least some of those skills. We don’t need to be learning the data and statistics for these platforms, but rather we need to be learning how to use social media in the real world.

NFL Streaming Games on Twitter

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In the 2016 Season the National Football League announced they will be partnering with Twitter to launch the streaming capabilities of NFL games on twitter, more specifically Thursday Night Football Games. Those games exclusively belong to the NFL. Together Twitter and the NFL allowed fans to stream the ten TNF games on their mobile devices for free. Personally, I was a fan of this partnership because I didn’t have NFL Network on my cable package. Now I can stream the games and better yet, I can stream them anywhere I want. “Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football”, said NFL Commissioner Roger Goodell.

The NFL is marketing itself extremely well considering they can stream the games internationally. The league is clearly targeting international soil with the games they push out to England and Mexico. By putting their product on the web, they have reach across oceans to give foreigners an immersive fan experience. Even if the NFL doesn’t continue to stream the games on Twitter, if they keep it in the Internet world they will find more and more success when raising the number of fans and viewers.

Going forward Twitter has lost its bid to keep stream TNF games on twitter, that streaming right has now gone to Amazon. An interesting turn of events considering Amazon isn’t a social network platform, but they are on the internet nonetheless. I feel as though this is mistake. The NFL is now isolating its viewers to only Amazon Prime members, meaning the streaming is no longer free. Granted I am sure the amount of Amazon members will increase, it will still cost the viewer money to view. However, as I stated above, it can’t be that detrimental if the NFL can keep their TNF games on the internet.

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https://nflcommunications.com/Pages/National-Football-League-and-Twitter-Announce-Streaming-Partnership-for-Thursday-Night-Football.aspx

http://www.nfl.com/news/story/0ap3000000650453/article/thursday-night-football-to-be-streamed-live-on-twitter

https://www.bostonglobe.com/business/2017/04/05/amazon-picks-off-nfl-thursday-night-from-twitter/ah6mB3kbaRyBKYLgflwt6L/story.html

Will Mastodon Be the New Twitter?

By Josh Lawson | @JoshKLawson

Facebook, Twitter, and Snapchat are all publically traded companies are doing pretty well off considering most of Wall Street thought none of them would be as profitable as they turned out to be. It’s only natural that other people would want to capitalize on the same success.

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Most of these sites have no way of policing the content that gets posted on its platform. Mastodon is a new social media platform, extremely similar to Twitter, with the simple premise of sharing your thoughts free of advertisements and hate speech. Users can say more, with a character limit of 500, all the content is public, the timeline is chronological, and privacy settings can be adjusted on a post-by-post basis.

Due to the absence of an algorithm, many people are creating accounts with Mastodon and “toot”ing their hearts out. Yes, a post created on the platform is called a “toot”. The entire platform is open-source, is funded via Patreon, and only asks for $800 a month to maintain the website. The creator isn’t interested in making money off the platform.

https-blueprint-api-production.s3.amazonaws.comuploadscardimage4371051bd5bf9f-7676-45b9-8f0e-818d82897df7As of recently, Mastodon only has 41,703 users. This is won’t be changing anytime soon, as the creator has closed the registration process due to overloaded servers after the influx of new accounts and sign ups. The platform is basically an ad-free, non-commercial, and decentralized version of Twitter, but it may not be a big of a competitor as people think.

There’s nothing really special about that platform other than it’s not Twitter. Many people are creating accounts to save their handle, and jump on the hype of new social media. There is no longer one single microblogging page for people to use.

But, just because it is new, and doesn’t have ads, doesn’t make it the next best thing. It got a lot of things wrong so far. Mastodon’s don’t even exist anymore. They were also known for being large, slow, and dead for a long time. The posts users make are called “toots” and that just won’t stick. User handles show up in their posts, but not their profile page. Users can’t find other users easily. The search function doesn’t work as you think it would, or work well at all.

All in all, just because something is new doesn’t make it better than what is already available.