Twitter Threads

(Written by Jesse Priest.)

One thing I like about Twitter is that it forces you to compact your thoughts into tight sentences so that they can fit into a single tweet, 140 characters. Instead of going on a complete rant on Facebook, you can precisely focus your sentences on Twitter and in turn, make your points more direct and get rid of the use of unnecessary words.

Twitter Support on Twitter How to thread your Tweets together 1 Send a Tweet. 2 Click Reply on that Tweet. 3 Delete your username and send a another Tweet.

But a big downfall of Twitter, some say, is that you can’t reliably and effectively discuss a complex topic that will be easily accessible and readable. Reading a tweet and then having to back out and find the next tweet that follows it can be a pain sometimes. But there is a really useful thing that you can do so that you can string along all of your tweets that relate to a certain topic and make them easy to follow and read. It’s called a thread.

Twitter threads can be used for many different purposes. You can explore a topic or issue with your opinion in a thread. Or you can do what many journalists are doing now, which is to make a sort of tweetstorm about a news event that is happening. One journalist that I follow very closely is Rukmini Callimachi, a correspondent for The New York Times who focuses on al-Qaeda and ISIS. I think she is one of the more popularizers of this type of tweeting.

Rukmini Callimachi on Twitter 1. Morning all ISIS has claimed responsibility for the London attack less than 24 hours after the violence. Screengrab of Nashir Channel https t.co k

Rukmini Callimachi on Twitter 1. Morning all ISIS has claimed responsibility for the London attack less than 24 hours after the violence. Screengrab of Nashir Channel https t.co k

She goes into great detail of terrorist attacks and anyone who is interested in knowing the details of an Islamist attack should definitely follow her and check out her tweetstorms. They are very informative.

Free the Tweet: Twitter Premium & How it Affects Journalists

By: Kayla Henson | @kayla_hensonn

Twitter is one of the quickest way to get information in this day and age. As a member, people can update the world on their lives with succinct tweets, pictures, and videos. As a journalist though, Twitter is another way to both receive and relay information. There’s no doubt that Twitter has completely redefined how news is shared to the people.

However, with talk of a premium version of the application offered to journalists and other professionals alike, the relationship between journalism and Twitter may be forever changed.

twitter premium

(source: misskatecuttables)

Though Twitter has roughly 319 million monthly active users, it isn’t seeing much user growth. Its competition with Facebook’s steady user growth and its search of another source of revenue for the application has lead to talks of releasing a premium program for professional accounts, including journalists.

So what exactly would a premium account have that the free one wouldn’t?

According to Twitter spokeswoman Brielle Villablanca in a statement released this past Thursday, the company is mainly focusing on expanding their Tweetdeck to provide more analysis, advanced analytics, and tools to focus on trends and alerts. This would have very immediate affects on journalists and other professionals if the company decides to add premium accounts.

I don’t believe it would solve their problem of getting new monthly active users, though it would definitely increase their revenue.  Most professionals, journalists especially, are on Twitter already. This business tactic won’t make much of a difference when it comes to how many users will be more active monthly, but professionals would most definitely cough up extra cash to gain further insight on their audiences.

This follows in line with professional companies like LinkedIn offering paid subscriptions to professionals and businesses to give them more access to data.

The long story short is that this would be a smart business tactic on Twitter’s part because professionals are usually more than willing to have more access in order to appeal to larger audiences and figure out what is/isn’t working. On the other hand, Twitter doesn’t really have anything to lose because users would still stay on their free account, just without enjoyment of the extra features on Tweetdeck.

If Twitter were to continue with this strategy, it would definitely need to do a thorough job of reassuring its regular users that it does not intend on making the regular features of the app suddenly premium.

 

References

Murphy, Mike. (2017) Retrieved from http://www.marketwatch.com/story/twitter-exploring-premium-subscription-service-2017-03-23

Reuters. (2017) Retrieved from http://fortune.com/2017/03/23/twitter-premium-version/

 

 

Everyone can write, right?

By, Sasha Calamaco

Screen Shot 2017-03-25 at 9.52.48 PM.png@sashacee

I have recently been introduced to the term “Copy” in the social media world for about two years now. Before I only thought what people wrote under their photos on Instagram , or your latest twitter post was referred to as a caption. Which I suppose is,but not the “proper term,” copy isn’t something I picked up over night, it’s definitely something I’m still crafting and shaping. I found this article by Hootsuite How to Write Great Instagram Captions That Drive Engagement.” This article in particular is focused on how writing copy can totally drive your engagement, which my personal experience I completely agree with, good copy gets me every time and makes me want to share it.

With the recent changes to Instagram’s algorithm, posts now appear in feeds “based on the likelihood [the audience] will be interested in the content.” That means that a photo or video with lots of comments and Likes has a better chance of appearing at, or near the top of your followers’ home stream.” – Michael Aynsley

Let’s paused for a moment and acknowledge that the new non chronological order with our instagram feeds are TERRIBLE. It forces content to fight other content, which okay I can see how there are pros and cons. Nonetheless as both a user, and someone who works as a social media organizer it has made post that more that challenging. (okay may that’s a pro too.)

 

Back to scheduled feature

 

Hootsuite’s article does such a smooth job with explaining all of these new changes, as well as 12 great tips in creating and shaping what you write to be so much better for your branding and most importantly your audience.

Starting with knowing your audience, get out there check out your followers and see who’s attention you have. From there, you have to know who you are; no not just as your own person that’s another blog. Hootsuite is talking about “Identifying your brand’s voice.” Which makes total sense, because how could we write about what we’re doing before we know who we are, what we’re about and how we want to communicate that. They then go into those tedious things we should all know and do, here they are in a brief line up. With minor commentary by me..

  1. Consider length- Very important
  2. Place the most important words at the beginning of your caption – remember our attention spans are 8 seconds
  3. Edit and rewrite- Let’s look like we know what we’re doing, but actually know.
  4. Use hashtags, but use them wisely – stay relative to your brand and what’s trending.
  5. Pose a question- ENGAGEMENT KEY
  6. Give a shout-out with an @mention – People love this, if they say they don’t, they’re lying.
  7. Encourage engagement with a call to action- Because if there isn’t any action what’s the goal?
  8. Don’t be afraid to use emoji – always a good go-to
  9. Try using quotes – love me some inspo
  10. Schedule your Instagram posts for optimal engagement – oh my gosh, if this is something you can make yourself get in the habit of, it will save you from insanity.

 

To get the full details I recomment checking out the article here ***

 

Replacing the Old News Channels with Social Media

By Parker Cantu

Many people have decided that paying for TV isn’t necessary and in a lot of cases simply not worth it. 1 in 5 people have decided to go without cable, including myself. I never use it and when I do, I could more than likely be watching the same thing on a streaming service such as Netflix or Hulu and save myself a lot of money.

So what about news then? Where do you get it? Well, social media has got you covered whether you have TV or not, and there are plenty of options.

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Most news stations nowadays have at least a Facebook page, if not also a twitter page. For example, the Dallas Morning News posts on their Facebook page just about all day. Reddit has subreddits for world news, country news, and most major cities that include news articles, and you can actually combine multiple subreddits into one, called multireddits, to create one place for you to go through the posts from all of the subreddits you want.

Okay, but why use the internet for your news when you can just watch the news? Good question, and there are some good reasons.

You don’t have to “catch” the internet.

The internet will always be there waiting for you. You don’t have to get up early to get your daily morning news and glue yourself to the couch for thirty minutes to an hour when it’s all available out there on the internet.

You can get multiple sources at once.

Let’s face it: all sources of media have a bias one way or another. That doesn’t mean they’re not good sources, but it’s nice to have multiple viewpoints on a topic. Just in case.

Getting more information is easy.

If you’re using social media to get your news, then you’re already using a computer or a smartphone (or maybe even a smart TV). These are obviously all connected to the internet and make fact checking and follow-up research super easy and quick to do.

So there you have it. Go like your local news station on Facebook.

Photo Credit:

http://tvrev.com/facebook-live-gives-way-facebook-originals/#.WMYbJDvyuUk

Sources:

http://fortune.com/2016/04/05/household-cable-cord-cutters/

https://www.facebook.com/dallasmorningnews/

http://mashable.com/2013/07/24/multireddits/#WkMnyStRSaqT

Red Bull is doing it Right!

By: Shanie Glasgow

Red Bull one of the world’s most popular energy drinks! It is available in 171 countries worldwide and sold over 62 billion cans in 2016.

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So what is it that Red Bull is doing that you aren’t?

Red Bull posts multiple things a day on different platforms! The goal isn’t to sell the product, but to sell an active and energetic life style that people want to follow and be apart of!

 

Screen Shot 2017-03-08 at 8.51.59 PM.png
Source: Red Bull Instagram

Instagram: 6.7 million followers

Their Instagram really demonstrates the global vision of Red Bull. One thing it focuses on is relating their content back to their slogan of “Red Bull Gives You Wings.” Many of the videos and pictures that they post involves people doing extreme stunts involving height. They are always tagging different people, brands, and locations- which is very important being a global brand. Red Bull understands how people use social media and they build their marketing/ advertising strategies around that. They know their audience and objective, and make changes based off of that.

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Twitter: 21.5 million followers

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Source: Red Bull Twitter

On Twitter, most of their content is picture and video based, just like Instagram. Red Bull will often take time to engage with their followers by replying to their tweets by being motivational and inspirational! By replying to followers, they are hoping that they encourage them to be more positive in their daily life! Whether this is encouraging followers to be more active or just a reply with some words of encouragement, the goal is to remain optimistic!

 

The lesson to learn here from Red Bull is to know your audience and consistently create/post content that relates to your brand!

SOURCES:

How Red Bull Uses Social Media [CASE STUDY].” Link Humans. N.p., 16 Feb. 2016. Web. 08 Mar. 2017.

The Secret to Red Bull’s Social Media Success Is There Is No Secret.” RickMulready.com. N.p., n.d. Web. 08 Mar. 2017.

Energy Drink.” Energy Drinks Red Bull – Products :: Energy Drink :: Red Bull USA. N.p., n.d. Web. 08 Mar. 2017.

 

JetBlue is Flying High with Digital Customer Service

JetBlue Customer Service
Credit: JetBlue Twitter

Written by: Channing Nuttall

For many multibillion dollar companies, it is difficult to maintain a high standard of customer service across the board. JetBlue has mastered how to handle customer service issues for its 30 million yearly customers via Twitter. Positive tweets about JetBlue’s customer service, like the one seen above, are very common because how diligent the company is about its customer service. There are three distinct teams that work on JetBlue’s Twitter including marketing, corporate communications, and customer service.

The breakup of personnel allows for the customer service team to focus on issues or praises from customers via Twitter. JetBlue’s 25-person customer service team handles everything from raving reviews, complaints, and flight status updates to better serve their customers on the platform. JetBlue’s customer service team is located in Utah, so it is often difficult to keep up with what is happening with every flight. In order to keep up with what is happening, JetBlue sends out a newsletter with news and details of what promotions are running at each airport.

 

JetBlueJDPowerAward
Credit: JetBlue Blog

When it comes to negative comments on Twitter, JetBlue has an individual approach. JetBlue does not reply to every negative tweet because some people simply hate the company or enjoy complaining. JetBlue also does not like to apologize for every instance a flight is delayed because there are often safety reasons that a flight has been pushed back. JetBlue does help many customers who have had a negative experience with options of what to do next in terms of rescheduling, refunding, etc. With the dedicated customer service team JetBlue has managed to obtain the J.D. Power and Associates award for customer service for 12 years in a row.

JetBlue ResponseTime
Credit:JetBlue Twitter

Not only does JetBlue win at customer service but each reply is made within a matter of minutes after the initial tweet. This quick response help alleviate customer complaints and keeps them happy because they are being heard by the company.