The University of North Texas’ over use of Twitter

 

by Collin Tate

Part of my first assignment in my strategic social media class at UNT required me to follow ten different Twitter accounts related to UNT. Some of these accounts are actually useful, but after following them for a few months it’s easy to see that most of the accounts post the same information. For instance, @UNTEagleAlert is a completely useless account. The second an eagle alert is announced, every other UNT twitter account posts about it anyways.

UNTongreen(Source: idintityguide.unt.edu)

Another issue with UNT’s Twitter accounts is the sheer number of accounts that exist. I’ve only followed ten, but there must be hundreds for all the different subdivisions of UNT. There are literally so many UNT related twitter accounts that the albino squirrel even has his own account. It’s nice to have multiple sources of information, but at some point people get lost in it.

One final issue to consider is that there are official accounts like @UNT_Libraries that are relatively unresponsive, and unofficial accounts like @Ask_UNTDoug that are extremely responsive and useful. How are students supposed to know whom to follow? It’s becoming nearly impossible.

I’d suggest that UNT remove the majority of the UNT related twitter accounts, but it is hard to get all of those accounts taken down because different people run them. Instead, I suggest that UNT makes a Twitter directory that includes which type of information each account tweets, how active the account is, and how responsive the account is. That way UNT students can finally find what they’re looking for on Twitter.

Batman v Superman Geolenses

It is less than a week away from the release of the highly anticipated movie Batman v. Superman: Dawn of Justice. The film was announced in June 2013 and will finally be hitting the silver screen this Friday, March 25. It is a sequel to the 2013 film Man of Steel. Warner Brothers and DC Comics have been promoting this film for some time now via typical film advertisements such as trailers, TV spots, and billboards in addition to the arguably more effective social media viral marketing. They recently took advantage of Snapchats latest feature, the geolenses.

Snapchat lenses, an evolution of the filters, have been all the rage sense their debut last fall. What are they? Snapchats’s lenses allow users to use a real-time face recognition filter that animate and change the users face with special effects and sound.  Companies can now pay Snapchat to create one of these geolenses that promotes their product to millions of Snapchat users, or how they see it – potential customers. These sponsored geolenses generally are available for use for about 24 hours. Though time is limited, these sponsored lenses not only place a product in front of the users, but allow them to share the product with their fellow Snappers.

For the past 4 days, Snapchat has released a different Batman v. Superman: Dawn of Justice geolens. As you can see in the screenshots above, these lenses made Snapchatters look like the characters from the movie. First was Batman, people were able to look like everyone’s favorite comic book hero. In addition to the digital batsuit dawned on the user, several animations involving batarangs, lighting, and broken glass are apart of the lens. The batman lens was also set in a scene that has been seen in the trailers – the epic fight scene in the rain where Batman squares off with the Man of Steel himself. The next geolenses was Superman. The lens gave the users the power to shoot laser beams from there eyes. This lens too was set in the rain fight scene and follows the laser beams that nearly fry the Dark Knight. Watch Henry Cavill use his characters lens in the tweet below. After Superman, Snappers get the chance to wear Wonder Woman’s headpiece in her lens. This movie is the first time the Wonder Woman will appear in a live action movie and many are very excited. Even the actress who portrays the amazon, Gal Gadot, used the lens (pictured above). The last lens, made available Sunday, March 20, was another Batman suit, this one big, mechanical, tactical, built to hold its own against a virtual god. This time it is Batman taking a shot at Superman in this scene. Snapchat users are excited to see what lenses, if any, are in store in the future

What Warner Brothers and DC Comics have done here was a success. Their typical advertisements for the movie, Batman v. Supermanhave saturated the market to near annoyance. Using Snapchat geolenses was genius because it has made Snapchat users do the promotional work for them.  The lenses not only make it fun sharing selfies as Batman, Superman, and Wonder Woman but it makes engagement effortless and exponential.

Ryan Noble

Instagram Terms of Service: Weed Bias

Katie Ellis

Instagram Terms of Service: Weed Bias

instagram-logo

Over the past few months, several stories have surfaced about Instagram’s terms of service. The company has reportedly shutdown accounts in which users technically violate their terms when posting things that promote recreational drug use. Popular social media users like Coral Reefer and Matt Rize make their living off of those that follow them across social media. When they tried to contact Instagram about the closures, which lost them thousands of followers and potential revenue, they were given little-no reason for the deactivation.

smoke-weed-everyday-2-31036-1406847865-9_big

These particular users often post videos featuring marijuana, which violates Instagram’s terms of service. Both Reefer and Rize had their accounts deleted despite the fact that marijuana is legal where they live. The section in questions states that “Offering sexual services, buying or selling illegal or prescription drugs (even if it’s legal in your region), as well as promoting recreational drug use is not allowed.”

While Instagram is fully within their own rights to delete these accounts based upon their terms, they are not taking action equally across the platform. Snoop Dogg promotes recreational marijuana use on his account. However, his account, as well as the High Times and Leafly accounts, are still active. Meanwhile, Coral Reefer had her account deleted twice in a little over a year. So what makes Reefer’s account different? Why is it against the terms of service to post about weed from states where weed is legal? What differentiates High Times, Leafly and other big-name accounts? I think the last question answers itself. The simple fact that those accounts are widely followed and accepted is likely the only thing that has stopped them.

Snoop-Dogg-Weeds

Many are saying that Instagram has begun a “War on Weed,” but it seems the company is a little hesitant to fully commit. There’s absolutely no problem with having a certain set of standards or rules for what is right or wrong. However, you have to stick to those rules and apply them to everyone, not just the users you feel you can get away with deleting. There aren’t a lot of people who know who Coral Reefer is, but let’s see Instagram delete Snoop Dogg’s account.

Ahmed Mohamed and the Wild Fire that is Social Media

Emily McCormick

http://www.nytimes.com/2015/09/20/technology/farhad-and-mikes-week-in-tech-social-media-defends-ahmed-mohamed.html?_r

As most of you know, Ahmed Mohamed, a 14 year old boy in Texas was detained earlier this week by the police for having what they called a “hoax bomb” at school. In actuality, the bright student had engineered a rather impressive clock. Although this was a traumatizing and unnecessary situation that Ahmed had to go through, it presented and will likely continue to present opportunities that may not have been possible otherwise. It wasn’t long before social media caught wind of the incident and politicians and celebrities were reaching out to Ahmed on several social media outlets. The University of North Texas even offered Ahmed a scholarship and tour of their TAMS program.

This is a prime example of how prevalent social media is in our day and age. In minutes an organizations reputation can be destroyed. Due to the intensity of support Ahmed received, his school, his teachers, and his local law enforcement will be scrutinized. Social media can quickly become a fatal weapon in situations such as Ahmed’s. However, it can also become a tool that any good social media professional would utilize immediately. For example, the Universities public relations department made an ingenious move in offering Ahmed a scholarship. They used this opportunity to jump into the national spot light that Ahmed is receiving through a positive and generous act. Sure, they may be spending a thousand or so on a new student but they are making a huge profit in media coverage as well as prospective students. Who wouldn’t want to go to the school that Ahmed Mohamed goes to?

This article is a reminder that all public relations students and professionals need. As a student wanting to succeed in the world of public relations, I need to be actively aware of what is being talked about and how to quickly and appropriately act in order to benefit my organization. Social media can quickly become a weapon, but if you are aware and can act quickly you can take advantage of situations and maybe even turn  negative incidents into a positive ones like Ahmed’s.

I am hopeful that Ahmed will accept the opportunity to study at the University of North Texas not only because it will add a new bright mind to the school but because it will certainly amplify the Universities desired perception.

http://ntdaily.com/tams-alumni-offer-scholarship-to-ahmed-mohamed/

Are You Missing Twitter Tweets? Read This.

By Tracy Summers

Even though I had a Twitter account for a while, I rarely sent Tweets. Instead, I was content reading posts written by others. Just a few weeks ago, I started tweeting on a regular basis. Almost all of my Tweets included the same hashtag

Source: Twitter.com
Source: Twitter.com

(#untj4270). I noticed that some of those Tweets weren’t appearing in the hashtag’s stream. After some research, I found that other tweetarians were also concerned because their tweets were missing. Here’s what I found:

  • New tweeters have a “waiting” period
  • Hashtags with a high volume may not display all Tweets

Tweeting from New Accounts

Per Twitter “You will immediately see your Tweet in the timeline on your homepage;”  although, the problem is not on the homepage (those Tweets are visible). When I search for “#untj4270”, some of my Tweets do not appear. Apparently,

Source: FreeDigitalPhotos.net; Image ID 10075044
Source: FreeDigitalPhotos.net; Image ID 10075044

Twitter automatically places a waiting period on “new” accounts (or existing accounts that suddenly started tweeting). I have heard conflicting reports about the mysterious waiting period; Some it ends after a certain timeframe (less than a week), but others say it ends after a certain amount of Tweets (~50).

Tweeting with Popular Hashtags

Popular hashtag streams do not display every Tweet due to a high-volume of incoming Tweets. While I’m unsure how Twitter selects those that post in the hashtag stream (vs. those that do not), at least we now know they filter out some Tweets. Apparently, they’ve been doing this for years, but I wonder why Twitter begin filtering in the first place: Was it because of a system limitation on their end? Or, was it because of previous spammer messages flooding a stream?

Bottom Line: As frustrating as it is, Twitter may not post all of our Tweets where we direct them. We should see them on our homepage, but beyond that…who knows?

Sources:

The LinkedIn Photo: A Good Headshot is Important

By Tracy Summers

linkedIn
Source: talent.LinkedIn.com

Since LinkedIn is a network for professionals, our profiles should represent our professional world. We spend time adding skills, updating the resume, and connecting with other professionals–and we should put the same effort in selecting our profile photo because the photo is one of the most important elements of the profile. Perhaps that’s why some people wait to add their photo: Maybe they are still searching for a perfect photo. Unfortunately, the photo-less profile is not an option; in fact, having no photo is one of the worst things we can do. . .While we rummage for our profile photo, here are some things to consider:

  • The photo needs to clearly show the face.
  • The surroundings and clothing need to look professional.
  • The ideal photo may not exist yet.

Clearly Show the Face

The image shouldn’t be too dark/too light, a distant shot (too far away), or taken decades ago. When others are looking for us on LinkedIn, we want them to quickly recognize us. If we compare a LinkedIn profile to Google search results, the profile photo is similar to the top blue title line in Google’s search results: A non-descriptive title line is no help–neither is an unrecognizable photo. We shouldn’t make the viewer read through our profile just to find out if they’ve located the “correct” person.

Source: www.LinkedIn.com/profile
Source: LinkedIn.com/profile

Look Professional

We should have on the same clothing we would wear to work or to an interview. The surroundings should not be distracting. (Read this article by Business Insider regarding LinkedIn photo mistakes.)

Stage a Photo

We may decide that none of our existing photos are good enough. If so, we can stage a photoshoot: prepare ourselves (clothing, location, etc.) and have a friend take several headshots.

fail_linkedin
Source: YouTube.com

Bottom line: A good photo is important on LinkedIn. For more suggestions, check out this short video on profile photo tips.