Does Lightning Strike Twice in Social Media?

By: Donald Smith

So, Facebook has begun to update its mobile application in several countries with a new feature called, Facebook Stories. This new feature allows users to post photos and videos that can be viewed up to two times by an individual user and will disappear 24 hours after being posted. Facebook has been testing this feature for some time. Back in July, Facebook tested a feature similar to Stories called Quick Updates.  However, the Stories feature sounds fairly similar to another app’s feature… oh yeah, Instagram Stories.

[Facebook Stories Status Bar] By: Business Insider

Instagram’s Stories feature allows its users to post photos and videos that can be view until a 24-hour time period has passed. The app originated in 2010 as a social media network that specialized in the sharing of photos. It then added the Stories feature in August 2016. Unfortunately, this sounds familiar to another app’s feature as well, Snapchat. Snapchat is recognized as the originator of the feature known as Stories. This particular feature, having user-generated disappear after 24 hours, is the entire premise of Snapchat.

Fascinatingly, Instagram has had substantial success since the integration of the Stories feature. The views and posts to Stories on Snapchat dropped by 15 percent, and sometimes up to 40 percent, while views and posts to Instagram Stories grew at alarming rates. Another shocking discovery is the number of downloads for Snapchat’s app plummeted on the launch date for Instagram’s Stories, which dropped into 11th place. Although Snapchat is still popular, by being in the top 25, it has taken a hit.

Now, it is not unknown for social media platforms to adopt features from one another. Interestingly enough, Instagram has done this before. It did this by implementing a 15-second video recording/editing feature. This feature was added to oppose, the video leader at the time, Vine. If you did not know, Facebook owns Instagram. Although Instagram found success from appropriating other apps’ features does not mean Facebook will have the same success.

Facebook is missing a large point, Uses and Gratifications Theory. The theory states users are active participants in the communication process by actively selecting specific media content to consume according to their needs. This means that individuals choose to use certain apps for certain purposes. Facebook’s demographic is moving toward an older audience who are sentimental and believe in the long-term. Therefore, they are not going to find much use out of an app that is the “now” or here today and gone tomorrow. It is Millennials, or 17 to 26-year-olds, who live within the fleeting moment. So, I do not see a reason for Facebook implementing this new feature if their user demographic does not use the app for the gratification of living in the moment. There is no such thing as a one-stop hub for social media.

Talent Brings Followers to Social Media

By: Nicolas Austin


Photo courtesy of: Employer Brand News

I never actually got the chance to use Vine, and I barely even understand what the purpose of Vine was. I guess Vine is like Snapchat, but only solely focused on video clips. It only been around since 2013, and it has quickly dissolved before the end of 2016. In a three years span, the social media platform was not able to stand in the winning circle of Facebook and Twitter. To be honest, I heard more about Snapchat than Vine, in which people would constantly post altered pictures of themselves from Snapchat onto social media outlets such as Facebook and Twitter.

Vine was officially pronounced dead on October 27, 2016. The end of Vine made me start to think what can be the result of other platforms online. I did a little research and found that social media platforms need talent in order to keep itself relevant in today’s society. A powerhouse name can bring followers to a social media platform, which can increase the popularity of the platform. For example, the socialite, Kim Kardashian, is known for her social media selfies, and for breaking the Internet with her nude pictures. When she left social media for a week, it made a ruckus on social media and in the news, in which even CNN reported how her absence is having an effect on social media.

People like to follow talent because it makes them feel a little closer to the person/group even if they are not physically with them. According to an article from Forbes, talent can switch to different platforms, and their followers will follow them to each newly created platform. The same article also states the notion that the death of Vine can be a learning lesson for other social media platforms. Other social media platforms need to recognize that content is power in regards to talent. For example, Jimmy Fallon has power from just his name. The fact that he is the host of The Tonight Show with Jimmy Fallon, allows his star power to grow and spread across social media. The content that is established on his page and his show’s page, increases the presence of the social media platform that is being constantly used for promoting his name. Social media platforms are always looking for talent to help promote their well-being, and return is allowing itself to help promote and create a brand for the talent.



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France Respers, L., (2016). Retrieved November 6, 2016, from

Rosenbaum, S., (2016). Retrieved November 6, 2016, from

Vine is dead – what it means for sports fans, plus the top 5 sports Vines of all-time

Last week, Vine and Twitter announced news I don’t think anyone was ready for: Vine was dead, and would soon be unavailable.

Naturally, my first reaction was “so does this mean I can’t watch probably pirated sports highlight clips at six-second intervals?”

The short answer is yes, eventually that will be the case. For now, though, Vine is remaining active and online. They pledged not to mess with or take down Vines people have created, and promised to “do this the right way,” whatever that actually means.

Honestly, it is quite shocking to me that it died, and Twitter killed it off. Twitter bought Vine for $30 million in 2012, and it has been one of the most successful aspects of Twitter. Athletes, celebrities and media all use it.

However, it appears Vine was shut down because of its inability to adapt, and, more importantly, generate revenue. While other video apps may be more complicated to use, they cater to the user by adding features like filters and editing devices.

No matter.

For sports fans, it really is not the end of the world. People can still record video and post it to their Twitter, which essentially serves the same purpose as Vine. Now days, most sports teams official Twitter accounts, media members and TV stations will tweet highlight reel plays or GIFs, so in actuality, we aren’t losing out on too much.

Heck, even Snapchat has swooped in and been able to recreate some of the magic Vine had, especially with people posting videos synced with music and filters.

One thing I have yet to see anyone replicate that Vine nailed is the humor. There have been way too many funny sports vines. So in memoriam, and to honor Vine, here are the top five sports Vines of all-time.

No. 5

The mouthguard toss

No. 4

LeBron James

No. 3

Watch your stick

No. 2

You like that?

No. 1

The crossover

Death of Vine

Written by: Hailey Turner

Vines sliding numbers has lead to the official announcement that the app is dead. The app will be closed by Twitter in the near future.

Vine has been around for about four years now, as a place for creatives to produce six second videos in the most innovative way possible. The app has been struggling to compete with apps such as Instagram and Snapchat which both not only offer video features but many more that Vine simply cannot. Although Vine does not have an official end day the owners have stated it will be ending in the up coming months but will notify all users of any changes and the ability to download their vines when the time does come.

Vine had become a place to create stars, from singers to crazy cat videos but they could never find a way to keep them.”… some who built their fan base on Vine had already moved on to other platforms including Snapchat and YouTube”, not being able to keep these stars has shown bad signs for the app.

“But while looping videos and social features are easily replicated, Vine offered one thing that’s harder to replace: a community340d731cdb852986ac5b8760591df532

 Photo Credit

This community is what keep Vine alive for as long as it did. It was a place to share ideas and almost seen as a place to make friends. Many felt Vine began to loose this authentic when sponsored posts and advertisements became prevalent. These posts were great for popular Viners but made content seem fake and forced. This fake content spread like wildfire and created an environment that was hard to return from.

As a whole, Vine had a good run. It created many stars who have know transferred their fan bases to other apps such as Instagram, Snapchat and Youtube. The Vine stars although will miss the app can now have more creative freedom with more than just six seconds.

RIP Vine.

An End to Vine’s Six-Seconds of Fame

By: Busayo Akindona | @Frankie_SaysHi

On Thursday, October 27th, Twitter announced the end to once popular app, Vine. The app allowed users to post six-second videos. The creation of Vine gave fame to one of my favorite online comedians, King Bach and so many others. The app was cut after Twitter announced they will be downsizing their global workforce, by nine-percent. The company has suffered some heavy financial losses in recent months.

I do have to say that the discontinuation of Vine, doesn’t take me by surprise. Vine was, at its conception, revolutionary. After some time, other social media platforms began to integrate the idea of six-second clips into their existing features. A prime example is Instagram. Once Instagram began their six-second video feature, I knew Vine wouldn’t last long. Then Instagram increased the video time and soon after it seemed that all the famous Viners where moving unto Instagram. The success and popularity of Vine paved the way for vine-logoapplications like Periscope.

Also in the spirit of honesty, I think Vine died long before Twitter decided to discontinue their 30 million dollar purchase. I used to be a huge follower of Vine, like I said, I love King Bach. Once he made the switch over to Facebook and Instagram, there was no reason for me to stay on Vine. He wasn’t posting new videos on the platform. I wonder if he was paid by Twitter, like YouTube pays their vloggers. The only time I would see Vine videos were the old ones that people would compile into videos on YouTube. Vine had a great run while it lasted but now it is time for it to goes into the great beyond and join MySpace. I’m only joking, MySpace has actually done a good job re-branding itself and has become a great online community for artists. Who knows, maybe Twitter can find a way to re-brand the app and it can be resurrected in the future.

Associated Press. (2016, October 27). Twitter to Cut 9% of its Global Workforce After Months of Financial Losses. Retrieved October 30, 2016, from
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Silverstein, J. (2016, October 27). Twitter Will Soon End Vine, its Six-Second Video App. Retrieved October 30, 2016, from

The Vine Shrivels


By William Cawley (@DigiTrey)

Social media platforms seem to arrive and disappear with increasing fervor. The latest victim of this cycle of extinction is Vine.

Vine was a video-sharing service that allowed users to share six-second clips. It was founded in June of 2012 and picked up by Twitter in October due to its promising future. At one point, Vine had over 200 million monthly active users.

Now it is gone. How did this happen?

Some place the blame on Twitter for not allowing the service to evolve beyond six-second videos or for not paying top-level users in a way similar to YouTube.

Either way, the stars of Vine left for those other services and never looked back. As far back as May, some were noticing the death spiral of Vine. The Atlantic found that the top producers of Vine content had not posted in more than a year to the service. This led to the audience gradually shifting over to competing services like Snap Chat to find those producers.

What does this mean for other social media platforms?

Well, it points to the competitive nature of the social media landscape. It is Darwinian in terms of weeding out platforms that do not meet a niche or become too complacent in a changing environment.

It also explains why the top platforms, like Facebook, are able to stick around. They are constantly reinventing themselves to survive.



Smith, C. (2016). By The Numbers: 27 Amazing Vine Statistics. DMR. Retrieved from

Newton, C. (2016). Why Vine died. The Verge. Retrieved from

Ward, M. (2016). Vine star Logan Paul reacts to shut down of the app. Retrieved from

Kircher, M. (2016). How Vine Created a Culture and Lost Control of It. New York Magazine. Retrieved from

Lafrance, A. (2016). Is Vine Dying? The Atlantic. Retrieved from

Vine: 2013-2016

Gone but not forgotten.

by Tyler Hicks


Vine, 3, died suddenly Thursday, October 27, 2016 after being mercilessly and unceremoniously axed by Twitter.

Vine was born in June 2012 and acquired by its overlord and eventual murderer Twitter four months later. It lived a hard, fast and beautiful life as one of the premier video apps, during which time it gave us such gems as the “What are those?” craze and “Ryan Gosling refusing to eat cereal.”

Though many an Internet star, including King Bach and DeStorm, launched their careers on Vine, many ungrateful social celebs became Vine turncoats, leaving the app for the next big thing whenever it came along, and then doing the same to another poor, helpless platform.

While Vine was in the Top 5 most popular entertainment apps as recently as 2015, services like Snapchat and a revamped Instagram knocked it down the Top 20 trenches amidst dreadful apps like Solo Selfie — seriously, is there a Solo Selfie obituary yet?

But perhaps no one deserves more blame for this young, innocent soul’s untimely demise than us, the Twitter addicts who gleefully watched the “iridocyclitis kid” Vine for hours on end, yet never signed up for an account.

Maybe we were intimated. After all, there are no “Facebook stars” and comparatively few “Instagram celebs,” and minus a few exceptions here and there, the only people who are famous on Twitter are the people who are also famous “IRL.” It’s only natural to avoid situations where failure or disappointment seem imminent, and when you know you won’t be the next King Bach, why waste your time signing up for Vine at all?

This unfortunate passing shows us that even though social media is thriving and will continue to do so forever, there is still an elusive, hard-to-pin-down formula for success that Vine was never able to fully grasp.

Maybe Twitter is not the only one to blame. Maybe the one thing that kept Vine alive — its lovable, video-machine celebrities — is the same thing that ultimately killed it.

But I digress (and seamlessly return to classic obituary form).

Contributions in memory of Vine can be made by adding to the growing library of “My favorite Vine” posts on Twitter.

There will be no funeral arrangements, just a gaping hole in our Internet until the next Vine comes along.

Oh hey, ever heard of Beme?