By Sasha Calamaco @sashacee

As we all may know, and possibly experience is that Snapchat feels like a chore. With Instagram Stories rolling in and taking over this whole “telling stories thing” Snapchat for some, if not most has been put on the backburner. With so many social media platforms to keep up with sharing every detail of our lives, takes so much time switching from one app to another. With Instagram we have the best of both worlds, both our photos, and the feeds we enjoy following, but also seeing their instant stories too. Short videos, photos, Boomerangs

they’ve made that all possible to do within their app! How cool? But also, SAVAGE! They totally ripped off snapchat and made it their own. Which leads to me this, Facebook has now taken it one step further and turned their Messenger with features very similar to Snapchat.

The process of using Messenger Day is fairly straight-forward – when you open Messenger, you can either tap on the shutter circle in the middle of the bottom function bar or drag down to access the Messenger camera.” – ANDREW HUTCHINSON

Who is still using Facebook? Messenger at that, I feel like it’s a mess of a platform only useful for sharing funny videos and all the photos we don’t want to post on instagram. But that doesn’t stop them from changing it up and now incorporating the features snapchat has to their own version through Messenger. Their video can explain it a lot better than I can through words. It seems pretty cool, I kinda tested it out, features seem very seemless. I do see someone who is active on Facebook using this feature a lot.



A Business at Your Tumbs

Snapchat is still relatively new in the social media world, and more and more companies are expanding their advertising tactics to include Snapchat to reach consumers.

But how are these companies able to reach so many consumers through a simple, on-demand photo sharing phone application?  One of Snapchat’s most popular feature are its geo-filters. These filters are based on locations and vary by city or big event, such as a concert or sports games. Snapchat also offers interactive filters provided Snapchat or by sponsoring companies. Businesses usually create these to promote a certain event or product launch. Movie companies also create interactive filters, sometimes featuring characters from the film in order to promote themselves in a fun, creative, and easy way.

In case you can’t picture it, this is what I’m talking about. something like this is what you’d see what you’d see visiting Las Vegas or when you’re near a Starbucks.

Snapchat makes it super easy to create one of these filters by providing a template, instructions, and even icons and stickers you can use to help you get started! You can find more information here, straight from the source.

Aside from being able to create a custom filter, companies are also buying advertisement slots on universal Snapchat stories. Universal stories and “live” stories are stories available for everyone with a Snapchat to see (within a certain time frame), and are a blend of stories from Snapchat users at big social events, such as the Oscars or the Superbowl. Every so often of tapping through these stories comes an ad, the same length as a 10-second Snapchat video. These ads are a great way to get interaction and views of a company’s product since they are seen by a big majority of active users.

These are amazing opportunities to gain more consumers, since those consumers are getting more intimate, behind-the-scenes look at lives of all-stars, celebrities, and more. The more included and involved a consumer feels, the more likely they are to be a regular consumer.

To Blog or Not to Blog… that is the question

By Krysta Overton



The thing about interests is, everybody has one.

(Yes, compare that to the joke about opinions and everyone having the same disposal region and this is officially the best intro of all time.)

I think that one of the best and most interesting things about humanity is that everyone is unique. So much so that according to Quora.com, in 2013 there were approximately 152 million blogs on the internet. 152 million various opinions about food, art, travel, sports, hair, socks, DIY’s, design, phobias, writing, reading, lint, paper mache crafts, bobble heads, music,  golden showers (no judgement), collecting stamps, furniture making, makeup, coffee, you, get, the, point. Every single one having a plethora of personal experiences and new outlooks to contribute to the awaiting reading.



The Huffington Post produced an article about why people blog, and gave a list of reasons for this growing population of writers. Aside from sharing passions and knowledge that cover a vast amount of topics, bloggers can also make money through their endeavors. Blogging spans both the personal and professional, and can be as simple as a grandmother sharing her life and relationship with her grandchildren to a multi-billion dollar company CEO expanding on best business practices. Regardless of the reasons individuals’ blog, the big picture is that blogging is a medium to share information with world.



So how does one start blogging? GOOD QUESTION! I did a little research on the easiest ways to join the Blogosphere via Bloggingbasics101.com and amylynnandrews.com, and came up with some quick tips on getting you on your way.

The first is the most obvious—Pick a topic to write about. I empathize that every facet of life may be interesting and type worthy but for the sake of not shell shocking future readers…let’s hone in on one topic or genre.

The second thing is to take the steps necessary in setting it up. Both of these sites go in depth on how to find a platform and host for a future blog space. At this point, it’s important to pick a name that’s catchy, interesting, and maybe even a little obvious to let the reader know what exactly they are getting themselves into.

The last thing is designing the page to fit a theme. Depending on which platform is used, design options may be slightly limited. Remember however, the look of the page is almost as important as the content. People definitely judge a book by its cover, so make sure the cover is TOO LEGIT for them to QUIT coming back. (Get the song reference?)

Good luck!

Dekmezian, G. (2016). Why do people blog: The benefits of blogging. The Huffington Post. Retrieved from http://www.huffingtonpost.com/gary-dekmezian/why-do-people-blog-the-be_b_8178624.html

Lee, R. (2015). How many blogs exist in the world? Quora. Retrieved from https://www.quora.com/How-many-blogs-exist-in-the-world

Knapp, J. (2016). How to start a blog: Beginner’s guide for 2017. BloggingBasics101. Retrieved from https://www.bloggingbasics101.com/how-do-i-start-a-blog/

Andrews, A. (2017). How to start a blog. Amy Lynn Andrews. Retrieved from https://amylynnandrews.com/how-to-start-a-blog/

Should You REALLY Post That…

By: Sasha Calamaco / @sashacee

We all post- now that be on Twitter, Instagram, Facebook, linkedIn all the things. We have them all.  Now, what we post on each of those platforms may be totally different. Have you ever thought if what you’re posting may be what stops you from getting hired?

Things have changed a lot in the media world since our parents have been through the job searches and hunts. They didn’t have post to search if sally posted about her amazing avocado and toast she ate for brunch yesterday morning. Or if Phil got wasted at that rager he crashed last night, but still got to his interview on time. They had no clue, what a time to be alive then- and now.

Believe it or not, social media is affecting our hireability now more than ever. Now people can find anything and everything we are on just by a simple google search. Most of hiring is found by a network medium. Definitely make me double think about things before I send out that 140 character or less Tweet, along with that meme. As much as I would want to, maybe that one photo of that not so flattering moment.

We all want great jobs, people to find us knowledgeable and teachable give or take other qualities. Knowing and being aware that employers are looking into us beyond our resumes will help us in the long run. All down to what it is they’re looking into on our professional profiles from: cultural fit, mutual connections, industry related post, (no, not twitter) they’re talking about past work and current interest.


Basic DO NOT’s (t0 list a few)

  • -Sexual content post
  • Poor spelling and grammar
  • Discriminatory
  • Bad mouthing
  • Poor communication skills

But don’t be overwhelmed and delete everything you’ve ever posted anywhere, check out Lifehacker , they break it down for us in a minimal infographics and not so overbearing paragraphs we can all get through and understand.  


Using Lists on Twitter


(Written by Jesse Priest.)

Twitter is my main place to find the widest range of news and information. You can follow any news organization on the planet and almost every celebrity.

Although it can be tough to sort through your timeline, you have the option to put certain users in lists. I follow over 1500 people and companies so my timeline gets pretty diverse, to a fault. I have two lists that I mainly use.


Following a lot of people and organizations can be a pain in your timeline. One thing that is important once you make a Twitter account is to put the people or organizations that you follow into lists.

For instance, if you follow a lot of your friends, you can make a ‘Friends’ list and when you want to catch up on what they’re saying, you can just navigate over to that list and see, instead of searching for each friend or navigating your timeline in hope of finding them. It can be like finding a needle in a haystack.


The Washington Post also uses a list containing all of their writers and journalists in their Twitter bio so users  can use that link to follow them.

List found here.

The same can be done with pretty much everything else: news organizations, celebrities, non-profits, friends/family. You can make as many lists as you want and have as many members in a list as you want, too. And you can either make your lists public or private, as well. Every time you add a user to a list, Twitter notifies that user. I, myself, just recently discovered and understood the list feature. But following over 1500 people now, it would take forever to put each one into a list.

So, I’ll have to do the long and tedious work of doing it in my spare time, which sucks. Lists can help you find what you’re looking for on Twitter by easily catching up with whatever person or organization that you’ve been following without getting lost in your timeline.


Twitter. “Using Twitter Lists.” Twitter.com. Twitter, 2017. Web. 13 Feb. 2017. 


Tweeters Gonna Tweet


by: Sasha Calamaco / @sashacee_

Either it be The Grammys, Emmys, MTV Choice awards, or some other event being aired. Giving out praise and awards to the ones that deserve it the most. Any big name social media presence is on Twitter QUICK and READY with the memes, gifs and pulled still photos from live tv with some witty caption. Seriously, how are they so fast?! (spot on majority of the time too)

For instance, Buzzfeed, Mashable, Refinery, they kill me. Social media engagement spikes with huge mainstream aired culture event happening, even with season premieres of shows dropping left and right. Someone, somewhere is pushing out something relatable from it, with the hopes of it being shared and viral. Even those ready to catch us up on the latest that we’ve missed. Incorporating the audiences both live and the people watching or streaming at home, from wherever around the world.
Hashtags, tweeting, showing live tweets on these shows amps views and brings it all back to higher engagement. Social media platforms hold a huge leverage over viewers, interest, popularity over audiences. Internet influencers play a big part in this, in a way is it a voice of a generation in the digital age. Let’s hold on for a second, could we try to imagine any type of culture event being aired and their not being someone live Tweeting it? Saying what we all may be possibly thinking. Or 20 seconds after we see someone presenting or is in the audience being caught off guard and immediately it’s turned into a very relatable or hilarious gif or meme under 140 characters? That answer my friend, is No. .
An image or a few words we all could have thought of, or seen, but didn’t share. These influencers did, and they do it well, almost every time.



Beyonce goes BeyTWICE.

By Abisola Adeyemi



Beyonce aka Queen Bee  recently announced she is expecting TWINS on Instagram!!!

We are excited for Jay and Bey, babies are a bundle of joy, and twins are double the blessing and fun.

This pregnancy announcement was a very interesting time on social media. Most of the time i just sip my tea and speculate when it comes to celebrity lives.

They’re no different from us. I see a pregnancy post and I’m like “aww congrats” and i go on about my day, but Bey’s fans were super excited while others were like “does she pay y’all’s bills?,” so what are y’all so excited about haha.

This particular picture above was shared millions of times and i even had Facebook friends saying “We’re pregnant!”it was all cute and funny, and then the memes were hilarious.


This was rather clever. I kind of wish i came up with this myself lol.

Then there  were those that remade the picture. Like ( cough cough) Ellen Degeneres.


I agree with @tigernath123 you look hilariously weird haha.

Back in 2011 when she was pregnant with first daughter Blue Ivy, a photo was captured at an interview that exposed a foldable belly. Didn’t know they made those lol.

Screen Shot 2017-02-12 at 8.05.05 PM.png

Critics questioned if her pregnancy is for real this time or not. I mean the belly photo was very bold in your face out there this time. While others wondered why she even had to post a picture with less clothing.

I feel the controversy  from back then is what sparked this reveal.

Sarah Haines, co-host on the view gave an interesting break down of this photo which can be seen below.

Beyonce Announces She’s Having Twins | The View (copy and past into youtube to watch)

It was just interesting to see the internet arguing back and forth about matters in the life of Beyonce. Regardless of what the people say, i not interested in criticizing her life or attacking her fans about why they are so excited about her pregnancy.

Im just happy for her, and i love that social media can come together and celebrate the coming of her babies.