Hey you just searched that so,

 

By Sasha Calamaco / @sashacee_

Let’s throw a ton of that same product on your social media AKA Instagram and Twitter telling you to buy it!

For example, I just started looking around for a new watch, and I often visit the Apple store a ton. So why wouldn’t this pop up on my every scroll through Twitter? It is pretty crazy that our phones – these apps pick up our searches, locations, mapping of our lives basically. As much as a lot of us may not want to believe those creepy facts, it’s true!

So I decided to search why and how it benefits Amazon in this case. Here is what I found, How Amazon Uses Twitter to Drive Website Traffic

“Amazon use a very unique approach to customer acquisition on Twitter which:

  • Keeps their followers engaged.

  • Uses a wide variety of content.

  • Creates customer-acquiring contests.

  • Uses multiple accounts.

  • Participates in trends.”

    – Kiss Metrics Blog

Which sounds like a huge strategy on their part, they’re keying into each and every consumer they service to. Which to me is insane, but so freakin amazing as a company to pay attention to. Could you imagine thousands plus people being targeted and gagged towards every single day through each and every Ad they see from Amazon. Especially how they choose to word it…

“Their conversational tone and informal content presentation style have made sure that their followers know that they’re part of a conversation. Amazon’s followers don’t feel like they’re being advertised to”

That is totally true, any time I see an Advertisement from Amazon my thoughts are “Man they really get me.” or “ YAS I DIDN’T KNOW I NEEDED THAT IN MY LIFE!” And i’m more than sure we have all had those same thoughts.

So what our phones are picking up our every move of what we’re ordering online, I think in a way it is and will continue to make our lives easier in the sense of having what we want or may be looking for so accessible.

Distractions. Today’s vs Yesterday’s.

By Mackenzy Hand

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For years there have been those who have been aggravated or even angered by younger generations for their apparent incessant need to be attached to technology in some way, shape, or form. Be it their phones, tablets, computers, you name it. But is this aggravation really as founded as they think?

It is a common misconception that millennials are so connected to their phones because they need a distraction from their day to day lives. I believe that this statement is flawed. It is human nature to want and to need distraction from time to time. Humans have always been this way; it has just now become more noticeable.

Distraction comes in many forms, as it always has. Our form of distraction is a cell phone, while our grandparent’s was a newspaper. When we are riding the trains and the busses home from work or to and from class, we aren’t talking to each other, we are browsing social media or perusing the daily news. When earlier generations were riding home on busses or sitting on park benches, they weren’t talking to each other either, they were reading the newspaper, their favorite magazine, or perhaps catching up on a favorite book of theirs. People find distraction in any place they can find it. The only difference between today’s generation and that of yesterday’s, is the technology that has become available over the course time.

Technology and social media aren’t to blame for younger generations’ obliviousness. The problem is that older generations do not understand said technology, and choose to dismiss it with comments like, “Millennials! Always so distracted because they are on their phones!” This is simply a generational error and is purely circumstantial.

It isn’t that we are distracted, it’s what distracts us. Years from now there will be technology that our children and our grandchildren use that we won’t understand. That’s just the way this carrousel turns and I don’t think it will ever stop. What can change is a hard look at the trends, and a fundamental understanding of the human being and its desire for a short reprieve from reality.

 

Sources:
Slate
Odyssey

Photos:
Slate
Reddit
Blog

Snapchat Me That Filter

 

(Via Eliah Davila)

BY: ELIAH DAVILA |@essenceofeliah

I am a young woman that loves snapping selfies, but I also love keeping up with snap streaks on none other than Snapchat! Young and old most of the population knows what Snapchat is. What is more popular than the app itself you may ask? The famous Snapchat filters of course. Every user has their favorite filter the dog, vomiting rainbows, or maybe the infamous flower crown. To give a little background about what I am talking about the app uses face recognition technology to attach and transform your face to many different themes. Some marketers have used this feature to promote businesses for a certain amount of time. Gatorade has used it to digitally pour Gatorade on your head and Taco Bell has used the feature to turn your face into a hard taco. I never paid much attention to the feature until recently. Last week I was sitting in my car waiting for class to start then I began to play with the new Snapchat filters. This day Snapchat had filters that only effected the change of your facial features and added aesthetic changes like longer lashes and clearer skin. I also decided not to wear makeup this day so when I used the filter then looked at the picture of myself I was taken back by the drastic changes. This filter was far beyond making me a Starbucks unicorn, this filter photo shopped my face and imperfections with one click of a button. I was not upset by the difference of the photos because what else do you expect from an app. Although, as I took on the internet to see if anyone else was amazed by the filter’s results to my surprise many people have an opinion on how Snapchat alters user’s facial features. There is much talk over social media saying that Snapchat is using filters to uphold the unrealistic beauty standard that is pushed to consumers. I believe Snapchat from a business prospective is not trying to uphold an ideal beauty. I believe the company is making an effort to stay afloat in the app industry by providing all things in one app. Snapchat using such drastic filter settings is what helps keep the app ranked above picture editing apps like Facetune and other photo shopping apps. Snapchat is ranked above all social media apps and for reasons like offering so much like a photo enhancement in just one touch is a genius marketing plan.

 

References

Burhop, B. (n.d.). Is This Snapchat Filter Creating Unrealistic Beauty Standard – Insider Tip – DailyBeauty – The Beauty Authority – NewBeauty. Retrieved from https://www.newbeauty.com/blog/dailybeauty/9814-snapchat-beauty-filter/

Dash, K. (2016, May 18). The Reason Why You Love the Dog Filter on Snapchat | Allure. Retrieved from http://www.allure.com/story/snapchat-dog-filter

Liquido, K. (2016, June 1). Why I’m Sick of Snapchat’s Photoshopping and Sexualizing Lenses – Verily. Retrieved from http://verilymag.com/2016/06/snapchat-lenses-social-media-beauty-photoshop

Vasquez, N. (2016, June 6). 11 Examples of Branded Snapchat Filters & Lenses That Worked. Retrieved from https://medium.com/comms-planning/11-branded-snapchat-filters-that-worked-94a808afa682

Wylde, K. (2017, April 20). How To Use The Unicorn Frappuccino Filter On Snapchat & Unleash Your Inner Magical Goddess. Retrieved from https://www.bustle.com/p/how-to-use-the-unicorn-frappuccino-filter-on-snapchat-unleash-your-inner-magical-goddess-52544

Professional Certifications To Get Ahead

In your career, you should always be looking to get ahead of the game. Sometime that requires getting certain certifications to benefit and enhance your professional skills. As new technology arrives in your field, you must adapt and play catch up so that you can keep up with the competitive job field.

As I am finishing up my graduate studies the next few weeks it got me thinking what I will do next to keep my resume strong and in the running with others in my field. After researching and talking to different marketer; professional skill certifications came into play. Online certifications can be done from home on my own time and can be completed within weeks or even a few short months. So, the search began…

Certifications

During my tweet chats for class I stumbled upon Hootsuite’s website a few times and their article, “Brand Certifications to make you a better Social Media Marketer” caught my attention just the other day. One- I highly recommend looking at their website for tips and two- their chats are informative and great to create new connections.  This article talks about the six different marketing certifications that will benefit your social media skills. Three out of the six I had never heard before. That is little scary! Each platform mentions the courses provided and projects that are included. It goes over Digital Marketing with Udacity, Social Media Marketing with Facebook Blueprint, SEO with Goggle Adwords, Real-time marketing with Twitter Flight School, Pinterest Propel, and Hootsuite Academy. I would say Hootsuite Academy and Real-time marketing with Twitter are my top two that I will personally be considering. Every certification counts and can make a different in each job. Another certification that I came across and am currently in the process of finishing is called Project Management Professional (PMP) which shows how to manage others, strategize multifaceted variables, and implement a project from beginning to end.

Surprisingly, the more you keep yourself engaged and updated the greater the advantage you will have in your workplace.

What are you waiting for? Get to it!!

marketing-img1

https://www.simplemost.com/7-professional-certifications-can-help-boost-career/

https://blog.hootsuite.com/brand-certifications-social-media-marketing/?utm_source=twitter&utm_medium=owned_social&utm_campaign=hs_corp-bau-glo-en—owned_media-social_hootsuite-&hootPostID=f7ecdbeea5403866a36aa42d0b561fe2

Everything

By, Sasha Calamaco

Social media can gather a lot of hits in both, great ways and terrible ways too. It seems that once it’s streamed, posted, Tweeted, and shared that content or 140 character count is out in the interwebs forever. SCREEN SHOTS LIVE ON. Most times what ever medium we’re looking at we most times than most assume and trust it’s the truth. Isn’t that crazy? We are at a time in the world where we can reply on solid sources. I think when used in the correct and trustworthy “fat checked,” it’s great.

We can tune into accounts like, Dallas Morning News , The Associated Press, list go on and on. And then there are accounts for reliable travel info, airline updates. Social media has changed the game on having resources at our fingertips. It is a truly wonderful tool when used valid and factual. No one want’s to be misconstrued in leisure information, and especially the news. Though we are all aware that one happens more times than it should.

Regardless of what you enjoy doing, hobbies, passions, or just for the hell of it – it’s all pretty much discoverable on the internet. All it takes is a simple search and a few to less of your favorite social media apps.  We are guaranteed to find something that interest us, or that we already find interesting. Social media makes that totally possible for everyone to have access to.

Ways you can Promote your Business on Social Media

By Abisola Adeyemi

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https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiLw43fiZnTAhWL64MKHc5-CPkQjRwIBw&url=https%3A%2F%2Fblog.hubspot.com%2Fagency%2F5-keys-to-creating-a-successful-online-promotion&psig=AFQjCNH_soDSdf0uy5OwqMKFmqlT0hvAOA&ust=1491885612934099

This semester, I’ve learned a little something about the magic that occurs when you promote your brand or business using social media. While preforming various SWOT analysis, throughout the semester; I find a common weakness between some businesses.

This common weakness is their social media. Depending on your product and audience the internet can serve as a SUPER POWER tool, for you.

Imagine Rocky, a gym owner, trying to drive in traffic to her business. She has an amazing gym facility, but it’s still slow. Let’s name the gym “Jungle Fit.” Jungle Fits target audiences are millennials and families, this gym promotes wellness for all.

I take a look at their social media pages and to my surprise, they have a decent amount of followers, but they don’t update their page as often as they could. The only thing is the owner doesn’t understand how to use her businesses social media page to bring awareness to her business.

Since Jungle Fit is targeting Millennials and families, they will need to:

  • Post about why they should come to your gym, and how it will benefit your target audience.
  • Make sure you are updating your Instagram, Twitter and Facebook pages regularly with promotions, because people love discounts.
  • Add more visual content. Jungle Fit has a fabulous gym, so why not add pictures of the awesome equipment and promo videos for the youth and families to watch.
  • Introduce some kind of incentive for your followers, to let them know that you appreciate the ones that come in and if they’re not current member’s introduce free passes, so they can just come try it out.
  • Share testimonials of people that have worked out at the gym and achieved amazing results, people love a good story.

These rules are basic guidelines to achieving success for any business. Use your social Media to enhance what you already have by engaging with your online audience. By the time you get retweets, and shares from all of your awesome content online, you’d attract new faces.

References:

https://hbr.org/2015/04/10-tactics-for-launching-a-product-using-social-media

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiLw43fiZnTAhWL64MKHc5-CPkQjRwIBw&url=https%3A%2F%2Fblog.hubspot.com%2Fagency%2F5-keys-to-creating-a-successful-online-promotion&psig=AFQjCNH_soDSdf0uy5OwqMKFmqlT0hvAOA&ust=1491885612934099

 

 

Pepsi Co or Pepsi..NO?!

Photo Via Pepsi

Eliah Davila |@essenceofeliah

If you’ve been logged on to any social media platform this last week it was hard to ignore the Kendall Jenner slander. You may have chimed in or just watched the Pepsi advertisement yourself to catch up on the Jenner gossip and let it play itself out. Either way everyone online has agreed on one idea of the advertisement, it was bad. Not only does the advertisement try to represent people of all walks of life but it also stepped on many toes. The video advertisement had hip Kendall Jenner strip off her wardrobe from her modeling shoot and join a march of people with protesting signs. At the climax of the video Jenner hands a cop a Pepsi and the crowd follows with joyful cheers. Social media revolted against the video. No one defended the advertisement and it left everyone unsettled even led Pepsi to quickly pull the advertisement from the media. Pepsi gave their condolences to the public not defending the advertisement but explaining the company was aiming for “a global message of unity, peace and understanding” and continuing by admitting “Clearly we missed the mark, and we apologize”. This advertisement did get unity though. People like Martin Luther King’s daughter Bernice King spoke up against the advertisement tweeting “If only Daddy would have known about the power of #Pepsi” along with a photo of Dr.King being held back by a group of cops. Also, Black Voices Associate Editor at The Huffington Post Taryn Finley tweeted “Kendall Jenner gives a Pepsi to a cop and rids the world of -isms. Y’all can go somewhere with this tone-deaf, shallow and over-produced ad” disagreeing with the advertisement completely. Many users of twitter put their two cents in about the advertisement by adding memes and speakings about the insensitive message. Pop star Madonna made a point trying to defend not Pepsi but Kendall Jenner herself on an Instagram post captioning “When you wake up and realize that S*** just really doesn’t make sense. Side  Note: My Pepsi commercial was pulled 30 years ago because I was kissing a black saint! #ironic” following with a separate post of Madonna carrying a Coca-Cola can. If Pepsi’s goal was unity, the agreement is that all users of social media united to agree this advertisement was just not the solution the world needs.

 

 

Refrences

Eror, Aleks. “Kendall Jenner’s Pepsi Ad Is the True Face of Advertising.” Highsnobiety. Highsnobiety, 09 Apr. 2017. Web. 09 Apr. 2017.

France, Lisa Respers. “Why Madonna Is Drinking in the Pepsi Controversy.” CNN. Cable News Network, 06 Apr. 2017. Web. 09 Apr. 2017.

France, Lisa Respers. “Why Madonna Is Drinking in the Pepsi Controversy.” CNN. Cable News Network, 06 Apr. 2017. Web. 09 Apr. 2017.

PepsiCo. PepsiCO, 5 Apr. 2017. Web. 09 Apr. 2017.

Reeves, Rachel. “Social Media Mocks Kendall Jenner for Tone-deaf Pepsi Ad.” AOL.com. Abid Rahman, 05 Apr. 2017. Web. 09 Apr. 2017.

Smith, Alexander. “‘We Missed the Mark’: Pepsi Pulls Ad Featuring Kendall Jenner after Controversy.” NBCNews.com. NBCUniversal News Group, 05 Apr. 2017. Web. 09 Apr. 2017.

Watercutter, Angela. “Pepsi’s Kendall Jenner Ad Was So Awful It Did the Impossible: It United the Internet.” Wired. Conde Nast, 05 Apr. 2017. Web. 09 Apr. 2017.