Publisher “Virtue Signaling?”

By Daniel Portales

There is a very popular Youtuber by the name of Jon Jafari, aka “JonTron,” who did many very popular video game reviews and skits, gaining a large fan following over the course of 7 years.

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Some of his best known work revolved around one of his favorite game developers by the name of Rareware, that made many great games such as Donkey Kong Country or Banjo-Kazooie. Eventually the company would be bought out by Microsoft, which would then lead to many of the original development team to leave Rareware and start a new company by the name of Playtonic. Because of Jontron’s popularity and their awareness of his infatuation with the developer’s past games, they actually invited Jon to the development office, and Jon in turn he would often spread information to his audience to help support Playtonic and gain widespread recgonition to their new game, “Yooka-Laylee.”

This would be a rather friendly relationship from the two, with Jon hyping up their game quite often on Twitter. Eventually however, Jon would be more outspoken on his views and criticisms on identity politics as well as the mass immigration debate growing in popularity recently. He would then go onto a live stream debate where he clumsily tried to explain his views. Due to him being on the spot and being known to not articulate himself well sometimes, many things he said came across as anti-immigrant or even similar to white supremacist talking points. (To which he later clarified was absolutely not the case being a non-white child of immigrants himself, apologizing for being unprepared for the debate and coming across the way he did)

Before this however, in a strange turn of events, Playtonic actually came out and, understandably, said that they did not support Jon’s statements. They would also clarify that Jon orginally had a small voice role and cameo on their new game, and that he would eventually be taken out before release.

What was strange about this move was that not many people, if any, had actually known that Jon was even in the game at all. This made many people wonder if PLaytonic simply made this decision or announcement to “Virtue Signal,” or show that they, were in fact, “good people.” Other fans became infuriated with this, stating it was simply out of “different political views.”

When some fans complained on the Yooka-Laylee Steam page about removing one of their biggest reasons for supporting the games was “betrayed,” (in the sense that  Jon played a huge role in their advertising) many of them actually started asking for a refund. Strangely on Playtonic’s part, they instead actually started blocking fans on Steam when they complained about this.

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This caused a huge uproar on several social media sites, especially Twitter, with many fans who supported their kickstarter asking for more refunds, which Playtonic still ignores to this day. Whether Playtonic really is politically motivated or simply made a horrible attempt at avoiding controversy is a mystery.

LIVE on Social Media

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Photo Credit: http://bit.ly/2pomyiC

By: Nina Moreno

Live stream has become the future.

With the click of a button, anyone can broadcast their life. It’s on Instagram, Facebook, and even Youtube.  Going live entitles anyone to be apart of the show. Businesses, are one of the many reasons it’s okay to use. By conducting Q&A’s, businesses are able to interact with their consumers and find faster and better ways to serve them. Another example is through events. Sometimes businesses want people who didn’t attend a showcase, to feel jealous. With Facebook LIVE, anyone can share the video and digitally view what their missing. For personal accounts, think about the many birthdays you missed. Now, whether near or far, you can live the moment in real time and real life.

But although going LIVE, might sound like a good thing, for the past month, things haven’t been going so well.

On April 13th, we saw a teenage boy shoot himself on accident through Instagram while his friends watched him LIVE. A couple of days later, an ongoing manhunt arised after he killed an elderly man on Facebook.

With technology becoming so high-tech, anyone can take advantage of the mass consumers on their social media. Videos are the new era and there aren’t any limitations on the internet anymore. But should there be? I think so.

Let’s take a second to think about newscasts and TV shows, nothing necessarily is LIVE unless it’s breaking news or a Live shot, but that ultimately has backfired as well. Many times, reporters have caught people cussing on camera or wanting their 15 seconds of fame.

Going Live might sound fine and dandy, but it shouldn’t be as open as possible. Facebook, Instagram and Youtube should look deeper into the problem. People are turning the Live feature into a “view to die for” , and it’s literally making them kill themselves.

 

How Do Popular YouTubers Make Their Money?

Written by Channing Nuttall

 

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Credit: NikkieTutorials

 

You constantly see how famous YouTubers have millions of dollars, but how do they turn the platform into revenue? Many people think that YouTube influencers get all their money via advertisements before their video plays, but there is much more that goes into it than that. If YouTuber’s rely solely on revenue from ads before their videos, they only get roughly 10% of what the advertiser pays YouTube for the advertisement. In order to make money on YouTube, an individual must use it as a large network.

One way YouTuber’s capitalize on the large network is by selling their own products using the platform. This is a great way to make money because many subscribers trust the YouTuber’s they watch and would enjoy their products. Another way they capitalize off YouTube is affiliate links for brands that they use. An affiliate link gives a discount code to the viewer and gives a portion of that sale to the YouTuber they watch, which is a win-win.

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Credit: The Gabbie Show

Another way to get money via the video platform is by doing sponsorships with companies. Sponsorships allow for the YouTuber to pick which company they work with and take YouTube out of the revenue stream. Sponsorships can be off-putting to viewers so, YouTubers should ensure that the brand they are doing a sponsorship with is a product they have used. In addition, many YouTubers may collaborate with brands to create a product with their name on it. This is powerful for both the YouTuber and the brand because the brand may gain first time users and the YouTuber will make a percentage of the sales of that product. Another way to gain revenue, after YouTubers have an established channel, is to take part in live speaking events. This is a great way to make money because popular YouTubers can often make thousands of dollars for just an hour of speaking. In order for YouTubers to make money, they have to work harder than simply collecting revenue from advertisements on their channel.

Not My YouTube

By Nathan Cooper

Back in December of 2015 YouTube added a new feature to their website, a “restricted mode” filter meant to block videos that they have defined as “sensitive content”. YouTube  released this saying “You can use Restricted Mode to help screen out potentially objectionable content that you may prefer not to see or don’t want others in your family to see on YouTube.”. Within recent months this filter has caused a lot of controversy within the YouTube community because of a huge change. Without letting creators know, YouTube started to include many LGBTQ+ topics in the category of sensitive content. This sparked outrage all of social media, and YouTube’s largest content creators started to speak out against the decision. “We use community flagging, age-restrictions, and other signals to identify and filter out potentially inappropriate content.” YouTube said defending it’s recent decision. Coming out stories, transgender makeup tutorials, and even a video called “8 Black LGBTQ+ Trailblazers Who Inspire Me” by one of the communities largest creators, Tyler Oakley, suddenly became blocked. YouTube says the filter is for a very small portion of their community who want a “more limited YouTube experience,”.

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This was only one of the many changes YouTube has started to make to allure more advertisers in to working with their platform. Towards the end of last year YouTube received some unwanted spotlight when they changed a major minimization policy, any videos with “sexually suggestive content, violence, inappropriate language, promotion of drugs and regulated substances, and controversial or sensitive subjects and events” would no longer be able to profit from advertising.

Although YouTube has since apologized tweeting “Sorry for all the confusion with Restricted Mode. Some videos have been incorrectly labeled and that’s not right. We’re on it! More to come.”, but has yet to fix many of the issues that were presented.

Citation:

  1. Lewis, Sophie. “YouTube apologizes after parental-control feature blocks LGBTQ content.” CNN. Cable News Network, 20 Mar. 2017. Web. 10 Apr. 2017.

The Importance of Using Visual Content Marketing In All Forms of Social

By: Morgan McAnally

Twitter: @morganmcanally

Featured image: https://www.yotpo.com/blog/instagram-pics-better/

When it comes to posting to your social sites, often we find ourselves at odds with what may be the right content to post. In the age of Instagram, Twitter, and YouTube, visual content is the most important aspect of gathering a higher audience. When you look at successful bloggers or Instagram sensations its because they know how to make their content look cohesive and relatable to their viewers.

Visual Content Marketing takes home the cake with the highest form of communication and highest engagement rates in terms of likes, follows, engagements like comments, and revenue. Visual Content Marketing is essential to building a following because we are visual people.

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Photo Source

Becca Fieler states some interesting statistics regarding Visual Content Marketing and those include:

  • 90% of information transmitted to the brain is visual.
  • The brain processes visual information 60,000 times faster than text.
  • 40% of people respond better to an image than 1,000 words.
  • 46% say a website’s design is the Number 1 criterion for discerning a company’s credibility.
  • Posts with infographics grow traffic an average of 12% more than those without.
  • 700 YouTube videos are shared on Twitter every minute.
  • Pinterest generates more referral traffic than Google+, YouTube, and LinkedIn COMBINED.
  • Photos on Facebook garner more interaction than text, videos, and links.
  • Visitors spend 100% more time on pages that have videos on them.
  • Consumers who watch a product video are 85% more likely to purchase that product.

Not only are we more likely to retain visual information better but we are more likely to share it as well. Gone are the days where people share long posts just ranting about their lives, and here are the days where people want to show their creative side through visually appealing content. I have found that many brands and people that I follow on my social sites are primarily people who have a set theme for their content and make it relatable and easy to follow.

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Photo Source: Marianna Hewitt’s Instagram

Visual Content Marketing is very significant on Instagram and is an easy way to show your creative style for future audiences. Many people will follow you most of the time just because they love the way your Instagram feed looks. To build an audience through Visual Content Marketing there are some factors that you need first in order to gain the following that you want. These factors include finding a niche, posting regularly, use hashtags when appropriate, and cross-pollinate with your social networks. With these prerequisites, you will then be set up for future factors in order of quality, collaborating with influencers and profitability to your site. With these things in mind you will successfully gain the following that you desire and results of the goals that you have set for your personal brand or company.

Citations:

DeMers, J. (2016, March 03). 3 Ways To Build A Massive Instagram Following. Retrieved from https://www.forbes.com/sites/jaysondemers/2016/03/03/3-ways-to-build-a-massive-instagram-following/2/#48e410666adb

Fieler, B. (2016, September 12). The Importance of Visual Content Marketing. Retrieved April 04, 2017, from https://tax.thomsonreuters.com/blog/the-importance-of-visual-content-marketing-infographic-2/

Cat patrol video takes the win on April Fools

By Shannon Quinn

When the Fort Collins Police Services posted a video of their new patrol cat, it took social media by storm. It was the perfect light hearted April Fools joke that inspired a lot of memes and cat puns. According to a coloradoan article, “the video has been viewed more than 7,000 times on Youtube and nearly half a million times on Facebook”, and from then the number has continuously gone up.

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Coloradoan.com

Cat videos have always been the most popular videos on the web, but Mr. Buttersworth is the first patrol cat in the country to make an appearance. The video went viral not only because of how adorable Mr. Buttersworth is, but how hilarious is it that he arrested a cat burglar. There’s just something about cats that make the internet go ballistic. The video pulled in commentators “from places near and far, including Ohio, Indiana, Arizona, and even Scotland”. It even sparked another post from the Boulder County Sheriff joking about their baby owl being promoted to sergeant. The post even made the headline for the NBC26 April fools jokes article, which also included the Denver International Airport announcing that it “partnered with the Colorado Yurt company” and The Denver Regional Transportation District joking about “their new “Report a Jimmy” app. Officer Buttersworth definitely takes the win for best April fools joke of 2017.

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NBC26

April fools day is a lighthearted holiday that is supposed to let people have a good laugh. The cat patrol video was a clever and cute way to give people something to share and make others laugh. The cat, actually named Sawyer, is going to be remembered as the star of April Fools day 2017. If you haven’t seen the purrrfect video, go watch it now.

Citations:

Niedringhaus, C. (2017, April 02). ‘Claw’ enforcement cat takes social media by storm. Retrieved April 03, 2017, from http://www.coloradoan.com/story/news/local/2017/04/02/claw-enforcement-cat-takes-social-media-storm/99955908/
Contreras, O. (2017, April 01). PD introduces cat patrol on April Fools’ Day. Retrieved April 03, 2017, from http://www.nbc26.com/news/national/april-fools-police-airport-and-rtd-prank-followers-on-social-media-but-not-everyones-amused